Would you buy a custom-made bra sold at Tupperwear-type parties?

A man in Boston has created a whole new way to fit and sell bras.

Derek Ohly of Zyrra is using CAD software generally used for architecture and product development for electronics and engineering to design lingerie.

From Xconomy Boston:

“The idea is to take a task that is traditionally frustrating and time consuming—bra shopping—and turn it into a more of a girls-night-in, fun event, Ohly says. Zyrra also holds sales events with local stores and spas, and even has a fitting booth in the MassChallenge work space. (Don’t worry, it’s away from the building’s giant, floor-to-ceiling windows.)”

“The fit specialists gather women’s measurements at these events and plug them into a CAD program that designs the bras and sends them off to the manufacturers. ‘We could make a big impact in an industry that hasn’t seen a lot of real innovation in many years,’ Ohly says. ‘The bra sizing system was invented in 1920. And it doesn’t work very well, so we’re throwing it out.’ ”

“Indeed, the traditional bra sizing system takes two measurements and assumes the remaining proportions based on those numbers, Ohly says. Zyrra specialists, on the other hand, take close to 10 different measurements for a single bra, better accommodating the different variations in bra fit that are ignored under the current model, he says. “We do plan on revolutionizing the bra industry,” he says, “which is in a different space than most innovation today….”

“The company sells its bras (as well as matching underwear) through a direct sales model, mainly through “fit specialists” that Zyrra trains to go out to sell to women through parties and group events. It’s a model used by many brands catering to women, like Tupperware, The Pampered Chef, and Mary Kay.”

I don’t see in the article how much the custom-made bras would cost.

So what do you think: Would you be interested in a computer-engineered bra using 10 different measurements and not just two? (I keep thinking of”Weird Science” when they scanned in the Barbie Doll.)Would you be willing to be measured all those different ways to get the right fit? Would you be comfortable buying bras in a group environment? (I’m sure they go to a private area to measure and what the heck women are buying sex toys at parties like this.) Would that be more fun or less stressful than going to the store? Do you think the bra industry needs a makeover? Are bras fitting the way they should?

43 comments Add your comment

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Paige

October 28th, 2010
4:15 am

I would be nice to know how much they cost but other than that, I think it would be awsome. You know that there is a company that does that with jean also.

a simple man

October 28th, 2010
5:04 am

Heather

October 28th, 2010
6:17 am

I’d love it. I have a hard time finding one that fits anywhere. I have to shop online, pay a lot and hope it fits when it shows up. the bra people assume that the larger your cup is, the larger your band size is. small people with large breasts are usually out of luck.

Evonne Zellars

October 28th, 2010
6:24 am

i would be very interested if it is affordable for me.

mom3boys

October 28th, 2010
6:34 am

Nan

October 28th, 2010
7:06 am

I would pay a lot of money for a bra that really fits. I have yet to find a bra with straps that stay up unless it’s the crossback, and then you can’t wear certain clothes with that one. I went to a bra party a long time ago — not the one mentioned here — and sent the bra back because the straps wouldn’t stay up.

mom of 3

October 28th, 2010
7:07 am

I would love it if it were affordable. I pay Victoria Secrets prices so if it’s in line with that sure.

A

October 28th, 2010
7:30 am

I don’t care for the direct sales model like Mary Kay, Pampered Chef and all the rest, so doubt very much I’d go to a “bra party” when I do everything I can to avoid those other annoying parties that are held only to sell you junk.

MaryT

October 28th, 2010
7:42 am

If it was affordable and good quality, heck yeah!

JJ

October 28th, 2010
7:51 am

No, I usually buy mine off the clearance rack. You would be surprised what you can get for $6.50….

RJ

October 28th, 2010
8:10 am

I do just fine with my Victorias Secret bras so it wouldn’t interest me at all. Plus, I just don’t have issues with getting the right bra size. But if I think it’s fine. I went to a Body Magic party and it was quite interesting. However I couldn’t see putting myself through all of that just to “look better”. As I told someone, why not just exercise.

motherjanegoose

October 28th, 2010
8:10 am

I am with A…I never attend those types of parties nor will I host one. I meet new people all the time and love to just have a cup of coffee and visit…no pressure with selling or buying.

library volunteer

October 28th, 2010
8:17 am

it would be a dream come true.

JATL

October 28th, 2010
8:17 am

IF it was hosted in conjunction with another type of party -Tupperware, Passion Party, Pampered Chef, Stella and Dot, etc. then I might go and buy one. I don’t think I would be terribly interested in “just” a bra party. I buy from Victoria’s Secret, Bali and Intimacy (although not their most expensive), so if the bras were inline pricewise, and I liked them and they were comfortable -sure as long as the party wasn’t only about that. It just doesn’t interest me enough unless a VERY good friend were hosting it. I do agree that the bra industry could certainly use an overhaul with sizing. I would love to see some bras made for two different cup sizes -Bs and Cs in the same bra, etc.

JATL

October 28th, 2010
8:35 am

@mom of 3 -Oh HELL no for $85! That’s insane. It would have to go a long way to be more comfy than the Bali line I’m in love with, and get online and at their outlet stores for $14.99!

really

October 28th, 2010
8:44 am

being “blessed” in the chest, it is very difficult for me to find a comfortable bra. i would LOVE to try this! for comfort, after years of underwire and indentions in my shoulders, i would pay the $85 tag at least once.

FCM

October 28th, 2010
8:50 am

If it is more comfortable the one I am currently wearing….bring on the measuring tape!

DB

October 28th, 2010
8:58 am

Oh, my gosh, yes, I’d LOVE a bra that actually FIT. I’ve been to so many specialty stores, and have been “fitted” so many times, it is SO frustrating. I absolutely despise shopping for bras. Hate, hate, hate it. It is so tiresome, annoying and fiddly, you have to fix this strap, adjust that strap, re-snap it in a different place, and THEN see if MAYBE that helps. And it doesn’t, so you start the whole damn process over again with another one, that needs DIFFERENT adjustments, and it STILL doesn’t fit.

BLECH!!!!!!!!!!!!!!!

When I began reading the blog this morning, I couldn’t help but remember the bra that Howard Hughes engineered to showcase Jane Russell’s charms — wasn’t that the first underwired bra? He was a great aeronautical engineer, and I’ve always been amused that it took an engineer’s understanding of cantilevering and support to keep a woman’s breasts from dragging the ground :-)

Michelle

October 28th, 2010
9:04 am

DB, I’m with you! I HATE bra shopping. And for those of us who are very well endowed, you can’t just go to VS or Bali and buy one off the rack…they don’t make them that big!! I would love to have someone come to me, show me a nice variety, and get a great fit! I would definitely pay for that!

bunch of yentas

October 28th, 2010
9:08 am

“small people with large breasts are usually out of luck.”

That hasn’t been my experience at all. In fact, small women with large breasts seem to be very lucky.

Jeff

October 28th, 2010
9:42 am

ummmmmmm……….

Yeah, I got nothin.

DB

October 28th, 2010
9:45 am

@Jeff: Thanks for the laugh!

DB

October 28th, 2010
9:53 am

Which makes me wonder — why don’t men have this problem showing off their assets? I know there’s some men’s underwear that feature a “sling support”, but for the most part, it seems designed more to keep it tucked away than to display it like woman’s bras are designed to do.

My imagination just skipped to a bunch of men sitting around discussing the problems of fitting underwear properly at a men’s underwear party– the mind boggles. . . . ROFL!

Michelle

October 28th, 2010
9:56 am

DB…that is hysterical! They do have magazines for men with LOTS of types of underwear…I was amazed! Some are pretty cheesy, but some actually look quite comfortable!

Yentas…I’m here to tell you…small women with large breasts, depends on how large! I’d have to say anything bigger than about a D is TOO much and makes it VERY difficult to find a good fitting bra!

Jeff…at a loss for words? LOL!

Uh, Michelle...

October 28th, 2010
9:59 am

… I believe you TOTALLY missed yentas point – are you blond by chance…

LM

October 28th, 2010
10:02 am

DB… rolflmao, just the visutal is too much.

As to having it fitted and made to my body shape, yeah, I am in. Especially if they can somehow make a bra for a larger bust, it still be attractive and not look industrial strength.

JATL

October 28th, 2010
10:17 am

@bunch of yentas -LOL! True!

Hee Hee

October 28th, 2010
10:24 am

Umm, I’m going to need everyone to post photos so I can really understand {grin}.

TechMom

October 28th, 2010
10:42 am

@TWG – what’s your email address? The link to email you goes to rcash- I assume that’s not your email.

Michelle

October 28th, 2010
10:59 am

Uh, Michelle…No…that’s why I said up to a D! Once you start getting bigger than that, it’s really not very attractive either! Trust me…I used to be there! I think some of those REALLY large ones are just gross. Obviously some men like them though or they wouldn’t be out there!

RJ

October 28th, 2010
11:00 am

Just thinking, I’d love a party of CUTE, well fitting jeans with no gap that don’t look like something my mama would wear or that has cats going across my butt.

RJ

October 28th, 2010
11:00 am

That should’ve said for” not “of”.

Wayne

October 28th, 2010
11:23 am

Hey, this isn’t right; twice in about a week we’re talkin’ breasts.

Not that I’m really complaining.

[pondering] if I hosted one of these ‘parties’ would anyone show up?

The larger thought is: what are your thoughts on going to someone’s house – that you might not know – and having very intimate measurements taken. I can understand going to a store and having it done – seems much more professional than Jane down the block.

Becky

October 28th, 2010
11:59 am

I wouldn’t mind going to a party like this, but I would not pay $85.00 for a bra..That could be because I don’t need to though..Large ta ta’s don’t run in my family..For that I am very thankful..

TMI, Becky......

October 28th, 2010
12:14 pm

bunch of yentas

October 28th, 2010
12:34 pm

Hey Moms,

When are we supposed to go trick-or-treating? Saturday or Sunday?

I know halloween is officially Sunday, but it seems sometimes we go on Saturday even if that isn’t the day.

Usually by now, I have heard from someone about this.

Wayne

October 28th, 2010
12:44 pm

Dunno about Moms but we’re going on Sunday. Town hours are 4-7.

Hey, Wayne......

October 28th, 2010
12:53 pm

…that “town” hours is a northeastern, BAHSTON thingy – we don’t have “towns” down here in the south…

Wayne

October 28th, 2010
12:57 pm

LOL Worse than that! I live in the ‘hilltowns’. I think we even have villages out this way… Dunno about BAHSTON as they don’t know we exist out here in Western Mass.

JATL

October 28th, 2010
1:21 pm

@bunch of yentas -it’s on Sunday. Most posts and blogs I’ve seen agree that anyone coming around on Saturday will be denied! Since 5 out of every 7 Halloweens are on school nights -just do it on the night it is.

Becky

October 28th, 2010
1:49 pm

@TMI, Becky…..And how is this TMI versus talking about how big they are? Guess you are also the one posting negative to Michelle and Wayne huh?

bunch of yentas

October 28th, 2010
1:50 pm

Good, I prefer to do it on the actual day even if its in the middle of the week, but just wasn’t sure.

The boy is very scary this year in his demon outfit with fake knife covered in blood! I will just cover myself in fake blood and go as one of his victims.