Will Martha Stewart win you over to the Hallmark Channel?

Ladies, we are the target audience the Hallmark Channel would die for!

The Hallmark channel has struggled to find an identity airing lots of reruns of “The Golden Girls” and “Little House on the Prairie.” But now the channel has hitched its wagon to the Martha Stewart brand and is hoping to pull in ladies just like us.

From The Miami Herald:

“Her syndicated Martha Stewart Show, which previously ran on NBC-owned TV stations, will move to Hallmark at 10 a.m., with repeats at 4 and 5 p.m. There will be an hour-long talk show called Whatever With Alexis and Jennifer at 11 a.m. starring Stewart’s daughter, Alexis Stewart, and Jennifer Koppelman Hutt and, at noon, a half-hour cooking show named Mad Hungry With Lucinda Scala Quinn, the cookbook author and executive food editor at Stewart’s media company. In the afternoon, Hallmark will run Stewart’s Everyday Food and other how-to shows from her program library including From Martha’s Kitchen, From Martha’s Garden and From Martha’s Home.”

“The Stewart and Hallmark partnership makes sense, says Brent Poer, managing director of the Los Angeles division of advertising agency MediaVest, because the tastemaker is known for quality and class and has a ready-made following. He predicted that Stewart, 69, would appeal to viewers of all ages, which should help the channel lower the median age of its audience from its current 59.”

And I have to say that I have never in my life DVR’d anything on the Hallmark Channel but on Sunday night I went through and set up a series record for “Whatever with Alexis and Jennifer” and “Everyday Food.”  (Although I was disappointed by Alexis and Jennifer’s first show. I love how dirty and mean they are on the radio and they can’t do it on TV, especially not with celebrity guests. I think they need to be more like a late-night show and be bawdy and make fun of stuff. They’re no fun kissing Paula Abdul’s butt!)

I am thinking I may set up recordings for the Lucinda Scala Quinn show and Martha’s kitchen, garden and home shows (I can fast forward through the stuff I don’t care about. However, Michael will have a heart attack when he sees his DVR space taken up with this stuff!)

I listen to Martha Stewart Radio on Sirius when I’m in my car. I call in way too frequently. And now I can relax at night to my favorite Martha Stewart shows.

Are you buying in too or is it just me? Will eight hours of Martha programming draw you to the Hallmark Channel? Will you watch it live or record it? What will you be watching?

111 comments Add your comment

miss p

September 18th, 2010
12:05 am

IM SO MADD IM LOOSING MY SHOW TO A HOLE BUNCH OF UNGRATE FULL PEOPLE UN LIKE YOU MY HUSBAND AND I CANT AFORD CABLE SO I WOULD WATCH MARTHA EVERY DAY BEFORE WORK KNOW IM WATCHING CRAPPY SOAPS INSTEAD OF GITTING IDEAS FOR DINNER SO THANKS A LOT COME BACK TO US WHO LIKE YOU

Wayne Lovett

September 18th, 2010
10:01 am

Sorry; Martha is an ex convict. She blew her chance for as I’m concerned. The great Halmark channel
is not so great anymore.

Simon

September 18th, 2010
6:03 pm

Ugh, no way. She’s so wooden and has no personality and I think she is quite the elitist. Nice try, Martha, but I think your time has passed…

Gayle Carr

September 18th, 2010
7:45 pm

You just lost a customer in watching the Hallmark channel when it comes to Martha Stewart. You lowered your standards as far as I can see.

Laura

September 19th, 2010
8:38 am

Martha Stewart is changing the name of The Hallmark Channel to “HOME” — lol. I really wish we’d get the regular, wholesome, family shows back. Martha is a smart, talented woman and I’m sure lovely to dine with. I’d much rather “dine” with the Ingalls family on Little House. :)

keen observer

September 19th, 2010
11:36 am

Martha Stewart and Hallmark are as American as apple pie. With Martha, America now has a fabulous channel with quality televison programming that showcases the American way of life. Anyone who no longer watches the Hallmark channel obviously has no esteem for the American way of life and is at heart un-American.

The reruns on the Hallmark channel are still available but just showing at different times from before. It seems anyone who can watch reruns day-in and day-out must be braindead. For Hallmark viewers who are afflicted with a passionate addiction to reruns, the excellent programming of Martha Stewart offers an alternative to avoid the early onset of dimentia.

Martha committed no “crime” – her grossly incompetent legal representation was truly the “crime” that she “paid for.” Contrary to the perjuring stealth juror who crowed “victory for the little guys,” no evidence existed of any wrongdoing by Martha. The big-time bogus charge (10 years jail, $2 million fine) was thrown out in court because it was completely trumped-up, just like all the other bogus charges. Martha was targeted for destruction by Bush and his goons for political gain, and the criminal justice system was abused and misused on her. In magnificient style, she has triumphed over that evil, and she has moved on with her life in stunning fashion. Others should do likewise and cease the lewd conduct of cheap-shot, pot-shot comments.

Martha did nothing wrong…the facts: Of almost 8,000,000 ImClone shares traded, she sold a puny 3,928 shares in a sale that has been perfectly legal for over 70 years. Only a mere two months earlier Martha made the decision to SELL ALL of her ImClone stock in a tender offer from Bristol-Myers based on sound investment management principles. That’s the fundamental truth of her case that vanished. Not one single word spoken by her or any Bush goon was recorded in a transcript or in sworn testimony. In our democracy, she had every right to sell the stock at a time of her choosing; she owed nobody any explanation for the sale, and why she sold the stock was nobody’s business, including the Bush goons. So anyone who is not brainwashed by media lies will see clearly she was framed and railroaded on bogus charges.

Not knowing Martha personally and calling her all kinds of names – “snob” – “she clearly thinks she is better than everyone else,” etc. – is on the mystifying, loony side. On the Martha Show, on the Martha Blog and in her tweets, the Martha I see is funny, friendly, interesting, informative, and caring about the environment and the world we live in.

Frances Slaughter

September 19th, 2010
5:20 pm

The change to Martha Stewart should kill the Hallmark Channel! Martha is perfectly awful. She is out of touch with the real world now. Food Network and House and Garden have lively shows, llively people, real ideas, for real people. Almost no one would care about Martha anymore because she is boring and needs to redo herself not our lives! Take care of your hair, martha. It has been awful for years. No, I will never watch Hallmark during the day; and by the way what is wrong with Golden Girls. Fantastic show AFTER ALL THESE YEARS! Can’t say that for Martha Stewart. And Alexis is awful too. Who in the world thought women of America would ever watch this? They must live in a cave. With all the choices available today? You really thought anyone would watch?

Frances Slaughter

September 19th, 2010
5:24 pm

No, I will not watch Martha! She is awful. She is boring. She needs to realize that there are lively people on other networks that are real! She may not like Rachael Ray or any of the food network girls, but they are real and they are watched! Martha will kill Hallmark Channel as we know it. And say, what is wrong with Golden Girls, Martha! They can act and entertain! Hooray for Betty White! And what is wrong, Hallmark Channel, with an audience that is 59 years of age! We have money too! No, I will not watch. FS

Jessie T

September 20th, 2010
3:18 am

I am thrilled that Martha will be moving to the Hallmark channel along with her older shows! I have read a lot of these comments and see how a lot of people “don’t care” for her. Personally I do not think they realize the influence that Martha has brought to America. Look around at Christmas, the trees that are decorated to the nines with coordinated colors? Don’t you know that Martha Stewart designed color schemes and hand picked ornaments for her shows and magazines that drew attention to malls and event planners and eventually trickled down to the knockoffs that you buy at The Dollar Tree and 99 cent store? The ones that end up on your trees at home? Martha Stewart is a legend and a genius in her own field and should be respected as so. Have a great day! http://www.youtube.com/watch?v=1mC6yniM_eI

carol d.

September 20th, 2010
12:45 pm

I use to look forward to watchin Golden Girls and I love lucy, etc. Now it’s just MARTHA,MARTHA, MARTHA! all day long. Has Hallmark lost their marbles? I”ll be watching other channels instead. I sure hope Hallmark wakes up and goes back to what they had. As the old saying goes “If it ain’t broke don’t fix it !!!!!!!

kathy

September 20th, 2010
8:19 pm

NO DIDN’T CARE FOR HER BEFORE AND WILL NOT WATCH HER NOW. ALL THAT HAS HAPPENED NOW IS THAT SHE HAS MANAGED TO WOW SOMEONE INTO MESSING UP A GOOD CHANNEL. WILL WORK ON HAVING IT REMOVED FROM MY LINEUP.
HAVE A GOOD DAY