Rush Limbaugh will not be an NFL owner and it’s not because, to borrow the title of Al Franken’s book, “Rush Limbaugh is a Big Fat Idiot.”
OK. It’s a little bit of that.
If Limbaugh and all of his “ditto heads” out there want to blame the liberal, bed-wetting, pantywaist, fruitcake media with the left-wing agenda — and THAT’S why this country’s going to hell in a hand-basket, mister! — for him being rejected by the NFL, well, they’re missing the point.
The NFL has a product. The NFL has the most sought-after product in professional sports. The NFL is all about protecting its product. It’s about cultivating an image and protecting the league shield. Why? Because that leads to fans, which leads to ticket sales, which leads to sponsorships and wealth and, most of all, power.
It doesn’t really matter that all NFL owners and many players are rich and therefore, logic dictates, probably lean to the right politically themselves. This isn’t about politics. It never was about politics. When I slammed Limbaugh’s candidacy as a potential part-owner of the St. Louis Rams last Tuesday — and then a second time — it infuriated Limbaugh’s blind loyalists. Why? Because most of his fans apparently can’t see beyond their nearby radio speaker, out of which they can hear his turbo-lipped ramblings.
The NFL doesn’t want an owner who was investigated for illegally obtaining, and then becoming addicted to, prescription painkillers. And yes, there is a big difference between one of 32 owners — who is seeking approval from other owners — being a former drug abuser, and one of 2,000 players becoming a drug-abuser after he enters the league.
The NFL also doesn’t want someone who has proven to be divisive, both racially and otherwise. It doesn’t want someone who:
♦ Sang, “Barack, the Magic Negro,” on his show.
♦ Makes statements like, “The media has been very desirous that a black quarterback to do well,” which he claimed was why the media was going “soft” on Donovan McNabb (which must have seemed really funny to McNabb).
♦ Once said, “The NFL all too often looks like a game between the Bloods and the Crips.”
♦ Similarly referenced the NBA, saying, “Call it the TBA, the Thug Basketball Association. … They’re going to watch the Crips and the Bloods.”
♦ Said of the “Survivor” TV series that the, “African-American tribe” had the worst swimmers, and Hispanics “will do things other people won’t do.”
♦ Said, “[In] Obama’s America, the white kids now get beat up with the black kids cheering.”
♦ Said, “Minorities never do anything for which they have to apologize.”
Should I go on, or is that enough?
Dave Checketts understood. He heads the group seeking to purchase the Rams, and he knew the other owners never would approve of the sale. NFL commissioner Roger Goodell didn’t want him in the league. The NFL Players Association didn’t want him in the league — and there’s a new Collective Bargaining Agreement to be negotiated.
Limbaugh is out. He knows why. He just can’t admit the truth.
His reaction: “This is not about the NFL, it’s not about the St. Louis Rams, it’s not about me. This is about the ongoing effort by the left in this country, wherever you find them, in the media, the Democrat Party, or wherever, to destroy conservatism, to prevent the mainstreaming of anyone who is prominent as a conservative. … Therefore, this is about the future of the United States of America and what kind of country we’re going to have.”
So the U.S. is going to hell because the NFL doesn’t want Rush Limbaugh as an owner?
Perfect. My kind of country. My kind of league.