I’m not sure what it means, at least in raw terms, but comments on the previous post made me curious. So here’s a comparison between viewership on the first night of the 2012 Republican convention in Tampa Bay and the matching night at the Democratic convention in Charlotte, as reported by Nielsen. (Nielsen hasn’t yet posted the totals and demographic breakdown for Night Two of the Democratic convention, featuring Bill Clinton.)
First, note how heavily viewership in both parties skews to those 55 and older (58 percent of those watching the Democrats; 65.7 percent of those watching the GOP). Younger Americans apparently have had better things to do than to watch conventions, which I suppose is both encouraging and worrisome.
In raw numbers, the Democrats outdrew the Republicans by almost 4 million viewers, or roughly 18 percent. Most of that advantage came from younger viewers. The Democrats doubled GOP viewership among those aged 18-34, and outdrew Republicans by 1.5 million viewers among those 35-55.
UPDATE at 6:04: Nielsen just posted the Democrats’ second-night numbers. They drew 25.1 million viewers, 3 million more than the Republicans even though the Dems had tougher competition in the NFL’s opening night. Again, most of that advantage came among younger viewers.
Make of it what you will …..
– Jay Bookman