Poor husbands! So beaten down! So henpecked! No choices in their lives!
Well at least according to many of the ads featured during the Super Bowl tonight. We noticed a theme about how men are so emasculated by women and how they have no choices in their sad little lives.
Here are the ones I noticed in the first half (I will update with second-half ads as the game goes on):
Dove skincare line for men
Starting with a Dove ad for skincare for men, we learned that men are destined to marry, have kids and be forced to do yard work. This ad was less about women beating down their men and more about men just not having any choices in life.
Dodge Charger Ad
The next ad for the new Dodge Charger was downright depressing and is much more accusatory that women are sucking the life out of their men! Literally titled “A Man’s Last Stand,” it features men with dead eyes and sallow complexions reciting in monotone all the things they are forced to do in their lives. This isn’t the entire list but it’s close:
Walk the dog at 6:30 am
Shave and clean out the sink after they shave
Be at work at 8
Sit though two-hour meetings
I will say yes when you want me to say yes
I will talk your call (Gee thanks!)
Listen to YOUR (the mean wife’s) opinions about my friends
Listen to YOUR friends’ opinions about my friends
I will be civil to your mother
I will put the seat down
Carry your lip balm (I totally ask Michael to do this)
Watch your vampire TV shows
Put my underwear in the basket (PLEASE! Really is it that hard!!)
“And because I do this I will drive the car I want to drive! Charger: Man’s Last Stand!”
FloTV ad — wireless, hand-held TV
There is no subtlety to the FloTV ad, which basically calls the guy whipped.
The ad shows a very pale forlorn man (apparently hen-pecked men don’t get any sun) standing in a lingerie store with a red bra slung over his shoulder holding his girlfriend’s shopping bags as she looks for undergarments.
The narrator says he has an injury to report about this man Jason: “His girlfriend has removed his spine rendering him incapable of watching the game.”
He is forced to discuss candles the women later in the ad.
The ending quote is: “Change out of that skirt Jason.”
Twitter was buzzing at half-time about the emasculated men ads.
Here were a few of the Tweets we pulled during half-time:
A lot of the folks on Twitter were referring to the ads as sexist, but I don’t really think that’s the right term. (I think the Danica Patrick Go Daddy ads and the Megan Fox texting one would fall more into that category.)
I do think they were definitely negative that women are all terrible harpies ruling their men with iron fists.
What did you think:
Did you see the theme of man being beaten down in the ads?
Did you think any of the ads rang true? Did you husband NOD his head in agreement with the ads?
Did you find them to be insulting to women?
Do you really think your husband is that beaten down and has that few of choices in life? (I thought the Charger ad was pretty true for my husband! Poor guy works so hard and he still drive a very crappy car with carseats in the back!)
Did you think the stuff in the Charger ad is REALLY that hard for a man to accomplish? How hard it is to put the toilet seat down so we don’t fall into a toilet? How hard it is to your nasty stained underwear into a hamper? But I guess those kind of expectations beat a man down!!
Editor’s Note: You guys want a male perspective on the topic? Check out Jay Bookman today. He wonders if the bad economy if affected men’s manliness? Also has some different video than I have.