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Know before you go: Peach Drop at Underground Atlanta

DCS2 PEACH DROP _509221 (Small)

Atlanta's Peach Drop in 1999. Ten years later, that 800-pound peach is ready to drop again. AJC file photo

If you’re planning to head downtown for the annual New Year’s Eve Peach Drop celebration, prepare youself for frigid temperatures and a huge crowd that sticks around, rain or shine. Peach Drop regulars will pack Underground Atlanta early, but the Chick-fil-A Bowl at the Georgia Dome will let out in plenty of time for that crowd to join the fun before midnight, too.

Peach Drop regulars, please share your tips to have a fun, safe and warm experience in the comments!

Here are more details about the Chick-fil-A Bowl, and here’s what you need to know before you go to the Peach Drop:

When and where: People begin gathering for the Peach Drop early on December 31, but the crowd in Underground Atlanta really starts to grow around 5 p.m. Here’s the full entertainment lineup.

  • Kids entertainment and activities run from noon-6 p.m.
  • Kenny’s Alley will have live entertainment from 11:45 a.m. to 11:30 p.m., and will be open till 4 a.m.
  • Main stage entertainment begins at 6 p.m. Here’s the schedule: 6 p.m.-Stellate, 7:15 p.m.-Ben Deignan, 8:30 p.m.-Sun Domingo, 9:45 p.m.-The WannaBeatles, 11:15 p.m.-Morris Day & The Time.

Food and drink: Organizers say attendees aren’t allowed bring their own food or drinks to the Peach Drop, but vendors, bars and restaurants in Underground Atlanta will sell it. The event is open to people younger than 21, but for those that are, Underground clubs will be open till 4 a.m. If you’re planning on eating dinner at a restaurant there, you’d be wise to make reservations.

What not to bring: No pets, bags, backpacks, coolers, picnic baskets, recording devices, roller blades, bikes, skateboards, lawn chairs, weapons or alcoholic beverages.

How to get there: New Year’s Eve is a busy time downtown, between the bowl game and parade, the Peach Drop and all the other New Year’s parties. Here’s some info about how to get there, where to park and what roads will be closed.

  • By car: Parking is available in the Underground Atlanta garages on Martin Luther King Jr. Drive. Other pay lots are available, as well. Here’s the Central Atlanta Progress parking map. Here are directions.
  • By transit: With the Chick-fil-A bowl game and parade and the Peach Drop going on downtown, MARTA is the best way to avoid gridlock. Get off at Five Points station for the quickest access to Underground Atlanta, or consider the Georgia State or Peachtree Center stops, if you’re willing to walk  more. Remember, MARTA fare prices recently went up. A single one-way fare now costs $2. Here’s info on the train schedules, including the times of the final run times.
  • By taxi: Cabs will be available on-site throughout the Peach Drop.

Road closings: There will be downtown road closings early on Thursday because of the Chick-fil-A Bowl parade. Peach Drop road closings will start around 4 p.m. Roads closed include Peachtree Street from Auburn Avenue to Martin Luther King Jr. Drive, Pryor Street from Decatur Street to Martin Luther King Jr. Drive and Wall Street from Central Avenue to Peachtree Street.

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23 comments Add your comment

[...] New Year’s Eve: Peach Drop featuring Morris Day and the Time, 5 p.m.-4 a.m., Underground Atlanta. FREE. Read more. [...]

[...] Navigating through the crowd won’t be easy, so be sure to check out Jamie Gumbrecht’s Know Before You Go tips ahead of time. Did I mention that it’s [...]

Jeff

December 31st, 2009
12:09 pm

GO VOLS! Beat the Hokies!

BillyJack Kimble

December 31st, 2009
12:14 pm

Heres a tip, bring a club to whack all the worthless bums asking for change.

mike

December 31st, 2009
12:21 pm

Why is this event always held in the nastiest and ugliest part of the city? The area around Underground looks like a third-world country!

David

December 31st, 2009
1:09 pm

What time and where does the parade start?

Jamie Gumbrecht

December 31st, 2009
1:11 pm

David: The parade was scheduled to start at 12:30 p.m. at Peachtree and Ralph McGill. It would make its way to Centennial Olympic Park and the Georgia World Congress Center by about 2 p.m. Here’s more info, plus a route map: http://blogs.ajc.com/inside-access/2009/12/29/know-before-you-go-new-years-eve-chick-fil-a-bowl/

Rectal Bleeding

December 31st, 2009
1:16 pm

The parade finally started. The sounds of all those Shriners in their go carts, mini bikes and other strange vehicles were freaking me out.

TI

December 31st, 2009
1:27 pm

Dont forgot your can of lysol to spray on Marta to cover the urine smell.

east coast

December 31st, 2009
2:01 pm

How many shootings will take place this year?

Jamie Gumbrecht

December 31st, 2009
2:12 pm

To be clear: there were 175,000 people at last year’s Peach Drop, and no reports of serious crime during the event. I understand the crowd, location and recent crimes downtown put people on edge, but it is incorrect to suggest that the Peach Drop has a steady recent history of violent crime.

east coast

December 31st, 2009
2:46 pm

Yeah right – there wasn’t a shooting in 2006 ;-) , and the Underground is a safe and secure location to be at night. I am also sure that those who are responsible for the recent crime in the area will all be staying home tonight so no need to be on edge about armed robbery!

Bob

December 31st, 2009
3:17 pm

I’m from out of town and going to the Chik-Fil-A bowl. I was planning on heading to the Peach drop afterwards but after reading up on how dangerous the area is I think I’m stay away. Why do all of you people live in such a dangerous city? Why put up with all of the crime and panhandling?

Jamie Gumbrecht

December 31st, 2009
3:38 pm

East Coast: There wasn’t a shooting in 2006. According to the AJC archives, there were two shootings in 21 years at the Peach Drop; both were considered accidents involving celebratory gunfire, which is a horrible New Year’s tradition that happens many places, I’m sad to say. The last such incident occurred in 2005. Everybody can make their own decisions about how, when and where they feel safe, but Peach Drop does not have as bad a history as you seem to think.

Bob: I choose to live here because there’s a lot of fun stuff to do, an interesting history to learn from, wonderful people and neighborhoods and a transit system that works for me. I don’t feel it’s more dangerous or crime-ridden than other large cities, but I understand, too, that others simply aren’t as comfortable in any city. I hope you have a great time at the game, and in whatever you decide to do after.

[...] Peach Drop family activities have been running downtown all day, and music will start in a few hours. [...]

MarrG

December 31st, 2009
6:49 pm

You tell ‘em, Jamie!

Terry

January 1st, 2010
8:27 am

Jamie,
I understand that this article is not the place but why is it that Atlantans seem to have the attitude that if you don’t like the crime and panhandling that comes with being downtown; then don’t come. New York has completely changed its’ image by cleaning up the area. Why is it so hard for Atlanta to do the same?

Elizabeth

January 1st, 2010
10:08 am

Great weather, A way to welcome in the New Year with a few of our wrold’s 6 plus billion people. May we live in peace.

Jamie Gumbrecht

January 1st, 2010
1:01 pm

Terry, it’s a worthwhile question, but I can’t answer for everyone here. My personal experience, as someone who works downtown, uses public transportation to come downtown and often attends special events downtown, has not included serious or violent crime. I do experience panhandling almost every day, but I have no problem walking past, saying no and moving on. I know my comfort level for types of places and situations, and I think it’s important for others to know theirs as well. I don’t begrudge anybody saying they won’t go X for X; I have a much harder time with people who push that view on others based on inaccurate information or perceptions created without experience.

Still, you’re right, downtown Atlanta has an image problem. First, I think there are disparities in what people think of as “downtown.” Sometimes, that includes Buckhead, or the AUC, or East Atlanta, or the Old Fourth Ward, or Castleberry Hill, or Midtown. Sometimes not. Each of these areas are remarkably unique, and have their own issues. To lump them all into one heading is a disservice.

Second, I feel the image of “downtown” often has more to do with perception than reality. I hear often from people who claim all downtown businesses have failed, that violent crime is rampant, that downtown empties when the office workers head home for the night, that there’s nothing to do. There are examples of all of those things — and depending on your interests, indeed, you may not find anything fun to do downtown — but the issues are not so extreme as some make them sound. Bad things happen everywhere; so do good things. We will always be disappointed and unprepared if we believe absolutes that say nothing good or nothing bad ever happens [insert place here.]

And this is, of course, my own perception, rooted in my own experience here and in other cities. I’m still relatively new to the city, but I think it’s far from hopeless. I hope others haven’t written it off already.

Terry

January 1st, 2010
2:02 pm

Jamie, I agree that perception versus reality can have a wide chasm. However, Atlanta needs to try and correct its’ image problem. You mention your daily interaction with panhandlers. The number one complaint by Atlanta tourist is the panhandling. It hurts Atlanta economically. Remember when NASCAR decided to locate its’ Hall of Fame elsewhere because of the image of downtown Atlanta. Some of the comments after the decision derided NASCAR as being for hicks; so who needs it. We need it and the tax revenue that all businesses generate. We have charities in place for those who are down on their luck. You can’t help but feel sympathy for the homeless and people going thru hard times. However the homeless sleeping on benches and the panhandlers asking for money is our biggest image liability. Enforcing the vagrancy laws would have the same effect as putting a new coat of paint on your house. It doesn’t mean that the plumbing works but it sure looks nice.

Dave

January 1st, 2010
3:06 pm

Well, I decided to venture down to Underground lastnite around 10:00. There were hoards of people everywhere, but it was impossibe to hear the band unless you were close to the stage. I couldn’t understand why there weren’t speakers placed throughout the area.
The only thing that I was able to hear were the street preachers, yelling while carrying their signs informing everyone to repent.
Furthermore, after leaving Underground once the clock struck midnite there was nothing to do
in downtown. Except for the Hooters and the Hardrock Cafe. The few bussiness in downtown were all closed. Could not even get a cup a coffee!

Joe

January 1st, 2010
3:16 pm

Seriously, I agree! Atlanta wants to market itself as this fantastic, progressive city, but it is so behind. Tourist would probably have a more exciting time in Buffalo, New York!

Jamie Gumbrecht

January 1st, 2010
5:53 pm

Terry, you’re totally right — image matters. I grew up just outside Detroit, and no matter what good happens there, it’s overshadowed by the bad; we never hear of it, or it’s treated as an isolated incident. The panhandling downtown is a complicated issue, too — it’s incredibly uncomfortable and skews the perception of the city’s problems. I suppose more cops could cut back the panhandling, but I can see why it’s hard to focus police attention on it when there are far more serious crimes occurring. You’re right about the NASCAR museum, too, but since then, we’ve had a glut of new venues working on moving in downtown. Still, I think I’m more heartened by the work going on around Georgia State. Facilitating more street life downtown will only help the businesses, image and quality of life.

Dave, you make an interesting point, too: Post-Peach Drop, there wouldn’t be a lot going on downtown that wasn’t a party inside a hotel or the venues inside Underground Atlanta. Some of that has to do with the last-call law within the city, which we’ve discussed in earlier posts on the blog, and some has to do, I think, with the tourism/resident culture. Downtown is generally more tourist-friendly, I think. When I’ve got visitors in town, we do often wind up downtown for an event or a specific venue, like the Georgia Aquarium, but when we just want to walk around, grab a drink or shop, we head to other neighborhoods that aren’t quite so obvious to those who have only a guidebook or a few days to play.