Since the 2012 election, some conservatives have blamed their losses on their message while others pointed fingers at the messengers. Truth is, both camps have a point.
That’s why Jim DeMint aims to tackle both problems from his new perch at the Heritage Foundation, which he is joining as president after eight years as a U.S. senator from South Carolina.
“I’m convinced if we have the right ideas, the right messengers, the right message, we can win,” DeMint told me Tuesday before greeting Heritage members at the Westin Buckhead.
Part of the challenge is stylistic: “We can’t just talk like a bunch of engineers” about things like budget deficits, he argued.
“We’ve got to help people see how our policies actually can make their lives better. … And the way we can do it is actually put the camera on people whose lives have been changed.”
DeMint pointed specifically to the different approaches GOP-led Pennsylvania and Democrat-controlled New York have taken to