According to the Orlando Sentinel, Publix will start offering a healthier, more expensive version of Lunchables but will moms and their kids bite?
Its lunches will include: meats on honey-wheat break or multigrain wraps with carrots or Stoneyfield low-fat yogurt and organic milk. They will cost $3.99 according to the Sentinel. Lunchables run between $2.65 to $3.50 at Publix.
The story says Walmart already offers prepacked lunches at about 2,000 of it’s stores but didn’t offer details on how healthy they are.
“Eighty percent of mothers with school-aged children are supplementing their family incomes by working in direct sales or doing other home-based work, said Maria Bailey, who runs a Fort Lauderdale-based marketing firm focusing on moms. ‘The convenience factor is even that much more important,’ she said.”
(That is amazing stat — 80 percent of mothers working some type of gig.)
“And prepackaged lunches aren’t just for lunch anymore.”
” ‘It can be a dinner at a soccer field, an after-school snack between school and dance lessons,’ Bailey said. ‘Moms are in their cars a lot now. Our children, they need to be fed on the go. The need for convenience is going to increase sales in this category.’
Some other interesting facts from the story:
So lots of questions here:
Do you use a Lunchable-type product for your kids for lunch or for other meals, such as before a ballgame?
Do you think the Lunchable product has improved healthwise over the last year?
Are you interested in Publix’s new offering? Will you look for it? Are you willing to pay more for a healthier prepackaged lunch?