Limbaugh doesn’t get it: Idiots damage NFL product

Everybody's favorite potential NFL owner just opened his mouth. Again.

The NFL can't afford to have this guy a face of the league.

Rush Limbaugh will not be an NFL owner and it’s not because, to borrow the title of Al Franken’s book, “Rush Limbaugh is a Big Fat Idiot.”

OK. It’s a little bit of that.

If Limbaugh and all of his “ditto heads” out there want to blame the liberal, bed-wetting, pantywaist, fruitcake media with the left-wing agenda — and THAT’S why this country’s going to hell in a hand-basket, mister! — for him being rejected by the NFL, well, they’re missing the point.

The NFL has a product. The NFL has the most sought-after product in professional sports. The NFL is all about protecting its product. It’s about cultivating an image and protecting the league shield. Why? Because that leads to fans, which leads to ticket sales, which leads to sponsorships and wealth and, most of all, power.

It doesn’t really matter that all NFL owners and many players are rich and therefore, logic dictates, probably lean to the right politically themselves. This isn’t about politics. It never was about politics. When I slammed Limbaugh’s candidacy as a potential part-owner of the St. Louis Rams last Tuesday — and then a second time — it infuriated Limbaugh’s blind loyalists. Why? Because most of his fans apparently can’t see beyond their nearby radio speaker, out of which they can hear his turbo-lipped ramblings.

The NFL doesn’t want an owner who was investigated for illegally obtaining, and then becoming addicted to, prescription painkillers. And yes, there is a big difference between one of 32 owners — who is seeking approval from other owners — being a former drug abuser, and one of 2,000 players becoming a drug-abuser after he enters the league.

The NFL also doesn’t want someone who has proven to be divisive, both racially and otherwise. It doesn’t want someone who:

♦ Sang, “Barack, the Magic Negro,” on his show.

♦ Makes statements like, “The media has been very desirous that a black quarterback to do well,” which he claimed was why the media was going “soft” on Donovan McNabb (which must have seemed really funny to McNabb).

♦ Once said, “The NFL all too often looks like a game between the Bloods and the Crips.”

♦ Similarly referenced the NBA, saying, “Call it the TBA, the Thug Basketball Association. … They’re going to watch the Crips and the Bloods.”

♦ Said of the “Survivor” TV series that the, “African-American tribe” had the worst swimmers, and Hispanics “will do things other people won’t do.”

♦ Said, “[In] Obama’s America, the white kids now get beat up with the black kids cheering.”

♦ Said, “Minorities never do anything for which they have to apologize.”

Should I go on, or is that enough?

Dave Checketts understood. He heads the group seeking to purchase the Rams, and he knew the other owners never would approve of the sale. NFL commissioner Roger Goodell didn’t want him in the league. The NFL Players Association didn’t want him in the league — and there’s a new Collective Bargaining Agreement to be negotiated.

Limbaugh is out. He knows why. He just can’t admit the truth.

His reaction: “This is not about the NFL, it’s not about the St. Louis Rams, it’s not about me. This is about the ongoing effort by the left in this country, wherever you find them, in the media, the Democrat Party, or wherever, to destroy conservatism, to prevent the mainstreaming of anyone who is prominent as a conservative.  … Therefore, this is about the future of the United States of America and what kind of country we’re going to have.”

So the U.S. is going to hell because the NFL doesn’t want Rush Limbaugh as an owner?

Perfect. My kind of country. My kind of league.

672 comments Add your comment

JSS

October 14th, 2009
8:20 pm

No comment…

Dark Gable

October 14th, 2009
8:24 pm

rhynster

October 14th, 2009
8:26 pm

He’s a freaking idiot.

No, I take that back.

He’s just an entertainment character.

The people who follow his drivel are the idiots.

southern hope

October 14th, 2009
8:28 pm

Dude. You are a glutton for punishment.

(but you have my vote)

Max Sizemore

October 14th, 2009
8:29 pm

Jeff, this is you at your best. And that’s saying something.

dap01

October 14th, 2009
8:30 pm

Do we have an idiot tests for owners of newspapers? Do we have idiot tests for writers? Accountants?

SECya

October 14th, 2009
8:30 pm

Oh my God Jeff, that was great. Not only is he a fat racist idiot. He is also the most self promoting, rude, and selfish person in the media today. But I don’t blame, it makes him money. I blame the fat racist idiots that listen to him, and believe what he says has any kind of merit. The more things we can keep this fat turd out of the better.

CM

October 14th, 2009
8:32 pm

Schultz….Who is the idiot? I bet you havent had as many readers of your liberal babble in your lifetime as Rush has listeners in one afternoon. Get a life you race baiter.

Dawg Fan 74

October 14th, 2009
8:34 pm

Right….and Michael Vick is an animal lover who deserves to play in NFL.
You’re a moron.

Dave

October 14th, 2009
8:37 pm

It really is a shame that Furman has retired. When he wrote he wrote the truth not a bunch of lies taken out of context.

He11razor

October 14th, 2009
8:39 pm

HAHAHAHAHA, He’s been dropped from the bid.. I can’t wait to hear him b*&ch and whine about it on his show tomorrow. I bet he blames it on Obama. Boohooohoooo, take your race-baiting conservative blowhard ass back to A.M. lardass.

Najeh Davenpoop

October 14th, 2009
8:39 pm

For those Limbaugh fans who think the NFL is part of a big leftist conspiracy to keep Limbaugh out of the NFL, Roger Goodell’s wife is a Fox News anchor. It’s more likely than not that his views are more or less in line with Limbaugh’s. Schultz is right — the kind of controversy having an owner like Limbaugh would bring is not worth it to the NFL, when there are no doubt many other less controversial multi-millionaires out there who would love to own an NFL team.

CM

October 14th, 2009
8:40 pm

Yeah i second Dawg Fan 74…..Michael Vick is a fine human example to represent the most “sought after” product, the NFL…..Geeee…..I wonder what demographic the NFL hopes to keep by giving this fine example of a human being a second chance.

TPM

October 14th, 2009
8:42 pm

The good part about blogging is that is lazy journalism. Most of the quotes Jeff Schutz just attributed to Rush Limbaugh were never said or are inaccurate. He did have a magic negro parody song, but it was based on an op-ed column of the same exact name written in the LA Times by a black journalist. Jeff Schultz has a story to tell but he does not want facts to get in the way.

J Reacher

October 14th, 2009
8:42 pm

Ooops, I thought I was on the “sports” page, and that political opinion was mostly in the “news” sections with a bit in the editorial pages.

I am not going to defend Rush, not a fan, not a hater, don’t listen to him. But, Bambi man, where is your outrage over Olberman’s presence on SNF?

ChrisS

October 14th, 2009
8:42 pm

I find these types of articles and the uninformed comments that go with them disturbing. Obviously none of you haev ever listened to Rush. I used to be a left winger but have since recovered. I listen to Rush often and have never found him to be racist in any way. More to the point he is the least racist person that I have seen when compared to the likes of others who prey on race form their livings.

Points -

Barack, the Magic Negro was a piece by the LA Times and Rush was making fun of that!

[In] Obama’s America, the white kids now get beat up with the black kids cheering. Either way racism is dealt it is BAD! Get a clue people.

“Minorities never do anything for which they have to apologize. That seems to be true! Have you heard ANY apology to the kids on the duke lacross team from the likes of Jesse Jackson?

What Utter drivel from people who have no clue about what is going on. Oh and for the record, I AM BLACK!

rhynster

October 14th, 2009
8:43 pm

Is it any surprise that the Limbaugh-ites attack with gay quips and reprise the Vick vitriol.

Also, Rush can have all the listeners he wants, but it doesn’t make him right.

maybe

October 14th, 2009
8:43 pm

Seems to me a lot of the players in the NFL are the idiots.

Matt

October 14th, 2009
8:44 pm

Jeff,

You and everybody that is judging Limbaugh as a racist have never really listened to Limbaugh. If you would listen, and quit falling for these crap lies that liberals made up about Limbaugh, I think you would probably find yourself agreeing with a lot he says. So many people take him out of context. You and your kind literally make me sick. I’m so sick and tired of all you “race baiters” out there. You would think with the election of our 1st Black President, things would get better with race relations, but they appear to have only gotten worse. This country IS going to Hell in a Hand Basket, cause so many people want this country to fail, cause of what the white man’s ancestor’s did to slaves over a hundred years ago. Only Jesus can fix us now, but you guys in the media want even acknowledge Him. “What would it profit a man if he gained the whole world, yet lost his very soul, or What can a man give in exchange for his soul.”

Max

October 14th, 2009
8:44 pm

Let the fat man buy the Rams or whatever team he might be interested in. It would be amusing and give me someone to root against.

Paul

October 14th, 2009
8:44 pm

Hey Jeff – you were just dying to let out your liberal frustrations in this article weren’t you. Save it for the leftist political page in the AJC or move on out of sports. You don’t have a clue.

CM

October 14th, 2009
8:45 pm

While Rush is out collecting millions for charity…..Vick was out hanging dogs. Put that in a promotional for the NFL fine upstanding position in society.

Alphare

October 14th, 2009
8:46 pm

Limbaugh listeners are the most insecure kind of people I’d think. They need Limbaugh to re-assure them day after day what they already know.

Seriously, who would listen to his junk? I don’t care about his politics, but he basically repeats the same thing over and over again. I know exactly what he will say about a topic before he even opens his mouth.

JJB

October 14th, 2009
8:46 pm

I have no problem dissing Rush and not allowing for him to be an owner. So why don’t we also ban the celebrities who are buying into the Dophins. Oh that is okay… Do we even know who all the minority owners are? Shouldn;t they be vetted as well?

shellybean

October 14th, 2009
8:47 pm

Idiot – a feebleminded person having mental age not exceeding three years and requiring complete custodial care; a foolish or stupid person.

The only idiots here are Jeff Schultz and those who can do nothing more than spew forth their hateful negativities on someone just because you disagree with them.

JJB

October 14th, 2009
8:47 pm

Minority owners as in owners with a small percentage of ownership and not a controlling interest.

bigguy

October 14th, 2009
8:47 pm

I want your examples to continue. I want to use them as a manifesto for my children.

Newnan Jacket

October 14th, 2009
8:48 pm

2 things: it has always been and will always be a wonder to me that if you don’t agree with him, he is a racist; if you do agree with him, he is not a racist. And second: whatever you think he is, dumb or stupid isn’t it. This is publicity, pure and simple. Pat yourself on the back, Jeff, because the more you write about this, the more his ratings go up. Ain’t irony grand?

Hank

October 14th, 2009
8:48 pm

Mega dittos to you Mr. Schultz. Rush has been making divisive statements for years. I can’t believe the guy couldn’t see this coming. The man is out of touch with reality.

bamabelle

October 14th, 2009
8:49 pm

LOVE IT AMEN WELL SAID!

Paul

October 14th, 2009
8:50 pm

Schultz – no matter how hard you try, you always seem to miss the boat with your columns. You railed on the Georgia team, but failed to commend a great VOLS effort and team on the rise. You bash Limbaugh, but fail to at least entertain the notion that perhaps his worldwide appeal might be a good thing for the NFL. The liberal extremeist inside you just wouldn’t let you cover the story. Just one of many reasons the AJC is dying a slow, tortuous death.

mike

October 14th, 2009
8:50 pm

F rush and his twisted view of america.. tell rush to go eat some more oxycontin’s and stay out of the NFL and just stick to feeding hate on the airwaves.

Jennifer Wilbanks

October 14th, 2009
8:52 pm

NFL ownership is an exclusive club. I’m pretty sure that Rush would champion the current owners’ right to maintain that exclusivity. Let the chips fall. What business is it of Jeff Shultz’s or Jennifer Wilbanks’ and why, in particular are you so threatened by the possibility of Rush being a part-owner of the Rams? If he is realy half of the idiot that you pretend to believe that he is, then the whole scenario is skewed to your advantage and he will embarrass himself before his involvement ever gets close to turning the Rams around. I think that you are REALLY scared of the distinct possibility that the Rams WILL be turned around and that Mr. Limbaugh will garner his fair share of the accolades. Why is it so hard for you to let another human being pursue his happiness? I’m frankly embarrassed for you. I always enjoyed reading you, but this whole cause makes you seem very narrow-minded and small.

Brian Jones Tech fan

October 14th, 2009
8:52 pm

Wow is all i can say hearing all these persepctives about rush owning a team. if i have to hear the race card used agian I am gunna go nuts if you dont know the definition of racism dont use the word.

I will make one comment if an idiot can make the money rush has i will be the first to say i want to be an idiot.

Reid

October 14th, 2009
8:52 pm

Do you think Rush has/had a genuine interest in sports, or team ownership, given his history of comments about various sports and athletes? No, it was just a place to park his money, and in the end, it’s all just fodder for Rush’s show.

Which, somehow, over 295 million Americans fail to listen to every single day.

CM

October 14th, 2009
8:53 pm

I think Rush did this on purpose…He was feeling pitty for Al and Jesse, they havent had anything to do for awhile…

phil

October 14th, 2009
8:54 pm

After carefully reading your post several times, unless you write the headlines, you didn’t actually call Limbaugh an idiot, although there is an inference in using the title of Franken’s book. The headline really diminishes your post which is fairly informative. NFL teams are franchises. The franchisee can determine who owns the franchises. The Brand should be protected and a potential owner who makes his living in a high profile manner can be potentially detrimental to the Brand. It’s that simple. Timing is everything. Would Limbaugh’s participation in an investment group have seemed as objectionable when Reagan was President? Would Al Davis be a franchisee if we knew then what we know now? The Smith’s opened up the South to the NFL, but were they the best choice for the Brand? I hope both you and Mr. Goodell have the same tenacity for proteting the Brand in evaluating every potential NFL owner. We Fans are in your debt. Moreover, Mr. Shultz, I hope each of your posts carry the same integrity you seek to uphold here. Now that you have cast a stone, I hope your house is not made of glass.

Alphare

October 14th, 2009
8:57 pm

7% of the country listen to Limbaugh repeating the same old thing day after day. Surprise? No, that’s the exact percentage of people who don’t have a life.

Chuckles™

October 14th, 2009
8:57 pm

I respect your right to have an opinion, whatever it is. I also respect your talent as a writer. But let’s cut out some of the personal bias from this and look at the bottom line here: if ownership in the NFL required that an owner, no matter what the share, have a squeaky clean record, then you’d have three owners.

This isn’t about ’someone who has proven to be divisive’. This is about folks in the media using this controversy to sell papers, or fill a news cycle. There have been writers for this and other papers (who’s names I will omit, but you will instantly know who I mean) who relish the opportunity to have a subject like this to bait readers to freak out and respond. Y’all are like stock brokers – you don’t care if the market goes up or down, you make your money from the transactions, not the profit or loss on the stocks.

It’s reporting like this that makes your paper lose readership. Think not? Which writers have left ‘for greener pastures’ at the AJC? Where’s Cynthia Tucker, et al? I recent read that the AJC no longer will support or advocate candidates: a move to the right perhaps?

When you sound as self-rightous, pompous and shrill as the people you deride, who’s worse? The originator of the squabble, or the reporter? You should know better.

Ultimately, I’m glad Mr. Limbaugh lost his bid to be an owner in the NFL. It’s not a good investment as a minority owner: you have no say-so over the end product, you get ‘calls’ to add more $$$ to the kitty if you need to keep the team running (ask the Atlanta Spirit group), and you always get cut out of the big profit when the team gets resold due to multiple shares and multiple expenses involved with the financing of transactions like these. Hopefully, he keeps his cash invested overseas, in Euros, and looks at ownership in more media – perhaps NBCUniversal deal with Ayres/Murdock?

Be careful what you wish for Jeff: if the Cox family continues to bleed red ink, he could be part of the ownership group that employs you.

Paddy

October 14th, 2009
8:58 pm

I believe I will sit on the sidelines on this one. I trust the Commish. Don’t always agree with him but he is a good one.

War Eagle

October 14th, 2009
8:59 pm

I am not a Rush Limbaugh fan, but Keith Olbermann, MSNBC commentator, comments about conservatives are worst than Limbaugh remarks concerning Liberals.
This all falls under the ghost of Bidwell`s, Georgiana, and all Liberal owners who made a fortune in the NFL.

DA

October 14th, 2009
8:59 pm

Jeff, there is a reason that the your employer has plummeted in readership. People get tired of all the liberal crap. If I choose to read you column, I want you to tell me something I dont know about sports, not give your political views. I dont give a d**n, and neither does anybody else. When a king calls in his court jester, he justs wants to be entertained, not hear the fool’s opinions about life. Hope tomorrow’s column is better, before you lose the other five readers you have.

Tommy

October 14th, 2009
8:59 pm

Funny that Schultz responds to Rush’s alledged intolerance and hate speech with. . . intorlerance and hate speech.

So it’s OK for Keith Olbermann to be on Football Night in America, but not OK for his exact oppisite, Limbaugh, to be a minority owner. . . welcome to 21st Century America.

Jeff, since you won’t do it, I did some digging about Limbaugh’s show: his production manager is black. His primary guest host [Walter Williams] is also black. Also, if he is truly a racist, why the heck would he invest tens of millions of dollars in a business that is so dependent on the performance of black athletes? I guess doing 2 minutes of research and 10 seconds of critical thinking was too much work–much easier to just lift unsubstantiated quotes from left-wing blogs instead.

At least now we all know you’re equally bad at sports columns and news editorials.

mylastnerve

October 14th, 2009
9:00 pm

Rush Limbaugh is an entertainer that gives Conservatives a bad name. The Republican Party should distance themselves from him. The Colts owner was brave to declare he would vote against this group’s ownership. It has nothing to do with Democrats or left-wingers. Grow up.

HootieSmitch

October 14th, 2009
9:00 pm

First how do you know that his listners are “fat” racists?Can people not be physically fit racists?Secondly,I think he was dead on the money 100% about McNabb.The media and league has clamoured for a marquee black QB. James Harris of the Rams, Doug Williams, Randall Cunningham, McNabb, Michael Vick,and the latest they trotted out there was Vince Young. All had success but McNabb has has a long career and came along long after the likes of Harris,Williams etc. The league tried hard to pump up Vick,but he really was not too marketable, then of course we know how that turned out.McNabb has endured.Personally I don’t think he is all that great either.I mean on one hand the media was reluctant to say Peyton Manning was great because he hadn’t won “the big game”. I would ask just how many “big games”McNabb has one?I think the league was hoping he would be a new Super Bowl winner that they could market to a group of people much like they now market toward the Hispanics,Europeans,and dven the gay community.

big dog

October 14th, 2009
9:01 pm

Jeff, you and lots of others at the AJC are the reason their business is in the tank and will never survive, another 5 years and the print edition will be the size of a greeting card.

Paul

October 14th, 2009
9:01 pm

Jeff – I hope you read Phil’s post very carefully and check into every NFL team suitor in the months and years to come. Make that months, because with your liberal slant and the extreme leftist writings of the AJC, the publication won’t be around much longer…
Sure you’ve got the liberal readers – many who’ve left their drivel on this blog – but thankfully they’re in the minority in the U.S. or we would all be &^%$#@.

SlamBam

October 14th, 2009
9:03 pm

An idiot? Yeah, dancing all the way to the bank.

And the league of dog killers, drunk drivers, wife beaters, expressing moral indignation is a joke.

Halsey

October 14th, 2009
9:03 pm

Rush is not an idiot. He gets paid $35 mill a year to pander to right wingers and piss off everyone else.

eltrompoDAWGSfan

October 14th, 2009
9:05 pm

Hey JS, I wondered why you kept on your life affair of trashing Rush, and now I understand. Because you get the most attention when you do, since there are so many of us that support Rush. I won’t lie, I’m a huge fan, and your articles only confirm what I’ve always known: sportswriters are as liberal as news writers. The double standard that exists is breathtaking. Players beat their wives, kill citizens while drunk with their cars, kill and torture dogs, and etc. and yet they are protected and adored by fellow owners and players. Unbelievable.