Atlanta Hawks: Josh Smith’s new shoe commercial
Smoove repping the adidas adiZero Infiltrate in his first-ever national TV commercial.
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92 comments Add your comment
The Truth
October 18th, 2010
3:50 pm
Is this the imagine Josh and the Hawks are trying to promote, “soft and sweet”?
Ramon
October 18th, 2010
3:51 pm
JSS, on the contrary, Smoove was about the only Hawk who didn’t ‘punk out’ against Cleveland 2 seasons ago the Hawks were swept. He was actually the only Hawk who had a decent series. And it was his defense on KG that took the Hawks to 7 games against Boston. If any one looks at this comedy commercial and thinks about soft, then something is wrong. No one called the Chicago Bears soft when they were doing their dance all across MTV in the 80’s.
Ramon
October 18th, 2010
3:52 pm
@ The Truth, you do realize many Kick Boxers and UFC fighters pamper themselves in spas and different type things right?
The Truth
October 18th, 2010
4:01 pm
Ramon, I even indulged in spas vacationing once and awhile. Not quite the same thing
cp
October 18th, 2010
4:11 pm
People its just a commercial, its not that serious.. If you have directv the game is on tonight on channel 654
The Truth
October 18th, 2010
4:12 pm
Ramon you say
“and different type things” Please enlighten me?
Ramon
October 18th, 2010
4:22 pm
Waxes.. lol..
i_am_soulstar
October 18th, 2010
4:23 pm
Nothing wrong with the spa, I go with my girl every now and then. Always walk out feeling like a million bucks. If you’re secure with your manhood and/or sexuality, it shouldn’t be a problem.
Sautee
October 18th, 2010
4:24 pm
Ramon,
OK NOW we’re getting somewhere. According to my American Heritage Dictionary “states” the way YOU used it means: To set forth in words; declare
So did Horford actually “STATE” what you said he did? Did he declare it in those words? Because THAT is what YOU said. To “state” is to declare in words. And YOU put those words in Horford’s mouth, but he NEVER “stated” that.
That’s the crux of my beef with what you posted. It was a specious claim that you cannot back up EXCEPT by taking responsibility for paraphrasing.
Once again you can’t claim that Horford “STATED” anything except what he actually SAID, because THAT is the meaning of “STATED”.
Do you get it now?
Jerrywest
October 18th, 2010
4:24 pm
If the Hawks lose big tonight, will Sund go for Dampier?
i_am_soulstar
October 18th, 2010
4:25 pm
Ditto cp, just a commercial. Does no one remember Mr. Grandmama himself, Larry Johnson?
Jerrywest
October 18th, 2010
4:25 pm
I want to see a 1 0n 1 game between Al and Josh.
i_am_soulstar
October 18th, 2010
4:27 pm
Jerrywest,
Probably not, but man I’d hope so. The Magic are 19-0 in preseason games. Considering they already own us on the court, this won’t be easy.
Ramon
October 18th, 2010
4:29 pm
Sautee, state also means – to say-. Don’t just post one definition when a word has over 15 definitions.
i_am_soulstar
October 18th, 2010
4:30 pm
Horford has better fundamentals, better jumpshot, better handles. All the things that Josh excels at are team-ball related stats. I think Horford wins that one, but not by much. Smoove does catch people slipping with that crossover every now and again though.
Ramon
October 18th, 2010
4:31 pm
Or what about 19. definition for state (as defined by dictionary.reference.com) 19. to articulate in words; utter …
Ramon
October 18th, 2010
4:33 pm
I don’t think Horford could stay in front of Smoove to be honest. And starting from the perimeter each time would leave Horford in a bad positions more times than not.
dstdeelite
October 18th, 2010
4:40 pm
funny
Sautee
October 18th, 2010
4:42 pm
Ramon,
OK 19 different ways to say that if someone “states” something, then they actually had to say it, right?
And did you ever read where Horford actually “states (over and over) that he can’t win without playing the PF position, when he knows he’s not the best PF on the team?”
No you did NOT. He never STATED anything like that. YOU conflated his words.
And BTW, my dictionary had only those two meanings listed for “state” as a verb (your usage). I would have listed more if they were there.
Why are you running away from what you did?
i_am_soulstar
October 18th, 2010
4:45 pm
I think starting from the perimeter would leave Smoove in a bad position, especially since he’s less accurate from out there and Horford has great lateral movement.
northcyde
October 18th, 2010
4:46 pm
Josh needs to chance his nickname to J-Slam. Maybe a commercial with that nickname would’ve shown him in a different light.
But with me having a background in advertising, I would bet that the commercial was either written by a female, or a gay/very metrosexual male. That commercial is full of feminine/metrosexual imagery.
- the extra smooth gel
- the shaving of his legs
- in the commercial the entire time in his bathrobe
- walking through a huge shoe closet admiring his sneakers
It’s cool to see him on a national commercial. But this is akin to the metrosexual photo shoot that Kobe did over the summer. The only thing “manly” about the commercial, were the clips of Smoove dunking over people.
These players need to be a little more cognizant of how people in the ad world protray them. But if Smoove is cool with the commercial, then oh well. Just don’t be surprised if some of the more creative fans around the league start clowning Smoove over that commercial.
Ramon
October 18th, 2010
4:54 pm
Northcyde, in that case you could see why it would work. In most homes, women have more control what is bought because they tend to shop more (especially for the children-who are likely to be the ones wearing the shoes).
Observer
October 18th, 2010
4:54 pm
drmaryb (*_*)
October 18th, 2010
12:00 pm
“irregardless”
This is not a word. I suspect you are not a real Doctor.
northcyde
October 18th, 2010
4:55 pm
From this moment on, I’m calling Josh Smith, “J-Smash”. If that’s how an ad agency is going to protray an athlete being “Smooth”, then “J-Smoove” is dead to me. I want him to be more of a power player anyway . . . so Ima call him “Smash”.
vava74
October 18th, 2010
4:59 pm
Hawks’ fans are so insecure that a simple commercial makes them feel that our enforcer is taking a miss step by doing a highly comical stunt with that leg shaving stuff.
Please get a grip. If Smoove continues to swat shots and dunk on people he will not be perceived as soft.
Sautee
October 18th, 2010
5:09 pm
northcyde,
That’s been doc’s preferred nickname for Josh for the last two years. I think he hopes that it it catches on, it’ll make Josh play with a different mindset. We wish. eh?
northcyde
October 18th, 2010
5:12 pm
Complete BS Ramon.
A mother will buy her son the shoes that he wants, no matter how ugly she may think the shoe is. And that is one purchase that most mothers don’t do without their children, once they become cognizant of shoe styles. Heck, once they become teens, they’re making their own shoe purchases anyway.
I don’t know what demographic that ad was trying to target, but it definitely wasn’t females of sons who want to buy the shoe, nor was it the hardcore basketball fan. That ad was definitely written by someone who had no idea who Smoove ( uh, I mean “Smash” ) was.
They could’ve come up with any concept to show how “smooth” Josh was. As a Black man, when I think of “smooth”, I think of smooth personalities and/or singers.
They could’ve had him dressed as a 60’s style singer, that sings so smooth, women passes out as he sings to him.
They could’ve had him dancing all cool and smooth, like he was James Brown or somebody.
As a “brotha”, there are so many ways that I could’ve envisioned the “smooth” adjective being protrayed to fit Josh’s personality.
Instead, the ad agency took the most feminine way to protray that man, and probably framed it as a joke, so that “Smash” would be cool with it.
As that commercial makes its rounds, keep an eye on the youtube comments of it. Most of us will be biased, and support “Smash” regardless of what he does. But watch and see if people don’t or do start clowning him over this ad.
Najeh Davenpoop
October 18th, 2010
5:14 pm
Did I just see Smoove shaving his legs?
Najeh Davenpoop
October 18th, 2010
5:16 pm
“As a Black man, when I think of “smooth”, I think of smooth personalities and/or singers. ”
As a non-black man, “smooth” can mean a lot of things to me, but it certainly doesn’t mean grown men shaving limbs.
doc
October 18th, 2010
5:20 pm
northcyde, thanks for the cred man but i started pushing that moniker about 4 years ago … J SMASH. in fact i cant even bear to write the other one. sounds like he wants to be a black perry como saloon singer rather than a rugged power forward in the nba. welcome to the folks that want to give josh s credibility not that other trash name.
northcyde
October 18th, 2010
5:44 pm
Well Doc, I’ll gladly give you the credit then. Add one more to the “Change your nickname to J-Smash” movement. I’ll never call him “Smoove” again, after that ad.
********
No doube Najeh. Sometimes differences races, ethnicities, even people who live up North compared to those of us who live down South, can see the same thing, but view it totally different.
But also, we can see the same thing, and be in full agreement about an opinion. “Smash” shaving his legs isn’t cute . . . at all.
The ad was trying to equate the qualities of the adiZero shoe being “light and fast”, with ways that Josh could make himself “light and fast”.
Shaving one’s legs is supposedly a way to make yourself faster. But I think that’s just an old track and field “urban legend”, with the track athletes only doing it to make themselves supposedly look good.
I’ve nevr seen any concrete evidence or study saying that shaving your legs makes you faster. Because if it did, you would also have to assume that all track athletes would shave their head bald, for less wind resistance.
So Josh’s ad right there is a failure from a writing standpoint.
I’m happy to see Josh get the exposure. The Adidas ad from a year ago, and the NBA 2K11 ads were great. But I have to give a thumbs down to this one.
I can see it now . . . we’re in Philly and Josh is at the FT line. Those idiots there will roll up their pant legs, and start acting like they’re shaving their legs, to distract “Smash” at the FT line.
Freshfromatl
October 18th, 2010
5:47 pm
Good Lord!!!
All of this over a damn commercial?!?
Some of you need some fresh air man SMDH!!!!!
JeJe
October 18th, 2010
6:03 pm
FIRE WOODY
doc
October 18th, 2010
6:08 pm
northcyde just playing a bit. i just wish his handlers and the hawks pr had had more vision and come up with something less effeminate than that one. i guess they thought he was going to be more like nique than the bull he has become or needs to be if we are to be successful. we dont need him finessing anything.
i guess he didnt have the heavy beard to go the barbasol route to his face and the next best thing appropriate to shave on tv was his legs.
Ramon
October 18th, 2010
6:17 pm
Well as a black man, I thought it was funny and didn’t see anything wrong with it. They said he was shaving his legs to be faster. The same thing that swimmers, track stars and other do.
Sautee
October 18th, 2010
6:28 pm
Ramon,
Tell me which definition of “state” YOU think is best and we’ll go from there.
J from the A
October 18th, 2010
6:58 pm
As a white man (whatever the **** that has to do with anything), I thought it was funny and didn’t see anything wrong with it, either. It was a play on a combo of his “Smooveness” and being “light and quick.” Very daper/”smoove”, not effeminate at all.
drmaryb (*_*)
October 18th, 2010
6:58 pm
Irregularr passed the Blackberry SPELL CHECK!
So, you can take your ignorant complaint to Websters!
You Big Dummie!
And, I sure yo mamma didn’t name you Observer either.
Get a Life!
drmaryb (*_*)
October 18th, 2010
7:07 pm
regardless or irregardless – whatever, You Got the POINT?
Immo spell some more words however I like – on a blog riddled
with dummies like you. Yall’ can’t read between the lines anyway.
rof-lol …. Do you know what that mean?
I’m not gonna’ spell it out for you either.
Ha Ha Ha!
RaJaH
October 18th, 2010
7:52 pm
Dang Ramon..Sautee on you like a pitbull on the mailman’s @zz!
doc
October 19th, 2010
2:04 am
i dont want a light and quick power forward that sings in the choir which is what i think of. thought the ad was funny but does nothing to correct his soft image as he noted the magic have no respect for them either.
DeathKrayt
October 21st, 2010
2:20 pm
This makes J smoove look like a sissy
i don’t like it at all