Thrashers ticket office getting flexible with fans

The puck will drop on a new Thrashers season in just under two months now, but there are already many in Thrasherville who are already hard at work preparing for this the eleventh NHL campaign. Among those already in mid-season form is the team’s ticket sales department.

One of the new features that has been rolled out recently is the Thrashers Flex Plan in which fans can not only purchase partial season ticket packages, but they can pick and choose the games they want to attend. It’s a plan that Thrashers VP Ticket Sales and Service Kyle Brunson believes will be very popular with the team’s fan base, especially given the fact that it was they who helped formulate the idea.

“Overwhelmingly we heard fans wanted to choose their own plans”, Kyle told me recently. “They didn’t want us to say ‘Here’s your seven games option, here’s your thirteen-game option’. So we listened and decided to give them the choice.”

The new Flex Plan has been available for a couple of weeks now, but already it’s been well received in Thrasherville. Part of the appeal is not only the flexibility of games…but also the fact that fans can also watch from different locations if they so choose.

“We truly are flexible,” Brunson continued. “We allow people to choose any game on the schedule, no limitations. We also allow people to try out different seat locations. Most people prefer a specific seat location and they want to stick with it. But the option is there for those who might like to enjoy games from various vantage points.”

“If you have a special night where you wanted to upgrade or you wanted to go upstairs one night, you can do that. You can mix it up. We are as flexible as we can be about this.”

Flexibility is one thing, of course, but price and value is what drives sales. This is why Kyle explained to me why they’ve added other built-in extras with the Flex Plan.

As far as cost is concerned, it depends on how many games and where you buy your tickets of course, “but the savings start at 15%…and that does not include the money saved from any ancillary ticket fees.” While the savings don’t match those of a season ticket package, they’re far better than buying tickets on a single game basis.

And then there are the Home Depot gift cards that are added to help sweeten the deal. “We give you a $25 card with 6 to 10 games purchased then it goes to $50 gift cards for 11 to 14 games, $75 for 15 to 19 games and then a $100 gift card with 20 games plus.”

For those who traditionally purchase multiple tickets for each game attended, the gift card levels add up per ticket purchase. For example, if you buy four tickets for six games, that’s 24 total tickets so you would be eligible for the $100 gift card.

According to Kyle, the games that are selling the most in their Flex Plans are…in order… the Capitals on opening night, Chicago Blackhawks on November 6, Penguins on April 10, New Jersey Devils on December 18, the New York Rangers on January 22, Philadelphia Flyers on January 14 and the Penguins on November 13. The Red Wings are the eighth highest selling game so far…they come into Philips on Thanksgiving Eve.

After that are Vancouver, Carolina and Buffalo in total sales.

Improvements on the Thrashers ticket plans are one thing, but Brunson also keeps in mind their most loyal of customers…the full season ticket holders.

“We’ve been working on the season ticket holder pricing and value for the longest period of time. Everything starts there. Full season ticket holders have the best value, that’s the best way to experience Atlanta Thrashers hockey…both from a price standpoint and from a benefits standpoint.”

Yes, it can sometimes be a bit of a balancing act between honoring STHs and creating new incentives to attract more customers. But it’s something Brunson says the organization takes very seriously and they are committed to securing the best value and greatest incentives for full season ticket holders.

“Season ticket holders are the lifeblood and so we want to have the most value there. And not just with price, but also with additional benefits like ticket banks, exchange nights and invites to exclusive events.”

Kyle told me that the Thrashers ticketing and service department intend fully to keep the full season ticket holders and their feelings in mind while at the same time exploring all options to attract more fans.

“We have season ticket holders located throughout every price level in the building, and we want to honor their value and their commitment.” So the organization is ever mindful of these valued fans when ideas are placed upon the table for discussion. “We never want to do something that gives an appearance of undercutting those loyal customers. But generally speaking, when it comes to college students or military personnel, most everyone universally understands it makes sense to give unique deals to those individuals.”

“So it starts with full season ticket holders, flex plans are kind of the next level of value and then obviously on the single game side we’re going to continue to develop promotions that target families, college students and military personnel.”

“And on the single game side of things, everything is in ‘full discussion mode’…we’re engaging with sponsors and looking to roll out additional promos. We will continue to do things like Chick-Fil-A Family nights again and it’s our intention to do that that for as many games as we can.”

And as stated above, they are also committed to college and military discounts as well.

There are other ideas in the works as well that the Thrashers look to announce in the coming days before the puck drops on the 2010-11 season.

If you are interested in learning more about the Thrashers Flex Plan, you can phone 866-715-1500 or go to the Thrashers web site found here.

122 comments Add your comment

Jack

August 11th, 2010
9:17 am

Glad to here they are listening to the fans.

Jack

August 11th, 2010
9:17 am

Anyone heard news on the Thrashers front? Chris, Flames?

Tom

August 11th, 2010
9:43 am

Great article, Rawhide.

We should all not this is an article, not a blog post done by an unpaid scribe.

At least the paid reporter tweeted about Rawhide’s work. Proof that he is still around I guess.

glovesave29

August 11th, 2010
9:43 am

This is all well and good, but not terribly creative. I am sure Alan R. will agree, that in an afternoon of chatting on Facebook, he and I came up with at least a dozen really good ideas to boost attendance.

Of course, the best way is to put a quality product on the ice!

Joe Friday

August 11th, 2010
9:54 am

Hey Red Light, look who Rawhide put a picture of in his blog, too funny!

Thanks for the scoop Bill, I keep getting the voice mails and haven’t returned the calls yet, that is a good idea to allow people to pick their own games.

jakass

August 11th, 2010
10:01 am

As a STH for multiple years I’m glad to see this effort. The games selling out are the same ones tgat always do anyway. The sales group should offer otger benefits like free coke (which is cheap) with the less desired games. This has nothing to do with all you can eat seats btw. People like to get free shot so load em up on the cheap stuff

Don Waddell

August 11th, 2010
10:02 am

Thanks for the infomercial Bill, here’s your tickets.

Tom

August 11th, 2010
10:03 am

all not = call (sorry for the horrendous grammer)

Alan R.

August 11th, 2010
10:07 am

We certainly did, glovesave. Fabulous ideas, really, that are well seated in logic based on the limited amount of market research (aka observations) we could do.

It’s truly amazing, how two fans can come up with some stellar ideas, yet an entire marketing department sits there day in and day out, mumbling the word “derp” to themselves while maintaining a retarded status quo.

Mikey

August 11th, 2010
10:11 am

Good idea. Not earth shattering but a good idea. But the bigger point here is that the Thrashers front office seems to be listening to the paying customers, and that IS news.

I also think it’s interesting that they seem to finally understand where/who they need to go to in order to get the word out.

Nate

August 11th, 2010
10:16 am

Alan R. and Glovesave – Care to share any of those ideas on the ol’ blog here? I’m intrigued. I’ve always thought they should do promos of hockey video spliced with football video to attract new fans…

Flames

August 11th, 2010
10:20 am

There is nothing to report on this end. I was told that something was in the works last week but it fell through. I’m not sure what it was or who was involved. The minute I hear something I will let you now.

SomaAtl95

August 11th, 2010
10:23 am

Yes Alan R and Glovesave – Enlighten us, please. Who knows, your ideas may pick up steam if/when presented.

Jack

August 11th, 2010
10:23 am

Tom thanks for the translation, we all are not perfect on Grammar. Great idea on the coke. How about Coke Sundays for the sunday afternoon games. That should help attendance on those days.

At least the sales team is making progress via baby steps. Maybe they can call the unemployed Heat sales office for more ideas.

Jeff

August 11th, 2010
10:25 am

I was a full season Thrasher season ticket holder beginning Day One, but dropped to a smaller package last year, and am now down to a Flex Plan. This does work well for those interested in a few select games. You can plan around this better and not end up getting games that you have no desire to attend. And, hopefully, if the franchise does end up improving, I will jump back up to a package with more games.

kracker

August 11th, 2010
10:27 am

Alan R and Glovesave —- Tell us your ideas if you want. But more importantly, chat up your ticket rep about how to improve attendance. Start moving those ideas up the food chain.

Alan R.

August 11th, 2010
10:31 am

Flames – Thanks

Nate – At least one idea indeed had something to do with Football. Consider that this is a college football market. Instead of those stupid golfing-on-ice things they do during intermissions, perhaps more of a football-themed intermission game would be appropriate?

How about getting the local schools involved? GSU has a football program now. There’s always Morehouse and GA Tech, too. A deal for students of “bring your ticket stub from a college football game and get half off any Thrashers ticket” is something else we threw around.

Then there’s the “deep discounting of seats” idea, where students can come in and buy seats for cheap. I think the numbers GS and I tossed around were $5 for the 400s, $10 for the upper 300s, $15 for lower 300s and 200s, and $20 for 100s. STHs, before you shout down that idea, consider what our average attendance was last year. I don’t think we even qualified for revenue sharing, at least not the full 100%. Attendance stinks, and who better to bring in to make a lot of noise than a bunch of college kids, eh?

Fill up those seats. Don’t cook the numbers, like the current strategy is. There were games last year that had maybe 9k fans in the building, but “official” attendance was 14k. Really? If it looks like garbage, and smells like garbage, then it must be garbage.

Just a couple of ideas, there. I’ll check back in a little later, but I’m kinda busy at work today.

Alan R.

August 11th, 2010
10:32 am

kraker – I don’t personally have a ticket rep, but I know someone who does. Hopefully, he presents those ideas to him, gives him my name, and maybe suggests me for employment ;)

Jack

August 11th, 2010
10:47 am

Thanks Flames. Wonder it fell throught due to kchoke soap opera. We have aq great oppurtunity to pick up some devils if he resigns with them. They will be hurting salary cap wise

Ray

August 11th, 2010
10:50 am

As a long time season ticket holder I like this idea. I’d much rather see the arena full with people possibly paying less than I pay rather than over half of it filled with Penguins & Sabre fans.

glovesave29

August 11th, 2010
10:55 am

There are 60,000 college students within 2 miles of Philips arena. I think we’d all love a “collegiate” atmosphere at the games. Fill those empty seats! Get a great vibe going at Philips – then players WANT to come here to play in front of a full building. Team gets better, STH’s improve – then you don’t need to go after the low cost ticket plans that target the students.

My idea was a flat rate ticket price for all unsold tickets – first come first served – as of 7PM on game nights. Get there early – might score a 100 level. Get there late, you are in the rafters. 1 ticket per student. Have the players and local sponsors join in. Have the ticket line at Falcons landing where it can be like tailgating and not interfere with traffic.

You could have street hockey games in the road on the west side of the arena…school vs. school, fraternity vs. fraternity (have a season long tourney – with ticket purchase of course). Do the same with games in intermissions…a running talley. STH’s vs students. Have players join in.

Casino night is a hit…what of a night where players come to a local watering hole on a regular basis (TJ’s!!!) to watch a game. Be fun to interact with players and get insights. Would strengthen the bond with the city.

Start a campaign to get the Winter Classic at the Georgia Dome. Play Calgary and have the Thrash wear old Atlanta Flames jerseys.

Do the above ANY night the Flames come to town. Celebrate our hockey heritage. Raise a banner of retired Flames numbers and a IHL Turner Cup banner. Hokey? Yup! Get attendance up? Yup!

Have a contest where teams can win a “scrimmage” against the team during the morning skate. Base it on ticket sales.

Post game AAHL, High School, ACHA (college club hockey) or NCAA (Ala-Huntville is the only one close) game.

Post game battle of the bands – again – local high school or college bands.

There were more…we were rolling that day playing ideas off of each other. I feel like Joe McGrath, but considering the circumstances, desperate measures are certainly in order to get attendance up.

SomaAtl95

August 11th, 2010
11:32 am

Those are great ideas guys! Another relatively cheap idea would be for the Thrashers to try and team up with EA Sports and run a simulated game between the Thrashers and the opponent du jour on NHL 11 (and following years). NFL teams do it with Madden every year and and they even dedicate a large amount of time before the superbowl on who Madden simulated as the winner. Since the folks @ EA update NHL Rosters once a month during the season it would always be current. Stock the games at the Team Store and offer at a reduced price. There is a game coming out for the Wii that EA is making that comes with a hockey stick, letting you play pee-wee hockey all the way up to NHL. Some of you would scoff at playing video games but the NHL series taught me and my buddies the rules of the game and a lot of college kids will be playing video games – why not let them learn about hockey in a way they would be comfortable? Fans who know the rules usually are repeat visitors to the ice. My first game was the Thrashers first home victory ever (against the Flames) and I was LOST, had no clue what was going on. Thanks to the folks at EA I can understand everything about the best sport in the world.

Have a deal with the local Ice Rinks, free admittance with a Thrahsers ticket stub and maybe reduced price lessons for those of us whom have never skated on ice.

Work a deal with UGA since they play their Hockey games at the Forum in Duluth. Maybe if these college students actually know there is yet another way to show their school pride they will support their schools hockey teams. Thats important.

Offer things like “The Official Sidney Crosby” baby pacifier when the pens come to town – will keep the pens fans quiet (hopefully) and send a message to that little brat that we are tired of him being childish in our house. Start sticking it to teams that have a large amount of fairweather fans in the area. Remember before the Braves started their dominance in in 90’s? Everyone was wearing Oakland A’s jerseys. Winning games will bring more fans, but doing creative things to shut up the fairweather fans would help.

Finally, my last suggestion would be a simple one. Encourage the workers at Philips to actually act like they care instead of being rude, obnoxious, loud and slow. Depending on the day the vendors that sell food and beer are either really happy or just generally ticked off to be there.

Not trying to steal any thunder but wanted to offer suggestions of my own. The only way to get what you want is to throw ALL ideas out there and pick the best ones.

rob

August 11th, 2010
11:38 am

WOW! How can bloggers not associated with team marketing have ideas that actually make sense……and the team itself has nothing? How sad is it we have to listen to interviews players do in Calgary?!?!?! DAMN!! Hockey is a sport that hooks you once you see it and understand it. Listening to Mason’s interview it struck me when he said how he HATED the Hawks and how it would be nice to play w Buff rather than watching his backside in front of him. As much as this town buys into rivalries……we need one for the Thrashers. Since the Crapitals are the reigning division champs, and winning a season series against them would go a long way towards validating our season (IMO) Those could be a great start to focus on.

glovesave29

August 11th, 2010
11:49 am

Soma – why not skate on Philips ice instead of a local rink? They offer it to league players…but why not all?

You throwing in ideas is exactly the point Alan and I are trying to make. There is passion here, the team has failed to tap into it.

I was focusing on GT, GSU and the AUC which are downtown. But why not sponsor local bus trips for UGA, KSU, Mercer, Oglethorpe or other outlying schools. How cool would it be if one of the players who is not dressing that night be on the bus with them. Talk hockey, create a bond with the city / fans…

How about an old timers game…Flames vs. Knights.

A double header – ECHL Gwinnett plays before a Thrashers game

Have fans submit for a new logo / jersey and play a game in the winners’ submission.

I’d like to see more local restaurants in the concession areas.

STH’s should get access to the suite side to get the “upscale” food…no matter where their tickets are.

Players should deliver STH packages to some of the fans.

Bring in HOFers for an autograph session before games…and not necessarily only hockey. Tap into Atlanta sports history – Steve Bartkowski, Henry Aaron, Fran Tarkenton all still call Atlanta home. Have them do “skills” between periods against fans….football pass, pitching, shot on goal…

World Be Free

August 11th, 2010
12:03 pm

Get the ex-Flames living in Atlanta involved

SomaAtl95

August 11th, 2010
12:03 pm

Little things like picking the rowdiest 3 fans in Attendance as the “Fans 3 Stars” would work as well. The guys working the video booth can find the 3 fans they find worthy and show stills of them after the 3 stars of the game are announced. Keeps butts in the seats till the absolute end.

Oh, and I’ve been trying to find a decent Jersey for my wife, BUT THERE ARE NO WOMENS THRASHERS JERSEYS in their team store online. Hockey is not just for men, show the women some love and stock shirts for them to wear. Along that same note have a special night where the Thrashers Fight Breast Cancer and do something special with the uni’s for that one game.

Throwback jerseys are a great idea, Maybe Flames red with fire around the thrasher logo?
Offering the Green St Pattys jerseys would be nice too.

Alan R.

August 11th, 2010
12:05 pm

Atlanta has hockey history here, and it’s unfortunate that most of Atlanta, and hardly any of the other NHL markets, seem to remember that history. Everyone remembers Broad Street and how feared they were, but no one remembers how Broad Street feared the Flames. How about we put some of that history on display in the arena?

There is so much untapped potential in this market, and yet no one in marketing is trying to do anything about it.

rob

August 11th, 2010
12:21 pm

I would be willing to bet there are few hockey people or people who really know hockey marketing. Maybe they need a field trip to an out of town game (or 2 or 10) where they really know hockey to see the fans passion and understand what Philips arena should be like on any given night……and what we are missing out on here.

World Be Free

August 11th, 2010
12:25 pm

Soma-my wife has a pink Thrashers jersey, I believe she bought it at Philips.

rob

August 11th, 2010
12:26 pm

As for the rowdiest fans……better not get caught banging on the glass at ice level or you won’t get that distinction. I think Soma said it, some of the employees are a little on the, well, unknowing and unfriendly side. Not all of them or many of them even, but it only takes a couple to ruin some of the fun.

SomaAtl95

August 11th, 2010
12:40 pm

WBF – I know they have them there at Philips, but getting one personalized is much easier when you can do it online. My wife loves “Tinkerbell” and I was going to get her the Black “Ice Flirt” Jersey with “TINK” on the back, hard to do when they aren’t online :) I’m just now getting my wife to the point of “I may like it if you can teach me and make it fun” and she needs the proper gear to do so.
And thanks for agreeing on some of the philips employees – nothing sucks worse than having a brand new jersey (completing my goal of having at least one of every thrasher jersey ever made) and being given a cup of coke that is covered in coke on the outside and getting a stain on said new jersey. And then being laughed at by the employee. I just chalk it up to that being the case in all Atlanta stadiums/arenas though. You’d think in this job market that happiness would abound that they at least HAVE a job…

Rawhide

August 11th, 2010
12:45 pm

Get the ex-Flames living in Atlanta involved

WBF – That is an excellent idea…and it’s a topic we’ve tackled around here a little over a year ago in a two-part with Tim Ecclestone.

Part one can be found here…part two here.

War Eagle

August 11th, 2010
12:51 pm

I’d like to see some free parking as part of the ticket perks.

SomaAtl95

August 11th, 2010
12:53 pm

Oh and I also forgot, along with the pacifier the next time the Pens come to town offer a mini set of boxing gloves with Kanes number on them. Lets remind Matt Cooke about karma catching up with him from Evanders first fight ever ( which also looks like its going to win “TKO of the year” at hockeyfights.com) No matter what other cities think of our Black and Blue Birds I know of 28 other markets who were singing Evander Kane’s praises after that knock out. Lets ride that wave for a little while… show the rest of the NHL that we aren’t going to take being treated like a joke anymore…

World Be Free

August 11th, 2010
12:56 pm

Soma-yeah this should be on line for sure. I went for the dark blue Thrashers’ jersey, just so nobody would be able to see the stains from the Maytag fries when I get on the club side. I almost went for the yellow Thrashers jersey, but I didn’t want to look like a big Polish banana.

Bill – thanks for the “Ecc” link from last season. All this makes you wish “Da Boomer” was still with us in good health.

ben

August 11th, 2010
12:56 pm

I am one of those college students in that 2 mile area. I get tix half off day of game. I love it! Also, there is a buzz for for this team. A serious buzz!

rob

August 11th, 2010
1:31 pm

Bill,
I came on here after those articles. How sad to see the club thumb their noses at the sport and it’s history. What a mistake made from day one of this organization. Here they are, 10+ years now, and we are still talking about building that IDENTITY they have never had. Pathetic.
That being said all of you who have been around since day one have to be even more excited than ever now that Duds is building something here (or at least attempting to)! How about getting those old guys to Duds and seeing what he thinks of it all? He knows this town needs a shot of something to get the fans back onboard. Some interviews, old-timers and new guys. You want to incorporate old and new???? How about making the assistant “A”’s the flame logo?
They need a voice in the media here badly!

Alan R.

August 11th, 2010
1:39 pm

The point is, I think, that these ticket promotions is just a small part of the very big picture that people at Atlanta Spirit are missing. They can smell the forest, but they wonder where the trees are.

It’s not about tickets, guys, it’s about atmosphere. Create an atmosphere in the arena that makes fans want to be a part of the action, the ambiance, the game. Don’t be douches about pounding on the glass. It’s not just there to protect the fans, it’s also there for fans to beat the hell out of it.

It’s about harnessing the hockey market as a whole that exists in this city. It’s about reaching out to all suburbs, from Carrollton to Covington, Canton to Jackson, and all points around. Fans travel sometimes from hundreds of miles around to see the Thrashers, yet get excluded in many of their promotions and contests. Excluding the fans, any fans, leaves a bad taste in peoples’ mouths. The Red Wings didn’t exclude me when I entered their contest to win a signed Lidstrom sweater, and I live 741 miles away from the Joe!

Embrace the fans, all the fans. This city likes it rowdy, so let the fans be rowdy!

Joe McGrath

August 11th, 2010
1:39 pm

No more fashion shows! Last time that Johnny guy flashed the ladies.

Hockey Biltong

August 11th, 2010
1:50 pm

Atmosphere indeed.+1 ^^^^

SomaAtl95

August 11th, 2010
1:52 pm

It would be nice to see Players and Coaches on 11Alive’s “Sports Extra” every Sunday night during the season.
Also the ASG really needs to think about doing some sort of crazy promotion that draws positive attention – as much as I despise Star 94 (the radio station) I believe their “Live in it and win it” promotion for the cars got national attention. Maybe do the same thing for a suite for a season – whomever can live in the arena the longest during the promotion wins a suite.
Can do that for both Thrashers and Hawks so there is a lot of interest for both teams. That brings free media coverage and with the buzz then it would be possible to teach about the history of both sports in Atlanta.
And yes, in future seasons there should be a way for teams to play their cities former franchises. Thrashers v Flames, Stars v Wild, Avs v Devils, and Yotes v Canes (wearing jets and whalers styled unis) Why celebrate the heritage of just teams in Canada? There should be a “Heritage Day” league wide where they copy MLB and wear old throwbacks and remind fans of what was and give them hope for what will be.

hockeymom92

August 11th, 2010
1:56 pm

In terms of contests – what about “pitting” the various youth travel teams around town against each other? Having been part of the youth travel teams at a couple of the arenas – there is no love lost between any of these groups. Perhaps even offer heavily discounted (remember the parents are spending what is equivalent to a year’s salary in some countries, for the child to play on these teams) tickets and have a section for each rink. Not sure what the prize would be for the program with the most attendance. Might be a way to fill up the place for a game that is not normally more heavily attended (almost typed sold out – what a dream). Just a thought from a “broke” hockey mom. All the other suggestions sound great!

kracker

August 11th, 2010
1:57 pm

ding ding ding!! I think we have a winner!

“Offer things like “The Official Sidney Crosby” baby pacifier when the pens come to town – will keep the pens fans quiet (hopefully) and send a message to that little brat that we are tired of him being childish in our house.”

speak2planets

August 11th, 2010
1:58 pm

Not really a promotion idea but I would love to hear some metal before and during the games. I am gonna snap if I hear Lady Gaga during warmups again. At the Nashville roadtrip the arena was playing Pantera during the stops in play. I emplore everyone who agrees to bring this to anybodys attention at Philips (well maybe not the vendors). If they want more passion out of the casual fans, give them aggressive music to pump them up. “Running with the Devil” as a text if you wanna hear song should not be an option. We used to open the 3rd period with Metallica and that was as close to heavy aggressive music that they would play. Sorry about the rant but no more Lil’ Jon!!!!!!!!!

SomaAtl95

August 11th, 2010
2:01 pm

Being a little over vocal to you guys today – this is a subject that I have A LOT of passion about and I hope that someone involved with the Thrashers can see and attempt to implement at least a few of these ideas. We weren’t a baseball town till the early 90’s. We weren’t a football town until 98 and then Mike “you feel me dawg?” Vicks mess here and we finally have back to back winning seasons for the first time in the teams history. The Hawks actually have been hitting their stride as of late and you would think with the population of Atlanta being predominantly African American that the Hawks would be selling out every game (But they arent) We were a hockey town in the 70’s and Tom Cousins screwed us out of that – I fully believe the cup would have been ours in the 80’s if they had not relocated to Calgary.
Anything is possible in this town. It takes winning (obviously) and proper promotion. Given the choice between the Thrashers “The Hockey Way” ads and the Falcons “Rise up” w/ Samuel L Jackson ad, I’d go with the “Rise Up” ad. Why? Because it isn’t something as esoteric as “… and THAT is the Hockey way!” Have TV ads with all of the Thrashers players saying “Hi. I am (players name) and Thrashers Hockey has me black and blue…. come find out why!”
Build excitement and good things will eventually come. Build Excrement and thats “The Hockey Way”

SomaAtl95

August 11th, 2010
2:03 pm

Hey Speak2Planets – How about “The Grudge” by Tool? “Welcome to the Jungle” by GNR? “Head like a hole” by NIN?

glovesave29

August 11th, 2010
2:04 pm

Exactly Alan…winning is #1, atmosphere is #2.

The giveaways and discounts will go away in time if you win. But if we hover around .500 this season, but the arena is PACKED (who cares how, freebies or discounts or not) and people come and have FUN…they will come back. If there is excitement and fan interaction in the arena, people will feel this was a wise way to spend the entertainment dollar, and thus will want to come again.

SomaAtl95

August 11th, 2010
2:07 pm

Glad the pacifier idea works for you kracker :) After last years mid season game I was at where I was outnumbered 10 to 1 by pens fans I’ve wanted that to be a reality. The Boxing gloves speak for themselves. Damn pens fans…. they are worse than Leafs fans, and thats nearly impossible…

speak2planets

August 11th, 2010
2:15 pm

I have heard GnR every year but no Tool or NIN for the past 3 years at least. Now I can’t get Firestarter out of my head…..

speak2planets

August 11th, 2010
2:16 pm

Correct that, I did hear some Clutch last season when they finally got a radio hit.