Disney was able to revive the musical with the “High School Musical” series and now it’s trying to revive the old-fashioned serial radio show.
Beginning July 5, Radio Disney will begin broadcasting a 20-episode series that follows a 14-year-old girl as she pursues her dream of becoming a singer and songwriter.
A new episode debuts each weekday at 9:25 a.m. on Radio Disney. Listeners who miss them can hear the 90-second episodes later on the station’s website or via mobile phone. (Ninety seconds? Could that be right? It seems way too short to develop any type of story line. Seems like it should be at least 15-minute segments to get anywhere.)
“The idea recalls serials that were popular in the early days of radio, a format that was essentially destroyed when television arrived. Radio Disney says it will wait to see how the first serial fares before committing to others, said Ray De La Garza, the network’s vice president of programming.
” ‘We thought, `let’s create something that can keep the kids entertained andwanting to come back day after day,’ De La Garza said.”
“Televised musicals were considered risky business when Disney launched the ‘High School Musical’ series. They became big hits, reviving a genre that includes Fox’s “Glee,” a breakout series particularly popular with youngsters.”
I think this DVR generation of kids will do better listening to it on re-broadcast on the computer because then they can stop and start it at will and catch back up just like they can with a DVR on TV.
My dad loved serials on radio growing up and they play a lot of the old ones now on Sirius Satellite radio. I try to get my kids to listen to the serial shows on Sirius, but usually without much luck. But it may be the suject matter more than the format.
We’ve been trying a lot of books on CD. Walsh especially likes to fall asleep to the “Magic Tree House” series on CD. The books on CD are very calming.
So what do you think: Can kids embrace appointment radio? Will they tune into everyday to find out what happens? Can they deal with not being to start and stop it at their will? Could this type of entertainment help to develop patience and calmness in our kids? (The series would have to be longer than 90 seconds.)