The Walt Disney Co. announced today it will buy Marvel Entertainment Inc. for $4 billion – a move that will give many parents pause.
I’m old school, and I like my Mickey Mouse separate from my Amazing Spiderman! I like my cartoon characters competing and looking different. Crossovers have always given me the willies.
But I don’t think this move is about world domination by Disney. I just think buying Marvel helps the company attain a goal it’s been after for years: Boys 6 to 14.
Disney knows it’s got the young girl market locked up all the way from my 2-year-old to my girlfriend’s young teenager. They suck them in as toddlers with tiaras and fake high heels. (I can’t get my 2-year-old out of her Princess outfits.) Then keep them interested as tweens with Selena Gomez and Demi Lovato movies and videos. (I still can’t tell these two apart.). And finally I think even the most cynical 14-year-old would have to admit the Jonas brothers are cute.
But what do they have for boys? Last