Will Augusta National finally be forced to invite a woman?

Masters adheres to traditions. But Billy Payne, club may have to change one. (Curtis Compton)

Masters adheres to traditions. But Billy Payne, club may have to change one. (Curtis Compton)

The mild winter ensures full blooms on the azaleas. Five different winners in the last five years eliminates any hint of predictability. Tiger Woods’ first tour win in 2½ years last week teases us into believing golf’s preeminent figure can return to dominance and provide some red-shirt drama on Sunday.

Welcome to the perfect backdrop for next week’s Masters, bliss for the Lords of Augusta National.

Well, except this: That women issue.

If it had never quite died, it at least had gone dormant, like Bermuda fairways. But the question of whether Augusta National will finally open the doors to female members  — even if “at the point of a bayonet,” to reprise the charges of former chairman William “Hootie” Johnson – is bigger now than ever before. Even bigger than when Martha Burk first sent her little letter to Johnson nearly 10 years ago asking about the club’s exclusionary policies, sparking a very public and ugly debate, from break rooms to board rooms.

In January, IBM, which is one of the Masters’ major sponsors and runs the tournament’s website and the technology in the media center, named its new CEO: She’s a she.

Rometty's predecessors were Augusta National members.

Rometty's predecessors all were Augusta National members. (Bloomberg photo)

Virginia “Ginni” Rometty is the ninth CEO in the company’s history but the first female. The previous eight previous CEOs all were extended memberships by Augusta National. The three former CEOs still living remain members, as are the CEOs of the Masters’ other two major sponsors, AT&T and ExxonMobil.

“They’ve got themselves into a quandary, and deservedly so,” said Burk, who organized protests outside of Augusta National’s gates in 2003. She now aids women in corporations who believe they have been victims of sex discrimination. “They need to come into the 21st century. I said it nine years ago and I’ll say it now: They have a Neanderthal attitude, and that doesn’t reflect well on the club or the membership.”

Your move, Billy.

Steve Ethun, Augusta National spokesman, said the club and chairman Billy Payne would have “no comment

Burk doesn't believe Billy Payne will act different than Hootie Johnson did. (AP photo)

Burk doesn't think Billy Payne will respond different than Hootie Johnson. (AP)

or statement” on the situation, which has drawn media attention this week from Bloomberg, Yahoo, ESPN and the New York Times. The response is no surprise. The club generally doesn’t discuss membership policies or much beyond pin placement or the length of the rough.

If Payne is asked about it Wednesday during his annual state-of-the-sod-and-azalea address, his answer likely will be brief and unrevealing.

This is the true Masters’ tradition like no other: One man speaks for the club, and it’s his job to respond with an extended digit, albeit with a well-manicured nail.

My position on this hasn’t changed. Augusta National is a private club, so the club technically is correct when it states it has the right to exclude anybody it desires. But the Masters is the most public of events. It’s on public television. The relative great unwashed can purchase admission (even if tournament badges are difficult to come be).

These aren’t old guys wearing their “Loyal Order of Moose” hats, yukking it up and telling old stories about Jayne Mansfield. (Well, they might be, but that’s not the point.)

Johnson once likened Augusta National’s policies to “sororities, fraternities, Boy Scouts, Girl Scouts.” The flaw in that analogy: There’s no yin to Augusta’s and the Masters’ yang.

Payne has been progressive in many ways since taking over for Johnson in 2006. He has expanded television coverage, instituted a junior patron program, sanctioned a Masters video game, even developing an iPhone app with live video streams.

But there has been no movement on women members. Payne has never said “never,” but his actions now will reveal everything. He can’t leave the door open and then do nothing because, in the case of Rometty, it would be setting precedent.

Burk said Rometty (who has declined comment through a spokesman), “has the power in the company to exert influence if she so desires.”

But she’s not sure Payne really cares.

“I’m certain part of the deal when he became chairman was he would adhere to Hootie Johnson’s policies,” she said. “He’s no better or morally responsible than Johnson was.”

We’ll know soon enough. But it really makes no sense for Payne to put this off any longer. This much is certain: Even if the issue goes dormant, it’s never going away.

By Jeff Schultz

266 comments Add your comment

abby normal

March 30th, 2012
2:49 pm

It has been said a zillion times…Augusta National is a private club, they can control their membership as they please. However, now seems the perfect time to invite their first woman member. Who knows, Ms. Rometty may decline and take Billy Payne off the hook.

Ghost from the past

March 30th, 2012
3:03 pm

Great Post “Equality to All”

We live in a free enterprise society!

Paul Revere

March 30th, 2012
3:08 pm

Augusta National is a private club and entitled to set rules and carry them out as it sees fit! Let the busybody nazi wannabees keep their nose out of it!!!!!!!!!!!!!

blueforever

March 30th, 2012
3:22 pm

I’d like to play on the LPGA tour. Is Martha available to help me?

Juggs N Bunns Magazine

March 30th, 2012
3:23 pm

There are a lot of uptight women…….Time to head back to the kitchen.

AuburnCreed

March 30th, 2012
3:45 pm

Are you stupid????????????

Do you have any clue as to how many OTHER worldwide corporations are banging on Augusta National’s door to beg to be a major TV sponser???????????

You’re dense son.

Larry W Tucker

March 30th, 2012
3:56 pm

You need to drop this. You are as dumb as she is.

Adam Richard

March 30th, 2012
4:52 pm

Wow after reading the majority of comments on here, I am starting to see Why Rednecks in GA have the reputation they do. “Its a private club” let them do whatever they want. Screw that you bunch of redneck hillbillies and go back to whatever cave you are living in… It is not 1930, you ignorant asinine far right nut jobs…

SERIOUSLY

March 30th, 2012
7:57 pm

@ EVE DICK 4:52…….go HUG A TREE or BETTER YET GO FIX DINNER FOR YOUR “LIFE PARTNER” IT’LL HELP YOU FIND YOURSELF!!

Ghost from the past

March 30th, 2012
8:01 pm

Adam Richards…You far left assinine nut job! go back to your government job and live off of Obama!

Ghost from the past

March 30th, 2012
8:02 pm

Its 2012 Adam Richards you far left assinine nut job!

MaleReader

March 30th, 2012
9:11 pm

There are women’s only clubs just like Augusta(an example being the Ladies Golf Club of Toronto) that operate the same way in reverse. If we are going to talk about gender specific membership at golf clubs we need to be sure that we don’t forget that women are just as guilty of it as men are. By the way, most of these courses, including Augusta, do allow the opposite gender to play the courses. They simply cannot obtain full member status. It is that way for women at Augusta National and men at Ladies Golf Club of Toronto(and others, if you look it up). We should either have no clubs that are gender specific or let it go. *I personally think there should not be gender specific clubs at all* but in this case since IBM can’t change every gender specific club in the world perhaps they should fight to have the masters moved to a more gender neutral course(there are plenty of equal caliber and beauty to Augusta out there) and make their point that way. That would pack some punch and take a stand for both men and women!

Paul

March 30th, 2012
11:10 pm

Why Bless your Heart, Ginni darlin. You just can come into the club through the kitchen entrance. That’s how we handle these situations in our tradition. We can keep it secret. Like marrying our cousins. The IBM brand shoud not mind that association.

Disgusted

March 31st, 2012
8:57 am

Martha Burk Iron my Shirt & fetch me a beer & sandwich.

And start to get ur place like Edith Bunker

scotty

March 31st, 2012
1:04 pm

There is an easy way to address this. If equality is the goal, then Augusta National should say they are more than willing to invite women as members AS SOON AS the LPGA agrees to allow men to play on their tour.

former masters champion

April 2nd, 2012
1:42 pm

First of all Jeff your reference to “exclusionary policies” show that you havent done your research as well as you might. Membership is by invitation and has no stipulation as to gender or race. period.