Will Martha Stewart win you over to the Hallmark Channel?

Ladies, we are the target audience the Hallmark Channel would die for!

The Hallmark channel has struggled to find an identity airing lots of reruns of “The Golden Girls” and “Little House on the Prairie.” But now the channel has hitched its wagon to the Martha Stewart brand and is hoping to pull in ladies just like us.

From The Miami Herald:

“Her syndicated Martha Stewart Show, which previously ran on NBC-owned TV stations, will move to Hallmark at 10 a.m., with repeats at 4 and 5 p.m. There will be an hour-long talk show called Whatever With Alexis and Jennifer at 11 a.m. starring Stewart’s daughter, Alexis Stewart, and Jennifer Koppelman Hutt and, at noon, a half-hour cooking show named Mad Hungry With Lucinda Scala Quinn, the cookbook author and executive food editor at Stewart’s media company. In the afternoon, Hallmark will run Stewart’s Everyday Food and other how-to shows from her program library including From Martha’s Kitchen, From Martha’s Garden and From Martha’s Home.”

“The Stewart and Hallmark partnership makes sense, says Brent Poer, managing director of the Los Angeles division of advertising agency MediaVest, because the tastemaker is known for quality and class and has a ready-made following. He predicted that Stewart, 69, would appeal to viewers of all ages, which should help the channel lower the median age of its audience from its current 59.”

And I have to say that I have never in my life DVR’d anything on the Hallmark Channel but on Sunday night I went through and set up a series record for “Whatever with Alexis and Jennifer” and “Everyday Food.”  (Although I was disappointed by Alexis and Jennifer’s first show. I love how dirty and mean they are on the radio and they can’t do it on TV, especially not with celebrity guests. I think they need to be more like a late-night show and be bawdy and make fun of stuff. They’re no fun kissing Paula Abdul’s butt!)

I am thinking I may set up recordings for the Lucinda Scala Quinn show and Martha’s kitchen, garden and home shows (I can fast forward through the stuff I don’t care about. However, Michael will have a heart attack when he sees his DVR space taken up with this stuff!)

I listen to Martha Stewart Radio on Sirius when I’m in my car. I call in way too frequently. And now I can relax at night to my favorite Martha Stewart shows.

Are you buying in too or is it just me? Will eight hours of Martha programming draw you to the Hallmark Channel? Will you watch it live or record it? What will you be watching?

111 comments Add your comment

motherjanegoose

September 14th, 2010
6:15 am

Don’t watch much TV and never have been a Martha Stewart fan so not for me. Have a great day!

FYI…I have never in my life DVR’d anything at all …LOL. Not big on TV.

Jeff

September 14th, 2010
7:02 am

Didn’t watch her before, have no reason to change my behavior.

Cynthia M

September 14th, 2010
7:29 am

Nothing much draws me to Martha anymore. Watched her somewhat a few years ago, but the thrill is gone:)

MomsRule

September 14th, 2010
7:32 am

No way. I am not a Martha fan and I refuse to buy anything labeled “Martha Stewart” (housewares, bedding, etc).

JJ

September 14th, 2010
7:52 am

Ditto MomsRule. I don’t buy into any celebrity anything….My favorite clothing designer is Levi….

Photius

September 14th, 2010
7:55 am

Ah, Martha! A motivated Polish gal from Jersey City. Who has more street cred – Martha or Snoop Dogg? MARTHA’s done more time! “Respect”….

A

September 14th, 2010
8:18 am

Uh, no. Don’t watch much TV, and what I do watch is on TiVo, and I’ve never been a Martha Stewart fan.

JATL

September 14th, 2010
8:46 am

Nope. I’ve never cared about Martha Stewart. I have absolutely NO time to delve into the kind of stuff she does (and I never have regardless of work or child status), and I hate craft projects. Of course these days I have no time to watch TV either. I don’t think I’ve done that since May. So, whenever I do find the time again to sit in front of the tube, it won’t be for Martha!

FCM

September 14th, 2010
8:54 am

If she suddenly turns into Gerard Butler let me know. Otherwise no. Nothing against Ms. Stewart, but I prefer to take my decor tips from John Gidding or David Bromstadt. Sarah’s House too.

DB

September 14th, 2010
8:54 am

Who has time to watch some self-appoointed arbiter of taste spend an hour on how to apply glitter? Not me . . . give me a good “NCIS” rerun any day!

JJ

September 14th, 2010
8:57 am

FCM – I just LOVE David Bromstadt. He is such a cutie…..he can makeover my home anyday….

Andrea

September 14th, 2010
8:58 am

I think Martha will have a better following on the Hallmark Channel (even though she has clearly not won over this blog! LOL).

YUKI

September 14th, 2010
9:00 am

No way. I wouldn’t watch that if it was the only thing on TV. She is annoying. I love how even though she went to “jail” she still goes about her life like nothing ever happened. As if that would ever happen to a “real” person.

FCM

September 14th, 2010
9:03 am

For food information I will stick with the food channel…I DVR Triple D, Chopped, Iron Chef, and the beat goes on….

TWG–do the kids know how to DVR? Everyday I find new Disney or Pokeman things in our list. I spend an hour a week deleting out that crap…I don’t mind them DVRing some of it—I understand they like the Disney sitcoms and watch them on the weekend…it is the not deleting them that gets me.

Ahhh DVR is a wonderful thing, I watch when I want too and I can skip commercials!

Becky

September 14th, 2010
9:05 am

Never been a real big Martha fan, so no I won’t be watching her show..I don’t really have that much against her, I’m just more like FCM..I would rather watch David Bromstadt, John Gidding or Vern Yip..

Cammi317

September 14th, 2010
9:08 am

I have NO interest in anything Martha Stewart related.

jct

September 14th, 2010
9:20 am

Won’t watch Martha. She is on while I am at work. However, I am no where near the Hallmark Channel’s demographic but I love those Larry Levison produced movies that they show on Saturday’s and Sunday’s. I can waste a whole day watching those movies.

Sage

September 14th, 2010
9:31 am

No! The Hallmark Channel? Seriously, there are too many channels to watch these days. Some of these networks need to go away.

TechMom

September 14th, 2010
9:33 am

Martha has a radio show? MJG you call in? Wow- I’m evidently out of touch with the Domestic Queen- ha! Never been a fan of Martha and probably have never watched anything on the Hallmark Channel. I do occasionally flip through her magazine while standing in line b/c it’s better than the tabloids but seriously, who has time to decorate and cook like she does? No normal moms I know- that’s for sure.

JJ

September 14th, 2010
9:43 am

Vern Yipp is goign to be at The Avenues in Snellville today from 6-8. I don’t know what store he will be at, but he will be there…..

Sage

September 14th, 2010
9:53 am

JJ – Vern Yipp is at the Avenue Webb Gin today for the grand opening I.O.Metro.
I believe he is also at Avenues in Forsyth & West Cobb this week. New home goods stores opening in this economy …

JJ, you do realize...

September 14th, 2010
9:53 am

…that David Bromstadt is gay, don’t you, and that he will never makeover ‘your home’…

John Summers

September 14th, 2010
9:56 am

I am a fan of Martha’s but not of her show ever since it went live or post prison. Still, I did occasionally watch her show on NBC but I don’t have cable, (I suggest everyone get rid of their cable boxes, you’ll save an average of $1200 a year) so no, I wont be watching. I understand now why Martha did it, it’s more of her products on more time slots during the day. It’ll be interesting to see how it pans out.

Becky

September 14th, 2010
10:01 am

@JJ, you realize..Yeah, I think everyone knows that David is gay..So is John Gidding and Vern Yip, but I would still like for either one of them to make over my house…

Becky

September 14th, 2010
10:03 am

@Sage..Oh my.. I didn’t knwo that Vern would be there, I would love to go see him…Does he still live in the Grant Park area or has he moved?

Photius

September 14th, 2010
10:03 am

I like Martha’s cooking segments, especially when she has guests you would never have thought of putting them together. Martha did the crime and did her time, regardless I like her cooking stuff.

JJ

September 14th, 2010
10:08 am

With reference to David Bromstadt – I don’t care if he’s gay or not. He’s very easy on the eyes and has a great sense of humor. AND extremely talented. Like I said earlier, he can come and redo my home any time!!!!! I think he would be a fun person to be around.

I don’t see gay, I don’t see color. I see people and what and how they can contribute to society.

Sorry JJ & Becky...

September 14th, 2010
10:12 am

…I thought that JJ was using ‘make over my house’ as a euphemism for something else…evidently my bad…

S.

September 14th, 2010
10:18 am

It made me sooo mad when WXIA-TV 11 Alive moved her to 3:30 AM. Glad she’s on at a stable time slot. I agree with you about Alexis & Jennifer’s show, I wish it had more punch but maybe they’ll build it up.

Theresa Walsh Giarrusso

September 14th, 2010
10:18 am

the funny thing is I actually am not a big Martha fan — she seem uncomfortable with regular people and is very stiff on her call in show on the radio. that is actually why I like her daughter Alexis because she makes fun of her mother all the time. and tells all their dirty little secrets growing up. her mother used to edit her camp letters home and then send them back to her corrected!!!! I do love Betsy Koretnik (sp) of everyday food show and morning living — the TV show of everyday food isn’t as compelling as the radio show but still has good quick recipes. so we’ll give it a chance and see how long it stays on the dvr. I think mg is more irritated by my stuff on the dvr than the kids — I have stuff like TCM movies and cooking shows.

LM

September 14th, 2010
10:19 am

Not big into decorating… so I don’t watch those shows, also don’t get magazines showing me all the really expensive stuff I need to be in style. I am just into clean and even that is a struggle with my husband and daughter. Nothing against Martha Stewart it is just not me and I won’t put on a facade just to be in.

This weekend my husband was on the fox website and followed a link to celebrities without makeup. He was surprised at how fugly they were. I never got into makeup, figured it was false advertising so with me what you see is what you get, same with our house and my cooking. We live a simple life without all the show for people that don’t matter.

JOD

September 14th, 2010
11:04 am

If I’m off work or doing some kind of mindless task, I will turn on the TV for the sole purpose of seeing a little Golden Girls. Except for the fact that only a few GG episodes get rotated around on TV, I would be perfectly happy if there was a channel of nothing but that show. Maybe I’m alone here, but I always loved GG growing up, and now I love seeing all of the innuendo I missed :o) No Martha Stewart for me!

Urinal Cake

September 14th, 2010
11:06 am

She was in prison. I bet she has soke good shower stories.

Sage

September 14th, 2010
11:11 am

Becky – IDK. My bet would be that VY still does live in Grant Park. I recently saw a commercial for the new Nate Berkus show (via Oprah?).

Speaking of Oprah & Martha, I just think they are just past due. Again too many channelsl. Nate Berkus was advertised to be ABC – think he should be HGTV. More of these shows would make it if there was less competition. But then again, I am from the days of the Big 3 and refuse to get addicted to TV. No time to be a couch potato or DVR.

CPC

September 14th, 2010
11:22 am

Have watched The Martha Stewart Show on ABC. The show came after Good Morning America and before The View. Martha’s show has been replaced with the Nate Berkus show which is not bad at all. Was curious and watched the “Whatever Show” at the Hallmark Channel. Sorry to say that it was horrible! It was too painful to watch and both women lacked TV charisma. I had to give it another minute before I switched channels at 5 minutes! Sorry, maybe they should stick to radio. Whatever!

Sage

September 14th, 2010
11:26 am

@ Photius I do like Marthaand I like that she did the time (even if she did try to fight it), took her lumps and carried on. She even poked fun at herself and has loosened up a bit. That being said, if she is on and I happen to find her then great. I don’t search out people. In my old mind her cooking shows should be Food Network and her home/decorating stuff HGTV. When I think Hallmark I think greeting cards. :)

Aristakoahka

September 14th, 2010
11:51 am

I have always loved the Hallmark Channel, I usually don’t like channels with commercials but, I watch more of this channel than any other besides movies. Bringing Martha to this channel has just changed my mind, I would rather watch telecommercial channels all day long then her

Shelley

September 14th, 2010
11:54 am

Too Bad, I am a career person in media advertising and when I get home Martha is over. I would give anything to start watching her while I am doing my own cooking and housekeeping week nights from 7 or 8-11. I am a very strong Martha Stewart Supporter and have been greatly influenced by her methods and insistance of doing everything right. Even having a jealous ex-friend who tried to shined that spotlight on her, made me love her even more!!!!

Kate

September 14th, 2010
11:55 am

Honestly, I didn’t even know there was a Hallmark channel, but I really don’t think turning into the Martha Stewart channel is a step in the right direction. I don’t think anyone wanted to see that much of Martha even back when she was a lot more popular. I’d rather watch pretty much anyone on HGTV (except Antonio- I am so over him) for home decorating and just about anyone on food network for cooking. There are plenty of people on both those networks doing what she does, only better.

It’s funny that someone mentioned Martha spending an entire show on how to use glitter! She really does stuff like that! The last time I watched her show was years ago while I was recovering from having my wisdom teeth removed. I must have been high as a kite on pain killers or else I could never have sat through it. Anyway, she spent the entire episode on how to make hamburgers. Not gourmet hamburgers, or anything like that, just plain old hamburgers. I would not have thought it was even possible to go into as much excruciating detail as she did making those hamburgers. It was kind of like “Good Eats”, only with just this super awkward, humorless host. And after going through all of that, the hamburgers she made looked absolutely disgusting, completely raw on the inside. She held one up (looking like she was holding a dead rat) as if she were going to take a bite, but she never did. All I could think was “this women has completely run out of ideas.”

YUKI

September 14th, 2010
12:47 pm

JOD- I love the Golden Girls too. Always have. I will watch it any time it’s on if I have a minute. They would be better off running that show than old Martha!

Terry Linenberger

September 14th, 2010
1:05 pm

At last! Martha back on daytime t.v.! Also love the offshoots ( “Mad Hungry” and “Everyday Foods”). As one of her MANY fans, I now have a reason to watch Hallmark Channel! TKL

Becky

September 14th, 2010
1:09 pm

@Sorry JJ & Becky..Apology accepted..NO major problem..I still wouldn’t mind being able to have John or David make me over if I were their type..:)

@Photius..I agree with your last line..I’m not so sure that she didn’t do anything that lots (me included) of other people wouldn’t have done..If someone told me today that I was gonna lose buckets of money tomorrow if I didn’t do this today..She did her time..Heck, she did longer time than most celebs..

JATL

September 14th, 2010
1:16 pm

@JOD -I love the Golden Girls! There are far worse ways to spend a sick day than watching GG reruns on tv :-)

I’ve never been fond of Martha, but my view of her actually went UP when she went to prison. Who wouldn’t do what she did? Only a moron. Many do it every day and only a few ever get caught. The person who said she did her time a lot longer than most celebs is right. Quite honestly, I think the fact that she’s an extremely successful, “ice queenish” celebrity is what got her the time. Others have only been fined for the exact same thing. The ever-greedy government thought, “Hey -we have a high profile example right here, so let’s take it to the max!”

A

September 14th, 2010
1:23 pm

I think this article about best workplaces for moms might be a better discussion topic here than Martha Stewart: http://www.ajc.com/business/employee-benefits-win-wellstar-613424.html

FCM

September 14th, 2010
1:26 pm

I said I wanted to watch David and John for decorating tips–I didn’t realize you had to be gay for them to decorate for you! ROFL…David and John are both fine with the hetrosexuals they decorate for…Do you realize yet how stupid it is to say that watching means we have to be drolling for them. Although like JJ I would love to go out with David and his partner for dinner and laughs. He is a hoot and a half! So is Mr. Gidding…and no I don’t believe either is just acting that way for tv.

Shoot give me the Holmes on Holmes men (Mike or his male crew members) for a date night!

JJ when did Vern come out? I know he was married and has a child. A friend of mine met the child. Also know that doesn’t mean squat about his true prefered gender to date.

motherjanegoose

September 14th, 2010
1:33 pm

Just back from picking up my copy of THE HELP. Is it only in hardback…that’s all I found. Kinda hard to lug on the plane.
T…I hope you are still planning on using it as a topic, since you mentioned it last week. I want to read it either way. I can always talk to Becky about it over lunch or DB. Catlady, are you reading it?

Enjoy the day everyone!

Char

September 14th, 2010
1:36 pm

I will not watch the Hallmark Channel. I do not like Martha at all and will tell everyone I know not to watch.

JJ

September 14th, 2010
1:40 pm

FCM It wasn’t me who said Vern was gay.

Karen

September 14th, 2010
2:00 pm

NO if anything it’s turning me off of the Hallmark channel. OMG 5 hours of HER – please put something else on- I Love Lucy, 7th Heaven anything but HER. I do not like Martha at all never have never will and I do crafts and cook but not with her. It’s a shame that you ruined a perfectly good channel by putting her on. I have to agree with another poster I’d rather watch infomercials than her – one hour is sufficient but FIVE!

Becky

September 14th, 2010
2:07 pm

@FCM..It was me that said Vern was gay..I was always iffy on wether he was or not, but right after they adopted the baby, I read the article that said him and his partner (male) had adopted..Not that it matters one way or the other, I still think he is such a cutie..

As for John Gidding..Yummy is all I can say about him..Actually him and his main carpenter Chip Wade..Of course, looking is all that I would do..Chip is married to a beautiful lady and has child(ren)…

@MJG..I think that’s all you can buy it in for now..I lucked out and bought it at the thrift store..Cost me whole $1.01 and that was what made me even look at it in the first place…