Will Martha Stewart win you over to the Hallmark Channel?

Ladies, we are the target audience the Hallmark Channel would die for!

The Hallmark channel has struggled to find an identity airing lots of reruns of “The Golden Girls” and “Little House on the Prairie.” But now the channel has hitched its wagon to the Martha Stewart brand and is hoping to pull in ladies just like us.

From The Miami Herald:

“Her syndicated Martha Stewart Show, which previously ran on NBC-owned TV stations, will move to Hallmark at 10 a.m., with repeats at 4 and 5 p.m. There will be an hour-long talk show called Whatever With Alexis and Jennifer at 11 a.m. starring Stewart’s daughter, Alexis Stewart, and Jennifer Koppelman Hutt and, at noon, a half-hour cooking show named Mad Hungry With Lucinda Scala Quinn, the cookbook author and executive food editor at Stewart’s media company. In the afternoon, Hallmark will run Stewart’s Everyday Food and other how-to shows from her program library including From Martha’s Kitchen, From Martha’s Garden and From Martha’s Home.”

“The Stewart and Hallmark partnership makes sense, says Brent Poer, managing director of the Los Angeles division of advertising agency MediaVest, because the tastemaker is known for quality and class and has a ready-made following. He predicted that Stewart, 69, would appeal to viewers of all ages, which should help the channel lower the median age of its audience from its current 59.”

And I have to say that I have never in my life DVR’d anything on the Hallmark Channel but on Sunday night I went through and set up a series record for “Whatever with Alexis and Jennifer” and “Everyday Food.”  (Although I was disappointed by Alexis and Jennifer’s first show. I love how dirty and mean they are on the radio and they can’t do it on TV, especially not with celebrity guests. I think they need to be more like a late-night show and be bawdy and make fun of stuff. They’re no fun kissing Paula Abdul’s butt!)

I am thinking I may set up recordings for the Lucinda Scala Quinn show and Martha’s kitchen, garden and home shows (I can fast forward through the stuff I don’t care about. However, Michael will have a heart attack when he sees his DVR space taken up with this stuff!)

I listen to Martha Stewart Radio on Sirius when I’m in my car. I call in way too frequently. And now I can relax at night to my favorite Martha Stewart shows.

Are you buying in too or is it just me? Will eight hours of Martha programming draw you to the Hallmark Channel? Will you watch it live or record it? What will you be watching?

111 comments Add your comment


September 14th, 2010
2:19 pm

I’m not familiar with John Gidding…Who is he?


September 14th, 2010
2:20 pm

I always used to like the Hallmark Channel, but I am finished with it as long there are so many hours of that pretentious Martha Stewart – I have never liked her and her message and never will – also will not buy anything with her name on it. Why 5 hours a day? Is she owner of this channel now??


September 14th, 2010
2:20 pm

$13.00 plus at Costco Becky…should have gotten yours a few weeks ago..who knew?


September 14th, 2010
2:33 pm

Like the Hallmark channel. Will not watch Martha Stewart. Never was her fan, but when she opened her big mouth about Sarah Palin, that was the end of her as far as I’m concerned. Hey, Martha, Sarah is not stupid and here’s one more thing — never been to prison either.


September 14th, 2010
3:04 pm

JJ: Curb Appeal on the Block! 9PM Saturday…

Becky: Oh yeah Chip is a cutie too. What is it about a carpenter? Carter, Holmes’ team, Ty Pennington, mmmmmmmm


September 14th, 2010
3:09 pm

I like that Mike Holmes has females on his team too. And not bad lookin’ either!


September 14th, 2010
3:15 pm

I kinda like Yard Crashers.

I can only take so much of Mike Holmes.

I think Tyler Florence on Food Network is darling!!!! I would love to “cook something up with him”. Can’t stand Bobby Flay, he just works my last nerve. He’s just too full of himself and too cocky for me. I LOVE Paula Deen, Rachael Ray and Ina Garten (Barefoot Contessa).

Claire Miller

September 14th, 2010
3:22 pm

I think Hallmark Channel does a great job in providing variety of entertainment – adding Martha will be a plus.


September 14th, 2010
3:26 pm

@MJG..Bought mine at the Value Village Thrift store about 6-8 months ago..Saw it a couple of days later at Target for like $21.00 or so?? I don’t buy books brand new, nor do I usually buy hardback book..But I coulnd’t pass that one up..

@FCM..Not sure what it is about a carpenter..Does anyone know Jamie Durey? I think he’s a cutie also..

@JJ..John Gidding lives here in Atlanta, as does Chip..They do a lot of work in the metro Atlanta area..They usually spruce up one house in the neighborhood ($20,000), then they do mini ($1000 ish) on 2-3 other houses in the area..

wanda wilder

September 14th, 2010
3:39 pm

I am very upset that you took the good old shows off and bombarded us with martha stewart. I have never liked her even before she went to day care prison.All my friends and members of my clubs and groups feel the same way. I’m 58 y.o and have lived all over the U.S, many many friends. We all have dropped Hallmark and anything from your sponsors because of martha stewart.My clubs and groups are joining us and we plan to blog this. I’m sure there are more out there who feel the same way. We are of the older generation who do not watch all the cop shows, the other shows with violence, vampires, devil worship ect. We relied on Hallmark for shows like The Golden Girls, Touched By An Angel ect. Just to let you know that you will be hearing from many of my generation and we buy nothing from sponsors of martha stewart.


September 14th, 2010
4:00 pm

Wayne…I have nothing against the ladies on Mike Holme’s team…I just don’t want a date night with them :)


September 14th, 2010
4:18 pm

I really think they need to hire new people at the Hallmark channel. They can’t seem to make up their minds what they want to broadcast and when they do, they put it on HOURS upon HOURS of the same show. I enjoyed it when they had The Waltons, Little House, Golden Girls on…the same day. Now to take everything off and put Martha Stewart on ALL DAY…Oh my word!!!


September 14th, 2010
4:30 pm

OMG I cant beleive they put her on again I can’t stand that lady sorry but I wont even spend a second of my time watching her show it so boring and not interesting at all


September 14th, 2010
4:55 pm

I love the Hallmark channel, it was a station you can go to get away from the crap on other stations. Then here comes Martha, I won’t even turn Hallmark on until she is gone, my grandmother hates her, and my grandma is 92 and doesn’t hate too many people. If my grandma feels that strong about somebody it should tell you something! Tell her to go back where she came from. until then Hallmark has lost 2 viewers! Otherwise Hallmark is a great channel, please get rid of her!


September 14th, 2010
4:59 pm

@MJG: Yep, I’m reading it — bought it this weekend at a Borders store in Cleveland that was closing down for 60% off. :-) Not as good as Becky’s $1.01, but I was pleased. :-) I’m about half-way through, and already I’m wanting to smack Miss Hilly upside the mouth!


September 14th, 2010
5:11 pm

You know, I don’t hate Martha Stewart — I don’t think she was doing anything incredibly evil, I think she just got caught in a web of obscure SEC rules and they decided to make a high-profile example of her. When I look at all the mis-deeds on Wall Street with mortgages, mortgage fraud, etc., etc. (and I don’t notice anyone going to jail for THAT), it’s hard for me to get perturbed with Martha Stewart for acting on a hint from her broker. Jeez Louise, that’s ALL people do on Wall Street — they gossip like mad.

I respect Martha Stewart’s drive and ambition to create the marketing empire she has built, but I have absolutely no desire to emulate her. She has built an empire on making women feel guilty about their homes — “If I buy Matha Stewart, my house will be beautiful!” However, I do love her cupcake carrier . . . :-)


September 14th, 2010
5:12 pm

We the Hallmark viewers are livid over this change of lineup. Putting MS on all day is going to be the demise of Hallmark Channell. Please go to the community boards on hallmark channel and you will read how VERY unhappy we are.


September 14th, 2010
5:18 pm

@DB..I refuse to pay more than $1.50 for a book..As I have mentioned before, I buy most of my books from the Value Village Thrift store or from a yard sale..I don’t have anywhere to store them and usually wind up giving them away, so I can’t justify paying lots of money for them..I have been lucky, I have many books at the thrift store that I see still out at Wal Mart, Target and Sam’s club..


September 14th, 2010
5:47 pm

Absoulutely NOT! I’ll miss the syndicated shows I flip on after while doing housework after I come home from work. No more Hallmark Channel on my tv.


September 14th, 2010
6:14 pm

i liked the old lineup..guess i’ll find another channel to watch during the day..


September 14th, 2010
6:16 pm

BOOKS are my one vice. I do not go to the movies but I love books. I trade them in at Books For Less MOG. I have $700 credit in there and will never use it all. The did not have a copy of THE HELP, so I broke down and went to Costco.


September 14th, 2010
8:25 pm

You must take this off Hallmark channel and put back some of the old quality shows like Little House,Eight is Enough,and definitely M.A.S.H. It better be soon or there won’t be any Hallmark channel to watch. Your killing your own ratings!

Lisa McNulty

September 14th, 2010
10:37 pm

I have never and will never watch Martha Stewart and I also have never bought any of her products including her magazine. People in the real world do not have a team of people working for them. She is a snob. If she was a real person, she would still be in prison where she belongs.
In my opinion the Hallmark channel has taken a giant step backwards. I have previously watched or taped many programs throughout the day (including Little House), NOT ANY MORE!!! I will find other channels to watch. What a shame!!

E. Arnold

September 14th, 2010
11:09 pm

I used to enjoy Hallmark channel. Golden Girls repeats were great, Touched by an Angel, Who’s the Boss and even Little house on the Prairie. I loved the sweetstories such as Our House. Anything Levinson produced is wonderful. Now Martha Stewart 8 hours no way I will find another channel. One hour would be OK but ………….I’m done


September 14th, 2010
11:41 pm

Love Martha!!! Excited that she is back! I am tivoing all her shows.

She has been an inspiration to me my entire adult life. How Martha was I this weekend? As Martha as I could be in so little time!!!

If I am going to spend time in front of the TV, I am glad I have the option of watching a show that is going to teach me a new skill, or inspire me to grow and prepare healthier foods, give me timely information relating to new products that are available so that I can make an educated decision when making a purchase. And when you are ready for a little sparkle in your life, why not use a lot of glitter?

Those of you who are “so over Martha”, what about your children? How many of them can hem their own slacks or skirts, make a simple alteration or design and make their own clothes? Can they grow their own vegetables or even know how to shop for fresh vegetables? Do they know what to look for when purchasing carpet or furniture? How to decide which of the dozen refrigerators will fit their needs? Talk to a contractor about home repairs or remodeling needs.

We all need the skills to get back to the basics of growing and preserving our own foods. We don’t really know what has been put into the soil our food is grown in, or what has been sprayed on it or even where it was grown!!! The news has been full of recalls for contaminated foods.

Her shows may not be as exciting as CSI, or as entertaining as some of the sitcoms, but her shows are full of the information we need to be able to provide a better life for our families.

If her shows are anything like her Sirus radio shows, we are in for a treat!! I can hardly wait to see some of the things I have been hearing about. You can believe I will be there watching!


September 15th, 2010
12:09 am

@Lisa McNulty: Omigoodness — are you kidding me? EVERYONE who works at a level above clerk has a team working for them! A doctor has nurses, receptionists, insurance and billing clerks, PTs, etc. An attorney has law clerks, paralegals, assistants, etc. Any person who runs a department in any organization has a team working for them, doing what they do best to further the goals of the company. To sneer at her because she has a team is mind-boggling.

I’m not a fan, but let’s face it — the only reason Martha Stewart went to jail is BECAUSE she is Martha Stewart. The SEC got a lot of mileage from sending her to jail for listening to a stock tip. You have Wall Street vultures who play in MILLIONS of dollars based on stock tips, and the SEC got in a tizzy over her lousy $45,000? Those vultures were laying back on private islands in the Mediterranean while she she did her time gracefully in jail.


September 15th, 2010
12:26 am

bring back touched by an angle little house &the waltons

Nancy Oakley

September 15th, 2010
10:05 am

I never liked Martha and now that she is back I will never watch Halmark while she is on. I loved the old shows you had on and now to replace them with a woman that is a criminal is a crime. Please put the old shows back on and get rid of that woman.

Cindi Carlson

September 15th, 2010
10:10 am

I lost this channel because Hallmark raised their prices with AT & T. I think this was because of Martha Stewart – doesn’t she have enough money now?? She lost me as a fan and I will not subscribe to the Hallmark channel.

Clay Petty

September 15th, 2010
12:01 pm

I loved the Hallmark Channel until Martha Stewart, She is boring, can’t stand to hear her talk, I thought this was a family channel, not one that has a known felon that has been in prison, I will no longer watch this channel as long as she is on it. Please bring back the shows that on had on there, Little House, I love Lucy the good shows.


September 15th, 2010
12:06 pm

Yes, I will watch Martha Stewart. She is a great teacher. I watch the Hallmark channel already, love their movies.


September 15th, 2010
12:07 pm

I’m quite disappointed that Hallmark has surrendered so many daytime hours to Martha Stewart. It’s a complete overdose. Miss your past varietal programming, even if re-runs. Will most likely not continue being a faithful Hallmark viewer until you possibly reconsider your decisions and make some adjustments.


September 15th, 2010
12:47 pm

why did Martha go to hallmark?

was her syndicated show losing ratings or did hallmark offer her more money?

i can’t imagine Martha making more money on hallmark over having a nationally syndicated show


September 15th, 2010
2:34 pm

Wow, @bj- is Martha raising your kids? I taught my kid how to do all that, not a TV show……

deborah Swan

September 15th, 2010
4:20 pm

used to watch Hallmark daytime when 7th Heaven was on and all the other great shows, but Martha I don’t think so, it is now TV Land and others like that. so long

Jennifer L.

September 15th, 2010
5:57 pm

Martha’s show has become such an “infomercial” for all of her and her sponsors’ products that it no longer really feels like it’s offering me anything new. Aslo, when she was on NBC, I was disappointed that the show was not in high def. Now, on the Hallmark channel, the show looks absolutely blurry to me. I think 8 hours of Martha and her minions is just too much. So, NO, I will not be watching and I took her show off my DVR’s list of scheduled recordings. See you . . .


September 15th, 2010
6:07 pm

I think Martha and her show have only gotten better and better. She is more relaxed and fun. I love her show and always DVR it. Her website is also fantastic – anything you want to know she has covered at one time or another. Very thorough and first quality. I love that Martha’s programming is on so much more by moving to Hallmark. She’ll probably buy the station at some point.

Dian Majors

September 16th, 2010
12:34 am

I use to be a fan of the Hallmark Channel. They used to have good programming, but now they have decided to flood the channel, with this woman called Martha Stewart, a person I would not invite into my home if she knocked on my door, so why would I invite her in via Television. Then you put her daughter on, another worthless program. I am just one person, so I know I wont break your network by not watching this garbage, but now you know how I feel.


September 16th, 2010
7:58 am

I do not like the Hallmark schedule anymore. Hearing Martha Stewart’s voice, telling us how to fold our “underthings” in acid paper is enough to make anyone want to puke. I had to actually LOOK at the television to see if she was actually folding her camisole with acid paper!!!!!!! Give me a break, please take this crap off and put back LITTLE HOUSE…When did the Hallmark Channel stop being for family viewing????

Martha Fan in MD

September 16th, 2010
9:56 am

Wow! Some of you folks are really angry over television programming. Like her or not, she is a good teacher of “housekeeping”. I know for a fact there are plenty of people that could benefit from her knowledge. Yes she did break the law but she did serve her sentence. Before you throw labels around like “criminal” I want you to take a look in the mirror and ask “am I without fault”. As I do with everyone, I wish her and the Hallmark channel the best.

J S Fowler

September 16th, 2010
1:08 pm

We have a food channel. I am watching other channels other than Halmark because of to much of Martha Stewart type shows.


September 16th, 2010
1:16 pm

For wholesome dramas during the day i will now be watching gmc: early edition, doc, highway to heaven, sue thomas f.b.eye and dr. quinn in the evenings. great family movies during the week too.


September 16th, 2010
1:19 pm

. Will you be advertising as the “Martha Stewart Channel”?
. I have NOT watched Hallmark since she has been on.
why is she so special? I have lived long enough to know most of what she attemps to teach. Please take her off and go back to old programming. Reruns are good. My grandchildren and myself like LITTLE HOUSE.


September 16th, 2010
1:31 pm

I really enjoy the cooking shows and hope her shows make it on Hallmark


September 16th, 2010
3:38 pm

The hallmark channel has made a gigantic mistake in having Martha Stewart all day, I hope it does not last all day, I could tolerate maybe 1 hour. I figured it was just a marathon thing since it is new to Hallmark. That is why we have Netflix to stream so when all the stations quit listening to the customer we still have something to watch


September 17th, 2010
9:12 am

I will not watch her for 1 hour let alone all day. Bring back Lucy and Little House. I remember the cruel way she treated Rachael Ray when she was trying to learn to bake a cake.on her show. And the mean things she said on camera about Rachael. Rachael was a true lady about it. so for that I will stick to ABC and watch Rachael definintly not Martha. Do not care for her at all. Rachael makes it fun to watch.
Get rid of her


September 17th, 2010
3:24 pm

I am disappointed that Martha has decided to go to the Hallmark cable station. Not all retired people have the resources to subscribe to cable. A lost follower.

Louise Weier

September 17th, 2010
3:42 pm

We have watched Little House, Bonanza, Lucy and most of the shows on Hallmark. We will not be tuning in to Martha. We cannot stand her arrogance and delivery. You have lost us and lots of other people. Hope someone wakes up and goes back to the enjpyable programs.


September 17th, 2010
4:49 pm

I am in total agreement with everybody that wants Martha Stewart off! I e-mailed my feelings to http://www.hallmarkchannel.com. There are not that many channels out there you can watch that doesn’t have trash! Hallmark is one of the very few left! WE HAVE TO GET HER OFF! Thank you!


September 17th, 2010
7:52 pm

I don’t dislike Martha because of her crime, which she “paid for.” I dislike her because she is a snob, but still, as a crafter I have overlooked that to watch some of her shows over the years….but a whole day of her!? EVERYDAY!? I don’t think so. And I don’t just sit and watch television. I work while the Hallmark channel is on, it was like a family to me. Martha is not family…she is someone who clearly thinks she is better than everyone else. I no longer watch Hallmark and will not. As far as I’m concerned, it’s THE MARTHA STEWART CHANNEL and no longer THE HALLMARK CHANNEL….very sad.