On Monday, the Obama-Biden 2012 campaign unveiled its slogan: “Forward.”
Yep, that’s it. As Washington Post humor-blogger Alexandra Petri observed, “If your slogan is just one or two notches above BCC, it might not be a great slogan.”
But never mind the lack of zip to the latest and greatest in Democratic bumper-sticker philosophy, or the fact that it won’t help the arguments that President Obama isn’t a Marxist. The most disqualifying thing about “Forward” as a slogan is that this is a president who keeps looking backward. Heck, even the video unveiling “Forward” as a slogan began with a retrospective on the 2008 financial crisis; the very first words of the video titled “Forward” are “January 2008.” I’m not sure that word means what the Obama team thinks it does.
In other forward-looking news, Democrats are using today’s anniversary of the Navy SEALs’ killing of Osama bin Laden last year to revisit some comments Mitt Romney made five years ago. (Forward! Forward!)