The 2010 Tour de Georgia is off, canceled late last month after bike race organizers failed to find a big-time sponsor in this rough economy. This is the second year without the race, upping the risk that it will never come back.
A story by AJCer Jim Tharpe, “Can Tour de Georgia bike race be saved?” goes into more detail about its economic impact here ($30 million per year) and what the race needs to make a comeback ($3.5 million from sponsors.)
For six years, the race was a blockbuster. It had a great reputation as a precursor to the Tour de France and hundreds of thousands of spectators watched. It went on hiatus last year, and organizers announced in December that they’d cancel the 2010 race, too, because of the economy.
When the race is on, it gets money flowing, draws positive attention to Georgia and serves as a solid cycling event. That’s a lot to lose. But I wonder, too, about the loss of the event.
What did you like (or not like) about attending the race? Is there anything else around that compares? Who do you hope will come forward to make it happen?
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