OK, so I’m exaggerating. (But only for effect!) The Fanhouse survey, as compiled by Brent McMurphy, of how much each school spends on its college football program doesn’t exactly suggest that the Georgia Bulldogs care nothing about winning. But it is a bit disconcerting to note that UGA, with an allocation of $19.83 million, ranked only seventh in the 12-team SEC and 15th nationally among football spenders for the school year 2008-2009.
And yet, as revealed in Part 2 of Fanhouse’s breakdown, Georgia stood second only to Texas in football revenue. The Longhorns banked $65.02 million in 2008-2009, the Bulldogs $45.38 million. (No wonder UGA could afford to pay Todd Grantham $750,000. It had been pinching pennies!)
The most intriguing part, at least to me, of the Fanhouse data: The biggest SEC spender wasn’t Florida, wasn’t Alabama, wasn’t even LSU or Tennessee. It was Auburn, which laid out $28.8 million for football — the second-most (behind Ohio State) of any school. And you wonder — or perhaps you don’t — why banker Bobby Lowder remains the biggest man on that campus.
Another nugget: Georgia Tech spent $16.12 million on football but made only $6.71 million on the sport. And you wonder — or perhaps you don’t — why the Institute can’t afford to buy out Paul Hewitt.
I’m not a major fan of spreadsheet journalism, but these Fanhouse numbers are fairly fascinating. And in Part 3, you’ll discover that Georgia earned $81.49 million from all its athletics programs in 2008-2009 — that ranks UGA 11th nationally — while Tech banked only $48.06 million, placing the Jackets 54th among the 65 BCS schools.
I say again: Dan Radakovich is one heck of an athletics director.