Disney was able to revive the musical with the “High School Musical” series and now it’s trying to revive the old-fashioned serial radio show.
Beginning July 5, Radio Disney will begin broadcasting a 20-episode series that follows a 14-year-old girl as she pursues her dream of becoming a singer and songwriter.
A new episode debuts each weekday at 9:25 a.m. on Radio Disney. Listeners who miss them can hear the 90-second episodes later on the station’s website or via mobile phone. (Ninety seconds? Could that be right? It seems way too short to develop any type of story line. Seems like it should be at least 15-minute segments to get anywhere.)
“The idea recalls serials that were popular in the early days of radio, a format that was essentially destroyed when television arrived. Radio Disney says it will wait to see how the first serial fares before committing to others, said Ray De La Garza, the network’s vice president of programming.
” ‘We thought, `let’s create