If you’ve been to a Braves game at Turner Field in the last dozen years, you had a decent shot at seeing a home run and fiery explosion from a 42-foot Coca-Cola bottle. (Lots of memory swapping going on at the bottle’s very own Facebook fan page.) The old bottle, made of more than 11,000 pieces of authentic Atlanta Braves baseball equipment, retired on July 2. Some 6,680 baseballs, 290 bats and 86 gloves made up its look. Maybe it all seemed too kitsch for ball park with a $10 million video display and a 100-foot baseball photo, because that’s so not what it is now.
If you head to a Braves game after July 16, you’ll see a more “21st century” bottle, the company says. It’s 7 feet taller, made with more blinking lights and high-tech screens. Of course, it still shoots fireworks out the top when things are going well for the home team.
Coke hasn’t said how much the new bottle cost, but said it will “offer even more ways to entertain Braves fans.” As for the memorabilia from the old one, a Coke spokesman told me Thursday they’re still working on a mechanism to distribute it, and plans will be finalized early next week.
Wanna see the new one? Here are more photos from this week’s bottle construction.
3 comments Add your comment
Jamie Gumbrecht
July 21st, 2009
9:00 pm
The new one seems very slick, but I’m still kind of waiting to see what else it does. I want there to be more. Maybe I just need more flashing lights and genuine artifacts to make me happy.
Jerry Raynor
July 21st, 2009
8:23 pm
I like the old coke bottle better.
Want a piece of Braves Coke bottle memorabilia? | Inside Access
July 13th, 2009
5:51 pm
[...] Just got a (very vague) press release from The Coca-Cola Company explaining what they intend to do with all those thousands of Atlanta Braves jerseys, bats and mitts that went into the old 42-foot Coke bottle they retired after 12 years of fireworks displays over Turner Field. (Here are photos of both bottles.) [...]