Thrash… buddy. Why’d ya do it?

Last Friday night as I watched the Thrashers take on the Colorado Avalanche, I received a text message from my buddy Thrash. His message read, “Hey Rawhide. Where you at? I have something for you”.

I responded that I was with the Rawhide’s Rowdies in section 204 and that I’d be looking for him. Moments later, Thrash came bounding up the steps with his entourage in tow and he was carrying a covered plate. When he reached the row I was sitting in…he handed the dish over to me.

When I uncovered it, I discovered his gift to me was…a plate of chicken wings.

Although I was thrilled to have the Atlanta Thrashers mascot present me with such a delicious, tasty meal, I did find it odd that a bird was serving up…well, another bird. Yes, very nice of him, but also very…well, creepy.

 As I devoured the plate of wings Thrash had delivered to me, I had no idea what was troubling the Thrashers beloved mascot. Poor Thrash…if I had only known (photo by The Divine Mrs. R)

As I devoured the plate of wings Thrash had delivered to me, I had no idea what was troubling the Thrashers beloved mascot. Poor Thrash…if I had only known how troubled he was (photo by The Divine Mrs. R)

As this week has proceeded, I noticed some other strange activities coming from my feathered friend. Tweets from Thrash saying things like “should I do it?” and “I’m taking a risk but unsure how far I can go. When it’s all said & done you & I both will know! Long day ahead”…reports that he would pace up and down the bleachers at the Thrashers Practice Facility in Duluth…being respectful to fans of visiting teams…actually cleaning out his nest!.

No, none of these activities were normal at all for Thrash.

And today, we find out that Thrash was nabbed by Gwinnett County PD speeding down the highway at 5…maybe 6…miles per hour on a stolen Zamboni. This is disturbing and shocking, to say the least. Oh if I had only known that his visit last Friday night with a plate-o-wings was just his way of looking for some attention…his sad, pathetic, warped, demented way of crying out for help!

His issue? Well, it seems he has been distraught over the fact that Atlanta sports fans have still not seemed to have gotten the message of how well this Thrashers team has been playing and wanted to draw attention to them by way of this outlandish stunt.

Later in the day, Thrashers reporter Shea Allen informed the concerned citizens of Thrasherville that Thrash had gone before the judge and was found guilty of Grand Theft Zamboni…an offense that could have caused the bird to fry in the chair. Or frying pan…I’m really not up to speed on my criminal law.

However, Thrash will, instead remain in the Gwinnett County jail until 5,000 addition seats have been sold for the remaining home games in the month of December. In an official statement, Atlanta Thrashers SVP & CSO Tracy White said, “While the Thrashers organization doesn’t condone the illegal actions taken by Thrash, we do support his motives and hope the citizens of greater Atlanta will wake up and support the team”.

“We find the judge’s ruling fair and will do anything in our power to assist in meeting the stipulations for release”.

To that measure, the Thrashers organization has announced two ways in which you can help free Thrash.

The first is to make a $50, $100 and $250 ticket package donation. Tickets to games will be offered in return.

You may also purchase individual tickets to any of the remaining home games:

Thrash assumes the position after being apprehended by Gwinnett's finest (photo/Thrashers website)

Thrash assumes the position after being apprehended by Gwinnett's finest (photo/Thrashers website)

Thursday December 16 vs. Carolina

Saturday December 18 vs. New Jersey

Tuesday December 21 vs. St. Louis

Sunday December 26 vs. Tampa Bay

Thursday December 30 vs. Boston

I’ve known Thrashers for several years. And though he’s been known to do some crazy things during a Thrashers game, he’s a good bird really. As one of his neighbors told me, “Thrash is kind of quiet at home, keeps to himself. I would have never known he was capable of just…just…just snapping this way”.

All I can say about my friend Thrash is that I hope this entire sticky matter can be put behind him soon and that we see him back at Philips Arena soon. In the mean time…I’m heading to the Gwinnett lockup to pay my buddy a visit and I hope I can get a special care package into him.

By the way…anybody out there know how I might be able to conceal a file inside of a plate of seeds and worms?

113 comments Add your comment

Wayne stuck in AL

December 16th, 2010
12:48 am

I think this stunt reached its’ valley when they interrupted Chuck and Chernoff with this “Breaking News”.

Wayne stuck in AL

December 16th, 2010
12:51 am

I do hope Metrolantans do buy tickets for upcoming games out of sheer embarrassment for this stunt.

Furious George

December 16th, 2010
1:20 am

I’m OK with this campaign, very clever and out the box I must say. Love it or hate it, anything that gives more attention to the team can’t possibly be bad. Plus, this sure as hell is better than ‘Believe in Blueland’ IMO…

Furious George

December 16th, 2010
1:34 am

As for tonight’s game, good effort overall, I’m just bummed we could’nt get the two points. I can’t totally blame Pavs for that one goal as it came off an unlucky bounce and was caught off guard. To my surprise he did rather well in the shootout, I guess you can call that progress. What’s really glaring to me is that our shooters are coming up empty in the shootouts which is not totally unexpected. While I’m loving our balanced scoring, I’m convinced we are still one good sniper/bonafide top 6 forward from being a totally complete team. I’m sure Duds will work on something, and it would not surprise me if Bergfors is potentially used as trade bait. Other than that, not much to complain about. I’m incredibly proud of this team’s workmanlike effort, hustle and occasional flair for the dramatic. Hopefully this marketing campaign can bear some good results, and we can get some good crowds coming up.

LAC

December 16th, 2010
1:35 am

Found this sad story on MSN, makes us look really bad…

Thrashers use new stunt to sell tickets

Updated Dec 16, 2010 12:04 AM ET
DULUTH, Ga. (AP)
The attendance-challenged Atlanta Thrashers are getting desperate to sell tickets.

The team staged a fake police chase with its mascot on Wednesday in an attempt to pique interest in the surging team, which has won 10 of 12 games but still ranks 28th in the NHL in fan support.

”Thrash” was picked up by officers in suburban Gwinnett County after he supposedly stole a Zamboni from the team’s training complex and took off down a busy highway.

It was all just a publicity stunt. The team says Thrash will be released from custody as soon as 5,000 additional tickets are sold for the remaining five home games in December.

Atlanta is averaging just 11,789 per game, a drop of more than 14 percent from the same time a year ago.

Duds

December 16th, 2010
7:18 am

Arrest Wadds…he’s the culprit and he bugs me

Alan R.

December 16th, 2010
7:26 am

I saw that piece, LAC. Someone at the AP, apparently, isn’t amused. However, it looks like the majority of the hockey community has taken it positively.

What people need to remember, is they’re not really marketing with this stunt to people like you and me, who are established hockey fans. They’re marketing to new and potential fans. If it works, then the above story is irrelevant.

That’s honestly a big problem with the media today. A lot of them report with their biases on their sleeves.

Redstater

December 16th, 2010
8:20 am

This stunt is just one more reason that the hockey team should be leaving ATL for good. Bunch of amateurs……………….

Mr. Heat Miser

December 16th, 2010
8:21 am

Sell more tickets? Put Waddell in a canival-style dunk tank at center ice. Each ticket gets a throw.

Spud Webb

December 16th, 2010
8:26 am

ahhahaha, glovesave is spot on with the DW resignation part!!
Tancred, nothing like a mascot getting the better of you ahhahahahaha and if your offended that the bird isn’t a legit “thrasher” root for another team, good grief.
Great game last night. I’ll take the point. Things are moving forward, looking for some moves after the first of the year, to really get this place excited!!

World Be Free

December 16th, 2010
8:48 am

My thoughts on this-
I thought it was pretty cool and funny. Good to see the team going out to the community, instead for trying to entertain those folks who are already going to the games.

Everybody is still so infatuated with DW-get over it guys, we have better coaches, a excellent GM and players playing very good hockey. Some of you people called Dudley a puppet last summer, well it is clear Duds is his own man and so is Rammer.

Hockey Biltong

December 16th, 2010
9:11 am

Any attempt to promote the team should be at full throttle by now.Just like all the Aflac commercials, don’t settle on one format. Create many formats. Like $3.00 Guiness nights. Or bring your neighbor and get two tickets free. Or buy a Newcastle and get one free. Oh, wait, that might not be legal anymore….

da' boomer

December 16th, 2010
9:20 am

i hate to 2nd guess the Rammer, but we need Bergfors back on the ice. this team doesnt have enough offensive fire power to have him sit out. needed Eager’s physicality, too. someone needed to take a run a Malone. and as for the shootout, i see Little, Bergie and Burmistrov as our best options.
timeout needs to be over Alex & Bennie.

Flames

December 16th, 2010
9:21 am

WBF- I agree with you… Let’s get behind this team… they are playing their a$$e$ off. I think the stunt with thrash is awesome. My kids loved it… It is getting national attention, of course the Great White North Media will put a spin on it. Last nights lost crushed me. I thought we played well all night. I will always take 5 of 6 points on the road anytime. I just wished we could have whipped their a$$e$. I really hate Tampa Bay and I know the players feel the same way.

World Be Free

December 16th, 2010
9:30 am

redstater-get over yourself, please

DWTOO

December 16th, 2010
9:33 am

Ok Redstater – you made your pointless now crawl back in your hole. Thought it was humorous. Anything that attempts to encourage the fans is fine. At least they’re trying. We’ve been complaining for some time about the lack of a marketing effort and maybe this isn’t what we wanted, but, it’s something.

I’m with WBF – time to stop beating the dead horse. Waddell is president in charge of sitting in his office. The GM and coach have put their stamp on this team and the improvement is noted.

ThrashDawg

December 16th, 2010
9:47 am

I agree with WBF. The fact is most of the folks in the Atlanta area that the Thrsshers are trying to get to buy tickets do not even know who Don Waddell is, nor do they care! Time to move on…we are going to be talking DW for the next 30 years like us Bulldog fans talk about the National Championship 30 years ago.

SOB

December 16th, 2010
10:14 am

Why is everyone so obsessed with the winning record, sudden accountability, real “team” concept and the appearance of starting to carve out a new identity for the Atlanta Thrashers?

There are two things that everyone in the world must never forgive and forget:

1) Don Waddell is responsible for everything from cheaply made hockey sticks to double-digit unemployment. Until he is tarred and feathered at center ice, life cannot continue for Thrasher fans.

2) Don Waddell would not return my emails. Who could ever get past that?

R. Stroz

December 16th, 2010
10:15 am

Pardon The Interruption:

Did everyone survive the weather conditions unscathed?

Second, who’s attending the game rhis evening?

I’ll be in Section 222 if anyone wants to visit and endure hearing impairment.

DWTOO

December 16th, 2010
10:34 am

Sitting with the hoi poloi again tonight although we will be within earshot of the Strozer’s encouragement.

Just love bad weather in the South – everyone freaks! Spent seven winters in northern WI and only had one snow day.

jen

December 16th, 2010
10:38 am

Can’t make it tonight, we’ll bee there Sat though. I LOVE the guerilla marketing campaign. Was creative, quirky, fun and generated a lot of buzz. For the AP to pick it up as an actual story (good or bad POV) is GOOD exposure for the team and what they’re doing. Was all over the national hockey media both mainstream and bloggers. Kudos to the Thrashers marketing for getting it right for a change. Hope to see more of this in the future. Way better than trying to get the fans of the opposition in the building (although Jewish Heritage Night with the yalmuke giveaway was pretty cool).

Monkey

December 16th, 2010
10:49 am

Good stunt by the Thrashers. We have season tix, but bought a donation package anyway to help the cause.

I fully expect them to bring Thrash out tonight in cuffs to play it up some more.

World Be Free

December 16th, 2010
10:52 am

Stroz-will be over to see you in the “Crow’s Nest” tonight.

Sorry to stir things up folks, I just think we would all be better off not focusing on Don, enjoying what we have on the ice and the potential for the future if we get our players signed-committed to being here.

If Don quit today we would probably sell another 20-30 for tonight’s and Saturday’s game. Beyond, I don’t see the effect at the gate. Better hockey and accountability is what will get real hockey fans back in the barn. Remember, I am a Bills’ fan. Bills have been in business for 50 years and we have about 10 season of real good fottball out of 50, total. Put it in perspective.

Joe Friday

December 16th, 2010
11:13 am

“If Don quit today we would probably sell another 20-30 for tonight’s and Saturday’s game. Beyond, I don’t see the effect at the gate.”

Sorry WBF, but you couldn’t be more wrong. Those few of you that have remained season tix holders (and don’t be shocked by an empty house tonight, it will be empty, Canes always draw the smallest crowds, but we’ll be back Sat. nite for the Kovy show), have the blinders on re. why people left.

The majority of us former season ticket holders left because of Waddell. We used to number, what 13,500 or so, and it’s under 6,000 now, right? Waddell is the poster child for all that went wrong for 11 years, to those of us that left. The Spirit Squad shot them themselves in the foot retaining him. You have to remember that hockey is a niche sport, always has been, always will be. There is no mass market to go after to get to buy tickets, there are only hockey fans to go after, and the hockey fans in this town were season ticket holders and/or attended games in the early years. Please don’t suffer under the delusion that there’s some unknown casual sports fan that is going to come out (those folks will come out in March and April if we look to make the playoffs and actually make them). There are just hockey fans to come out and we’ve been there and spent $1000s of dollars. Hockey fans are a loyal lot, but a stubborn lot. When they turn on an owner, they will not be back until the old regime is gone. I saw it happen in Chicago, and I’ve seen it happen in towns like Pittsburgh (club would be gone if Mario hadn’t come in and put a new face on ownership and saved the day).

So, no, you’re wrong, Waddell being gone would equate to 1000s of ticket sales. It’s the hockey fans they need to woo, not Braves fans, Bulldogs fans, et al, they don’t give a crap unless it’s a playoff game and then they’ve “always been a Thrashers’ fan, look at dat big ol’ Fuglin!” And there are 1000s of hockey fans in this town who rightly held Waddell accountable and won’t spend major coin again until he’s gone.

Winning will continue to sell more tickets, no sellouts, but more tickets (and again don’t be shocked tonight, it’s going to be empty, always was for weekday Cane games). But to rebuild the season ticket holder base, it’s going to take a playoff run this year and it’s going to take a new owner/partner to come in and be the face of the club, a fresh start as it were.

Joe Friday

December 16th, 2010
11:19 am

Last night’s game? Frustrating. Hate Tampa. I hate that little midget, I hate that smug LaCavalier, I hate their black unis, I hate their stupid cheerleaders. Hate hate hate losing to them.

Pavs played fine, would’ve had a shutout if that great poke check he made hadn’t had a lucky bounce off the leg. But we’ll find out today if there is a trade for Bergfors and Eager, or if they just were in timeout. No reason to hold them out tonight unless there is a trade in the works. Couldn’t believe we didn’t score on that early PP, they held it in and had plenty of chances, puck just wasn’t bouncing for us last night.

jen

December 16th, 2010
11:22 am

BTW….I want a Free Thrash T-shirt! Ben/Thrash Marketing? Anyone? This is WAY better than waffles. Proceeds can go to the Thrashers Foundation. This thing has all kinds of legs….LOVE the new video with R.U Knuts (and how the “reporter” pronounced the long U sound instead). Brilliant!

Ang Bergie should be back tonight. He’s a waste in the pressbox

World Be Free

December 16th, 2010
11:30 am

Joe-I respect your opinion, and the opinions of others that feel the same way. I guess I am too much of a fan to let all that get in the way of me going to games and enjoying the team. People are making a choice; if the 6,000 / game continues, well, we won’t have this to argue about any longer. This is the fact that many people are missing.

Red Light

December 16th, 2010
11:31 am

Stir away World Be Free and Joe Friday!!!

Carolina head coach Paul Maurice is 25-8-6 vs. the Thrashers during his career (Carolina & Toronto) and is 12-3-4 at Philips Arena. The road team has won the last six games in the series, and the Canes have won 11 of their last 14 here and are 21-7-3 in their last 31 games in Atlanta.

Ward gets the start tonight and overall he is 15-8-2 vs. the Thrashers, has made 25 starts and has a 3.10 GAA and a .892 save percentage. In Atlanta, however, he is 10-3 lifetime with a .922 save percentage.

The Canes have 9 points in their last 7 road games, dropping just one decision in regulation time, but, they are just 2-4-1 this season in the second game of a back-to-back situation.

I know many people don’t think historical results make any difference to a future result, but success and failure does have a lot to do with confidence. I expect Ward to be sharp tonight after getting a quick hook in Florida last night.

I didn’t think Atlanta was sharp at all last night. Five PP opps yielded nothing and it was just one of six games all year that the Lightning allowed one goal or less. I think we’ll get the Thrashers best effort tonight and hope to see both Bergfors and Eager back in the line-up. Sorry, but Modin just doesn’t do much for me at this point in his career.

I know Smoothie is a big one for face-off stats, and the Canes have been brutal this year. Keep an eye on the draws. One other thing I didn’t expect, is that the Thrashers have four defensemen with 57 or more blocked shots this season, led by Sopel. Carolina’s leader has 50.

Joe Friday

December 16th, 2010
11:34 am

“I guess I am too much of a fan”

lol. You’re a piece of work . . .

Zoomo

December 16th, 2010
11:38 am

What did we have, 5 PP opportunities? Other than one of them, I thought we were having a hard time getting the puck in and getting into the offenssive set on the PP.

Rough opening of the 1st period. Pavs was once again on top of his game and weathered that early storm. Outside of the Pp, I thought we played well after that.

Without Salvamatic, our offensive shoot out prospects are not too good. I wanna see Buff in the first SO slot.

R. Stroz

December 16th, 2010
11:40 am

BENCH SWEEDEE MODINEE

Red Light

December 16th, 2010
11:41 am

Zoomo: 13 shots in the last 40 minutes of regulation!

World Be Free

December 16th, 2010
11:42 am

Red Light – everyone has an opinion. I am not denying the past, that’s for sure.

Red Light

December 16th, 2010
11:47 am

World…

If you weren’t eternally optimistic, you’d still be in Buffalo! LOL

R. Stroz

December 16th, 2010
11:53 am

Buffalo Sucks!

Alan R.

December 16th, 2010
12:03 pm

Hey Stroz, does it really suck? ;)

Riceowls

December 16th, 2010
12:12 pm

Tonight we find out if this Thrashers team is really better. A chance to tie for 2nd or 3rd in the East with a win. Last year, every time they faced this type of game, they got shelled. See Boston March 23rd. Chance to beat Boston and be 6th. Lost, at home, 4-0.

Russian

December 16th, 2010
12:14 pm

My Friend and I are going to bring 10 people today include us. Also it will be 25 people at Saturday game. FREEDOM for TRASH. :-) :-)

Russian

December 16th, 2010
12:15 pm

I hope Eager and Berg will play today. Modin and Tim are not helping for team at all.

World Be Free

December 16th, 2010
12:17 pm

Stroz-I expect to hear that tonight when I see you. Nice and loud!
Red Light-People can buy tickets if they want or they can stay home. Nobody has to give me a reason for their decision, it is their choice. I paid for 10 years of bad hockey too.

Zoomo

December 16th, 2010
12:29 pm

>> Zoomo: 13 shots in the last 40 minutes of regulation!

Hadn’t had a chance to look at the box score this morning…Ouch..much worse than I thought

World Be Free

December 16th, 2010
12:38 pm

Pens lose again (2 in a row)-NHL Network is no longer trumpeting Pittsburgh as the team of destiny.
Caps lose again – mpst peopel are looking aty the coach as the issue, I say the team has the wrong player makeup. I think McPhee left the same thing when he traded his captain to Columbus for Chimura. Semin’s agent had better remind Alex that this is his contract year.
Chicago loses again-boy do they miss the players they shipped to ATL.

Rawhide

December 16th, 2010
12:39 pm

Hey gang…check this out. If you’re looking for some good deals to get down to Philips Arena to see a Thrashers game click on THIS LINK and enter the special ticket promo RAWHIDE.

You can get tickets in the 100s as low as $54….200s in between the bluelines for $35, attack twice end for $28….300s for as low $12.

Alan R.

December 16th, 2010
12:42 pm

Beautiful deal, Rawhide! Hope I can take in a game or two with that!

GaVaHokie

December 16th, 2010
12:46 pm

The current weather conditions got me thinking… somebody on this team needs the nickname “Black Ice”.

Perhaps the Stewart and Kane line?

R. Stroz

December 16th, 2010
12:47 pm

Rawhide – You’re going to single-handedly get Thrash out of jail!

GaVaHokie

December 16th, 2010
12:49 pm

Perhaps Evander Kane deserves it for poking fun of Atlanta on Twitter. ;)

EKaneATL9 I will have to agree with teammate brent sopel on this one i cant believe that here in atlanta roads are closed due to this conditions

Red Light

December 16th, 2010
12:54 pm

Awesome Bill. Nice going and keep up the fine promotional work!

Frankly, I wish they’d put Thrash’s bodyguards in solitary confinement for the rest of our natural-born days. Eliminate them please. Totally unnecessary.

FormerIslesFan

December 16th, 2010
1:02 pm

Some quick thoughts:

1. Surprised we got out of last night’s game with a point. There were times when I thought we were just going to let it slip away. However, like so many others have said, while I hate losing to a division rival, I’ll take 5 of 6 road points every time;

2. I like the “Thrash’s arrest” promo. It’s tongue in cheek (beak?) and get noticed by the non-hockey community.

3. I’ll be at the game tonight with Lilibeter and we are planning on taking not only two friends with us, but two “hockey rookies” that will be attending their first game. Are you guys continuing to do your part to bring new fans to the game? Stroz, I’ll try to drop by and say, “Hey!”

4. I’ll also be at the Devils’ game with Lilibter and my sons on Saturday (helping to do my part to Free Thrash). My personal opinion is that for that game we should start a “KOVY…THANK YOU!!” chant after all he did to help us by forcing “The Trade.”

5. Brendan: as one of the many defense attorneys in town, I can say that I would take Thrash’s case in a heartbeat! So many defenses (including mistaken identity…no??).

Smoothie

December 16th, 2010
1:13 pm

Speaking of Kaner, he needs to worry less about Atlanta’s inability to handle icy conditions and worry more about how to get out of his own way on the ice. He needs to stick-handle less and think about passing to his center more as Little will get it back to him. I’m really getting tired of him thinking he’s going to out-race every single D-man to the net. And even when he does, he can’t finish. Give up the puck early, get it back with time and space and bury it! We need a goal from Kaner tonite.

Also, how many great chances did Laddy squander last nite? He must be kicking himself for flipping that puck over the wide open net on the 1st period PP after a sweet feed by Buff left him all alone in front of a sprawled out Smith…woulda made it 2 to 0 and put us in great shape the way our defense was playing last nite. Perhaps he’s saving his goals for his old mates from Raleigh…I’m sure he”ll enjoy going against old pal Eric Staal for the first time in regulation as a Thrasher.