Atlanta Hawks: Josh Smith’s new shoe commercial

Smoove repping the adidas adiZero Infiltrate in his first-ever national TV commercial.

MC

92 comments Add your comment

A-Run

October 18th, 2010
11:25 am

Great, funny commercial. Love the “extra smooth” gell on the counter! Now if Smoove can only become Defensive POY, then we can talk him up for an All-Star berth :)

i_am_soulstar

October 18th, 2010
11:29 am

Lol, love it!!!

KevinM

October 18th, 2010
11:43 am

Nice pub for a guy who I predict could be an all-star this year.

His presence on this team makes him all-star considerable.

Fundamentals

October 18th, 2010
11:43 am

What’s up with the leg shaving? I didn’t know Josh was trying to be that Smoove. Good to see him getting recognized with promo deals. Should boost his confidence that folks believe in him.

Wondering

October 18th, 2010
11:46 am

I wonder how much crap he is gonna get in the locker room for this commercial.

coachx

October 18th, 2010
11:48 am

Watching a man shave his legs should not be a part of any mainstream commercial. That is just gross !

Besides that it was great.

truthspitter

October 18th, 2010
11:50 am

Wack with no depth just like the Hawks lineup.

BBgenie

October 18th, 2010
11:50 am

It’s about time some Hawks players (Basketball Icons) in the city of Atlanta get some Advertising $$$$$$$$$$$$$$$$$$$$$$$! Go Smooth!!

drmaryb (*_*)

October 18th, 2010
12:00 pm

Congratulations!

Congratulations to Josh on his new marriage and now a shoe commercial.
He has worked hard and has earned everything he has gotten, irregardless of where he was drafted. Now, if we can get Marvin to do the same?
Our team will be in that near Elite status level!

Time for the young guns to all step up – Hard!
Play some Defense and work on Nutritional Values.

Let’s Go Josh!

drmaryb (*_*)

October 18th, 2010
12:06 pm

I posted this on Blu-Ray’s blog earlier …

Nutrition and Strength!

It has been reported that Ray Allen hasn’t eaten a cheeseburger in what? 10 years?

It has been reported that Shaq stopped eating cheeseburgers to drop 20 LBS when he signed with Cleveland last year.

Tony Gonzalez addressed his nutrition 10 years ago, which has allowed him to play at a high level today.

Here’s my point: Dereck Fisher is older than Bibby, so what is the difference?
NUTRITION! Dereck is careful with how he fuels his body and is in amazing physical shape right now. Perhaps, the leader on Dereck’s team (KOBE) leads the way and his commitment to staying fit allows him to play through his otherwise catastrophic injuries.

Does Bibby work on his body and strength in the kitchen and in the gym? You have to, as the years roll by. Does Mr. Johnson lead by example when it comes to Nutrition and Exercise. I know he is the leader in the one mile run time.
Does he share the secrets to his success with his mates!
There are a plethora of ways a leader can lead! The Hawks seem soft and world class athletes should not be eating the same hot dogs and beer – we fans eat!

Defense starts and ends with physical conditioning and effort!

______________________________________________

Jordan’s Cramps!

Playing hard for 48 minutes hurts on the plane rides home.
I hope the entire team was balled up in cramps on those plane rides home.
If not? Why?

I hope they were not playing cards, sleeping soundly or enjoying their PS3 players?

They better work!
The Magic are coming to town. It’s not Magic – It’s hard work!

Word is Dwight works out so much? The Team Owner personally went to the training facility and kicked him out of the building last year!
I never heard that report coming out of my Hawks training facility.
______________________________________________

I’m just sayin’

wordsmithtom

October 18th, 2010
12:27 pm

Shaving his legs? This is SO wrong…..I want Sam Bowie, not David Bowie.

Section 303

October 18th, 2010
12:33 pm

Good for him. Hope he is getting major bank for repping those shoes.

ASHCAN.

October 18th, 2010
12:35 pm

J smooth would have liked it better if you shaved your face instead of your legs.I guess it was just being creative(having some fun)with the leg thingy,but over all im glad that someone from the hawks is being recognized.On the flip side i wish joe johnson would give back some of his contract$$$$ so the hawks can sign a quality player.Joe,if you don’t average 30+ points a game making all that money you need to be traded mid season.

tidog

October 18th, 2010
12:37 pm

Smooth, real smooth

The Truth

October 18th, 2010
12:43 pm

I hope this doesn’t backfire on Josh or even the Hawks. I know he’s getting paid BUT the dark side of being nationally recognize as being “extra-smooth” with a preference to shave his legs and making facial expressions of someone less than manly are perception of being soft and “sweet”. If Josh is the face of the Hawks franchise, then that ad image may contradict LD’s plans for building the “Tough Guy” image for the new Hawks. The way the Hawks have been “punking-out” in the playoffs is a validation of the “soft and sweet” image being portrayed in this ad. Inside the metro-ATL, we all know Josh to be anything but, however perception is reality.

Ramon

October 18th, 2010
12:49 pm

How about this:
Atl Gets: Andre Miller, Greg Oden
Port Gets: Marvin, Zaza, and Bibby
This deal would allow Joe to move to the 3 for the time being, with JC1 starting at the 2 with Miller or Teague at the 1. Oden becomes our sixth man off the bench. And if he ever recovers enough to play 25 minutes a game, instantly becomes the big that we needed. And with this we still keep JC1 leaving us with more flexibility to make a deal later on if needed.
Vava74, Andre Miller and Roy have been rumored to have serious chemistry issues. And now with Roy demanding to have the ball in his hands even more, it will only get worse. And a good part of their organization is ready to wash their hands with Oden. Remember, like Horford, Oden is up for an extension. And they may see it better to lose him now then for nothing later. Also, they do still have Camby and Joel Pryzbella on their roster at the center position.

Or keep Marvin and put JC1 in the deal if that’s what it takes.

Ramon

October 18th, 2010
12:51 pm

That is a crazy commercial, very funny, and not lame like some. The shoe actually looks pretty good. Glad to see J Smash get his time to shine. Nice to see that companies actually see Josh as being the marketable one of the Hawks.

drmaryb (*_*)

October 18th, 2010
12:55 pm

Why does Joe need to give any money to buy another Hawks player?
That’s NOT his responsibility! Why NOT ask the owners to build
their own danged team!

After all, IT is THEIR franchise! You got 8 (count them) deep pockets and
If they’re paying Joe 123M? You best believe they are making 10 times that!

I’m am sick and tired of these ignorant posters who are concerned about anything but Defense being played and what else the Owners need to do!
How about the Owners paying some Luxury Tax and getting us Melo or some
Size (Shaq?) In the paint? What about that?

Ramon

October 18th, 2010
1:00 pm

Drmaryb, isn’t it funny how fans can tell players to give back their money on earned contracts if they don’t produce. However if this same fan gets fired from their job for not producing, they don’t call up their owners and offer to give back their last pay checks?

drmaryb (*_*)

October 18th, 2010
1:08 pm

Oden Out!

2 Live Stews reported last Thusday that Oden is OUT indefinitely for
the forseeable future. I guess it’s the Knee again! This guy up for an extension?

An extension of what? Playing 10 games in 3 years?

wordsmithtom – what’s up baby?

Sam Bowie -vs- David Bowie?
I’ll take David, he had a stellar career, sold more and made more records than
Sammie! Who was taken, again (by Portland) ahead of MJ .. Much like Oden overr Durant! Talk about being a cursed franchise, lightning struck them TWICE in the same place.

Sam Bowie like Oden, spent his ENTIRE career with leg injuries and
NEVER saw the court!

No Thanks! To the guy who posted Zsa & Hawks for Oden and Miller ‘Nem.
Can Oden guard Perkins, Bynum or Dwight? Maybe Shaq could have, but we passed on that idea, didn’t we? We can still try Dampieer though – he’s BIG enough to help Al out! IMHO!

drmaryb (*_*)

October 18th, 2010
1:10 pm

Ramon

I thought the kids had all gone back to school.
Are they out for Fall Break already? Geez!

Aye kids! Stay on the Bus!

tidog

October 18th, 2010
1:13 pm

Truth, Joe Namath did a ad wearing panty hose way back in the old days. It’s advertisment,

The Truth

October 18th, 2010
1:23 pm

tidog: True Broadway “Joe” did do that, I remember it well. My comment was an unedited reaction to what I saw. I wonder how many others had the same reaction. Just saying …

wordsmithtom

October 18th, 2010
1:23 pm

Advertisement or not, it screams SOFT! Geez, maybe they should have had Beyonce shaving her legs and swapping pumps with him. Gag me with a spoon! This GQ, metrosexual thing does not yell tough. Sorry. No way; no how. Makes me wonder if he hurt his hand for real of just messed up his manicure.

drmaryb (*_*)

October 18th, 2010
1:26 pm

tidog

He sure did! Hey, make that money! Those Super Bowl ads can be off
The Chain too. Hey it’s all for fun!

Maybe Josh’s wife said, “Shave them hairy legs!” Your cutting me when sleep.
Hey fellas, it beats sleeping on the couch – right?

He He He …

wordsmithtom

October 18th, 2010
1:35 pm

I get the humor, sort of…still it shouts SOFT. If he were selling a Christmas fragerance, I gusse I let it pass. But athletic shoes…getoutooftown with this Ru Paul stuff.

drmaryb (*_*)

October 18th, 2010
1:35 pm

Magic – City!

The Highlight Factory will host Magic – City tonight at Phillips Arena!
I know Joe Johnson will be there! (rof-lol & kicking the couch).

I posted this article on Blu-Ray’s Blog this morning, it’s long, just skim through it.
I am working to Team Up with John “Spider” Salley (google his website),
John is a Vegan and has his own line of Nutritional Products.

I am considering becoming a Vegan as well, and ALL my post lately have been stressing NUTRITION and CONDITIONING as it relates to Performances:
________________________________________________________

drmaryb (*_*)

Doin’ Work!

October 18th, 2010
11:23 am

Denton: Howard Gearing Up in Weight Room

By John Denton
September 20, 2010

ORLANDO – It’s after 10 o’clock on a weekday night and while the rest of the NBA is likely home on the couch or partying in the nightclubs, Dwight Howard is hard at work and oozing sweat out of every pore in a tucked-away, nondescript gym.

Rap lyrics fill the air, thumping bass rattles the walls and the Orlando Magic’s superstar center joins right in grunting as he pulls his chiseled, 275-pound body up for those 10th, 11th and 12th pull-ups.

Howard’s nighttime workout sessions come as most are heading to bed and after he’s already drilled on the basketball court with his Magic teammates for two hours earlier in the day.

And these drills – ones that leave Howard’s adidas tank top drenched in sweat and his body needing three Gatorades to replenish the fluids lost – certainly aren’t for the faint of heart. They are the kind of explosive, quick-rep drills that make casual observers sore by just watching. And at times even Howard, arguably the NBA’s strongest and best-conditioned athlete, is left physically exhausted by a workout that looks as though it belongs in a Marines boot camp.

But there’s a method to this madness for Howard, a consensus All-NBA selection last season. The push is there for Howard to climb to even greater heights and launch his star into grander stratospheres. He knows deep down that it’s his leap as a low-post threat that will help the Magic vanquish the Miami Heat, Boston Celtics and the Los Angeles Lakers. Do that, Howard said, and the gold ball will be his someday and a championship banner will hang from the sparkling new Amway Center.

So the grueling, twice-a-day workouts that Howard puts himself through a week before training camp starts are a means to an end he that hopes to finally reach this season.

“Everything that I do here, I play mind games with myself,’’ Howard said as sweat beaded on his forehead and massive shoulders. “Whether it’s in practice, in the weight room or on the court, I play mind games and play like it’s a Game 7 against Miami, Boston or — I was going to say Cleveland — or L.A. I try to put the pressure on myself so I can reach that next level. It helps me mentally by doing it that way and my teammates see it and they feed off of it.

“When we’re working out together during the day as a team and they see me taking possessions so serious, it pushes us all to be better,’’ Howard continued.

“When I’m in the weight room and I’m tired, I’m thinking about not giving up because this effort is going to win us a Game 7 someday or take us back to the Finals. Physically I can do it, but the biggest thing is overcoming the challenge mentally.’’

Howard knows he can do it physically because he has a body that might make Adonis blush. His muscles have muscles on top of them, giving him both that quick-twitch explosion and also an awesome amount of power. The mission for Howard is two-fold: Be enough of a rock to take a pounding from 300-and-something-pound Shaquille O’Neal, while also being athletic and agile enough to continue setting records for blocking shots and rebounding the ball.

And the end result is a body that looks as if it’s carved from stone. His bulging shoulders like something out of a Frankenstein flick, while the waist is a narrow 32 inches, giving Howard an imposing V-frame shape.

And he looks like this not because he’s some genetic freak, but instead because he’s put in the work in the weight room. Upon being drafted with the first overall selection in 2004 by the Magic, Howard played at a spindly 240 pounds. He got pushed around too much for his liking and vowed to do something about it.

“I saw my body change and it happened because of me wanting to always be the best and staying in the gym,’’ Howard stressed. “I was just trying to get better. I hated being pushed around my first two years and I wasn’t going to let that happen anymore. I just made sure I was dedicated coming here every day and no matter how hard the workout was I was going to make it though.’’

And even though Howard has become something of an international phenomenon, shooting movies in Los Angeles and China, recording a kids’ album in New York and traveling to China, Africa and India the past two summers, he always makes it a point to get his workouts in. In China and India, he’s worked on basketball drills at the dimly lit court at U.S. embassy gyms. In Africa last summer he met Hall of Famer Hakeem Olajuwon, whom he formed a bond with and picked up post-up tips from. And Howard’s personal trainer, Brian Meyer, has logged up the frequent flyer miles of a pilot what with the way he’s circled the globe working out his star client of the past four years.

“The workouts get harder, but coming to the gym is the fun part for me. I absolutely love working out,’’ Howard said. “I’m in the gym in the day time working on my game and then at night I’m here. What I do in the summer, besides all of the traveling, I either start my day lifting or shooting.

“Some people out there think that I’m just traveling and that I’ve forgotten what got me to where I am today,’’ Howard continued. “I know for our team to be successful that myself as the leader of the team I have to be working harder than anybody else. My trainer travels to every place that I go to – Africa, India, China, New York or L.A. He’s always there and we’re in the gym whether it’s 5 o’clock in the morning or midnight. It’s tough sometimes because I do so much stuff in the day and then I still have to lift that night. But I just look at the big picture because we’re trying to win a championship here.’’

The way Howard sees it, he’s chasing that championship when he’s doing those sets of bench-press drills with the wires attached to the bar for added resistance. When he’s on the machine that has him simultaneously pushing with one arm and pulling with the other it’s as if he’s battling Boston’s Kevin Garnett in the post. Those grueling shuffle pushups while having a weighted belt around his waist simulate the pounding Howard takes on the low block on a nightly basis. And those quick-twitch weighted pulls – ones that look like he’s starting a lawnmower – keep Howard agile and simulate the quickness needed to swat a LeBron James or Kobe Bryant shot at the rim.

“Everything that we do is hard because it’s conditioning and pushing and pulling. It’s a kind of workout that not many people are accustomed to but it gets you stronger and you can see results after a week or two of doing it,’’ Howard stressed. “With these workouts we’re trying to make sure that all of the little muscles in my body are strong. They stabilize all of the big muscles. What we do isn’t for show or trying to make me the world’s strongest man; we’re not in that competition.

Those little muscles are the ones that usually give out first which in turn cause the big muscles to go out. That’s when a lot of guys get injured – when the little muscles gives out in their legs and shoulders.’’

When the Magic got Howard in 2004, they not only got one of the game’s premier post players, but they also got one of the NBA’s most durable and reliable players. In six NBA seasons, Howard has played all 82 games five times and he’s missed just three games in his career. In fact, he could have played in any of those three games, but was held out twice as a precaution and once down the stretch to rest for the playoffs.

His durability, of course, isn’t by accident. No player in the league spends more time in the air dunking, rebounding and swatting shots, yet Howard rarely ever hits the floor. And he doesn’t sprain ankles, strain hamstrings or buckle his knees because of the balance, conditioning and strength exercises he spends hours working on in the offseason.

Joked Howard: “Well, 100 percent of it is God and the rest of it is me coming in here and being dedicated to my workouts to make sure that my body is right. And a lot of the credit goes to (trainer) Brian (Meyer) for making sure that all of the little muscles in my body are strong.’’

And his game should be plenty strong this season after Howard spent time working with Olajuwon and another Hall of Fame player who asked to remain anonymous. Howard said he’s about to enter this season in the best frame of mind that he’s had in years. Considering all the work that he’s put in on the basketball court and in the weight room, Howard feels as though he’s about to take a test that he already has all the answers to.

“I always look at the big picture. I know the more that I come into the weight room to be stronger and be a better player that it will pay off for us as a team,’’ Howard vowed. “I might not get those results right away or when I want them, but if you stay with it and stay committed to being the best that you can be, anything can happen.

“I’ve been working on so many things this summer on the court and in the weight room and I know that it’s going to take time for it all to flow like I want it to,’’ he continued. “I had a great mentor this summer who asked not to be mentioned and his thing was giving me mental challenges. I just keep telling myself that everything I do is building weapons, and with all of that all of the doubt goes away. I’m putting in all of the work and I just tell myself to keep training over and over and over. It might be boring, hard or something that I don’t want to do sometimes, but the hard work will eventually pay off for me and the Magic.’’

What Dwight does Off the Court determines On Court Performance!
_____________________________________________________________
-drmaryeb – The Entertainment Reporter-

wordsmithtom

October 18th, 2010
1:36 pm

There you go DrMary. You started this with the whole “swappin’ sides” thing the other day. This ish is way over my old school head….

Ramon

October 18th, 2010
1:40 pm

First Drmaryb, Miller would be the best PG we have on roster as soon as he puts on a Hawks uniform. I actually think Andre Miller would be the best PG the Hawks have had since Mookie. The deal with Oden would to simply have him ready to go by March. As far as can Oden guard Bynum, Howard, and Shaq, his numbers were 18/11 against Jefferson, 24/12 against Noah, 13/10 against M. Gasol, to go along with 2.1 blocks a game. And all of that was in only 23 minutes a game (11/8.5 a game averages), not to mention 60% from the field and shot 76% from the free throw line. So to get rid of Bibby’s contract, and have a shot at being the team who has Oden when he finally has a healthy season. I would take that chance.

Ramon

October 18th, 2010
1:52 pm

@ Drmaryb, by the way, Dampier only averaged 6/7 with .3 blocks a game last season in 23 minutes a game. But yet you think Dampier can guard the best centers in the league, even though Haywood took his starting position.

drmaryb (*_*)

October 18th, 2010
2:11 pm

Ramon

So, Can he guard Perkins, Bynum or Dwight?
Those are the only three guarding the OBRIEN TROPHY CASE!

Ramon

October 18th, 2010
2:16 pm

How is Dwight guarding the O’Brien Trophy when he’s never won it?

Ramon

October 18th, 2010
2:17 pm

And yes, he can guard each of those.

drmaryb (*_*)

October 18th, 2010
2:17 pm

wordsmithtom

You are so hilarious. David Bowie or Sam Bowie?
David had a much more successful career!
Doesn’t mean you have to sleep with him? To each their own – right?

Now, my willingness to “maybe” trist with Elle Duncan or Beyonce,
was just a little ‘girly” humor. My husband would definitely give me a high – five, if I brought either one of those ladies home! Hey, a guy can dream – right?

He he he …

drmaryb (*_*)

October 18th, 2010
2:26 pm

Ramon

Can you please also post Oden’s numbers against the three players that are guarding that OBRIEN TROPHY CASE?

Perkins
Howard
Bynum

That’s who the whole league need to get around.
Also, how many games has Oden played in his three years?
I’ll look forward to your research, I’m too busy to defend
Oden?

drmaryb (*_*)

October 18th, 2010
2:30 pm

Trust me: Dwight is standing very near that TROPHY CASE.
The Celtics had to go through Orlando to get to LA – if you don’t
believe me? Ask the Hawks and Charlotte and everybody else in the East!

Then ask, KG and Perkins and Big-Baby, if the Magic were a stroll in the park?

wordsmithtom

October 18th, 2010
2:32 pm

DrMary, I was trying to be funny….funny he he….not funny “man shaving his legs” EU
David Bowie was noted for gender bender stuff, same as Elton John. Yea, they had great careers, but were they TOUGH GUYS? Hawks seriously lacked TOUGHNESS last year. I’m not liking this GQ lounging in fou fou soft soft stuff. I know, women buy shoes these days and marketing is aimed at the people buying the product, not guys like me. Still EU

And if you ain’t good enough for hubbby, he needs to get his ish over to the couch too.
Don’t even dream about it in my house…..I can’t even admit to looking at Beyonce, much lesss thinkin’ bout it.

drmaryb (*_*)

October 18th, 2010
2:34 pm

BTW

The Magic did lose to the Lakers in a Championship Series.
So, they have come out of the East, unlike the Hawks or even
Portland out West, with Oden three years younger.
Oden is unable to play for anyone, he has a bone disease:

SOFTITIS (osteomalacia .. A vita-D deficiency). Rickets. (IMO)
totally in jest there.

Ramon

October 18th, 2010
2:36 pm

Drmaryb, Howard is not standing that close to the trophy. And also Bynum and Oden was injured when Portland and LA played. How many games have Oden played in the last three seasons? How many good games did Bibby have last season? Andre Miller is the center of the trade, not Oden. And once again I’d rather have Oden coming off of injury then to have Bibby, who constantly looks like he’s injured.

Ramon

October 18th, 2010
2:37 pm

Drmaryb, its funny, Boston said Gasol suffered from the same disease three seasons ago. So don’t think that’s an incurable disease.

Ramon

October 18th, 2010
2:38 pm

And Oden has played in 82 games in the last 2 seasons. How many games did Dampier play in last season?

drmaryb (*_*)

October 18th, 2010
2:40 pm

wordsmithtom

Ha Ha Ha. Yeah, my hubby and I are both comedians!
We laugh all the time about people who take silly stuff so seriously.

He doesn’t care for BBall, like me! But, we are extremely compatible,
supportive and happy. No extra curricula activities necessary around here!

Just havin’ fun with you and the fellas.

drmaryb (*_*)

October 18th, 2010
2:49 pm

Ramon

I was just joking baby….see where I said “in jest?”. That’s what that means.
So what are his numbers against:

Perkins
Howard
Bynum

Those are the three teams most likely to play in the Championship.
If. we Hawks are gonna make any moves to get Al & Josh in here?
I wish they would hurry up! The season starts soon. I only mention
Dampoeer because he is outright available and is better than what we already have.

Last I checked, Oden is not on the trading block and was reported to
be out, AGAIN, indefinitely! So, if you want him? Ramon, go get him!
I have no problems with him sitting on our bench in place of whatt we
have and have had sitting there! I’m not that concerned about
ODEN really!

drmaryb (*_*)

October 18th, 2010
2:53 pm

And, the other question was how many games in 3 seasons!
And, if Oden can’t play? Why is he being discussed?

JSS

October 18th, 2010
3:20 pm

I don’t care if he gets or does a Brazilian as long they win… Dennis Rodman was a freak, but he could defend the post! Stop worrying about appearances, push for results…

Astro Joe

October 18th, 2010
3:31 pm

LOL @ JSS…. a Brazilian. :lol:

Sautee

October 18th, 2010
3:34 pm

Ramon,

In the last blog, I asked you if you would ever post the link where Al Horford, according to YOU said: “We can’t win without me at PF”

Here’s what you said: “Sautee, you can ask. I’ve already posted the link for it, and that’s that.”

Yes, Ramon, you posted a link, BUT Horford NEVER SAID what you accuse him of saying. He didn’t say it in any story you linked to, and IMO he NEVER said it period.

You can’t just paraphrase someone’s words and then say it as if it’s a direct quote. It’s called LYING.

All you have to do is admit that you paraphrased what he said. But until you do, you’ll have me to deal with every time I see you post. Unless of course, you can come up with an actual link that proves me wrong. At that time, I’ll humbly apologize. (Like you should now)

Ramon

October 18th, 2010
3:40 pm

Ramon

October 18th, 2010
3:45 pm

Sautee…

Ramon

September 28th, 2010
5:27 pm

Section 303, is Al whining when he states (over and over) that he can’t win without playing the PF position, when he knows he’s not the best PF on the team? Is that doing what’s best for the team?

—-

Now you show me where I said any quotations in that statement?

The Truth

October 18th, 2010
3:46 pm

JSS
See that the thing, when Dennis Rodman “freaked” with the lingerie drag queen imagine, he had established himself with the world champion Bulls and Lakers. It actually boosted his celebrity wild-side image even more. On the other hand, Josh Smith association with the Hawks, a team that is punking-out in the playoffs and seen as “soft” playoff losers may not get the same results with this ad because of the level of accomplishment of Josh and the Hawks. In other words, Josh and the Hawks need to accomplish more to equally compare him to Dennis Rodman regarding advertisement.