Lance Armstrong is also a patient advocate. As a Stage 3 cancer survivor, he has spent over a decade developing the resources cancer patients should have access to; and through his foundation, which provides support, information, and resources across a plethora of mediums – including websites, mobile platforms, Apps, events, etc. However, after bowing in “defeat” to the USADA, his reputation – and trust – is now tarnished. Needless to say his legacy as a philanthropist is not in question, but his personal moral and ethical values are. Which leads me to the question – when it comes to healthcare content on the web, who can you trust?