Joe Johnson? Gone. Marvin? Gone. Danny Ferry? A keeper

Me, I'm thinking it's about time for Danny Ferry to show us something. (AJC photo by Johnny Crawford)

A week later, the Atlanta Hawks have been transformed. (AJC photo by Johnny Crawford)

It took Danny Ferry a week to turn a franchise going nowhere into one with room again to grow. It took him a week to reach an agreement to send Joe Johnson to the Nets for a bunch of guys whose principal value rests in the expiration dates on their contracts. It took this general manager a week to ship Marvin Williams, enduring symbol of opportunity squandered, to Utah.

To follow the Hawks is to expect the worst, which means the initial response to this watershed Johnson deal was to figure it would be overturned on some technicality. Maybe we shouldn’t be fatalistic. At the rate Ferry is moving, he might be able to convince the NBA to replay the final seconds of Game 6 against Boston from 1988, and make it so that Dominique Wilkins (and not Cliff Levingston) takes the last shot this time.

A week ago we wondered if/when Ferry would dare to tamper with the Core Four. On Day 1 of Week 2, we got our answer. Ferry gored the Core without having to deal either Josh Smith or Al Horford, and by offloading Johnson he turned this capped-out club into one with a hangar’s worth of financial headroom.

Shedding Johnson’s contract was the only way the Hawks could get better. He makes $20 million per season, which is roughly one-third of what the NBA allows to fund an entire roster. It’s one thing if your $20-million-man is Kobe Bryant, but Johnson, over the two years since he re-upped, has sunk to being third-best among Hawks.

There are two wonders at play: That the plodding Hawks would find a GM bold enough to do what needed doing, and that he’d find such a willing partner. But the Nets are moving to a new arena in Brooklyn and they’re coming off a 22-win season and they’re looking to compete with the Knicks and Linsanity in their big-city marketplace, so they need someone of substance to pair with Deron Williams.

They’re also the property of a Russian named Mikhail Prokhorov, who is rated by Forbes the 57th-richest man in the world. Thus did super-sleuth Ferry identify the only NBA owner who could look on Johnson’s contract and not hurl.

Let’s not kid ourselves. There’s every chance the Hawks will be worse, basketball-wise, next season. On talent, a slightly diminished Johnson is still better than anyone the Nets are slated to send here. (Poor Marvin, however, won’t be missed. He might have been the league’s least essential starter.) That’s how the NBA works: To get better, you must get lucky in the draft or spend big in free agency, and the Hawks were positioned to do neither.

It wasn’t all his fault, but Johnson had become the flashpoint for Hawk failings. He wasn’t quite as good as they needed him to be, and his contract kept them from hiring better players to put around him. (Let’s not fault him for signing what was proffered. You would’ve, too.) But Johnson didn’t endear himself to fans, and it’s never a marketing plus when your biggest name is a sourball.

Neither was it Williams’ fault that Billy Knight chose him over Deron Williams and Chris Paul in 2005. But Marvin played so long here — seven full seasons — to so little effect that it became impossible to watch him without thinking of  the point guard not taken. And that, sad to say, was just like the Hawks: They’d whiff in the lottery, and they’d hand Johnson a new $120 million deal at the time they planned to de-emphasize his Iso-Joes.

The Hawks had come to occupy a terrible place: The team as constituted had gone as far as it could, and without cap room there was little hope for tomorrow. Now there is. The Hawks will have money to spend next summer, when Dwight Howard and the aforementioned Chris Paul figure to be free agents. The team with no future just traded for one.

And the new man in charge? Well, he’s in charge. In four years as Hawks GM, the best move Rick Sund made was to trade for the sixth man Jamal Crawford. In seven days, his successor has halved the Core Four and moved the immovable contract. Which would seem to make Danny Ferry an irresistible force.

By Mark Bradley

309 comments Add your comment

jessy

July 3rd, 2012
3:44 pm

he has lost his mind

LawDawg

July 3rd, 2012
3:46 pm

No doubt Joe Johnson did nothing wrong signing the ridiculous contract. His problem is he never did anything off the court to help the franchise. He actively disliked Atlanta fans and never tried to win them over. If you are going to spend money on someone, it has to be someone who helps sell tickets. 40 wins from an excruciatingly boring group of basketball players is not going to make ATL excited.

Frank

July 3rd, 2012
3:48 pm

At the end of the day Dwight Howard is gonna end up in Brooklyn with Deron Williams and Joe Johnson and the Hawks are gonna end up like the Charlotte Bobcats. Maybe the Nets can get Josh Smith from the Hawks too they’ll be great.

JayD

July 3rd, 2012
3:54 pm

I really hope everyone remembers this Danny Ferry love fest in 3-4 years when the Hawks are struggling to win 20 games. I hate to say it, but this city really doesn’t deserve a winner. Atlanta wouldn’t know what to do with one if we had one!

JayD

July 3rd, 2012
3:56 pm

This is not fantasy sports people…. Free agents have to want to be here. We had 4 (and sometimes Josh) very good NBA players who actually wanted to be here! It will be a looooonng time before that happens again!

superiorblogman

July 3rd, 2012
5:03 pm

No-one is against what this move will do for the cap next summer but we should all be against what it will do for the team right now and that effects next summer. Josh Smith needs to be moved to SF and Al to PF. You have to evaluate this players at these positions in order to see where to go next. Zaza is not a starting level C. I don’t want to watch him costing us games by not being able to finish and not being able to protect the rim again this year. Go get a starting C so you can move Josh to SF and Al to PF and evaluate your two best players before moving on with your remake or risk overpaying players that can not even play the position they are needed to play effectively.

Civil Unrest

July 3rd, 2012
10:40 pm

Joe Johnson is better than LaBron…there I said what you were thinking.

MJ

July 4th, 2012
8:20 am

Ferry! Ferry! Ferry!

This guy traded Marvin for Devin Harris a point guard desperately needed, he managed to unload Joe Johnson’s bloated unyielding contract, and he’s in talks to get Howard.

He should keep Teague and Horford, and try to trade a disgruntled Josh Smith for a good swingman, (Deng anyone?), or keep Smith and sign a good swingman through free agency, and do everything to convince Howard to come to ATL.

I like the new look Hawks already!

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