Miami Herald Macy’s ad declares Heat ‘NBA champions’ (UPDATED)

Here's a better photo than earlier version. (Courtesy: Miami New Times.)

Here's a better photo than earlier version. (Miami New Times.)

(Last update: 4:40 p.m. Added an anecdote Falcons’ fans should remember from the Super Bowl season.)

And now, from the, “Dewey Defeats Truman” file, we give you: “Congratulations Miami!”

In the mother — or maybe that should be “King James” — of all mistakes, the Miami Herald ran a near-full page Macy’s ad in Monday’s newspaper, announcing that Heat “championship” T-shirts and hats were going on sale.

This represents the closest LeBron James and the Heat actually will get to the title this season.

Miami lost Game 6 of the NBA finals and the series to the Dallas Mavericks Sunday night. It’s common for print publications to have two display ads ready to go after championship events. T-shirt manufacturers operate similarly (and then either destroy the shirts for the losing team or send them to charities overseas). What made this mistake unusual was the Heat trailed the series three games to two before

For those who didn't catch the historical reference.

For those who didn't catch the historical reference.

Sunday and weren’t even in a position to clinch. So there was no reason to have the “Heat wins” ad ready.

Falcons fans should be able to relate to this. In January of 1999, the Herald ran a strip headline atop a Super Bowl special section that read: ”Denver Broncos vs. Minnesota Vikings, 6:25 P.M. Tonight.” The Falcons had upset Minnesota in the NFC title game two weeks earlier. The newspaper’s graphics department had already started to design the section and forgot to make the change.

In 2009, the Philadelphia Inquirer ran a Macy’s ad selling Phillies championship T-shirts. But the World Series was still going on — and of course, the Yankees went on to win the title.

The shirts pictured in the Monday’s ad show the Heat logo with the championship trophy. One says, “Champions,” and another reads, “Raise Another Banner.” The Herald posted a correction online Monday.

It’s not like most folks in South Florida haven’t been presumptuous about titles. When James and Chris Bosh signed as free agents and joined Dwyane Wade in Miami, the news was celebrated at a press conference, which was complete with lights, music and pyrotechnics. James, the guy with the, “Chosen 1″ tattoo across his back, himself promised eight championships.

Still waiting for the first.

By Jeff Schultz

Follow me on Twitter @JeffSchultzAJC; friend me at Facebook.com/JeffSchultzAJC

187 comments Add your comment

Anteater

June 13th, 2011
10:08 am

Guess Wade & “Levon” should have thought twice about their little diddy dis towards Dirk – who’s coughing now ????

Joey

June 13th, 2011
10:08 am

Turns out the King is a bit of a choker when under pressure.

Lowcountry Bulldawg

June 13th, 2011
10:09 am

Well it started with the decision, then the introductory press conference and it ends in the flub of all flubs. How fitting for “The Big Choker” Lebron James. I wouldnt have it any other way. Go Mavs and congrats to J-Kidd

Mia

June 13th, 2011
10:10 am

Do they not employ an copy editor at the Miami Herald? I love this. That’s gonna sting in the morning.

Biff Pocaroba

June 13th, 2011
10:10 am

That ad was meant for the Fringe alternate world.

Dr. Phil

June 13th, 2011
10:13 am

“Dream Teams” frequently choke.

Matt from MN

June 13th, 2011
10:13 am

Hahahahahaha…the schadenfreude continues for LeBrat and his crew.

Trojan

June 13th, 2011
10:15 am

Where is Lebron and his talentS today? He is now the Choker King!

JackDennis

June 13th, 2011
10:16 am

SkaRoo the Heat, LBJ, and Jim Gray.

Bryan G.

June 13th, 2011
10:17 am

I’m not sure what people want. Lebron has already won TWICE as many NBA titles in Miami as he did in Cleveland… (do the math)

ted williams head

June 13th, 2011
10:17 am

this is just a damn hoot what morons

Sam

June 13th, 2011
10:20 am

Lebron James, the highest paid “deer in headlights” in the NBA.

Terrell

June 13th, 2011
10:23 am

Bryan G.

Lol! That’s funny!

Dr. Phil II

June 13th, 2011
10:27 am

“Well Lebron, how’s that working for ya?”

juvenal

June 13th, 2011
10:28 am

usually only see these shirts worn in 3rd. world countries(where they think the bills must be great)…

extremus

June 13th, 2011
10:29 am

In related news, Dewey Defeats Truman. This is the only NBA-related post I’ve bothered to make this year (and the only one I feel inclined to make for the foreseeable future), but it warms my heart somewhat to see LeBron James and co. realize that all of that self-promoting hubris doesn’t earn you a championship, nor does forming a “team of 3″ with other self-promoting divas. If the Heat had won that series, you can bet that it would have been much less about them than about LeBron James.

Glad to see it once again affirmed that money, greed, and arrogant, childish pride don’t win championships; TEAMS win championships.

Dirty Dawg

June 13th, 2011
10:30 am

When you think about it, this is about the only way this NBA season should have played out. This whole sorry episode of Miami trying to corner the market on top players in an effort to ‘buy’ a championship was an embarrassment from the start. Not that any team with money shouldn’t try to use it, but the way it came down from the beginning was just wrong.

Well, they got their noses rubbed in it and maybe, just maybe, they’ll have learned a bit of something called humility (lol). That may be wishful thinking but then spending about 30 seconds ‘thinking’ about NBA basketball is pretty much all I’m willing to devote to it.

Wilt Chamberlain

June 13th, 2011
10:30 am

The team built to win a championship? Built from a house of cards.

Hayseed Dixie

June 13th, 2011
10:33 am

The whole “coughing” thing on camera?

That’s not how grown men conduct themselves.

Seems like LeBron’s move to Miami was more about re-living high school.

kennethc

June 13th, 2011
10:33 am

Hey both teams were worthy of being in the championship, Lets let all the crazy talk end, Dallas is a worthy champion, Miami is a young team who will be back, lets not kick them now, they did earn their way to the campionship. Congrats to Dallas they earned it , the best team won!

Wilt Chamberlain

June 13th, 2011
10:35 am

If Miami wants to win maybe they should trade Lebron James for Dirk Nowitzki,

Bill in VA

June 13th, 2011
10:37 am

Hey LeBrat,

I like your new name!! I think that is the name of a big fat German sausage which stands around waiting to be devoured, somewhat similar to your playing style.

PS: My mortgage is paid off, my ‘10 Lexus, too & I woke up feeling good today! I’m happy, how’bout you, when you contemplate being the most universally DISLIKED ATHLETE IN THE USA!!!!!!!!!!!!!!!

Chris

June 13th, 2011
10:38 am

You will never have to worry about that happening in the AJC, the Hawks will never get near the title.

Old Jeezy

June 13th, 2011
10:41 am

No biggie. Everybody gonna forget this during the lockout.

Chanticleer

June 13th, 2011
10:41 am

There is a reason LeBron never went to college. He didn’t like showing up for finals.

Hope that is as funny as the other 37 times you’ve heard it today :)

BB

June 13th, 2011
10:46 am

This doesn’t even make sense? Why would you run this ad in today’s paper? If the Heat had won, they would have needed to win tomorrow too…Copy editors-fail.

BigGAdawg

June 13th, 2011
10:46 am

@Hayseed Dixie

June 13th, 2011
10:33 am
“The whole “coughing” thing on camera?

That’s not how grown men conduct themselves.

Seems like LeBron’s move to Miami was more about re-living high school.”

Physically Leave’m LeBron is a grown man but emotionally and in regard to judgment he seems to be stuck at about 14. If he wants to appear/be more mature he should divest himself of all of his “management and business advisors” forever. They aren’t really his friends considering the advice they have given.

Hillbilly D

June 13th, 2011
10:48 am

It’s a team game and Dallas understood that.

schmeckdawg

June 13th, 2011
10:48 am

Chanticleer

June 13th, 2011
10:41 am
There is a reason LeBron never went to college. He didn’t like showing up for finals.

Hope that is as funny as the other 37 times you’ve heard it today

First time that I’ve heard it and it is quite funny! Nice job!!

Duh

June 13th, 2011
10:48 am

LeBron and company deserve the loss. They expected to win but didn’t perform to win. They were too busy stroking their ego and mocking Dirk. Too bad they never covered Dirk! Guess they didn’t want to catch his fever or cough. I’m sick of the “chosen” players in the NBA feeling that they deserve to win because of who they are. Party in Cleveland this week. No short cuts LeBron…NONE

Lowcountry Bulldawg

June 13th, 2011
10:51 am

That was a good catch on the point of why this was even run considering if they won game 6 it would have pushed it to 7 games. I didnt notice that. Good call….

English Teacher

June 13th, 2011
10:53 am

That’s probably the last time the Miami Herald hires a guy from Cleveland to work in composing.

Punk'd

June 13th, 2011
10:53 am

Hey LeBeotch, I woke up this morning and guess what? I had the same number of NBA rings as you!

realitycheck

June 13th, 2011
10:55 am

Good for Dallas……. Great for Cleveland!

Panama

June 13th, 2011
10:57 am

@Biff Pocaroba

Winner! LOL. Best answer yet.

Too tough

June 13th, 2011
10:57 am

Ha Ha ha ha ha ha lol…LOL> hee hee..! LOL LMOA, ” a funny thing happend on the way the NBA title” LOL>.. LOVE IT>>>HA..and yes, I got up and went to work, as most of us real folks do, and have to worry to pay my bills ( what an arrogant condescending remark from King Choke!” but, I sure think he and MIAMI got what they desrved!

Chris Goltermann

June 13th, 2011
11:00 am

@English Teacher.. FOR THE WIN!

Too tough

June 13th, 2011
11:00 am

one more thing…I think ESPN really missed a golden opportunity, to invite Le. James to wait until Thursday at 9PM to announce he choked and LOST the first of his NBA title run…..ha ha ha ha …..
Too bad ESPN ya, couldve have the entire nation waiting for the announcement..ya snooze ya loose!

Z-Dawg

June 13th, 2011
11:03 am

Don’t ask Lebron to break a dollar. He never has a 4th quarter..

Coach Grohbo

June 13th, 2011
11:06 am

Miami,

Just when we thought only T H U G A was capable of such premature stupidity…

http://blogs.ajc.com/uga-sports-blog/2011/01/04/georgia-will-revise-7-6-record-on-senior-plaques/

Too tough

June 13th, 2011
11:07 am

LeChoke James…..Chris Bushleague…..Dewayne Wadd………ha ha ha yea Clevland…I bet all the luster in Miami has tarnished, I see disdain on the horizon! I tell ya… You just watch and see! LOL!!!!!!
Oh..my…my goodness

Randy

June 13th, 2011
11:11 am

In the sports world this is poetic justice at it’s best. Maybe Lebron has learned you cannot prearrange a championship. You must play for it, as a team all the way to the finish! Congrats to the Mavericks!

Worm

June 13th, 2011
11:12 am

Jeff, I still have the early edition of the AJC titled-Inside the hiring of Dick Sheridan at UGA.

Too tough

June 13th, 2011
11:13 am

LeBonky Kong! Ceral..the breakfast of CHOKIANS!

Coach Grohbo

June 13th, 2011
11:18 am

The Miami Heat is the first Dream Team this year to turn into The Nightmare Team.

The second one arrives this fall.

Trojan

June 13th, 2011
11:19 am

I have never seen a player in the NBA with the look that Lebron had during the 4th quarter. Fear or “deer in the headlights”. I bet ESPN closes down for a few days of morning.

Who Cares?

June 13th, 2011
11:20 am

An NBA RECORD!!

The Hawks have never partaking in an ECF or NBA Finals ever!!!!!!!!!!!!!!!!!!!
43 years and counting!!!!

The question is Jeff, Will it be another 44 years???????????????

Should ALLStar Al be traded to help this franchise advance??

Hey Lebron, work on your mid-range jumpshoot, 14-21 feet! Start shooting 500-1000 per day over the summer.. You passed that shot up many times..That will help you win the darn thing….

Randy

June 13th, 2011
11:20 am

We three kings of Miami are…..eating crow with our heads hanging low

Who Cares?

June 13th, 2011
11:22 am

Hawks are pathetic!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Who Cares?

June 13th, 2011
11:24 am

from an unknown author:

“Who Gives A Sh_t!”

Ted M

June 13th, 2011
11:25 am

LeBron’s post game comments were a bigger mistake than that ad.

Who Cares?

June 13th, 2011
11:26 am

Hey Jeff from your perspective what will it take for the Mighty Hawks to win a championship?

Dawgman

June 13th, 2011
11:26 am

The Heat need to get over themselves. Lebron James is the best thing to ever walk the planet if you ask him. Lost some respect for D-Wade too with his theatrics during the Finals. Lebron is going to look really good all tatted up when he is 50. Going to look really cool with gray hair and nonsense all over his arms. Go Mavs.

Bama in Atlanta

June 13th, 2011
11:27 am

Oh! somewhere in Ohio the sun is shining bright;
The band is playing somewhere, and somewhere hearts are light.
And somewhere men are laughing, and dancing in the street;
There is great joy in Cleveland — mighty LeBron has been beat!

MWC

June 13th, 2011
11:29 am

As much as the Mavs deserved to win the championship, the Heat deserve the embarassment.
Dallas is a class organization.

Who Cares?

June 13th, 2011
11:31 am

Lebron> tito jr,j never smoove and duck combined……….

Who Cares?

June 13th, 2011
11:32 am

From an unknown author:

“Who Gives A Flying Sh_t!”

The Hawks are pathetic…

* Link
* Report this comment

Ole Bron Bron

June 13th, 2011
11:33 am

Aka. The Cleveland Steamer

SeenThisB4

June 13th, 2011
11:34 am

I guess the pressure cooker really starts to get heated for Jerry Jones and Tony Romo!

the truth...

June 13th, 2011
11:35 am

Chosen 1 ….

Who Cares?

June 13th, 2011
11:36 am

Hey Jeff, do you have anymore excuses like Captain Cool-aid bubba Ken as to why the Hawks have never won anything in 43 lousy years?

Brendan

June 13th, 2011
11:38 am

I can’t believe “choking” Dallas Mavericks are NBA Champs!! I’ve seen it all now. The Saints won a Super Bowl. The Bucs won a Super Bowl. Just waiting for the Pittsburgh Pirates to stun the baseball world, now.

Slimjr

June 13th, 2011
11:38 am

Allstar-Tito jr for the #2 pick The Fabulous DERRICK WILLIAMS..

make it so. Aye Captain!!

freshd

June 13th, 2011
11:38 am

The Paper King
The Chosen One should change his name to the One Who Chokes.

Slimjr

June 13th, 2011
11:39 am

Miami will be back for sure!

The Hawks, NEVER FOR SURE!!!!!!!!

the truth...

June 13th, 2011
11:40 am

Chosen 1 ???

How absolutely wonderful to see these three arrogant smucks fall on their faces!!

He is chosen alright….did you read his comments once more “dissing” us poor smucks that hae to go back to our problems and mundane existences while he won’t miss a beat….

Yep arrogant is the description….and I hope he falls on his face every year from here on out…he definitely does not deserve a title…he is no champion….

Lebron is a loser…..and his “boys” too….

Want to know why no one really cares about the NBA? Because it is full of jerks like him….and thugs and outlaws….

Slimjr

June 13th, 2011
11:40 am

Hawks 39-43 win……….Yawn………..

Slimjr

June 13th, 2011
11:42 am

If Lebron is a Loser, What would Allstar- Tito jr be considered?? A winner?? Joke……

Slimjr

June 13th, 2011
11:44 am

“Because it is full of jerks like him….and thugs and outlaws….”

Sounds like a description of the National Hockey League…

Reyno

June 13th, 2011
11:46 am

I am just glad that the much to long NBA season is over! GO BAAVES! I wonder how long it will be before LeBron takes his ” talents ” somewhere else?

LeBrick

June 13th, 2011
11:50 am

Miami is not a young team…those guys are approaching 30 fast, and some of their guys are gonna have to retire soon…I hate them and they need some talent other than Eddie House, Joel Anthony, Mike Miller, Z, and Eric Dampier to surround the minute 3.

Your Friend Mark

June 13th, 2011
11:52 am

Squawk all you want, Hawks fans.

You never have been in the arena, and never will be.

Who Cares?

June 13th, 2011
11:52 am

Hey Jeff are the Mighty Hawks even relevant in Atlanta theses days??

THE KING

June 13th, 2011
11:52 am

I guess LABRON is the not the KING anymore!!!! DIRK THE KING!!!! So much for the TEAM in Miami, MONEY WELL SPENT!!! NOT!!!!

Your Friend Mark

June 13th, 2011
11:54 am

Hawks fans,

Winnipeg needs a basketball team.

Who Cares?

June 13th, 2011
11:54 am

Hey Hawks fans make some noise!!!!!

Oh thats right, The Hawks have never been to the dance!!!!!!!!!!!!!!!!! Pathetic!!!!!!!!!!!!!

GoMavs1

June 13th, 2011
11:55 am

Hey Lebron and Dwayne, after your coughing skit can you say K-A-R-M-A! Soooooo many people getting soooooo much satisfaction today! Great job Mavs!

Gloria James

June 13th, 2011
11:57 am

Lebron’s performance is really no suprise to me … as an infant, he had a helluva time getting down that breast milk. Choking & coughing everywhere; that boy made a mess of my blouses.

BUT, Ya gonna get off my Baby Boy with all those CHEAP shots. Ya gonna make me break out a can of “WHIP A VALET AZZ”!

Who Cares?

June 13th, 2011
11:58 am

Wikipedia: The Atlanta Hawks:

A so called professional basketball team that has been established in the City of Atlanta since 1968!
This Franchise has never been to an Eastern Conference Final or an NBA Finals since its existence in Atlanta..

I Know Hoops

June 13th, 2011
12:00 pm

Those who know anything about Basketball just witnessed a talented team get outplayed and outcoached. Basketball is a game of chemistry and collective talents. Miami looked like a bunch of elementary grade school hoopsters trying to figure it all out. Where on the other end Carlisle knew precisely what to and who to do it with. Dirk is the stud on this team-however his complimentary players knew their roles and had no problems playing them.

MIAMI another story! Who is the leader of this team? Wade, James, Bosh? Wade is too humble–preferring to let his game speak for itself. James is too on again off again and too immature. Bosh is too quiet-I doubt if he could offend anyone if he had to. Spolestra needs to go! Flat out can’t coach which is really evident in playing Eddie House in desperation and not playing Bibby at all who was a constant starter. How come James Jones didn’t play if you needed another scorer?

Face it Pat Riley either you get another Coach or your investment was a waste. Bring Jeff Van Gundy a Riley guy to South Beach-atleast he has an idea of what he’s doing through his many years with the Knicks. Spolestra was the Video Coordinator with the Heat and no he’s the Coach. That’s worst that GT hiring Paul Hewitt because he had a good year at Siena.

Wonder how many NIKE commercials NIKE will run with LeBron this Summer. Hey T-Mobile get rid of Wade and do the DIRK thing! So long THREE AMIGOS..Dalls exposed the world that the THREE of YOU do not like to play DEFENSE!!!

GoMavs1

June 13th, 2011
12:02 pm

@ Who Cares. You should move to Miami. You would fit in nicely there.

Who Cares?

June 13th, 2011
12:04 pm

Like Dirk plays Defense!!!! Give me a break!! Dallas has better shooters, a deeper bench, and a big in Chandler who challenged everything in the paint…FYI Chandler was huge without him Dirk goes home again empty handed…

Can Allstar Al do that???? sound of crickets………………..

Who Cares?

June 13th, 2011
12:09 pm

Atlanta has a professional basketball team Moma??

Who Cares?

June 13th, 2011
12:09 pm

lebron will be back!

June 13th, 2011
12:11 pm

lebron tired of this disrespect—he’ll bring a title to south beach in 2012—mark it down!

Who Cares?

June 13th, 2011
12:14 pm

Hey Jeff what would you do if you were GM of the Hawks this summer?? Would you trade away one of the most overrated basketball players in the NBA today in Al I wanna play power forward???

What would you do???

al

June 13th, 2011
12:21 pm

There is hardly any of the bloggers commenting on JT. Dirk didn’t win this thing all by himself. Terry had as much or more to do with the championship as Dirk.

Matt Ryan

June 13th, 2011
12:22 pm

The Duke didnt show up.

Anyways Lebron should worry more about his problems than fans.

1. No Ring
2. Mom slept with D. West

Who Cares?

June 13th, 2011
12:24 pm

Good for JT to get away from the Lousy Atlanta Hawks!!!

He’d be outta the league by now….w/o a championship..

If I had a Son in the draft I’d make sure he was not coming to this pathetic franchise………….

Ted M

June 13th, 2011
12:25 pm

Excited NBA Fan

June 13th, 2011
12:27 pm

[Yawn]

Hey, it’s baseball season. How about an article about the Braves, Sgt, Schultz? Or perhaps you ’see nut-teeng!’

Double Dribble

June 13th, 2011
12:34 pm

@I know Hoops (re-incarnated James Neismith) … Quit it!!! 2 simple facts …
- Miami played horrible DEFENSE.
- Dallas was playing for something more than Miami was … Dallas was playing to make history. For some players, to leave a mentionable legacy … who want’s to be a Hall of Famer w/ no ring (J. Kidd/Dirk). Miami was trying to live/play up to the hype they created at the beginning of season.

Third Coast

June 13th, 2011
12:38 pm

Who Cares? must really care….he/she is sure posting comments after comments…..Nonetheless, Congratulations Dallas AND Cleveland!
*
“Da King” or better yet….THE JESTER couldn’t deliver for you Miami, oh well you all still have the Kardashian “Dash” store…yet another jackass in your stable….
*
As Dirk said, you are “childish” and “ignorant”. But BEST OF ALL…..you have been D E N I E D… Deeeeeeeeeeee- NIED……a ring AGAIN!
*
Thanks again Mavericks….thanks for saving America from all the trash that would have been coming out of “South Beach” had they won.

Paddy

June 13th, 2011
12:38 pm

We will soon see these shirts and hats in the Congo, Ivory Coast and many unvisted countries around the world. This is just too funny for words!! The fall of the Heat and the melt down of the newspaper advertising dept. is about as good as it gets! The ASG must have had a hand in that promotion. Can you say; “Thrashers pick your seat” day anyone! That will still remain one of the worst “in your face” insults to fans of all time here in ATL. Have you NO shame ASG?

Escaped from Email Purgatory

June 13th, 2011
12:40 pm

Seems Team Lebron put the cart way before the horse. Seems they’ve been more concerned with creating a global brand than winning world championships. Seems they thought seven or eight were a foregone conclusion starting with this year.

Wooops.

Seems like the Meal Ticket needs to clean house and hire some new sycophants. Time to rethink the global marketing strategy. Might want to find a good tattoo removal service too. Speaking of that, here’s a bit of unsolicited advice LeBron – start with the one on your back.

@ArthanteLafleur

June 13th, 2011
12:41 pm

Great to see JT win a title. Dallas showed everyone the way it’s supposed to be done–as a TEAM and with class. Meanwhile, Miami’s prima donnas embarrassed themselves over and over by not keeping their mouths shut off the court and getting smoked while on it. No heart, no brains, no guts in that bunch.

Congratulations to the Mavs and their fans for a well-deserved title.

Lebroni

June 13th, 2011
12:41 pm

Not two…not three, not four, not five…not six, not seven..

FACTS

June 13th, 2011
12:43 pm

They are killing LeBron on facebook with terms like ” The Frozen One” lol !!!!

Chris Bosh

June 13th, 2011
12:44 pm

Yeah, I’m soft, don’t like to play defense or rebound. So what?

Tad

June 13th, 2011
12:47 pm

I once asked Lebron for change of a dollar. He gave me 75 cents… Seems he couldn’t deliver the 4th quarter…

ParkerPounder69

June 13th, 2011
12:47 pm

HAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHA…………………breath………….hahahahahahahahahahahahahhahahahhahahahahahahahahaha

Dwayne Wade

June 13th, 2011
12:48 pm

Did everyone enjoy our imitations of Dirk? I’m going to go egg Spoelstra’s car now! He he

Coach Grohbo

June 13th, 2011
12:48 pm

@Paddy

“We will soon see these shirts and hats in the Congo, Ivory Coast and many unvisted countries around the world.”

These red and black hats and shirts will nicely complement the “Georgia Bulldogs 2003 SEC Champions” and “Stafford for Heisman” hats and shirts still being worn today in those parts.

@Who Cares?

June 13th, 2011
12:48 pm

Who cares? Obviously you care while hating on the AJC and ATL.

YeahYeah

June 13th, 2011
12:50 pm

I think I will take my talents and my ability to NOT PERFORM UNDER PRESSURE to South Beach!

JChikara

June 13th, 2011
12:54 pm

Did anyone see the new Lebron James state farm commercial? He sung the tune “Like a good neighbor State Farm is there….with a 4th quarter jump shot and a champoinship ring”

RiffRaff

June 13th, 2011
12:57 pm

LeBron: Overrated, overhyped, overpaid gag queen.

dre

June 13th, 2011
1:00 pm

@ Paddy. If they do give out those pre-printed Championship shirts to children in third world countries, they should come with a disclaimer that they might pose a choking hazard.

Lebronda James

June 13th, 2011
1:01 pm

Call me Mrs Choke!
I knew I should have stayed in Cleveland!
There is only 1 Chosen one and One King…. trust me, you are not it!

YeahYeah

June 13th, 2011
1:12 pm

Maybe now he can practice on eating that mouthpiece more. I have never seen a player, much less the whole team that loves sticking half of their mouthpiece out and chewing on it. LaBron has one thing that he has won, the Uggliest Player in the NBA.

gcs

June 13th, 2011
1:16 pm

That wasn’t the ONLY false advertisement in South Beach!

.

Bringing In The Monday Links

June 13th, 2011
1:16 pm

[...] Schultz of the Atlanta Journal-Constitution notes that the Miami Herald has some egg on its face after running an ad for a Macy’s Heat “Championship” shirts. It would be [...]

Not a basketball fan

June 13th, 2011
1:18 pm

Of course! Where else but in Miami would the Minorities win? Typical Liberal reporting.

Not a basketball fan

June 13th, 2011
1:18 pm

What?! A team with a WHITE Star Won? We can’t have that!

Atlanta Zoo

June 13th, 2011
1:20 pm

We could use a pretty new face in our zoo. Come on Lebron. We have your cage ready.

Just Sayin'

June 13th, 2011
1:21 pm

Lebron is so ugly he has to whip his feet to make them go to bed with him.

Debbie Nissim

June 13th, 2011
1:23 pm

Sorry folks, but it wasn’t the mistake of a copy editor. This was something advertising or classified had control over. Copy editors have no say in what ad goes where or what it says.

Let NONE in

June 13th, 2011
1:26 pm

I saw a bunch of smoke and pyro technics. I thought of King James and him falling off a stage.

air jordan

June 13th, 2011
1:41 pm

scottie pippen is no jimmy the greek

Missing In Action

June 13th, 2011
1:41 pm

Bet LeBron paid to have that ad run, so he can pretend he finally won a ring!

RiffRaff

June 13th, 2011
1:56 pm

Today is National LeBron James Day. Everyone gets to leave work 12 minutes early

[...] This Macy’s ad appeared in today’s Miami Herald proclaiming the Miami Heat the Champions of the NBA. Granted they do make gear for both teams, the losing team’s gear usually is sent to a third world country for people who need clothing. It’s also not uncommon for an ad like this to be ready in case a team wins. The strange thing about this is, if the Heat won last night the series would have been tied up 3-3.  How can a mistake like this happen? [...]

Drexel Gal

June 13th, 2011
2:05 pm

Since most of you who went to government-run schools never heard of Harry Truman, let alone Thomas E. Dewey, it is necessary to tell you the truth about the “Dewey Defeats Truman” headline. The typesetters’ union in Chicago was on strike, so two versions of the front page were prepared (as Mr. Schultz referenced in his blog). A few of the “wrong” versions leaked out, some to vending machines and newsstands, but they were snapped up quickly when the trend revealed a Truman victory. So, the copy that President Truman holds in the famous photo is a RARE one. Very VERY few made their way into readers’ hands.

ohsarah

June 13th, 2011
2:16 pm

The ad wouldn’t have made sense even if Miami had won. Had Miami beaten Dallas on Sunday, they would have still had to play another game.

Dan Uggla

June 13th, 2011
2:17 pm

The “big three” of Miami haven’t lived up to their multi million dollar contacts..

Too Bad

June 13th, 2011
2:20 pm

All that powder that LBJ, (aka, the big choke) throws up prior to the game is his championship aspirations.

BTW, the cast of characters around the Big 3, 7 are free agents.

Horned Frog

June 13th, 2011
2:25 pm

Another truly mythical championship.

party on

June 13th, 2011
2:28 pm

when lebron mom gonna pay off that valet she slapped around a few months ago outside the club? He want his check.

crabapplejoe

June 13th, 2011
2:29 pm

Go Dirk…..just think how many rings you would have if Mark Cuban hadn’t let Steve Nash go to the Suns over a few dollars……

Who Cares?

June 13th, 2011
2:36 pm

“Wikipedia: The Atlanta Hawks:

A so called professional basketball team that has been established in the City of Atlanta since 1968!
This Franchise has never been to an Eastern Conference Final or an NBA Finals since its existence in Atlanta..”

Brutal!!!!!!!!!!!!!!!!!!!

KrisDaBeast

June 13th, 2011
2:38 pm

say heat fans, the Heat are giving out refunds Lebron Was a no show…lmfao or how about Lebron an Wade fake this sickness cuz i know the Heat an their fans feel sick today….

gdawginkalamazoo

June 13th, 2011
3:00 pm

This whole thing just makes you appreciate what Jordan did and how he did it even more.

Lebron

June 13th, 2011
3:11 pm

True confessions: I have an inferiority complex because my first name sounds French.

P.S. All you ajc bloggers can go back to your sorry, miserable lives now.

Latrine James

June 13th, 2011
3:12 pm

Hey James………..it looks like you took a big dump in your pants and couldn’t change your diaper quick enough.Next time you take a big dump like this make sure your fellow team mates are there to pick up your crap!

White Dude

June 13th, 2011
3:18 pm

It looks like one of the only good white basketball players just took it to the King….as the Police say….”you will always be King of Pain”!.I am not predjudice…….I am happy because a white dude lead his team to the championship….rare in this day and age…especially Basketball!

David Melnick

June 13th, 2011
3:20 pm

this will be great in Stephen King’s nether world: The Dark Tower eh. ;)

Who Cares?

June 13th, 2011
3:20 pm

“Heat should pull plug on Big Three
Jason Whitlock, FOX Sports
3 hours ago
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They’re done. Miami’s Big Three — LeBron James, Dwyane Wade and Chris Bosh. Add Erik Spoelstra and front-running Heat fans, too. Toast. All of them.

They can’t survive what we just witnessed, a Finals meltdown of historic proportion, an ego deflation that is being celebrated throughout the basketball world.

With their preseason celebration and postseason (cough, cough) arrogance, The Big Three set the stakes — championship or bust. Now, in the aftermath of the Dallas Mavericks taking three straight games and the title, the Heat must accept the consequences.

It’s over. Wade’s brainchild and Pat Riley’s free-agent coup is a failure. The right thing to do is to blow it up before it dies as a result of friendly fire.

Let’s start with the easy stuff. Erik Spoelstra has no business coaching a legitimate title contender. Rick Carlisle put Spoelstra in a clown suit. Does Spoelstra have a zone offense? Blessed with a superior roster in terms of athleticism and down double digits late, does Spoelstra realize you can pick up defensively full court?

Spo must go.

So must any notion that Miami is a serious sports town.

“Our fans just punked the s* out of the Miami fans,” said Dallas owner Mark Cuban, referring to the 3,000 to 4,000 Mavericks fans inside Miami’s American Airlines Arena for Game 6.

Heat fans sold out and jumped ship. Which brings me to my main point.

LeBron James is a man without a country. He abandoned Cleveland. And Miami has no love for him. The Heat fans who sold their tickets to Dallas supporters will now unleash their vitriol on King James.

He’s a national laughingstock, a late-night punch line. He’s Charlie Brown.

Worse, because of his putrid performance in the last three games, his ability to command respect within the Heat locker room (and across the NBA) has been severely undermined. His pregame speeches will forever sound phony and hollow. There’s no reason for Wade to share the leadership role with James again.

James and Wade are the same, need-the-ball-in-their-hands player. James is better than Wade. But Wade has much bigger (basket)balls.

Today, there are people in Miami who dislike James more than people in Cleveland do. In Wade, Heat fans see the intangibles missing in James. Wade is willing to do whatever is necessary to win. James? Not so much.

The last three games, he hid on the offensive end, repeatedly turning down open looks. In Game 4, he stood flat-footed and zombie-like as Dirk Nowitzki drove the lane for the game-winning basket. In Sunday’s elimination game, James basically declined to rebound, finishing with just four.

With his body and athleticism, James should snatch eight rebounds in his sleep. On nights when he doesn’t trust his jump shot, James should collect a half-dozen offensive rebounds and four put-backs.

Does pressure choke James? Maybe. More likely, James is simply moody. Kids born into family dysfunction often struggle emotionally.

All season when the Heat experienced adversity it took several games for the team to snap out of its funk. The adversity, the depression lingered. The Heat reflected James. Boston and Chicago failed to hit Miami in the mouth and force James, Wade and Bosh to question themselves and Spoelstra. Dallas didn’t.

The Mavericks hit the Heat twice. In Game 2, Dallas erased a 15-point, fourth-quarter lead, tied the series 1-1 and raised questions about the Heat’s premature celebration. In Game 4, Nowitzki drove around Bosh for the game-winner, raising questions about Spoelstra’s strategy.

The Heat crumbled. They won’t recover. How can they?

James is a villain in Miami now. Heat fans don’t trust him. They’ll chew on him throughout the offseason and take a cynical view of all his work until the next NBA Finals. So will his teammates.

James can’t be the alpha male on a team with Wade. LeBron’s global-icon aspirations, and No. 1 Nike pitchman status won’t allow him to be Wade’s clear sidekick. Complicating matters even more, the NBA is headed for a likely work stoppage next season. An abbreviated season gives the Heat less time to work out comfortable roles for Wade and James.

Replacing Spoelstra with Pat Riley won’t fix what ails the Heat. James and Wade are the same player. In eight NBA seasons, James has demonstrated no interest in developing a low-post game to take advantage of his magnificent frame. He loves his game. It earned him two MVP trophies, lifetime financial security, the nickname King James and the freedom to avoid self-awareness at times of crisis.

“The Greater Man upstairs know when it’s my time. Right now isn’t the time,” James tweeted after Miami’s Game 6 loss.

God doesn’t care about the NBA Finals. James’ teammates and bandwagon Heat fans do. They’d love for him to spend the offseason improving his obvious weaknesses.

Short of that, they’d probably like to see him traded for parts that fit. James for Dwight Howard makes a lot of sense.

The Big Three is done. It was a noble experiment. James and Wade deserve credit for trying to make it work, for being completely loyal to and unselfish with each other for an entire season.

Now it’s time to move on before they inflict further damage on their reputations.

Courtesy of FOXSports.com.”

Allstar Al for Chris Bosh

cooch2584

June 13th, 2011
3:30 pm

I cried too last nite>TEARS OF JOY THAT DREAM TEAM DIDNT WIN LOL

cooch2584

June 13th, 2011
3:31 pm

Old saying “ball dont lie”

Najeh Davenpoop

June 13th, 2011
3:40 pm

On the other end of the spectrum, last night the Mavs players and Mark Cuban went out to a Miami club to celebrate with Lil’ Wayne and got everyone in the club to sing along to “We Are The Champions” with them. In Miami. And people say Atlanta sports fans are bad.

Harold the Yankee

June 13th, 2011
3:48 pm

Re: Copy editors, the ones on the editorial side are separate from the advertising side. And in my experience, display ads never got read. It was take the money and run.

Rae C

June 13th, 2011
3:50 pm

The work is probably done in the Philippines – outsourcing at its best…

Who Cares?

June 13th, 2011
3:51 pm

Congratulations to the Atlanta Hawks! The streak continues..

WillThaThrill

June 13th, 2011
4:10 pm

So I asked Labron for change for a dollar, and he gave me 75 cents and said that he didn’t have the 4th quarter….

Too tough

June 13th, 2011
4:11 pm

Believe what ya want to …but I tell ya…..Lebron is a wealthy embarrased MISERABLE individual! I forsee problems in Miami…finger pointing will begin in a week or so…all the hyped just got humped!

Skidmark Johnny

June 13th, 2011
4:36 pm

It’s Bizzaro World in Miami, everything is the opposite of what’s real. Not only are they selling championship t-shirts and hats today, there having a victory parade down the main drag on Wednesday for all their ecstatic fans.

hater

June 13th, 2011
5:00 pm

Miami – your tears are delicious to me. This is almost better than the “Winless” ad campaign Nike ran in Cleveland when his royal majesty was there pouting and stumbling his way through 7 NBA seasons. Thanks LeBron – your disappointment has enriched my ordinary, humdrum life beyond description. And when I wake up from this delerium in a couple days you know what? You and I will have at least one thing in common – neither of us will be an NBA champion.

naro2010

June 13th, 2011
5:02 pm

Heck half the stories one reads in the newspapers are opposite of the truth, so what’s the big deal?

wxwax

June 13th, 2011
5:05 pm

LeBron James after Sunday’s loss:

“Because at the end of the day, all the people that were rooting for me to fail, they have to wake up tomorrow and have the same life that they had before they woke up today. They have the same personal problems they had today. I’m going to continue to live the way I want to live and continue to do the things that I want to do with me and my family and be happy with that.

“They can get a few days, or a few months, or whatever the case may be on being happy about not only myself, but the Miami Heat not accomplishing their goal. But they have to get back to the real world at some point.”

OK, way to take a bad deal and make it worse. What a jerk.

[...] ~ Whoops: Miami Herald runs a Macy’s ad congratulating the Heat on their NBA championship (AJC) [...]

Angel Leiva

June 13th, 2011
5:08 pm

King my arse ! there are no kings in Miami, just a bunch of whinners and fake actors simulating pouls when they feel hands on their bodies… This Miami Heat team is a disgrace for the sport of Basketball.
Shame on the media, writing about a bunch that lost the series… I’m tired of their biased crap.

Jose

June 13th, 2011
5:14 pm

All the teams sign players and each team feel they have an equal chance of winning the NBA Championship, but we all know only one team is crowned, so maybe next year the results will be diferent.

Jose

June 13th, 2011
5:17 pm

They were second best and what about the other teams that were eliminated in the first round. They must have been a disgrace to their city because they were booted in the first series.

ohsooclever

June 13th, 2011
5:44 pm

@ Bryan G.

I see what you did there…

Beast from the East

June 13th, 2011
6:11 pm

Premature disambiguation?

Bellesnana

June 13th, 2011
7:54 pm

Schmeckdawg, I always wondered why the Pretender never went to college. Now I know!! Too, too funny!

Lawrence Roche

June 13th, 2011
8:14 pm

I don’t watch basketball. But that “show” he had to put on to announce his “Coming and bring his talents” thing, was embarrassing. Who does he think he is? After all, it’s a TEAM sport. Someone forgot that. And I feel for Wade, he thought he was getting help. I thought I was going to stop breathing when the question was asked about losing, and LeDumb looked at Wade to answer!!!!! Sorry Miami, I’m a Detroit fan so losing is normal. But this whole deal, was a mark against the organization and pro sports itself. Don’t feel bad, Wade, you’re “buddy” left you hanging. Wouldn’t even take a pressure shot. Money well spent, huh?

jay

June 13th, 2011
9:12 pm

Dewey was a tough federal prosecutor. Would have made a good president.

[...] more helping me realize I went the correct route with my journalism degree, is the ad found in the pages of the today’s Miami Herald. Macy’s seems to have a bunch of Miami crap to sell, and they’re going fake a win to [...]

Drexel Gal

June 13th, 2011
10:02 pm

Something else that happened as a result of the Falcons’ upset of the Vikings in the 1999 NFC Championship game … the NFL — the NFL COMMISSIONER’S OFFICE — sent the “official” Super Bowl documents to the Falcons in care of “Head Coach Dennis Green”. (Dennis Green was, at the time, the head coach of the VIKINGS. The Falcons’ head coach was Dan Reeves.)

Not a big NBA fan

June 13th, 2011
10:29 pm

Here’s why I am glad Miami lost: Dallas wins and all the talk to sports today is still about Lebron, etc. Everyone had already annointed Miami not just for this season but the next several. Dallas, Dirk, Jason Terry, and the whole team once again reminded us that everyone now and then, it’s not about one player or marketing “Superstars”. The NBA wanted so bad to have another Michael Jordan and instead has a team as champion. I am so glad we don’t have to hear about King Lebron or the rest of that crowd. How about giving the Mavericks some credit!!!!!

Not a big NBA fan

June 13th, 2011
10:30 pm

I should have checked my spelling.

Mr Haney

June 13th, 2011
10:32 pm

Sheldon Williams is the answer to their problems

AP

June 13th, 2011
10:59 pm

Le Punk, now has to wake up everyday like the rest of us and live one day at a time.

His Karma is having to deal with the fact he is a bonafide loser that cant win with his own team and now cant even boy in to a presumed bought championship.

He is a lost soul looking for direction , therefore he is far from being a leader , or the chosen one , he cant self created due to his huge ego and inmaterity.

Le freak , you know to learn to walk before you can run , and remember not to disrespect others , because Karma is a bitch.

Kevin

June 14th, 2011
1:52 am

well wait three former hawks help Dallas win it all Jason Terry and Kidd and ASG owners listen to Jason smith cry for money…..as For Labron James n wade no chance i said that Miami would choke a Title n did thing who will get the Blame..Not King James n court jester the Coach will be Fired soon..In cleveland his home was foreclosed On some one forget pay a payment…..Ooops James in street oh wait he in Miami now! Goin for another choke Title in 2011-12 season again…

Kevin

June 14th, 2011
2:14 am

King James knew his comin when had this stupid press meetin on espn sayin I goin to Miami win a NBA title this year cause they have the players n Owners who do…Now Today after the crap welcome forcin Heat fans pay 400 dollars see three ding bats walk thru smoke like a Miss america contest…and Game 6 10pt lost best chokin act since hawks were swept by Orlando so bad mayor ran to Ask ASG to sale The thrashers fast!…Atlanta was in St.louis before came here remember now never were started here people are sayin….so from 68 to 2011 Nothin yet ….Lebron James watch No matter how u set it the hands all ways fall down!

[...] of the Atlanta Journal-Constitution illustrated other examples where this happened, noting that the Herald made a similar mistake in January 1999. A headline advertising a Super Bowl special section read, “Denver Broncos vs. Minnesota [...]

ian

June 14th, 2011
7:00 am

What a loser!

[...] http://www.ajc.com – And now, from the, “Dewey Defeats Truman” file, we give you: “Congratulations Miami!” [...]

the gooch

June 14th, 2011
8:30 am

thats ok get caught up in the Hollywood sensationalism of your gansta/ MTV basketball. I will be thoroughly enoying the Stanley Cup finals. You just don’t know what you are missing.

Who Cares?

June 14th, 2011
8:33 am

Enter your comments here

Gator Mike

June 14th, 2011
9:28 am

Hilarious, but nothing surprises me about what is printed in the Miami Herald. Although I cannot stand the NBA because of the antics of many of its players, I am very happy that the Heat lost.

[...] cottage industry: people who want to save LeBron. The Miami Herald, which brought you the premature Macy’s ad selling Heat championship T-shirts, ran a story quoting sports psychologists who believe James needs help. And fast! Former Brave John [...]

tchance

June 14th, 2011
9:38 am

hey king…looks like somebody else “brought their talents to south beach” moron!!

Ken Strickland

June 14th, 2011
10:12 am

Success is a relative issue. If you focus exclusively on the negative aspect of Lebron, then you can criticize him for not winning a NBA title in 2 tries. However, if you look at him from a more openminded perspective, you’ll see that he’s successfully helped lead 2 different teams to the NBA finals over a very short period of time.

I’d much rather lose twice in the NBA finals than lose 3 consecutive yrs in the Conference semifinals. I GUESS IT’S ALL A MATTER OF PERSPECTIVE AND EXPECTATIONS.

Ken Strickland

June 14th, 2011
10:16 am

WHO CARES stated, “THE HAWKS ARE PATHETIC”. That statement had to be inspired by what he saw while looking into a mirror.

Who Cares?

June 14th, 2011
11:37 am

Can Al lead the Hawks to conference finals Jeff?
Should the Hawks remain static Jeff?
Will the mighty Hawks ever be relevant Jeff?

Who Cares?

June 14th, 2011
11:39 am

Will certain people on this blog continue to provide lame excuses for 20 more years?

Who Cares?

June 14th, 2011
11:44 am

Lebron is a fantastic basketball player..

Lebron work on that midrange jumpshot 14 to 21 feet around the elbow and you will be unstoppable!!

Dont worry bout the post game, that midrange game will strike fear in your opponents..Its extremely hard to defend with your natural abilities…

Miami will be back to the dance?
Will the Hawks ever get there Jeff or will the streak continue for years to come?

Who Cares?

June 14th, 2011
11:46 am

@Ken,

your mirror is much larger than most..Enjoy the ride of excuses next season 2012…

Betty

June 14th, 2011
4:34 pm

That is hilarious! Way to go Mavericks!!!!!!!

Dayton, OH

Who Cares?

June 14th, 2011
5:17 pm

Chicago,Miami,Boston,Orlando,Knicks will have better records than the Hawks,Philly may give the Hawks a run for the 6th seed.. Collins is a 5x better coach as well as a player than Larry……

As long as Tito Jr, Josh, and Marvin better known as the 3 amigos are your featured bigs, dont expect much….50 wins probably not…

Mr. Logic should just ignore himself sometimes.. He’ll feel better…..lol

Matt/Bulls

June 14th, 2011
8:28 pm

Well,well u see we all know who is one,if not the best NBA player. The Team that went 72-10,the player that was there for his Team,team mates and his City Chicago! Didn’t take the big money until his last year. After winning 6 championship!! Took one summer to change his shooting,to the fade away which players couldn’t block. To playing with the flu many of times!!! Do I have to spell it out to u! He never would have a press conference to say where he was playing! Mr #23!! Like Mike if I could be like Mike!! And u know that’s the truth! Look at all he did! He gave Pat Raily nightmares!

Slimjr

June 15th, 2011
9:50 am

@lbj hata,
you got to do better than that..You dont have much time left..Make the most of this precious time..Go ahead and apologize for acting like you dropped out middle school…..and now your 40 years old and miserable..

Slimjr

June 15th, 2011
9:53 am

Derrick Williams is the answer @ the SF! He is what the Hawks have needed for years now….
Hawks+ Derrick= at least 55-57 wins….

Slimjr

June 15th, 2011
9:55 am

Somebody needs to write a book about the past 43 seasons of Hawks History..

probably add up to about 10 pages….lol