2012 Tuesday: Michigan is the show-me state for Santorum

Our unscientific poll last week found that, by about a 3-to-2 margin, readers believe Newt Gingrich would be hurt more by losing next week’s Georgia primary than Mitt Romney would by losing today’s primary in his native Michigan. Today, I’m going to suggest the person with the most riding on one of these states is neither Gingrich nor Romney, but Rick Santorum.

If one believes the “Mitt Romney vs. the Not-Romneys” narrative of this GOP primary, it follows that Santorum must buck the trend of all the other short-term front-runners if he wants to be a serious threat to topple Romney in the end. There is little reason to believe Santorum has risen to his current No. 1 spot by mere force of personality or policies: His personality and policies didn’t keep him out of fifth and even sixth place for much of the race, and they haven’t changed during the past two months when he became a top-tier candidate (or survivor, depending on how you view him). So, we need to see if he can buck the trend.

The trend to which I refer actually is two-fold: Before the primaries began, a Not-Romney front-runner — Rick Perry or Herman Cain — rose to the top, only to be brought down by his own actions. Perry’s debate gaffes and Cain’s increasingly apparent lack of preparedness on topics such as foreign policy. (I continue to believe Cain’s missteps on this front had more to do with his downturn in popularity than did the allegations of sexual harassment and an affair, although the latter did finally push him out of the race.) For both Perry and Cain, the candidate’s undoing was his own fault.

Once the primaries began, a different — and, for Santorum now, a more relevant — trend emerged: One candidate would win a primary and gain (or re-gain) the front-runner status, only to be brought back to the pack. These downturns usually followed a barrage of negative advertising: e.g., Gingrich’s attacks on Romney in South Carolina, and Romney’s returning the favor big-time in Florida. (I do not place Santorum’s win in Iowa in the context of this trend, because he wasn’t actually declared the winner over Romney until weeks after the fact.)

Now we have Santorum, still riding the momentum of his triple wins on Feb. 7 in Colorado, Minnesota and Missouri, and trying to prove in Michigan that he can really hang with Romney. Opinion polls forecast a narrow win for Romney or a narrow win for Santorum, depending on which one you view, after each man has taken a turn leading the state by a healthy margin. Gingrich and Ron Paul have effectively conceded Michigan, so it’s a two-man race.

Once again, Romney has used his campaign’s financial advantage to blister Santorum with negative ads, largely about his spending record in Congress. But unlike Gingrich in Florida, and Iowa before that, Santorum has not withered. At least, not if you believe the polls.

By late tonight, we’ll know how close the election really was and, barring a ballot controversy, who won it. It remains to be seen if a narrow loss by Santorum would cast enough doubt on his candidacy to put Romney back in front or if — as Santorum’s campaign staff is already spinning it — merely running close in Romney’s home state would be enough of a victory. This much, however, certainly is true: Eventually, if one of these Not-Romneys is going to be the nominee, he’s going to have to take the lead and hold it.

Santorum may have won the (non-binding) primary in Missouri. But for a lot of GOP voters, Michigan is more of a show-me state.

(Note: I will be on the road today following the Gingrich campaign in Northwest Georgia, so my blogging and responding to your comments will be sporadic.)

– By Kyle Wingfield