Priscilla, the Pink Pig, officially opens to the public on Saturday, Oct. 30, beneath a 170-foot, 1950s themed Pink Pig Tent at Lenox Square Mall. It will be open through Jan. 2, 2011. Each ride costs $3, and repeat rides are discounted (two rides for $5.50 orthree rides for $7.50). A portion of the proceeds from each ride will benefit Children’s Healthcare of Atlanta.
Since its debut in 1953 as a children’s ride at the downtown Rich’s store, five generations of Atlantans have ridden the Pink Pig into the holiday season. Priscilla, the original Pink Pig, was a monorail ride along the ceiling of Rich’s, giving children the chance to “fly over” the toy department. Later, Percival was added, and years later, the monorail was relocated to the roof of the department store and the “monorail twins” took passengers on rooftop rides.
In 2003, Priscilla was introduced to a new generation of Atlantans at the Lenox Square Mall upper-level parking deck near Macy’s. The ride travels along train tracks to carry children and parents through a life-sized storybook that includes the original Pink Pig and other holiday friends.