A patient who lives in a major metropolitan area such as Atlanta has many excellent choices about where they choose to receive their care. There are a plethora of orthopedic surgeons, hospitals, and rehab centers – many of which provide great care. The market is very competitive. This is a definite win for the patient; but what is the effect for providers? In a cluttered market, it has become increasingly challenging for providers to distinguish themselves and their services. Which leads us to the matter in question – Do you know how your patients find you?