Comments on: Night NASCAR on a holiday weekend: A hit or a miss?

By: macon race

macon race — Tue, 25 Aug 2009 17:41:46 +0000

they ought to call it the Macon race. That track is nowhere near Atlanta.

By: Pi$$onaDawg

Pi$$onaDawg — Mon, 24 Aug 2009 17:22:42 +0000

Catfish U R a lair unless you own your own personal jet.

By: Catfish

Catfish — Sun, 23 Aug 2009 23:54:45 +0000

I love Nascar but I love Braves baseball, UGA football,and Falcons football more (not in that order). However, the fact that the race is on Sunday night is perfect for this Labor Day Weekend and Labor Day Weekends to come. UGA plays on Saturday afternoon and the Falcons don’t start the season until the following week.

I’m going to the Braves game that Friday, UGA on Saturday, NASCAR under the lights in Hampton on Sunday. It doesn’t get any better than that.

By: Jimmy Payne

Jimmy Payne — Sun, 23 Aug 2009 19:26:41 +0000

As soon as I saw this I said it was bad. I love Nascar as do a lot of other football fans. But all the ones I know who love both will tell you they love football more.

By: Ricky

Ricky — Sun, 23 Aug 2009 13:33:16 +0000

Fred, I don’t buy your figures. And by the way, Freddy, why are you calling folks idiots? A little like calling the kettle black don’t ya think! You said: “Anyone at the track who wants to see the game will have no problem watching it before they go to their seats inside the track” That would be very true, especially since the race is the next day. Any REAL sports fan would know that, you moron.
From the Forbes article:
Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball’s World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue. We then divided this amount by the number of days of competition. (Note: For the NCAA’s March Madness, we only considered revenues for the Final Four bracket, for comparability to championship series in other sports.)

Why is the Super Bowl so valuable? Commercial inventory for last year’s game on ABC–owned by the Walt Disney Co. (nyse: DIS – news – people )–amounted to $154 million, based on a record $2.5 million commercial rate for 30 seconds of airtime. Sprint Nextel (nyse: S – news – people ) paid $12 million to sponsor halftime, a figure that is expected to be topped by PepsiCo (nyse: PEP – news – people ) when the Colts play the Bears in Super Bowl XLI on Sunday.

The Super Bowl’s licensing program generated a record $140 million, with the largest share coming from Reebok, owned by German apparel maker Adidas (other-otc: ADDDY – news – people ). And thanks to an average ticket price of $613, gate receipts provided $31 million in revenue (net of the 25% of the tickets the NFL gives to the media, sponsors and league affiliates).

In terms of total revenue, next summer’s Olympics will rake in more than any other sporting event, $3 billion. The Beijing games will leverage their global audience with $1.7 billion from broadcasters, a record for the Olympics.

But because the Olympics cover 17 days, its brand value is $203 million less than the Super Bowl.

The International Olympic Committee is using the Summer Games’ popularity to enhance the value of the Winter Games, which are ranked seventh on our list with a value of $82 million. As part of the Olympic Committee’s international sponsorship program, all companies based outside of the host country must sponsor the Winter Games as a prerequisite to sponsoring the summer event two years later.
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Once considered almost exclusively a sport of the U.S. South, stock car racing has become the second most popular sport in the country. Worth $91 million, NASCAR’s Daytona 500 is our fourth most valuable brand.
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Last year’s race took home $47 million from broadcaster Fox, which is owned by News Corp. (nyse: NWS – news – people ) Despite the lack of a truly international audience, NASCAR’s top race garners four times the revenue of rival Formula 1’s fabled Monaco Grand Prix.

Perhaps the biggest surprise on our list is an annual college football game. The Rose Bowl Game ranked No. 5, ahead of the NCAA Men’s Final Four, the World Series and the NBA finals, with a value of $88 million.

The Rose Bowl is traditionally a contest where the Big 10 and Pac 10 champions battle it out, and its value is due in large part to its eight-year, $300 million contract with ABC. Even though sportscaster Keith Jackson, who became a legend with his famous play-by-play of the Rose Bowl, has retired, the game still remains the granddaddy of all college bowl games.

By: Twitter Trackbacks for Night NASCAR here on a holiday weekend: A hit or a miss? | Mark Bradley [ajc.com] on Topsy.com

Sun, 23 Aug 2009 09:17:57 +0000

[...] Night NASCAR here on a holiday weekend: A hit or a miss? | Mark Bradley blogs.ajc.com/mark-bradley-blog/2009/08/21/night-nascar-on-a-holiday-weekend-a-hit-or-a-miss/ – view page – cached Mark Bradley wonders if the first night NASCAR Cup race in Atlanta Motor Speedway will be a hit or, coming on a crowded holidy weekend, will get lost. — From the page [...]

By: Jr

Jr — Sun, 23 Aug 2009 03:49:56 +0000

I liked it better when they had bush cars.

By: doggit

doggit — Sat, 22 Aug 2009 23:00:50 +0000

Na$car sux – too hell /w left turns

By: Bill

Bill — Sat, 22 Aug 2009 23:00:28 +0000

Mark the $39 tckets and not good seats, ok but you get what you pay for. My 2 tickets were $242 in front of pits and finish line up top and covered in case of rain. There will be a concert before race also. What the He!! its only two times a year , Braves are out of it and Football…..its a long season.

By: Pi$$onaDawg

Pi$$onaDawg — Sat, 22 Aug 2009 20:42:20 +0000

I am still a Mark Martin Fan and a Rousch Fan to, but I don’t go to or watch races much anymore. NASCAR has become so boring and predictable. Put the right tires on the cars and race in the rain. A race should won on the track not in the Pits. Wrecking a racer is tithere wrong or it is OK, but It can’t be both ways. If you do wreck me to take the win Then don’t be suprised it I NAIL you on the cool down lap or kick your A$$ in Victory Lane.