What could brutally good owners do for Thrashers fans?

In the almost four full seasons that I have had the pleasure of hosting this little blog-thingy, we’ve discussed numerous varying topics here. We’ve debated the skills and value of countless players as well as certain coaching strategies, and we’ve shared thoughts on draft picks and trades possibilities. While we’ve many times found ourselves having to simply agree to disagree on whatever the issue of the day was, there is one subject that most of us have always found common ground on.

That common ground being… our general distain for the current Thrashers ownership group.

However, as Chris Vivlamore has reported recently reported, there are as many as five entities that have express interest in purchasing the team and ridding Thrasherville of the Atlanta Spirit, LLC, (Lies, Lawsuits and Contempt) once and for all. That day cannot come soon enough…but I do believe it is indeed coming.

Young Jack deserves brutally good owners for a change (Photo by Keith Woldrop and used with the permission of Heather and Ryan Anderson)

Young Jack deserves brutally good owners for a change. If so, his mom and dad would probably have him at more games (Photo by Keith Woldrop and used with the permission of Heather and Ryan Anderson)

But once that day does arrive…and then eventually passes…there will be quite a lot of work required to undo what the AS. LLC have done to this organization and it’s fan base. The damage is extensive, but not beyond repair.

With that in mind, the question I would pose to you this morning is this: If you had the ear of [insert name of possible new owner(s) here], what changes would you suggest they take under consideration? Such an opportunity could come during a town hall meeting…something Don Waddell and the Spiriteers have denied us the pleasure of this year for some odd reason.

What’s that you say out there? “Ice a winning team and the fans will come”.

Yes, yes, yes…winning more games will do wonders to eliminate empty seats in Philips Arena. But until a history of success is established here, there is going to have to be certain changes made in order to address the very serious issue of attendance.

Increasing the payroll would probably be the first thing many of you would offer up to any new owner. We’ve been at or near the bottom of the league minimum for the last several seasons, and we’ve seen what’s come from operating a franchise on a bargain-basement budget.

It gets you a one-way ticket to the bottom of the standings, an early spring tee-time and many times another trip to Lotterypickville.

So payroll is a good place to start for owners, I’m sure we call all agree. But for the sake of this exercise, what I’m looking from you are no-cost, common sense ideas that will increase attendance and better the overall experience at Thrashers games in the here-and-now.

For example, here are three things I would toss out there that don’t come with a price tag and could very possibly have positive results:

First off, I would remove that hideous black curtain that blocks off the 400 sections atop Philips Arena…the Curtain of Shame, as I refer to it. It was placed there at the beginning of the season in order to move the paying customers closer to the ice as to make the place looking less empty.

Let’s just say…mission not accomplished.

Instead I think it would be a good idea to open it up, even if it’s just for $5 general admission seating. Something is always better than nothing when it comes to selling tickets and bringing in possible new fans. It would make for a great place for the many college students in our area to meet to enjoy the game, or even just for those who are otherwise on a tight budget these days.

Ian, (also known as Badger Bob on this blog), joins his wife, son and friend celebrating an Eric Boulton goal earlier this season. I'm sure they would also celebrate some new thinking that would come from possible new ownership (AJC photo)

Ian, (also known as Badger Bob on this blog), joins his wife, son and friend celebrating an Eric Boulton goal earlier this season. I'm sure they will celebrate new ownership as well (AJC photo)

If you get even 1,000 fans to part ways with an Abe Lincoln to see NHL hockey, then you’ve made five grand that night. Plus, once in the building, those people will add to concession sales.

On top of that, you’ve allowed your product to be viewed by those who might otherwise not pony up the money for more expensive seats…and maybe they’ll like what they see enough to return. If they do, maybe…just maybe… they’ll pay a few more bucks to sit a little closer.

Either way…I would say, “Mr. New Owner, tear down this curtain”!

One other no-cost suggestion I’d make is to start all weeknight home games at 7:30. I’ve been on the fence on this subject in years past, but now I’m convinced the puck drop needs to be backed up 30 minutes.

The logic of starting games at 7:00, so I’ve been told, is to allow families enough time to get the kiddies back home after games in time to tuck them in bed at a decent time. Nice thought, but the thousands of empty seats that greet us every Monday through Thursday night scream that the strategy is not working.

Traffic in Atlanta is a nightmare. And for many, public transit is not a viable option. Cars are our freedom and most of us use them to get to work every day. Trying to get back home afterwards, gather the spouse and tax-exemptions, then get down to the arena for at start time just after 7 pm creates a serious logistical challenge. Especially if your looking to grab dinner before the game.

If fans aren’t bringing the family, 7:30 start times would allow enough time to enjoy a nice sit down meal with friends after work…maybe an adult beverage or two…before they head to the arena in time for the start of the game.

7:00 Saturday starts are fine…and I like Sunday matinees.

There has always been a special connection with the Thrashers players and their fans. With the right ownership leading the organization, that connection can be made even ctronger for generations to come (Photo Mochelle Rivers)

There has always been a special connection with the Thrashers players and their fans. With the right ownership leading the organization, that connection can be made even stronger for generations to come (Photo Michelle Rivers)

Lastly, I would like to see any new owner insist that whomever owns the television rights to Thrashers games air all 41 away games. Even if it means they cut back on a few home games on TV, there is no reason that Thrashers fans cannot watch their team play every out-of-town games without having to drop major coin on the NHL Center Ice package.

At the beginning of this season, just after the home opening win against the Washington Capitals and trip to Tampa the following night, the Thrashers embarked on a three game swing out on the left coast. Those three battles in L.A., Anaheim and San Jose were not televised locally, and because of it most Thrashers fans were unable to see two very exciting wins and Anthony Stewart’s hat trick.

That’s really not the way you want too follow up on the excitement that comes with opening the season with a thrilling win over the defending division champs and the anticipation that comes with a brand new NHL campaign.

Again, the best thing any possible new owner can do is to do whatever is necessary to help bring in a winning team. Ws in the standings have a way of curing just about everything that ails a franchise. But there are still things that they could do to mend a lot of wounds that the current ownership cluster have inflicted upon the good people of Thrasherville.

I’ve listed just a few…I’m sure you have some of your own to offer up.

221 comments Add your comment

Puckhead

March 23rd, 2011
5:38 pm

Has anyone that has reupped their st for next year been thanked by their rep? I haven’t pointing to the underlaying problem in the organization as a whole – no clue in customer service. Hope the new owner has a strong consumer service background.

SomaAtl95

March 23rd, 2011
5:50 pm

ben

March 23rd, 2011
6:14 pm

what is the draft shaping into these days? i don’t expect the fa changes we are all hoping for to come for another two years at least. although buff is sort of a free agent signing. i expect pavs to get better and mason to be gone next year. although maybe i’d trade Enstrom for scoring. i saw that as a major problem in September and i was right. boy was i fooled! I actually felt like we would be watching the playoffs in atlanta

glovesave29

March 23rd, 2011
6:51 pm

Soma – i’d never invest in the Leafs because everyone already knows the new owners are going to move them to Kansas City.

glovesave29

March 23rd, 2011
6:53 pm

Ben – if you want to increase scoring, you don’t trade an offensive defenseman who can move the puck. Scoring dropped because we got lazy and stopped forechecking – that in combination with losing a good faceoff man like Slater

mar1jdh

March 23rd, 2011
10:22 pm

I’ve only talked to my STH rep once this year and that’s when he called to ask if I was renewing two weeks ago. I told him my issues and that I wasn’t sure what I was doing and I haven’t heard from him since. I guess that’s the standard ASG method of customer service. Great way to treat one of the few inaugural STH’s left. When a team is losing 20 mil a year you’d think they’d put some effort into simple sales techniques to salvage whatever sources of guaranteed revenue they could.

Brendan

March 23rd, 2011
10:52 pm

Red Light, I’d take the “Shea Weber” type, if the T-birds actually won the Lottery Draft.

Kiprussoff has given up 4 goals in the 1st period in a “must win” game for Calgary. The Flames trail the Sharks, 4-2. Marleau has a pair of goals. Iginla scored with Heatley in the box, to tie the game, 1-1. That made me smile.

Canucks handled the Red Wings, 2-1, in regulation. Good for them. Daniel Sedin with a pair, at the Joe. Chicago is handling Florida, 3-0, in the 3rd. Dallas and Anaheim are knotted at 2-2, in the 3rd period. I’m sorry, it’s now, 3-2, Dallas. For the Stars, this game might hold the key to making the playoffs, or not. Anaheim is currently # 8.

Hockey Biltong

March 23rd, 2011
11:14 pm

I like the RED jerseys. I don’t like the blue ones, because of the colour, not the style.
I would fervently hope we could returne to the original jerseys… ‘Blueland’ as a promotional tag, has no clout with me whatsoever.
A ‘brutally good time’ is not bad, but as we have seen this season, it can connote a bad message as well.
So I ‘d like to see a concerted effort to bring about a better promotional campaign.Style and substance as it were….

Brendan

March 23rd, 2011
11:17 pm

PFFT. Kari Lehtonen CANNOT CLOSE the deal for Dallas, at home, versus Anaheim. Teemu Selanne scores with 5.4 seconds left in regulation. Can you imagine how HUUUGE that 4-point swing would have been for the Dallas Stars, who are outside the playoffs, chasing Anaheim for # 8?

But, it gets worse. Cam Fowler converts on the 2-on-1, with Lehtonen slow to react with a faster push across to stop it. So, the Ducks pull off the miracle. It’s a 3-1 split of points. Anaheim bags 2 for the win, while denying Dallas one with the OTL. And this is OTW, not a SOW, for Anaheim. Ouch, for the Dallas Stars, my least favorite team in the NHL.

Brendan

March 23rd, 2011
11:23 pm

Biltong, I want the team renamed. I want a new marketing campaign. Shoot, change the colors, too. I’m partial to red, black and gold.

Joe McGrath

March 23rd, 2011
11:40 pm

@Brendan, why rename? Thrashers is a cool moniker. A repackage would be ok, but no renaming.

SomaAtl95

March 23rd, 2011
11:48 pm

Another suggestion to new owners: Don’t be afraid to innovate. Look at the Lightning and their jerseys with the microchips inside. Just a suggestion – cool stuff may seem gimick-y if not done correctly but could be golden if done right. :)

World Be Free

March 24th, 2011
6:51 am

Biltong likes the red jerseys because he has one! Protecting the investment!

EA

March 24th, 2011
7:30 am

The Ice Girls are really nice ladies. That does not mean the top they wear could not have a little more coverage for shall we say “some of the bigger girls”. The Thrashers do the same things every year. Instead of adding new and exciting incentives for the fans, things are taken away leaving just some of the same stale events. Mix it up a little with the fan events and add more. Tampa Bay has the model to be followed. Some excitement surrounding the whole experience mixed with consistent winning will make everyone happy.

Rawhide

March 24th, 2011
7:38 am

EA – Ooooooh… I think you juts got “Ranallo-ed”. Sorry….

OK gang, the Thrashers begin a 3 games in 4 days stint tonight on Long Island tonight. It will finally give them a chance to clear the air of the stench from last Saturday’s steaming, heaping pile of FAIL in Buffalo.

Red Light

March 24th, 2011
7:59 am

A nice slate this evening with the Bruins vs Habs, Ducks vs Preds, Flyers vs Pens and Sharks vs Kings, but the Avs vs Leafs has allure because Toronto can pull within three points of Buffalo and tie the Canes for 9th, although both teams will have two games in hand on Ron Wilson’s club.

The Isles can tie the Thrashers and Devils in points tonight with a win, and wouldn’t that be something for a team that fired its coach Nov. 14?

When the Thrashers beat the Isles 5-4 on Dec. 11, the Isles were 5-17-5 while the Thrashers were 16-11-3. What was once a 20-point lead for Atlanta, is now two.

The Isles haven’t had Mark Streit all season, Trent Hunter played in just 17 games, Doug Weight only played in 18, Kyle Osposo just 30, they dealt James Wisniewski after 32 games, and Roloson just after New Years.

Add to that the fact that trades and injuries have forced the Isles to use six goalies and the team leader in wins is Al Montoya, who is 8-3-4 since being acquired from Phoenix.

This has been quite a coaching job by Jack Capuano, and he deserves a lot of mention for the Jack Adams Award. And, now GM Garth Snow looks like he knew what he was doing when he plucked his leading scorer, Grabner, off the waiver wire Oct. 5. They could have five 20-goal scorers by the end of the season, and only a handful of teams will be able to make that claim.

Really a great story.

Brendan, too many things will change before the end of the regular season to start looking too closely at match-ups. But, there are a ton of teams getting hot at the right time.

Brendan

March 24th, 2011
4:09 pm

The NYI’s biggest issue will be retaining its players. That’s the key to any Islander prolonged success.

Brendan

March 24th, 2011
4:16 pm

Joe McGrath, I’m sick of the bird logo. Birds don’t belong in hockey. What about Penguins? Can Penguins fly? (The answer is no. So don’t go pushing one off some roof top to conduct the experiement. PETA will be all over your a$$.)

I don’t like the name Thrashers. Sounds too minor-leaguish. Take the bird logo away, what’s the visual image of ‘thrashing?’ Two players colliding along the glass, in the corner boards??

jim

March 25th, 2011
12:37 am

Does anyone know how many season ticket holders the Thrashers currently have? I would think there should be a minimum of 12,000-14,000 to ensure the success of the team going forward.

R. Stroz

March 27th, 2011
12:25 am

Rawhide

March 29th, 2011
8:57 am

R. Stroz – Nope