Cleveland is happy to tell LeBron what he should do (video)

If LeBron James thought a Nike commercial would help his image, he was wrong.

If LeBron James thought a Nike commercial would help his image, he was wrong.

When I first saw Nike’s LeBron James “What Should I Do” commercial a few weeks back, my thoughts were: 1) Nicely written; 2) It may help sell shoes;  3) It won’t do a thing for James’ image because he basically mocks all the things he has been criticized for without acknowledging he might have done something wrong.

Well, I just saw Cleveland’s response to the commercial by filmmaker Dan Wantz. It certainly confirms No. 3.

Wantz’s retort video has gone viral on the Internet and for good reason: It’s pointed, it’s hilarious and it makes a completely mockery of Nike’s intent at image-making.

First, here’s Nike’s original commercial:

And here’s Cleveland’s response:

Wantz told ABC’s Cleveland news affiliate: “I felt like Cleveland didn’t really have a voice in the matter. I saw a need for Cleveland to have a voice. I feel like this video was a good representation of how Cleveland feels.”

Now, if you want to say that Cleveland needs to get over it and people should just stop hatin’ on LeBron and all that, fine. But remember: It was Nike that stirred things back up again with a commercial. So backlash is completely in order.

What should you do, LeBron? Anything you want. Just don’t expect a multi-million ad campaign is going to make a difference. People are judged by actions, not shoe campaigns.

By the way, circle Dec. 2 on the calendar: That’s when James and the Miami Heat visit Cleveland.

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167 comments Add your comment

yes

November 8th, 2010
10:51 am

yes

November 8th, 2010
10:51 am

Always wanted to do that

Bluestreak

November 8th, 2010
10:55 am

CLASSIC!!

I’m sure there is an unrated version of this video of Clevelanders telling homeboy what he should do. Here’s hoping what’s left of the Cavs obliterates Miami on Dec. 2. An early Christmas present for a city and fan base that deserved better.

Picassokat

November 8th, 2010
10:58 am

“All things must pass” George Harrison

Pierson Brave

November 8th, 2010
11:01 am

I think that the second video is spot on. Lebron needs to keep his head down and play ball. Don’t let the managers or p.r. reps lead him around by his wallet. Lebron ,face it, you quit on Cleveland! PUNK!

cleveland

November 8th, 2010
11:05 am

I think its funny that lebron said thats the best that we could do. Im sure it could have been a lot worse but we all know he would have pulled the racist card.

[...] This post was mentioned on Twitter by Brant Kelsey, 790 The Zone, Chris Butler, Tavis Bregel, Jeff Schultz and others. Jeff Schultz said: If you haven't seen Cleveland's response to #LeBron what-should-I-do commercial, it's hysterical. Here's video: http://bit.ly/97QNKa #Heat [...]

tc

November 8th, 2010
11:22 am

LeBrun is a loser. Miami will not make it to the nba finals.

JSS

November 8th, 2010
11:25 am

They booed Paul Brown in Cleveland… I wouldn’t lose any sleep…

LebronFan

November 8th, 2010
11:25 am

Puh-Leeze…Cleveland get over it already! You sound like a jillted lover whose ex has already moved on and got remarried…LoL. Not once (while in Cleveland) did Lebron get in trouble, do drugs, get suspended, etc. He carried hisself with respect and brought more money into that state than anybody before. And now that he’s gone you hate him?

Wonder what Dan Gilbert and ALL Cavaliers fans would say if he requested to come back? They’d sing Cum-Ba-Ya and take him back in a heart beat….GROW UP and MOVE ON….he has!

C. Tampa Ironworse

November 8th, 2010
11:25 am

Cleveland NEEDS to get over it. The guy played there, fullfilled his contract, resigned in a BETTER city with his buddies and a better chance to win. I have no idea what he did wrong. Cleveland (the city) just can’t get a grip that they’re the fat girl that dated WAY over their head and now their ex-boyfriend is dating the hot blond chick. Good greif…what a drama queen Cleveland is. No wonder LBJ left.

Beast from the East

November 8th, 2010
11:27 am

Larry

November 8th, 2010
11:31 am

Don’t hate LeBron. He honored his contract, made the Cavs relevant, and made the owner millions. What does he owe Cleveland? And if they think he’s a quitter, why are they so upset he’s gone? Yes the “decision” wasn’t the best decision. But oh well. How much notice do teams give players before trading and/or cutting them? Often times none…but there’s not much backlash there. Go LeBron!!! Go Heat!!!

Bravesfan79

November 8th, 2010
11:38 am

Queen James is the most UNCLUTCH superstar in the history of the game. Missed freethrows, missed jump shots, hes lucky he now has a true clutch player in D Wade to help him one day with a title. I guess he knew he couldnt do it alone like Mike or Magic.

LeBrownnose

November 8th, 2010
11:40 am

That was funny! He is a egotistic punk, who cares if he ever wins. For him to make himself so important goes to show how basketball is filled with me first guys…

I-90 Drifter

November 8th, 2010
11:40 am

It’s the NBA. No one cares.

P. Bull Terrier

November 8th, 2010
11:41 am

I never bothered to watch the Nike version because I don’t care to make myself a a willing participant in their advertising efforts, but I do like the Dan Wantz video. It’s fun when a company uses a jerk to try to sell their product and the whole advertising campaign blows up in their face. I don’t care anything about Cleveland or Lebron, but I’ve seen enough of him to decide I don’t like him.

In Atlanta, we complain about Joe Johnson’s comments after the playoff loss last year. At least Joe isn’t like Lebron and participating in a national advertising campaign that basically says, “I’m better than you, so bow down and kiss my shoes…and oh, by the way, buy Nike, you worthless biatches.”

KiD CuDi I AiN't

November 8th, 2010
11:41 am

Cleveland fans don’t care that he left. We’re used to it, we care about the manner in which he left just like us Falcons fan (yes I’m a Cleveland and Atlanta fan) were glad to see Petrino go, but were furious that he left the way he did.

teedub

November 8th, 2010
11:42 am

KSA

November 8th, 2010
11:50 am

LeBron had the right to go anywhere he wanted. It’s just in the way he did it…lacked a lot of class. He is a good fit for Miami.

hally

November 8th, 2010
11:54 am

that was great! i will root for every team that plays miami this year. can’t stand that self absorbed loser

Carlos

November 8th, 2010
11:55 am

I think the point of the Lebron’s ad was to say that we live our own lives and are entitled to make our own decisions. So if he wants to be a quitter, abandon Cleveland, be viewed as a traitor and be extremely unpopular. thats fine. its his life. he doesn’t owe a city anything other than taxes and to his employer he fulfilled his obligations.

So the point is, people have the right to live their own lives. Even if they are screwing it up.

dawg

November 8th, 2010
12:03 pm

Lebron is crap in Cleveland and many other places. Let the big dogs eat………

The Real JC

November 8th, 2010
12:03 pm

Dear Nike – don’t use rhetorical questions in your image building ads of controversial athletes unless you can handle people actually answering those questions. Would love to see the Tiger Woods version of that commercial.

Just Being Real

November 8th, 2010
12:12 pm

People are funny, he quit on ya’ll during a Boston game, get real dude was the reason for every game they won till that game I have never seen him have a bad game so he was over due, the only thing he did wrong is go on tv to tell ya’ll he was leaving, other than that he is his own man couse he wasn’t gonna win in Cleavleand thats like us Hawks winning with the ASG as owners, not gonna happen!

WhoCares

November 8th, 2010
12:16 pm

I could CARE LESS about LeBron James. He is a punk that couldn’t hold the likes of Jordan, Bird, Magic, Kobe, Wilken’s, Barkley’s, Malone’s jock. He is a good player in a punk league.

RD

November 8th, 2010
12:19 pm

I think Cleveland’s retort was very well done. It was hilarious, to the point, and portrayed accurately the feelings of not only Cleveland, but most of the country. Like others, at first glance I thought that Nike ad was quite good. However, it’s been replayed over and over…I watch ESPN often so I’ve gotten to the point where I hate it and change the channel. It should’ve been a limited release commercial, but I digress….

I don’t have a problem with his decision so much as I have a problem with the way he handled it. I don’t remember such an arrogant and pompous athlete as Lebron. He played a cruel and heartless game with several teams, drawing it out until the last minute and hogging all the spotlight for himself. Not only that, but he looked like an anxious wreck during his “Decision” show to the point where I felt embarrassed for it. It’s as if he was petrified of the impending fallout.

Go Magic! Beat ‘em Hawks! Crush it Boston! Anyone but the Heat….

Jesse Stone

November 8th, 2010
12:20 pm

LeBron is from Akron, Ohio and his favorite baseball team is the Yankees and his favorite football team is Dallas. Of course he would go to Miami and try to piggyback Wade to a championship.

Bravesfan79

November 8th, 2010
12:25 pm

Haha… i love that video, what a traitor Lebron is. Notice how no one is comparing him to “Mike” anymore!??

g-dub

November 8th, 2010
12:28 pm

@ P. Bull Terrier, Joe Johnson couldn’t hold Lebrons jock. You must not be too familiar with basketball to compare Joe to “King James”. LBJ was a millionaire right out of high school, he did not get into any trouble, he honored every day of his contract with Cleveland. The whole state of Ohio made money off of him. What the hell does he owe you, Cleveland and anyone else who’s been riding his coat tails. In this age of twitter, facebook and reality shows I think The Decision was a perfect way to decide just look at the ratings, oh and by the way no one has even mentioned the 3 million dollars for boys and girls club,what athlete has ever been so generous. You bitter folks would rather cheer for people like Brett Farve druggie or Ray Lewis killer than an athlete with a clean record.

asael2

November 8th, 2010
12:32 pm

nice decission james

Matt the Brave

November 8th, 2010
12:35 pm

Great. Awesome. :D I have no sympathy for LeBron. He botched it big time. He might as well be Robin/Nightwing. He’s never going to be the #1 guy in Miami because he was lured there by Dwayne Wade (i.e.: Batman).

On that note, if Dwayne Wade is Batman and LeBron is Robin, what does that make Chris Bosh? Commissioner Gordon? :D

g-dub

November 8th, 2010
12:37 pm

@who cares last time I checked LBJ made more money than Bird , Magic, Wilkens, Barkley, Kobe and Malone. He will top Jordan soon. Would you rather be compared to someone or make top dollar. You guys sound like bitter ex girlfriend, I know yall never played any sports because if you did you would know that it a business.

KBP

November 8th, 2010
12:38 pm

America, Stop acting as if pro athletes owe their fan base anything! Professional sports is a business FIRST! Athletes owe the owners while they are under contract! When they are no longer under contract they owe no one anything! The owners,if anyone, owe the fans! The owners/league set ticket prices, solicit public funds to build arenas’/stadiums, etc. It would have been a nice gesture for Lebron to tell Cleveland and the other teams before making his decision public. I have been fired once in my life and it would have been a nice gesture for them to inform me ahead of time too.

Lester Shepherd

November 8th, 2010
12:44 pm

James is just like all the other congressmen, profiteers and celebrities in this country. Pathetic. I wish people in this country would make a video about them that is as in your face as this one.

michael

November 8th, 2010
12:45 pm

when i left chicago to play baseball, i did come back. no one is bigger than life and nike is nothing but evil advertising. how did they get all of the contracts to sell stuff from high school, college to pro????????? a small minded but money hungry drop out like james fits right in.

wxwax

November 8th, 2010
12:47 pm

The LeBron Nike ad is backfiring the way the Tiger Woods “comeback” ad failed.

Nike is usually spot-on with its marketing.

It’s interesting that it’s released two completely counter-productive spots in a row. Maybe time for a reassessment at Nike? Telling everyone to f-off at the end of the ad might not be the best way to go.

michael

November 8th, 2010
12:47 pm

no wonder third world countries and OTHERS hate the USA so much. we’re fat, the few are rich and we’re selfish.

Jesse Stone

November 8th, 2010
12:53 pm

Also, being a GT fan, I have written Bosh off too.
***************************************************

4Jacks- I don’t claim any athlete that just went to GT for a year. Their intro to Miami was professional wrecstling-like, with the smoke, rising up on stage with backs turned, then facing the crowd. This is just one of the many reasons I haven’t been an NBA fan for about 20 years now.

FedUp

November 8th, 2010
12:54 pm

I could care less where he plays. It’s business. The thing with LeBron is he thinks he is as good as Jordan, Bird, Magic, Kobe, Wilkens, Malone. Even Wilkens would have dominated him at the boards and slam over him.
When LeBron has as many championships as:
Jordan 6
Kobe 5
O’Neil 4
Bird 3
Magic 4

then come back and talk

Mindy

November 8th, 2010
12:57 pm

Lebron ,face it, you quit on Cleveland! PUNK

HELL YEAH he quit!! He’s not the Captain of Cleveland’s ship! Only a fool would stay on a sinking, leaky, ragtag ship.

clay

November 8th, 2010
12:59 pm

this is classic….i needed a good laugh on a monday.

g-dub

November 8th, 2010
1:02 pm

@4 Jacks, respect don’t pay the bills. You sound very bitter, man you make wanna cry. You sound so passionate in your hatred for LBJ gee Tech grad ha, wow. Maybe you should try LBJ therapy I heard that’s what one of his exgirlfriends had to take. Good luck man

Mindy

November 8th, 2010
1:06 pm

On that note, if Dwayne Wade is Batman and LeBron is Robin, what does that make Chris Bosh? Commissioner Gordon

Nope. After they win those rings, they can be Champs and you’re still gonna be a wannabe. Got Dreams?

From g-dub? You guys sound like bitter ex girlfriend, I know yall never played any sports because if you did you would know that it a business.

Being an ex-girlfriend myself, I can truly say they’re acting more like Ex-boyfriends who can’t get over the fact that their gay lover dumped them, and they start stalking ‘em and making threats against the other’s manhood.

From RD: I don’t have a problem with his decision so much as I have a problem with the way he handled it.

Was LeBron OWNED by Cleveland? Was he a slave? Did he have any rights? Was his contract up or did he break it in the middle of the season? What was his scoring average while he was at Cleveland? Try 35.3 points per game AND the same during the playoffs. He played his azz off for Cleveland, he made more points sometimes than the WHOLE DANG TEAM combined, and they’re still mad at him ’cause he left? If I was LeBron I’d do a commerical / Public Service spot that’ll basically say, “Hey, all ya’ll can kiss my azz”. Losers.

Mindy

November 8th, 2010
1:12 pm

When LeBron has as many championships as….

How many did Dr. J have? Did that make him a bad player because he DIDN’t have any? Basketball is a TEAM sport, one person just can’t do it. Jordan had Pippen, Rodman and Krause (1 championship). You can’t do it by yourself. LeBron doesn’t play golf or tennis – in THOSE sports the only person he would need to depend on every game was himself.

TN Dawg

November 8th, 2010
1:13 pm

That commercial is freaking awesome! Q: Did LeBron say he wasn’t leaving until he had a championship? A: Yes. Q: Does LeBron have a tattoo on his back that says “Chosen 1″? A: Yes. Q: Did LeBron basically admit he couldn’t win (with an above-average supporting cast)? A: Yes. Q: Should LeBron get his tattoo removed? A: As the woman in the video says, ‘Yes.” That video was so spot-on, it hurt.
I don’t necessarily fault LeBron for moving. Ordinary people move to new cities in search of better opportunities all the time; why should pro athletes be any different? However, if you intend to do so, don’t lie, don’t mislead people, don’t hold a press conference to announce it, and don’t let Nike indulge in their narcissistic, myth-making commercials. As another commenter noted, LeBron just needs to put his head down and play ball.

Mindy

November 8th, 2010
1:15 pm

When I think of Lebron, I can still see the faces of the 8, 10, 12 year old kids in Cleveland when he made a spectacle of himself along with Wade and Bosh. What a complete JERK this guy is, not to even mention that he did not go to Cleveland ownership with the courtesy of letting them know his decision.

If LeBron tore his ACL and could no longer play, how much “courtesy” do you think the Cleveland franchise would’ve given him when they cut him? Just asking…….

Mindy

November 8th, 2010
1:19 pm

Face it folks, the whole darn state is totally “lacking” when it comes to Professional sports. The only good / winning team the state has is Ohio State. And even THEY choke when it comes time for the big dance.

Why would anyone want to stay on the Titanic of Basketball Teams? Heck I bet Golden State has a better win/lost ratio then Cleveland………

Unauthorized Access Not Allowed

November 8th, 2010
1:20 pm

That’s why I wear Under Armour!

michael

November 8th, 2010
1:27 pm

mindy: shut up! it’s called INTEGRITY, something mankind quit on a long time a go and it would be nice to see it again. sounds like you have never heard of the word. it’s easy to say “it’s all business”, that’s the cowardly way. to do business with class is something apparently you and people like james were never schooled in. sorry the public system has let AMERICA down. it’s just business.