Forever 21, a popular teen clothing company has launched a new maternity line.
“Teen favorite clothing chain Forever 21 is facing controversy over its new maternity line, Love 21, which is launching in five states—Texas, California, Arizona, Alaska and Utah, this month.”
“The line is launching in three states with traditionally high rates of teen pregnancy. But Forever 21’s executive vice president, Larry Meyer, said any connection between the locations of stores carrying the line and pregnancy rates is a coincidence.”
Time.com wondered if the maternity clothing line would glamorize pregnancy for teens but I don’t think they are trying to convince girls to get pregnant. I think sadly they are responding to a market that they think is not being served. I think their research is telling them there are a whole lot of pregnant teenagers who don’t want to dress like 30-year-old women who are pregnant.
I think they are responding to the market instead of trying to create one.
It occurs to me that Gap has maternity as well, but I don’t recall anyone dinging them for it. Also I think Old Navy offers some maternity.
So what do you think: Is it inappropriate for a teen clothing line to create a maternity line? OR hey, pregnant teens have got to dress too and they don’t want to look like old ladies doing it?
Do you buy the VP’s argument that they didn’t intentionally start the line in several states with high rates of teen pregnancy?
Is there a difference between Old Navy and Gap offering maternity vs Forever 21? Or is that a double standard?