Oops! Miss July poses a problem for Central Florida’s O’Leary

Just when we thought that Mark Richt’s appearance in the now-infamous “Party in the UGA” orientation video was the shakiest promotional decision by a coach this summer, along comes George O’Leary, who used to work at Georgia Tech and who might not be working at Central Florida much longer if he doesn’t get smarter fast.

You’ll recall that O’Leary came under scrutiny after UCF receiver Ereck Plancher died after a weight-lifting session in March 2008. You might also recall that O’Leary’s training methods were called into question while he was at Tech and lineman Dustin Vaitekunas was injured. You might also recall that O’Leary left the Institute in December 2001  and resigned as Notre Dame’s head coach five days later.

This latest tempest isn’t nearly so serious. It’s just silly.

According to the Orlando Sentinel, O’Leary gave permission to aXis magazine, an Orlando entertainment guide, to stage a photo shoot in his team’s locker room. Here’s O’Leary, as quoted by the Sentinel: “The guy called my office and basically wanted to know if they could do a magazine shoot. There was a UCF girl who had her MBA and all that.”

Turns out the UCF alumna was not photographed offering her views on supply-side economics. It just so happens that her name is Shanna Marie McLaughlin, and she was Miss July for the magazine founded by Hugh Hefner. The aXis photos capture her wearing, or almost wearing, Central Florida regalia. There’s also a video, and it is … well, you can see for yourself. (WARNING: Not suitable for viewing at work.)

O’Leary to the Sentinel: “Eh, it’s not what I expected, but I don’t think there’s anything outlandish on the thing. I never saw the video.”

The school itself saw it rather differently. Joe Hornstein, an associate athletics director, sent this statement via e-mail to the Sentinel:

An employee without proper authorization allowed access to our football locker room. By the time the video of the shoot was brought to our attention, it had already made its rounds via the Internet. Let me make this clear, UCF does not condone the photos and the video. We have spoken to the employee in question and we will speak to our entire staff to make sure that this does not happen again. To any fans who were offended by this, we sincerely apologize.

Ten years ago George O’Leary had beaten Georgia three times running and was the most beloved Tech coach since Bobby Dodd. Not much has gone right for him since. And it’s never a good sign when a higher-up refers to you as “the employee in question.”

But, on the bright side, Central Florida did build an on-campus palace for O’Leary’s Knights — Bright House Networks Stadium opened in 2007 — and from what I can tell the locker room looks nice enough. So he’s got ambiance going for him.

207 comments Add your comment

Jamaaliver

August 9th, 2010
2:29 pm

Holy cow…what a picture!!!

74 Dawg

August 9th, 2010
2:31 pm

Mark, this could not possibly hurt recruiting , either.

74 Dawg

August 9th, 2010
2:32 pm

Or your blog hits.

And......

August 9th, 2010
2:35 pm

…what’s the problem?

rekingball

August 9th, 2010
2:36 pm

Miss July looks like a good problem to me. I wish that I had that kind of a problem. I can’t find anything offensive about the photo.

Kevin

August 9th, 2010
2:37 pm

This video is a million times better than the cheesy, cringe inducing video the UGA students put together. UCF shows how to market your school effectively!

Bob in SF

August 9th, 2010
2:37 pm

Actually thought that was pretty tame by the standards set yearly by SI and its swimsuit issue promos.

Mark Bradley

August 9th, 2010
2:38 pm

Neither could George O’Leary, rekingball.

And, I fully agree with her last statement......

August 9th, 2010
2:39 pm

…GO KNIGHTS!?!?!??!?!?!?!

Ohn High

August 9th, 2010
2:39 pm

Shiver me timber(s)

And, I fully agree with her last statement on the video......

August 9th, 2010
2:40 pm

…GO KNIGHTS!?!?!?

Not Don Waddell

August 9th, 2010
2:40 pm

Nothing wrong with that video, in fact, I am pretty disappointed with it. Mark, remember the days when you considered yourself a “journalist?”

Do you have trouble looking in the mirror now, knowing that you are just schill for idiots trolling the internet? I guess it still pays the bills, but this is probably not how you envisioned things working out. Maybe you should write a book or something, make yourself feel a little bit more legitimate?

Ted M

August 9th, 2010
2:40 pm

haven’t watched the video yet, but come on… there is a girl like that on every single commercial of every single college football game and the colleges have not turned away a single penny of the money.

Bobby Dodd

August 9th, 2010
2:40 pm

O’leary was lucky to have Ralph F. While at Tech or he would have never been hired anywhere else to be a HC. George is pretty much a creep…..

WOW......

August 9th, 2010
2:41 pm

…the video is amazing – she is a knockout, a MBA to booty, er, I mean boot…

rekingball

August 9th, 2010
2:42 pm

O’Leary is correct. They, uh, I mean she certainly gets your attention.

GW

August 9th, 2010
2:42 pm

Now that girl’s in shape!

Saban

August 9th, 2010
2:42 pm

He’ll get away with that in Florida, bring that to Bammer and we would be tared and feathered.

J.B.

August 9th, 2010
2:42 pm

As a UCF alum I cannot believe what an idiot our coach is… but since the damage is done, might as well enjoy right?

Not Disappointed!

August 9th, 2010
2:45 pm

Wow, Mark he does has taste!

Nick Rails

August 9th, 2010
2:45 pm

WGAS? Why are you even writing about this?
I know you work for the ever PC AJC…but
leave the Cynthia Tuckers of the world to write
this kind of non-important crap

rekingball

August 9th, 2010
2:47 pm

Not Don@2:40pm……Put a sock in it man, loosen up and try to enjoy life a little. So much negativity shortens a persons lifespan. Have a drink and relax. It’ll be alright.

Mark Bradley

August 9th, 2010
2:48 pm

Perhaps we should do a survey: How will the aXis shoot impact Central Florida’s recruiting?

JMar

August 9th, 2010
2:48 pm

Poor guy; I think most coaches would say “wtf ever, take your stupid business school photo shoot, I have real things going on”.

athensdawg

August 9th, 2010
2:48 pm

i am speechless.

[...] Go, Nads… er, Knights! Jump to Comments I don’t think “had her MBA and all that” means what George O’Leary thinks it means. [...]

POAD

August 9th, 2010
2:49 pm

TOO funny! I have seen more appualing videos shot at Frat Houses on utube.
George didn’t do his homework once again. He said OK, but should have had a AA or Football Rep. at the shoot to watch what was going on.
Not a Big DEAL. T/A Sells and who cares? If my sister or niece wanted to get paid for making that type of photo so be it.
No, Marilyn Monroe was not that provocative in her photo shoot for the 52 Tech Media guide, but guys still liked how she filled out the Tech Cheerleader Uniform. Whave you seen the dancers of the schools at the battle of the bands in Atlanta. Did you see the video of the High School Dance team here in Ga? Paris Hilton, the Kardicians, Madonna(in her day), and SEXTING make this look tame.

Ted M

August 9th, 2010
2:50 pm

It is non-important crap but the more I think about the bothered I get at the sanctimonious bullcrap from Joe Hornstein associate athletics director.

Beast from the East

August 9th, 2010
2:53 pm

Mark,
What do you think will get her further in life…..the MBA from UCF or the nuclear warheads that appear to have been installed by one of the top scientists from NASA?

[...] Mark Bradley of the AJC writes that Miss July poses a problem for the former Georgia Tech coach. [...]

Mark Bradley

August 9th, 2010
2:56 pm

I’ll take the Fifth, Beast from the East.

Burdell

August 9th, 2010
2:57 pm

Big deal. Sounds like the UCF President has a stick up his arse…

DP

August 9th, 2010
2:57 pm

We’re in a nasty recession/depression, but silicon still appears to be a growth industry.

MattyB

August 9th, 2010
2:58 pm

Just another reason I miss O’Leary on The Flats

[...] This post was mentioned on Twitter by Mark Bradley, Russ Mitchell and Ray Flowers, SECEastWire. SECEastWire said: DawgWire: Oops! Miss July poses a problem for Central Florida’s O’Lear #NCAA #Sports http://bit.ly/aL6C8l [...]

POAD

August 9th, 2010
3:00 pm

That young LADY would rather wear a UCF outfit, than FUR! Isn’t that what PETA wants? The BIG Kardashian chick took more revealing photos for print and bilboard adds for PETA. UCF has a great marketing ploy right there. Isn’t that what UGA is doing by being 57% female and the #1 Party School?

George Stein

August 9th, 2010
3:01 pm

Sheesh. Miss July would pose a problem for me too.

Reality Strikes Back (just like the Empire did)

August 9th, 2010
3:04 pm

I see nothing wrong with this. It makes me want to send my sons (but def NOT daughters) to UCF!!!

Go Knights!?!?

Walker, Texas Ranger

August 9th, 2010
3:05 pm

I thought it was the team’s new tight end

Reality Strikes Back (just like the Empire did)

August 9th, 2010
3:05 pm

My son wil be attending UCF. My Daughter will NOT.

Joe T

August 9th, 2010
3:06 pm

Dude…..the girl is smoking hot!!! I don’t know….I think O’Leary is in trouble. That will not go over well at all with the Admin. of UCF. I say he is gone by the end of the week…sorry to say!

Mike A.

August 9th, 2010
3:07 pm

I am shocked, shocked at the UCF video. Compare that to our wholesome, alcohol-free campus in Marky’s video.

Kevin

August 9th, 2010
3:10 pm

Mark, I predict a top 5 recruiting class next year as long as she does the in home recruiting.

Russ the Temporary Mascot

August 9th, 2010
3:11 pm

And when I try to show a few dark spots on a certain part of my anatomy, about ten people come running with brushes and about 50 gallons of white paint. Go figure!

POAD

August 9th, 2010
3:15 pm

RUSS you are too funny. Hey I do see a little dark spot on your left hip. Stop scratching you are losing your NON-Color. HAHAHA.
I am sure there are a few guys from that Lady’s classes that have broken necks, arms, and legs from just trying to be her LAB partner.

[...] full post upon shanna mclaughlin Share and [...]

Lowcountry Bulldawg

August 9th, 2010
3:16 pm

Revitailist

August 9th, 2010
3:17 pm

Perhaps ucf hould appoint this bimbo “director of recruiting” to reel in the “undecideds.”

Vol-in-ATL

August 9th, 2010
3:20 pm

We at UT would trade the type of press we have gotten recently for this any day of the week.

On a serious note, why is it in this country we have no problem with violent images on TV and movies but we just can’t handle seeing a beautiful woman show a little skin? I could go to any beach, pool or lake right now and see 10 girls with less on than the gorgeous lady in this photo before I got out of the parking lot.

That reminds me, I’m going to the pool.

bjohndawg

August 9th, 2010
3:21 pm

This looks like George was watching to much Blue Mountain State on SPIKE TV.
And got their success confused with what he wants to do at UCF.

Next Kiffin will be trying to one up him with his wife in the lockeroom in a USC Tshirt.
Geez these coaches really have their heads in the right place.