Academics? Right. College administrators are selling out

An artist's rendering of the Rutgers-Princeton game in 1869. A tradition was born.

An artist's rendering of the Rutgers-Princeton game in 1869. A tradition was born.

In 1869 — the same year Ulysses S. Grant turned a significant development at Appomattox into the U.S. presidency, the Transcontinental Railroad was completed and Mr. and Mrs. Heisman had a son named John–  we witnessed the birth of college football.

Rutgers defeated Princeton six “runs” to four. Legend, my favorite source, has it that Rutgers scheduled a “football” match, largely as payback for Princeton’s 40-2 win in baseball three years earlier. The sport was a mutant version of rugby back then. Teams used 25 players. Rutgers players wore scarlet scarves on their heads as turbans. (Hence, the first ‘do rag.) Players were not allowed to throw or run with the ball, pretty much eliminating the spread offense, but rather could advance only by kicking the ball with their feet or hitting it with their bodies.

After the game, Rutgers was ranked No. 1 by the BCS and everybody at Princeton started screaming for a playoff. I might have made that up.

I bring this up now because, while college football doesn’t resemble anything close to that game of 141 years ago, it may soon not even resemble the game of 141 days ago.

The dominoes are falling.

That's Nebraska Chancellor Harvey Perlman (left), with former Nebraska athletic director Tom Osborne, talking about the academics in the Big Ten. Right, academics.

That's Nebraska Chancellor Harvey Perlman (left), with athletic director Tom Osborne, talking about the academics in the Big Ten. Right, academics.

Colorado has jumped from the Big 12 to the Pacific 10 (and at this point, the numbers in the conference names are mere testaments to the outdated stationary). Boise State has left the WAC for the Mountain West. Nebraska is bolting the Big 12 for the Big Ten, which is a nice setup for one of the more disingenuous quotes you’re going to read during this metamorphosis.

When Nebraska chancellor Harvey Perlman said that Nebraska was more “aligned” with the Big Ten’s academics, culture and athletics, it wasn’t even a half-truth. It was a one-third truth.

This isn’t about culture. It’s certainly not about academics. (Was Nebraska also pondering jumping to the Ivy?) Football and economics are driving all of this. This is about television contracts and conference championship games, not students in Lincoln being exposed to the theater in Iowa City.

Why can’t somebody in a suit just admit that?

We spend so much time banging on athletes for grabbing the money in free agency but claiming the contract offer had little to do with the decision. (Pitcher Mike Hampton captains this squad. He signed a $121 million free agent contract with Colorado in 2001 and then declared he wanted to be a Rockie because of  Denver’s “school system.”) We jump on players and coaches for lacking loyalty to anything other than direct deposit.

This is a good time to call out the school administrators.

Please, no more lip service about these fine academic institutions being committed to the “student” experience.

No more members of the board of regents acting aghast when a coach leaves for his next best thing.

No more “tsk, tsk,” when the freshman point guard says, “I think one year is enough.”

No more finger wagging from politicians when a university says, “Never mind the teacher layoffs. We need funding for a new practice facility.”

Because, yes, that was Colorado Gov. Bill Ritter who was in the center of Colorado’s greeting committee for Pacific 10 commissioner Larry Scott at the airport.

If the traditions and ideals of college athletics have been deteriorating for the past 20 years, they’re not deteriorating any more. They’ve done been blown up.

Soon, there will be no signs of yesterday. Colorado was first to the plunger. Nebraska and Boise State followed. Texas and Oklahoma could be next. Eventually, Notre Dame will jump in the pool.

Think the SEC and ACC aren’t taking note of this? The Pac (number TBA) and Big (number TBA) are pondering expanding to 16. Think the SEC is just going to let that happen? Wouldn’t Georgia Tech, Clemson, Miami and Florida State round out the conference nicely?

“Who are we kidding? It’s all about the money,” former Purdue coach Joe Tiller told the Indianapolis Star. “It’s not necessarily what’s good for the sport; it’s all about the money.”

Three weeks ago, I spoke to Georgia Tech athletics director Dan Radakovich about the potential changing landscape. He said at the time, “There’s no certainty in college athletics right now.” That now looks like understatement.

The ACC reportedly has finalized a 12-year rights deal with ESPN for $1.86 billion. For some reason it hasn’t been announced yet. This isn’t a good time to stall. If no ACC team is threatening to bolt, nobody is shutting the door, either.

In 2010, it’s not about traditions and rivalries. You’ll have to search history books for that. The money train is leaving the station and everybody wants on.

Follow me on Twitter @JeffSchultzAJC and Facebook.com/JeffSchultzAJC

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68 comments Add your comment

ATLBadger

June 12th, 2010
1:22 pm

Also, implying that administrators are selling out is just foolish. Nebraska and Colorado are both joining conferences with more academic prestige than the Big 12. Their administrators did what’s best for the university all around. The Big 12 was a crappy setup for any school not named Texas. They knew it and saw an opportunity to better themselves. And in the process they are moving to conferences with more academic big boys. If they jumped to the SEC, then they would be selling out…

heartofdarkness

June 12th, 2010
5:38 pm

I smell a bubble.
George Soros

Mike D

June 13th, 2010
7:47 am

Stationary? Stationery would have been more better use of English

Keep trying to convince everyone though

June 13th, 2010
9:28 am

The Big Ten claims about being a great academic conference are now bogus. Nebraska is ranked 96th among national universities. 8 spots behind Auburn and tied with Alabama.

[...] This post was mentioned on Twitter by Tu-Anh Pham, Jeff Schultz. Jeff Schultz said: Forget lip service to academics. College presidents have become major hypocrites. http://bit.ly/baiZRy [...]

DawgJones

June 13th, 2010
4:42 pm

Wake up Jeff,,,college administrators are doing the same thing that your bosses did when they decided not to deliver a newspaper in Athens anymore…Make a business decision for the future. In case you have not noticed, most schools, probably 100 BCS schools are not operating in the black let alone break even. Please not Colorado jumped…they are broke! Nebraska now makes a move for a better financial future and it leaves the other to make the same decision. So easy for you to say its about money when you have paid for a ticket to a college game in how long? Your industry no longer delivers a paper, because they no longer cover football like they did for Rutgers and Princeton, the business changed and the papers changed. Don’t kid yourself, its not about public service, its about sustainability and while it may inconvenience the way you are used to watching college athletics, the need for revenue when you aren’t (the masses) making money, its why the pay admin types more money, to make tough decisions…geesh

[...] ♦ Academics? Right. College administrators are selling out [...]

GSU Eagle 91

June 14th, 2010
4:06 pm

You mean Lawrence Phillips did NOT graduate Summa Cum Laude at Nebraska back in 1996? Say it isn’t so!

Paul in RDU

June 14th, 2010
6:12 pm

Jeff – Nice column – you nailed it.

[...] Academics? Right. College administrators are selling out Atlanta Journal Constitution (blog) I bring this up now because, while college football doesn’t resemble anything close to that game of 141 years ago, it may soon not even resemble the game of … http://blogs.ajc.com/jeff-schultz-blog/2010/06/11/academics-right-college-administrators-are-selling... [...]

Douglas

June 17th, 2010
8:26 pm

Not only has the athletes got left out of the money, the administrators and boosters could care less about the students. As ticket prices continue to go up and the demand for tickets by alumni and fans increase, students get less access to tickets. Just look at what the Administration did in 1996-1997: started giving the big boosters prime parking spots and limiting where people could park due to safety concerns. I grew up in Athens — attended UGA — and never recall there be a safety concern or issue with parking.

Dan Mackey

June 19th, 2010
12:47 am

You can say its not about the academics but Nebraska is seeing huge results. We have already been invited to the CIC, which will brings tons of the research money our way. UNL faculty are loving the move, so really its not the intent but the consequence. The results say this is a great move for our the school and our fans who have more in common with our new league members. Also our team, which will have EVERY game televised, a chance to go to a bowl in California or Florida every year. 1-4 place, and yes more money. In five or more years by the way. Won’t be whole until then. As our president said. This is a promotion to the fans for loyalty, to the team for excellence, and to the school for patience. Everyone got something. Who cares what outsiders say. Can’ t ruin my feelings about it. Good bye Texas League

Penelope

July 1st, 2010
1:57 pm

Speaking of selling out, now that we’re officially in the off-season, wouldn’t this be the perfect time to take an in-depth look at UGA and have a free-ranging discussion about the problems at UGA and why the arrest rate of players is the highest in the country? it’s common knowledge that UGA is a party school, but have any football players every actually graduated with a real degree? Jan Kemp exposed the school and the coaches almost three decades ago, but there is no sign that anything has improved; if anything, the arrest rate shows that things are getting more outrageous every year while Mark Richt has no clue what to do.

UGA has become a major embarrassment to all Georgians, and we want some answers starting now.

Carz

July 1st, 2010
4:01 pm

As long as your school accepts players that have lower grades and SAT scores than the general population students, don’t mention academic standards when choosing a conference, or who is worthy to join. I know Texas is a good school, but do you really think Vince Young was some great academic mind. Cedric Benson? Not picking on Texas. They just brought it up alot during this conference fiasco. Please. They recruit the same kids as the SEC, ACC, Big ten etc.

wiley

July 4th, 2010
2:45 am

John Heisman was a TECH MAN! dont forget it dawgs!

wiley

July 4th, 2010
2:47 am

Oh and $1.86 billion for the ACC. $$$$ baby!

NOBODYYOUKNOW

July 7th, 2010
11:18 pm

The older I get ,and”Im pretty damn old now” the more disgusted I get with the whole deal. So many ball players arrested and getting in trouble.And then this crap with Damon Evans. We are so concerned with winning at any cost. Also these young athletes are pampered and spoiled all the way from high school into college. I love a good football game in the fall. But running around after our team wins and bragging on how great they are just looks silly. It wasn’t me who threw that pass, caught that pass or made that touchdown. I remember when my older brother finished high school with very good grades, my dad tried to talk him into going to Emory Univ. but he would have no part of it. His comment was ” Emory didn’t even have a football team”. It took about 50+ years when I realized how sucessful some of my classmates were in life after graduating from Duke, Vanderbuilt, Emory, Ga.Tech, Harvard, and many more great universities how silly it was to judge a school on how good the football or basketball team is. Its IMMATURE. But people do and most likely always will.

Old Dawg

July 8th, 2010
4:15 pm

Vultures, vultures, vultures. Please watch out for the vultures. They’re all university presidents!