When I first saw Nike’s LeBron James “What Should I Do” commercial a few weeks back, my thoughts were: 1) Nicely written; 2) It may help sell shoes; 3) It won’t do a thing for James’ image because he basically mocks all the things he has been criticized for without acknowledging he might have done something wrong.
Well, I just saw Cleveland’s response to the commercial by filmmaker Dan Wantz. It certainly confirms No. 3.
Wantz’s retort video has gone viral on the Internet and for good reason: It’s pointed, it’s hilarious and it makes a completely mockery of Nike’s intent at image-making.
First, here’s Nike’s original commercial:
And here’s Cleveland’s response:
Wantz told ABC’s Cleveland news affiliate: “I felt like Cleveland didn’t really have a voice in the matter. I saw a need for Cleveland to have a voice. I feel like this video was a good representation of how Cleveland feels.”
Now, if you want to say that Cleveland needs to get over it and people should just stop hatin’ on LeBron and all that, fine. But remember: It was Nike that stirred things back up again with a commercial. So backlash is completely in order.
What should you do, LeBron? Anything you want. Just don’t expect a multi-million ad campaign is going to make a difference. People are judged by actions, not shoe campaigns.
By the way, circle Dec. 2 on the calendar: That’s when James and the Miami Heat visit Cleveland.