Sarah Palin a $12 million celebrity brand, not a politician

In a rather bizarre, rambling announcement speech last summer, Sarah Palin announced she was resigning her position as governor of Alaska after just two years in office. She was doing it, she said, for Alaska.

Rather than take “the quitter’s way out” of hunkering down and plodding through her duties, she said, she had decided to take another course, “to build UP this state and our country, and her industrious, generous, patriotic, free people!” She wouldn’t go with the flow, because “only dead fish ‘go with the flow’.”

In reality, as a new story in New York magazine documents, Palin did it for the money, and it lays out a pretty good case that the decision was the right one:

“The numbers are staggering. Over the past year, Palin has amassed a $12 million fortune and shows no sign of slowing down. Her memoir has so far sold more than 2.2 million copies, and Palin is planning a second book with HarperCollins. This January, she signed a three-year contributor deal with Fox News worth $1 million a year, according to people familiar with the deal. In March, Palin and Burnett sold her cable show to TLC for a reported $1 million per episode, of which Palin is said to take in about $250,000 for each of the eight installments.”

Of course, there’s nothing wrong with making money, and these days there’s no more American way to make money than to cash in on your celebrity, whether you acquired it by having eight children, playing golf better than anyone on the planet, sleeping with the guy who plays golf better than anyone on the planet or running for vice president.

Reading the “New York” piece, you get the sense that Palin probably won’t be making a serious bid for the presidency because in an odd way she has become bigger than all that. She is a brand, and the confines and demands of a presidential campaign wouldn’t allow Sarah to be Sarah.

“Running for president is no doubt part of her business model,” Gabriel Sherman writes. “But forget elections (as many Palin supporters already seem to have done); she’s already the president of an alternative America — and also its CEO.”

324 comments Add your comment

Scout

April 26th, 2010
1:30 pm

The backlash is commmmmminnnnnnggg …………….

Stonethrower

April 26th, 2010
1:31 pm

attack Jay in 3, 2, 1

@@

April 26th, 2010
1:36 pm

Reading the “New York” piece, you get the sense that Palin probably won’t be making a serious bid for the presidency because in an odd way she has become bigger than all that.

Which is just as I predicted. Palin is far more dangerous to Democrats from the outside looking in. She’s doing exactly what she needs to do.

Normal

April 26th, 2010
1:36 pm

she’s already the president of an alternative America — and also its CEO.”

Does this mean she went so far right that she broke into an alternative universe?

Normal

April 26th, 2010
1:37 pm

She’s doing exactly what she needs to do.

Yeah, looking out for her’s…

DoggoneGA

April 26th, 2010
1:39 pm

“Palin is far more dangerous to Democrats from the outside looking in.”

Danger? She’s no danger, she’s just a pesky gnat that convinced the conned to help line her pockets.

Normal

April 26th, 2010
1:40 pm

Sarah’s next book is titled, “How To Become A Millionaire By Manipulating The Masses”.

Union

April 26th, 2010
1:45 pm

QUICK.. someone that is successful and made more money.. OMG.. get Obama on the phone.. please.. the travesty.. the children.. the poor kittens..

Lord Help Us

April 26th, 2010
1:45 pm

That ‘hopey, changey stuff’ seems to be going pretty well for the Palin’s…

DoggoneGA

April 26th, 2010
1:48 pm

“someone that is successful and made more money”

sure she did. More power to her. The mark of a successful con-artist is getting her “marks” to defend her. She’s been supremely successful at that. I can sit back and enjoy it, she’ll get nothing from me. I’m not so easily conned.

Rightwing Troll

April 26th, 2010
1:49 pm

What, exactly, is it she’s doing?

DoggoneGA

April 26th, 2010
1:51 pm

“What, exactly, is it she’s doing?”

Good question! Can’t wait to hear the answer. As far as *I* can tell, so far, all she’s “done” if flap her gums and rake in the case.

Gale

April 26th, 2010
1:52 pm

Normal 1:36, Don’t make me laugh so hard. I have to explain it to my cubemates. ;-)

Lord Help Us

April 26th, 2010
1:54 pm

With their new found largess, now the Palin’s won’t have to go to Canada to get the healthcare they couldn’t affort in the USA…

Americans have been very good to Sarah…wonder why she hates (most) of us so much…

morning star

April 26th, 2010
1:54 pm

(Palin is far more dangerous to Democrats from the outside looking in. She’s doing exactly what she needs to do)

Good luck to you and your little younguns.

Bosch

April 26th, 2010
1:55 pm

Yeah, ol’ Sarah has gone the way of Rush and Hag Coulter — but all it goes to show is that there are some really dumb people out there who will give their hard earned cash to these people. Sucker born every minute.

getalife

April 26th, 2010
1:55 pm

Tourist

April 26th, 2010
1:55 pm

If Sarah doesn’t run for any public office, she just becomes another armchair critic, a Monday morning quarterback. A lightweight. I would like to think, at that point, the media would get rid of the Pavlov’s dog instinct to report on every little tweet Sarah makes. Then, we could be spared the Obama this…, Obama that … whine that she has.

md

April 26th, 2010
1:55 pm

Some of the comments here are pretty funny when you think about another politician that made most of his money writing books too.

Redneck Convert (R--and proud of it)

April 26th, 2010
1:55 pm

Well, I set still while the eggheads on this blog fussed about Wall Street banks and new guvmint regulations. I didn’t see nothing to get upset about except maybe a threat to Trickle Down if they go too far.

But I won’t stand for another attack on Sarah. I draw the line there. Here’s a woman the Lord blessed by giving her millions of bucks. And we all know only the Lord’s favorite people get the big bucks. It says so right there in the Bible.

But let’s get to the real problem some of her critics have. Wealth envy. Now be honest with yourself. If you got $400,000 for just jawing away at some convention for 30 minutes, would you take the deal? Sure you would! It wouldn’t matter if you wrote your speech notes on your hand, your wrist, your rear end, or somebody else’s rear end. You’d take the deal.

Being able to make alot of money don’t mean Sarah won’t make a great President. Us people in the Tea Party will turn out in droves to vote for her. So somebody needs to tell Bookman to get off of his high horse and stop blasting Sarah for getting rich. Maybe next time she’ll have so much money she won’t need the GOP to buy a half million bucks worth of clothes for her and her family when she hits the campaign trail. She’ll probly toss a hundred dollar bill at this Michael Steele and watch him dive to the floor to get it, like a half-starved coon dog going for a ham bone.

That’s my opinion and it’s very true. Have a good p.m. everybody.

Union

April 26th, 2010
1:56 pm

DoggoneGA
April 26th, 2010
1:48 pm

awww.. con artist.. kind of like when obama said insurance cost was gonna go down.. and it wouldn’t raise taxes… that kind of con?

Sure are a jealous one.. aren’t you?

Lord Help Us

April 26th, 2010
1:58 pm

md, I think the one you are talking about was a TWO-term President and not a trash-talking bench warmer…

dw

April 26th, 2010
1:58 pm

You going to whine when Obama starts to peddle books???

DoggoneGA

April 26th, 2010
1:58 pm

“that made most of his money writing books too”

Well, he wrote the book first…then followed up by running for President and winning. Hasn’t quit yet, anyway. Not quite the same thing as quitting first, THEN writing the book. Personally, I see a pretty big difference.

Bosch

April 26th, 2010
1:59 pm

Redneck,

That was funny – and so true! :-)

Bosch

April 26th, 2010
2:00 pm

dw,

“You going to whine when Obama starts to peddle books???”

I was kind of thinking about that this weekend. If I were Obama I definitely wouldn’t be upset if I lost the election in 2012. He’s set for life and he’ll rake in so much more cash after he’s POTUS.

DoggoneGA

April 26th, 2010
2:00 pm

“Sure are a jealous one.. aren’t you?”

Jealous? Shoot no. I have a moral compass that would stop me from making my money that way. Con artists have no moral compass, except the one that points to the easiest mark for extracting funds. Sarah Palin’s money compass works great. I have serious doubts about her moral compass.

Outhouse GoKart

April 26th, 2010
2:04 pm

Jay…when will you be cashing in on your celebrity? Any books, films, books on tape about to be released?

End the suspense and tell us…

Outhouse GoKart

April 26th, 2010
2:06 pm

“Shoot no. I have a moral compass that would stop me from making my money that way.”

LOL…you moral compass keeps you from holding a job…gotta do that before making money…

jefferson

April 26th, 2010
2:07 pm

A mule in a suit is still a mule.

Union

April 26th, 2010
2:08 pm

hmm Tiger Woods.. now there is a moral compass.. made money too.. must be something to this whole moral compass thing..

DoggoneGA

April 26th, 2010
2:09 pm

“LOL…you moral compass keeps you from holding a job…gotta do that before making money”

You need to brush up on your mind reading skills. They’re failing you. Want to try anymore inaccurate insults? I need the laugh…so keep ‘em coming.

Lord Help Us

April 26th, 2010
2:09 pm

jefferson, more apropos for the topic would be:

A pit bull with lipstick is still a dog…

StJ

April 26th, 2010
2:10 pm

Let’s see…Obama has made $11.5 million on his book in the past 3 years, and Sarah made roughly the same amount on her book…in half a year.

O the horror!

TM

April 26th, 2010
2:12 pm

If I recall the big O reported a mere $5.5 million on his tax return, I guess Sarah doesn’t want to take a pay cut.

DoggoneGA

April 26th, 2010
2:12 pm

“A pit bull with lipstick is still a dog…”

She’s not a pit bull. That’s an insult to a great breed of dog. She’s more like a tick with lipstick.

I Report/You Decide

April 26th, 2010
2:15 pm

LOL at the liberal haters. How much $$$ has Bill Clinton raked in giving speeches?

Chris Broe

April 26th, 2010
2:15 pm

Nothing wrong with Palin writing a book. What’s wrong is that she obviously stole every word of it from my blog, the dirty rat.

Intown

April 26th, 2010
2:16 pm

The only thing that Palin is dangerous to is America itself. When I think of American Idiot, Palin immediately comes to mind.

I Report/You Decide

April 26th, 2010
2:16 pm

QUESTION: What’s the difference between the mindless drones that follow Sarah Palin, and the mindless drones who weep with joy when Barack Obama speaks?

ANSWER: The Palin supporters have jobs, pay their own mortgages, buy their own gas, etc, etc….

Van Jones

April 26th, 2010
2:19 pm

“Sarah Palin a $12 million celebrity brand, not a politician”… Unfortunately, so is Obama.

Van Jones

April 26th, 2010
2:19 pm

Sorry, I meant “community organizer”.

DoggoneGA

April 26th, 2010
2:19 pm

“LOL at the liberal haters. How much $$$ has Bill Clinton raked in giving speeches?”

See, you’re confusing amusement with “hate” Palin is more than welcome to rake in as much cash as she can. Why not? She won’t be the first, and won’t be the last. If people want to pay to here her speak, they’re welcome to. Just as those who would pay to listen to Bill Clinton are welcome to. It’s no skin off MY nose…I won’t pay to hear either one.

Union

April 26th, 2010
2:20 pm

I Report/You Decide
April 26th, 2010
2:16 pm

QUESTION: What’s the difference between the mindless drones that follow Sarah Palin, and the mindless drones who weep with joy when Barack Obama speaks?

ANSWER: The Palin supporters have jobs, pay their own mortgages, buy their own gas, etc, etc….

Hey.. Mr Bookman has a job.. so does Cynthia Tucker..

JohnnyReb

April 26th, 2010
2:20 pm

Jay wrote – “–she’s already the president of an alternative America — and also its CEO.”

It’s amazaing that Jay and those who post in his support of his positions don’t realize you are the alternative America. You are the alternative Universe. Not those who like Sarah Palin.

Yes, you are a majority in Atlanta and around the perimeter, but not in the state, and certainly not in America. The polls show it; the news media ratings show it; the last three major elections show it; the November elections will prove it. And, your president knows it; why else would he be trying to push through so much, so quick? Why would there be such ridiculous spin from the White House. Don’t you agree it’s embarrassing? Keep up the spin, it’s entertaining.

moonbat betty

April 26th, 2010
2:24 pm

rise up moonbats!

Attack her family.

compromise her privacy.

Throw a pie in her face!

Yeah, that’ll show her..

/spits (into the wind)

AmVet

April 26th, 2010
2:25 pm

The woman is an unintentional comedy act, that some people actually take seriously.

Jeezoo…

jefferson

April 26th, 2010
2:25 pm

Reb, you’re trippin’

Bosch

April 26th, 2010
2:27 pm

You have to sign a “loyalty oath” to run for GOP in Georgia? Wonder what said oath says?

Union

April 26th, 2010
2:27 pm

wow.. the haters are hating now.. good topic Jay!!

Mr. Snarky

April 26th, 2010
2:27 pm

So Sarah is becoming a female Rush Limbaugh…good for her…bad for everybody else. God knows one Limbaugh is already too many.

JohnnyReb

April 26th, 2010
2:29 pm

Jefferson – yes, I’m trippin, on M&M’s. I blasted Jay pretty good, but will give him credit for seldom if ever pulling the race card. Ms Tucker was on TV yesterday, had two major responses on two different subjects, but true to form both answers included race.

DoggoneGA

April 26th, 2010
2:29 pm

“Attack her family.”

Except no one has done that. Not attacked her, not her family. Commenting on the impression she makes is not an “attack”

Outhouse GoKart

April 26th, 2010
2:32 pm

Ah…the haters are afraid she may run for Prez…she scares the Bee-jesus out of them…

Cmon player/haters…dont hate the player, hate the game. Jealous pots.

jewcowbot

April 26th, 2010
2:33 pm

Famewh0re. Pure and simple. The money is second. Fame is her opiate, and she likes nothing better than the warm glow of a televison broadcasting light.

#1 Foxy Lady

April 26th, 2010
2:34 pm

Ya’ll are just jellus that a woman is powerful, smart and can make more money than a man. Here’s what Sarah and #1 F.L. have to say to all ya’ll…..

#1 Foxy Lady

April 26th, 2010
2:34 pm

SUCK IT, LOSERS!!!

DoggoneGA

April 26th, 2010
2:35 pm

“the haters are afraid she may run for Prez”

You couldn’t be more wrong if you tried. We’re hoping, hoping, hoping she’ll run. Run, Sarah, run!

jewcowbot

April 26th, 2010
2:37 pm

Yes, JohnnyReb @ 2.20, we know we are not “real” Americans. Ms. Palin has let us know that many times, and you seem to be leaking the same lines.

jewcowbot

April 26th, 2010
2:39 pm

Palin/Bachmann 2012:

Do as we say, not as we do!

Mr. Snarky

April 26th, 2010
2:41 pm

Part of me hopes she’ll run for Pres because I know she’ll lose…20% of the population loves her, everyone else can see she’s a moron. The other part dreads having to listen to her answer questions with her special combination of rambling, tortured logic and jingoism.

Union

April 26th, 2010
2:42 pm

So.. if palin is such a non issue.. why do keith olberman, chris matthews and jay bookman.. talk about her so much?

(I still think Jay should have a show.. he has more depth and he is better looking than chris matthews)

jewcowbot

April 26th, 2010
2:42 pm

#1 Foxy Lady @ 2.34,

I think, probably, many men in the Republican party fantasize about her going exactly that.

DoggoneGA

April 26th, 2010
2:44 pm

“The other part dreads having to listen to her answer questions”

Oh that’s not a problem. Just don’t tune it.

DoggoneGA

April 26th, 2010
2:45 pm

Not my best day for spelling is it?! “don’t tune IN” not “it”!

Bubba

April 26th, 2010
2:45 pm

To keep her franchise alive, she almost has to run in the Republican primaries, raise bloody hell, lose, and get back to making even more money as a talking head on Fox.

Tommy Maddox

April 26th, 2010
2:46 pm

She must bug you all really bad. You just can’t stop commenting on her. Go on, admit it.

No wait, you already have.

Mr. Snarky

April 26th, 2010
2:46 pm

“Just don’t tune in.”

Doggone, it’s like a train wreck…you can’t help but watch.

DoggoneGA

April 26th, 2010
2:46 pm

“So.. if palin is such a non issue.. why do keith olberman, chris matthews and jay bookman.. talk about her so much?”

You really don’t get it, do you? Because she’s such a great subject for laughter.

JohnnyReb

April 26th, 2010
2:47 pm

Jewcowbot – no, I did not state you are not real Americans. You are as real as I, perhaps even a better person in most respects than I. If however you are in the group that belittle Sarah Palin, you are in the minority and should not let a larger number of similar bloggers, Jay or the AJC lead you to the belief that America has done a flip-flop with Obama’s election.

DoggoneGA

April 26th, 2010
2:47 pm

“Doggone, it’s like a train wreck…you can’t help but watch”

Well, there is that!

RW-(the original)

April 26th, 2010
2:51 pm

Well a quick scan through the comments has Governor Palin being called an idiot, a wh0re, and a moron. Glad to see you kind, compassionate libs living up to your usual standards.

/drive by

Outhouse GoKart

April 26th, 2010
2:51 pm

Yep she is laughing all the way to the bank and you haters are hating it.

Let the hate flow ya haters.

Union

April 26th, 2010
2:52 pm

DoggoneGA –

you’re correct.. I don’t get it? what part is so funny? the accent? she is a woman that is successful? she has misrepresented the facts to people? she speaks her mind? liberals don’t like her?

jewcowbot

April 26th, 2010
2:55 pm

RW,

Wherever did you the idea all liberals were kind and compassionate?

Finn McCool

April 26th, 2010
2:57 pm

No, we’ll start whining when Obama turns his back on his elected office, mid stream, and steps down to write books and tour the country to promote the book.

When he goes total selfish – elected – official and QUITS in the middle of his term, that’s when we will whine and scream.

You folks just can’t stop hanging your hats on TeH Losers.

Mr. Snarky

April 26th, 2010
2:58 pm

“Yep she is laughing all the way to the bank and you haters are hating it.”

Doesn’t bother me…she hasn’t gotten any of my money. PT Barnum was right, though.

Maybe she can buy a teleprompter or some note cards instead of using the ol’ hand trick from Jr. High.

Outhouse GoKart

April 26th, 2010
2:59 pm

Must feel really good for you haters to be able to spew forth that vile hatred that has been keeping ya all bound up and constipated these last few weeks…Let the hate flow!!

DoggoneGA

April 26th, 2010
3:00 pm

“I don’t get it? what part is so funny?”

Well, to be honest…it isn’t SHE that is so funny, it’s all the hype surrounding her…and the reactions of those that think they are “defending” her. My personal opinion is that she is a consummate con artist, and her “success” only reinforces that opinion for me.

Outhouse GoKart

April 26th, 2010
3:00 pm

I think Obama has cornered the market on teleprompters…are there any available?

Laurie Davis

April 26th, 2010
3:00 pm

I knew you were over the hill but didn’t know you no longer followed the polls. In the City of Atlanta Sarah Palin may not meet the qualification of your idea of a politician but thank God out here in the rest of the county she is and will be one of the best representative of what we believe.

DoggoneGA

April 26th, 2010
3:01 pm

“Wherever did you the idea all liberals were kind and compassionate?”

I’ve been trying to figure that one out too.

Finn McCool

April 26th, 2010
3:01 pm

Just think, if the opportunity to score on her office WASN’T available in a legal form (writing a book) how much of a push do you think it would have taken her to accept a few “lil ole” kickbacks??

Perhaps her leaving in mid stream saved the tax payers so fraud in the long run. So maybe it’s a good thing.

JB

April 26th, 2010
3:01 pm

This is only a problem because she is a conservative, and pretty good looking. Tons of Ex Democrats candidates and office holders have gotten rich by books and speaking…..Bill Clinton ring a bell. What is the difference, I know your answer, I just like to hear you say it…………Timberrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr.

Outhouse GoKart

April 26th, 2010
3:01 pm

She may be a con artist but not nearly as good as Obama and she has not near the number of sheep lapping at her hind quarters.

DoggoneGA

April 26th, 2010
3:02 pm

“Let the hate flow!!”

Oh, there’s no hate flowing from “the left” – we’re just enjoying watching YOUR version of it. Keep it up.

Mr. Snarky

April 26th, 2010
3:03 pm

“that vile hatred that has been keeping ya all bound up and constipated”

If spewing hate is a laxative, we know who never needs to buy ex-lax.

DoggoneGA

April 26th, 2010
3:03 pm

“she is and will be one of the best representative of what we believe”

Now THAT *is* scary.

Finn McCool

April 26th, 2010
3:03 pm

that vile hatred that has been keeping ya all bound up and constipated these last few weeks

Try 8 of the last 10 years! Now you’re cookin’ with gas…in your outhouse…

Outhouse GoKart

April 26th, 2010
3:05 pm

Well enjoy it for now ya HATERS….as your day in the sun is about to turn to darkness. The Dem majoritys will go up in flames your hero will be neutered and hopefully rendered harmless. Guess y’all really gonna be hatin then. HATERS!!

Finn McCool

April 26th, 2010
3:07 pm

JB, they didn’t turn their backs on their ELECTED office to score on their books, did they?

Who do we know that did? You folks can’t stop clinging to quitters. In 6 years I’m sure we will have some loser or quitter in chief back in office thanks to the batsh#t right wingers in this country.

JB

April 26th, 2010
3:08 pm

Off subject, but i never said anything good about Obama……but i will give him his due speaking at that funeral gathering in West Virginia yesterday. He did a good job. Short, to the point, no politics and he even sounded sincere. That was not his type crowd, and they seem to appreciate the speech and they were gracious.

Outhouse GoKart

April 26th, 2010
3:08 pm

Palin is smart enough to know that all this kick up of dust from the party of HATE is just the catalyst needed for her to cash in while she is able. Pretty smart woman I would say…

Keep all you haters uh hatin and the money just keeps rollin in.

midtownguy

April 26th, 2010
3:08 pm

And Ann Coulter is “pea green with envy” as Miss Scarlett said. Coulter is getting kind of long in the tooth (yet she still has that stripper hair, maybe Tiger will try to date her). Sarah is the new “Conservative Hot Babe” that all the good christian men drool over. Never mind that she has to write on her hand. She would never make this much money (legally) in politics. God Bless America.

Outhouse GoKart

April 26th, 2010
3:09 pm

Try about 2.5 years…then u haters really gonna be hatin and hatin on yourself and wetting yourself and letting the hate flow.

Finn McCool

April 26th, 2010
3:10 pm

oh, teleprompters AGAIN!!!!

Make em’ stop, Jay!

Oh, it hurts so much!

Hehehe

JB

April 26th, 2010
3:10 pm

damn McCool………. chill out……….Do you hate that much?

LeeH1

April 26th, 2010
3:10 pm

And she does such a poor imitation of Tina Fey, too!

Jay

April 26th, 2010
3:11 pm

For the benefit of Laurie and others, the most recent poll numbers for Palin aren’t good at all. In a Wash Post poll taken earlier this year, just 26 percent of Americans thought she was qualified to be president, while 71 percent said she is not. In fact, 52 percent of Republicans agreed she isn’t qualified.

In a CBS poll, just 21 percent wanted Palin to run; 71 percent did not. Even among Republicans, 56 percent did not want her to run. Just 30 percent did.

As a politician, she has no broad base of support. As a celebrity, she has exactly what she needs to make a lot of money, which is a very intense if relatively small segment of fans.

Mr. Snarky

April 26th, 2010
3:12 pm

She’s a moron on the issues, but I will give her that she knows how to play her base like a violin. As long as she’s in the conservative ghetto that is Fox News, the damage is contained.