Ferry on his remade Hawks: ‘Status quo wasn’t good enough’

Danny Ferry has made this a brand new ballgame. (AP photo by David Goldman)

New GM Danny Ferry has made this a whole new ballgame. (AP photo by David Goldman)

The Hawks had two choices: They could have kept what they had and continued to get the same results, or they could have done as Danny Ferry did. So long as the Core Four was intact, this organization had both a floor and a ceiling. The Hawks would be too talented to stink, too mismatched to win a championship.

Said Ferry, speaking Wednesday night: “The status quo wasn’t going to be good enough to reach our goals, and we weren’t even going to be able to sustain that.”

That’s a brutally accurate description of the Hawks before this general manager took hold of them. And where are they now, 2 1/2 weeks and two major trades later? Ferry again: “We’re in a situation where we made some changes, and hopefully going forward we can be more opportunistic — hopefully better and more sustainable.”

Thing is, “going forward” isn’t synonymous with “here and now,” and we live in an age where gratification is seldom deferred until tomorrow, let alone next year. Ferry’s way involves risk. As newly constituted, the Hawks seem at best a .500 team. And even as I applaud this GM’s vision and verve, I also recall a conversation with a former GM.

It was Year 2 or Year 3 – or maybe Year 4; they tended to run together – after the Billy Knight deconstruction, and I wanted to know how much longer it would be until the Hawks got good. Originally I’d voiced enthusiasm for Knight’s brass in dumping players and salary, but so many losses over so much time had silenced the hosannas.

“You’re getting impatient,” Knight said, and I guess I was.

The risk of taking a step back is that there’s no assurance you’ll step forward anytime soon. No, Ferry hasn’t sold off every asset — he still has Al Horford, Josh Smith and Jeff Teague — but what if the 2012-2013 Hawks are indeed mediocre? What if there’s no postseason for the first time since 2007? What if all those folks praising Ferry for dumping Joe Johnson and Marvin Williams won’t care to watch the remnants of the Core struggle to break even?

If the new Hawks don’t deliver, the old Core could be pared further next summer. Smith is scheduled to be a free agent, and he has spent the past two seasons angling to get himself traded. How many difference-making free agents could be persuaded to take the Hawks’ suddenly available money if all they see is a losing team and an outbound star?

Clearing Johnson’s massive contract was a necessity. That said, losing him as a consistent scorer is a minus. It will take two or three guys to do what Joe did by himself.

Toward that end, the Hawks find themselves with a slew of off-guards and no real small forward. Ferry isn’t nearly done rebuilding this roster, but what he has mirrors a latter-day Duke team – lots of shooters (imports Louis Williams and Anthony Morrow, plus draftee John Jenkins) and not much heft. As we know, Ferry played at Duke under Mike Krzyzewski.

When the Duke paradigm was mentioned, Ferry laughed. Then he said: “Shooting’s a good thing to have. People who can attack off the dribble are good things to have. So are people who make plays for others. Shooting helps with good spacing. And good big men are nice to have, too.”

Ferry’s time as Cleveland’s GM indicated that he believes in a team of balanced parts, or at least as balanced as a team that employs LeBron James can be. He had shooters (Mo Williams, Larry Hughes) and slashers (Delonte West) and big men (Zydrunas Ilgauskas, Anderson Varejao) and a real power forward (Antawn Jamison). No, it didn’t bring Cleveland a championship, but it was good enough to win 127 games over two seasons.

Asked about the potential of his remade roster, Ferry said only: “I think we can be competitive.”

The risk isn’t so much that fans will desert the Hawks — fans haven’t really embraced this team since 1988 — as that the anticipated follow-through won’t arrive. Ferry used the word “opportunistic” a half-dozen times in a 10-minute conversation, and having money to spend is an absolute must. The Hawks do now. But some big name has to agree to take it.

There’s a chance this way won’t work, either. That’s preferable to the old way, which was never going to work well enough. By taking a risk, Ferry has positioned the Hawks to reap a reward. No, not today. But someday soon.

By Mark Bradley

113 comments Add your comment

BravesFan79

July 12th, 2012
12:10 pm

How are suddenly the Nets better than the Hawks? They just traded away all their good role players, and are left with Lopez, Gerald Wallace, Williams and Joe Johnson and pretty much no one else. Once again, the East is wide open after Chicago and Miami. While i favor Indy for the 3 seed, i can see a small ball run and gun Hawks squad being the 4th or 5th seed once again.

Yurtle_the_Turtle

July 12th, 2012
12:19 pm

Hated Billy “Ego” Knight and hate the ASG owners even more. It’s going to take a lot for me to embrace any Hawks team. Ferry’s doing okay so far but I’m still not spending a quarter to watch this team. I wish there was a way to dump ASG. Idiots!

[...] it’s known, continues. The Houston Rockets and Los Angeles Lakers are in there pitching, and the retooling-on-the-fly Hawks have sniffed around. The first two might be willing to take Howard without an assurance that [...]

Gwinnett Fred

July 12th, 2012
1:24 pm

I’m certainly on board with the new direction, but maybe ‘wait & see’ about the style. Wasn’t one of the main critisims of last years team was that the Hawks relied too much on jumpers? Kinda scary to hear about a team being built around “shooters”.

Who's Gault? A Fictional Character, Einstein!

July 12th, 2012
1:26 pm

Bill Knight should have to repay the salary he stole!

Who's Gault? A Fictional Character, Einstein!

July 12th, 2012
1:28 pm

How long until Danny Ferry realizes just how inept this ownership actually is and leaves?

ANOTHER GM

July 12th, 2012
3:05 pm

Garcia,

What Howard really wants is money. He has a lot of it waiting for him in NYC. Atlanta has to pony up and compete dollar for dollar.
——————————————————————-This is not a true statement. The Nets can only offer the mid-level exception, so if Dwight wants to go there, that is all he can get.

The Nets are done on the Howard deal, they cannot acquire him.

Gman 84

July 12th, 2012
3:31 pm

Easy to subtract…much harder to construct – Evidence the miserable, incompetence of the Pete Babcock era.

The issue is: NO IMPACT FREE AGENTS WANT TO PLAY FOR THIS ORGANIZATION – EVER!
I recall Kasten’s yearly pronouncements that they had as much or more cap space than anyone so expect a free agent bonanza. Nothing significant happened – EVER!

Q: After 150 pro season for Atlanta’s 3 major sports and 1 title (obviously none for the Hawks), what realistic chance is there for the Hawks to EVER win big with the current ownership group (worst in the NBA)?

A: Lloyd Christmas had a better shot with Mary Swanson

How can anyone really care anymore??

BBIB

July 12th, 2012
4:16 pm

If status quo isn’t good enough then it’s Dwight Howard or Bust.

Danny Ferry’s comments are nothing but ironic and possibly moronic if we don’t do all we can to land a superstar.

Since by Ferry’s own admission you have a ceiling without a superstar.

wayne wilhelm

July 12th, 2012
4:34 pm

BigDawg is right on!!!….the team had capped out and was starting to slip. second round last year, first round tis year….where in 2012 w/out big changes! Changing out JJ was BIG, BIG….I am sooo.. tired of seeing JJ ISO all the time, and he didn’t see the double team coming quick enough to hit the open man!!…Drew couldn’t shake him out of it because he couldn’t bench the guy. Now let’s see how the motion affense really works….if Drew can break Josh of the maddening habit of dribbling the ball the length of the floor and turning it over instead of passing, then thundering down the court to get a passback for a thunder dunk!! the key to the future is hw well Ferry drafts….can we avoid the TERRIBLE drafts done by our previous GMs????!!!!!

boxxiethebull

July 12th, 2012
6:34 pm

dont want howard…..go get iguodala for the 3….horford at the 5 and play zaza at the 5 in the big lineup

JD

July 13th, 2012
12:59 am

reminds me of the scenario when we got rid of mookie

Charles

July 18th, 2012
11:41 am

GET A REAL COACH WHILE YOU’RE AT IT………..