Atlanta Hawks: ‘Dynamic pricing’ for tickets in 2010-11

Last season the Hawks charged “marquee” prices at Philips Arena for games against the Celtics, Cavaliers and Lakers. They are expanding that concept in 2010-11 with “dynamic pricing,” a technology developed by Qcue that allows prices for individual game tickets to be adjusted in real time.

QCue says it’s technology “allows event promoters to respond to the real variables that drive fans to attend events, enabling every event to be priced independently and updated when market conditions changes.” So when you check the price for those Hawks tickets at Ticketmaster one day, the price for the same seat could be different the next day–or even later that same day.

The strategy allows for more flexibility than static prices set months in advance. For example, if the Heat comes to town and LeBron and D-Wade are both out with injuries (or sitting out that final home game), then the market for any remaining tickets could be expected to soften. Conversely, if a blockbuster trade at the deadline suddenly makes a middling team “marquee,” then prices could be expected to go up when that team visits.

The Hawks (and Thrashers), Rockets and Jazz have announced they will use the dynamic pricing next season. Tracy White, chief sales officer and senior VP of sales and marketing for Atlanta Spirit, said he’s still not certain how often the team will adjust prices since this is a new concept for sports teams.

“The best comparison is the airline industry,” he said. “They’ve been doing this for years. This is us taking that concept and applying it to sporting events.”

Theoretically, tickets for low-demand games could be had for less than face value but don’t expect to get rock-bottom prices. White said season-ticket holders are guaranteed to pay the lowest prices per game. Feedback from season-ticket holders played a part in the decision to try dynamic pricing.

“Some season-ticket holders choose to sell seats for some games,” White said. “They asked for a system that better reflected the value of each game.”

The Hawks have yet to set a a date for the start of sales for individual games; White said they hope to finalize a date next week.

– After declaring the Hawks painfully thin at point guard, Kelly Dwyer at Ball Don’t Lie gave more love to Atlanta’s shooting guards and small forwards. Jamal rates No. 12 on Dwyer’s list of 2 guards, J.J. is No. 4 and Marvin is No. 21 among small forwards (one slot ahead of Chills).

No real argument on Dwyer’s takes for the Hawks guys, though I think he shortchanges the threat Jamal presents with that crossover.

Bret LaGree at Hoopinion was among the bloggers to propose deals for Melo to Nuggets blogger Jeremy. Both proposals were good enough to make Jeremy’s “win now” category but it seems some contracts are hard to move even in fake deals.

LaGree offered J.J. but Jeremy passes on the deal “with gusto” because of J.J.’s contract. LaGree also offers to send Smoove and Marvin for Melo but Jeremy turns that one down, too, because “ultimately the four years and over $30 million owed to Williams is a difficult pill to swallow.”

– Have a good weekend, blog people.

MC

168 comments Add your comment

Nathan

August 20th, 2010
5:59 pm

I Heart Atlanta

August 20th, 2010
6:09 pm

Second, highest ever!!

JeJe

August 20th, 2010
6:19 pm

THE HAWKS HAVE THE WORST STARTING PG IN THE NBA AND SUND THINKS THEY WILL COMPETE

LOL

Nathan

August 20th, 2010
6:26 pm

How about a trade that sends Carmelo Anthony to the Hawks for Williams, Bibby, Evans, the TPE and lots of draft picks.

Buy low

August 20th, 2010
7:01 pm

I’ll be buying a few hawks tickets, but only on the street or on craigslist for way below face. The prices on ticketmaster are a ripoff—plus, you have to pay all those obscene fees.

OK

August 20th, 2010
7:11 pm

OK

August 20th, 2010
7:20 pm

smh, last month CP3 was “supposedly” leaving NOLA. Now “Supposedly” Carmelo wants out. The guy hasn’t even said anything yet. He probably just wants a longer deal with the Nuggets like Joe did with the Hawks. Not signing that extension also forces Nuggets management to keep improving the team. Hopefully it won’t end up like it did for CLE lol. Unless it involves playing for the Hawks.

Lets not forget that ‘Melo is a lazy defender (matador defense) and has a penchant for chucking jumpers early in the shot clock. If we could get him for Marvin/Mo straight up i’d do it. I wouldn’t give up anyone else for him though.

If the Nuggets do trade Anthony, we can then harass them into trading us Chauncey Billups for a slirpie and a pack of skittles. That’d be awesome.

truthspitter

August 20th, 2010
8:03 pm

Noone cares about the pricing there will not be anyone there because Sund and the ASG have shown they are either incompetent or dont care about putting the best product out there. The Knicks are stupid enough to be offering Wilson Chandler for Rudy Fernandez and all people do is make excuses for the ASG and call others trade proposals stupid. The ASG and anyone that feels that we can’t do something right now to better this team are the stupid ones. On the other hand, to think the ASG and Sund are competent enough to do it makes anyone thinking that stupid also.

I propose:

Knicks get: Rudy Fernandez
Blazers get: Mo Evans and his expiring contract along with a 1st round
Hawks get: Wilson Chandler

or

Knicks get: Jamal Crawford and Zaza

Hawks get: Eddy Curry and Wilson Chandler

ryan

August 20th, 2010
8:18 pm

Hey Cunningham i been hearing about X. Henry are the Hawks pursing him .

Najeh Davenpoop

August 20th, 2010
8:33 pm

Good, this probably means more tickets get sold for the less attractive games on the schedule.

Nathan

August 20th, 2010
8:58 pm

truthsplitter, I like trade #1

SteveW

August 20th, 2010
10:43 pm

No way I trade Smoove and Marvin for Carmelo – wouldn’t trade Smoove straight up for ‘Melo – just my opinion

- Smoove is younger
- Smoove is a much better defender
- Better Rebounder
- Cheaper – let’s you be more creative at other postions

Now I would trade JJ for Carmelo

Carmelo is 3 years younger
And we have a pretty decent SG to replace JJ with already in Jamal

Just my take – if we could trade Marvin, Bibby, Mo’ and some draft picks, even 2 1st rounders – then yes, I’ll do that deal.

Carmelo shoots under 46%
Terrible at 3’s
Is hurt alot

Great moves in the low post from what I’ve seen

He could help our team – but not at an exorbiant price.

Grandad

August 20th, 2010
10:45 pm

G-dad’s Trade O’ The Day:

Memphis gets;
Marv, Bibby, Mo & Jordon Crawford.
Hawks get,
Zach Randolph & Xavier Henry.

Memphis motivation:
move Henry & gain Jordo in return,
along with young talent Marv,
& Mo’s exp contract. ?
[weak, right, best I could do]

Hawks motivation:
XH…?
Zach Randolph, all-star…?
ZR can lean on DH.
ZR can score.

Works on RealGM trade checker.

Would you do it?
Do we improve?
Sure would make us hard to defense.

jason

August 20th, 2010
10:51 pm

Who are we gojng to sign for our 13th guy?

truthpsitter

August 20th, 2010
10:55 pm

Cunningham your starting to fail. Where is the Jamal Crawford related post

truthpsitter

August 20th, 2010
10:57 pm

Jason: The cheapest person we can find.

SteveW

August 20th, 2010
11:05 pm

Grandad – Might would do that

– Would need another PG – but Rafer Alston, Anthony Johnson types are readily available at the vet minimum

- Would we put X Henry at SF, or let him take JoCrawford’s place as basically the 5th Guard?

- Again we could easily sign, Jarvis Hayes, Wilkens, or Carney at SF for probably the vet minimum.

SteveW

August 20th, 2010
11:08 pm

Grandad – I do like what this does for us inside

Maybe a good trade?

truthpsitter

August 20th, 2010
11:11 pm

We could also make a deal for Rudy Fernandez then send him to New York for Wilson Chandler. I seriously doubt if Henry is available.

northcyde

August 20th, 2010
11:42 pm

Dynamic pricing huh?

I wish we had dynamic ownership.

Grandad

August 21st, 2010
12:03 am

SteveW

I don’t know about Memphis;
how they feel about Z.Randolph?
-But-
It sure would make us loaded on offense.
All of a sudden folks would go;
how we gonna guard ‘em?

ZR @ least has the heft to guard DH.

Grandad

August 21st, 2010
12:10 am

jason

‘Paps’

Drew

August 21st, 2010
12:12 am

So if season ticket holders are guaranteed to be the lowest price, how will that help out the average fan? It sounds like a way to bilk us for more money, making the crappy games normal price and the interesting games more expensive. I guess that just means more games at home on my HDTV for me. SMH.

Cotton

August 21st, 2010
12:51 am

24th! (I hate when people say 1st)

drmaryb ^•^

August 21st, 2010
3:01 am

Sign Me Up!

Like the Jackson 5: I’ll Be There!

Travis C

August 21st, 2010
3:21 am

They have been doing this in English soccer for years – different opponents are placed in A, B, or C brackets based on quality and the prices are based on the team. An A-level team like the Lakers? $60. A C-level team like the Pacers? $30.

It was only a matter of time before that came to America. Next up: sponsors on the front of jerseys.

Najeh Davenpoop

August 21st, 2010
6:27 am

“Dynamic pricing huh?

I wish we had dynamic ownership.”

http://instantrimshot.com/

JoJo the Godfather

August 21st, 2010
6:35 am

Grandad, I don’t think Memphis would go for that one. When they added Randolph, they immediately became one of the better rebounding & post scoring teams in the league. Also, its not a good cap move for them and look what it does to their roster(puts them one over the max # of players and makes them a much smaller team):

Conley / Bibby / Law / Vasquez
Mayo / Allen / Jo Craw / Evans
Gay / Marvin / Carroll / Young
Arthur
Gasol / Thabeet / Haddadi

JoJo the Godfather

August 21st, 2010
9:41 am

I’ve got a trade idea to throw out:

Za Za Pachulia & a second round pick for Carlos Delfino & Luc Richard Mbah a Moute.

Milwaukee is loaded on the wings but only have Gooden, Ilyasova & Larry Sanders as guys over 6′8″ behind the oft-injured and still rehabbing Bogut.

dstdeelite

August 21st, 2010
10:30 am

Obviously Dwyer doesn’t watch a lot of Hawks game. Jamal drives more than anybody else in our back court. He goes to the foul line more than anybody on the team besides Smoove. I don’t put too much stock in a list that puts Ben Gordon ahead of Ray Allen.

Ticket prices are comical.

Michael Cunningham

August 21st, 2010
11:37 am

@truthspitter: “Cunningham your starting to fail. Where is the Jamal Crawford related post”

what is it you would like to know? and it’s “you’re.”

juice sourcer

August 21st, 2010
11:55 am

The pricing structure that the airline industry has sucks. I am a frequent business traveler and many times have to make plans at the last minute and I get totally hammered on the price. Is this the way it will be for the Hawks. Oh it’s Wednesday and let’s catch a Hawks game…great…go on line and find that a ticket price is now $150 per so I say screw that and don’t go and that ticket goes unsold. Pricing should be more like hotels…they have rooms the day I make the reservation and they give a better price so the room doesnt go vacant and they collect some money then they can get me to spend money at the hotel as well….and in the Hawks case they get me in a seat cheaper and then can screw me over by charging $8 for a crappy beer.

Publix

August 21st, 2010
12:06 pm

here is what we need to do:

send Zaza and Bibby to LA, they send Odom and second round draft pick to Portland, we get Rudy Fernandez and Joe Przybilla

Then we trade Marvin and Evans for Chandler.

PG- Fernandes/Teague
SG- Johnson/Crawford/Crawford
SF- Smith/ Sye
PF- Horford/Powell
C – Chandler/Przybilla

That is great Defense and great Offense. We win chapionship with this team.

WHAT YA’LL THINK???

Publix

August 21st, 2010
12:06 pm

here is what we need to do:

send Zaza and Bibby to LA, they send Odom and second round draft pick to Portland, we get Rudy Fernandez and Joe Przybilla

Then we trade Marvin and Evans for Chandler.

PG- Fernandes/Teague
SG- Johnson/Crawford/Crawford
SF- Smith/ Sye
PF- Horford/Powell
C – Chandler/Przybilla

That is great Defense and great Offense. We win chapionship with this team.

WHAT YA’LL THINK???

Publix

August 21st, 2010
12:09 pm

All the trades would make sense. LA could use another PG and a C, plus Phil Jackson would turn Zaza into something productive. Bibby would be saved for the playoffs. Portland would love to have Odom to go with their young core group.

drmaryb ^•^

August 21st, 2010
12:15 pm

MC

Thanks for taking out that “Hot-Garbage!”
Some fools will NEVER learn.
smh

Dynamic Pricing – huh?
That’s sound thinking, I would pay more to see the Lakers and would like to play less to see the Pacers. It makes sense to me, a Ralph Lauren Polo Shirt should cost more than a USA Polo Associaion Shirt.

-smile-

Melvin

August 21st, 2010
12:15 pm

Yep, Nenad Krstic is a real tough guy. I wonder why he was back pedaling as the big guy was appproaching him….

http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Serbia-and-Greece-brawl-in-pre-World-Championshi;_ylt=AmvOP7qt2PD0I8fcoUgTPg68vLYF?urn=nba-263872

Michael Cunningham

August 21st, 2010
12:22 pm

@ juice sourcer: “The pricing structure that the airline industry has sucks. I am a frequent business traveler and many times have to make plans at the last minute and I get totally hammered on the price. Is this the way it will be for the Hawks. Oh it’s Wednesday and let’s catch a Hawks game…great…go on line and find that a ticket price is now $150 per so I say screw that and don’t go and that ticket goes unsold. Pricing should be more like hotels.”

i feel ya on the airlines, and i’ve also never understood why they don’t follow the hotel model of trying to fill every vacancy. but i’m guessing for the Hawks, as game time approaches and there are unsold tickets, then the soft demand will make the ticket prices go down.

truthspitter

August 21st, 2010
12:25 pm

Cunningham: I apologize you put the article up and that’s for correct my grammar, which I don’t care about by the way.

truthspitter

August 21st, 2010
12:25 pm

I meant thanks, really bad at this spelling stuff,lmao

drmaryb ^•^

August 21st, 2010
12:27 pm

Grand-Daddy

Z-Bo? Is he a PF/C? We already got one of those. Don’t we need a
6′11″ Center and PG? We need some more size in the paint to bother the Big Boys – don’t we?

Melvin

August 21st, 2010
12:34 pm

We often talk about team chemistry and how adding or subtracting players would impact the team chemistry. Interesting article concerning chemistry.

http://www.hoopsworld.com/Story.asp?story_id=17134

Michael Cunningham

August 21st, 2010
1:48 pm

@truthspitter: i’m just giving you mess, no big deal. but, seriously, what is it you want to know about Jamal? there’s been no new development on the extension talks. Sund is on vacation.

Grandad

August 21st, 2010
2:22 pm

JoJo the Godfather

Memphis has not signed Vasquez or Henry.
Same reason, [rookie incentives].
One would assume they trade one, then they
trade the other: [draft choice - perhaps]?

Understand; I’m not necessarily promoting
these trades, [G-dad's T.O'T.D] I just put
them out there as interesting scenarios which
occasionally promote discussion.
(as in your 9:41 am post)
Plus in each of my propasals they are always
beneficial to the Hawks. (in my mind, @ least)

MC says Sund is on vacation.

“That’s the worst thang about bein’ retired;
you never get a day off.” ‘G-dad’

Grandad

August 21st, 2010
3:22 pm

I just read where Chauncey said:
[paraphrase]
If Denver goes into rebuilding mode,
(result of Melo leaving)
he’d want to finish career on a team
with chance to win. Although Denver
is his home town, it would be tough
but still he would most likely move on.
[once again paraphrase]

Having said that;
next to Shane Battier, no one could help
the Hawks (regardless of position) more than
Chauncey Billups. His leadership is impeccable.
All other intangibles are off the charts.
He says he can play four more years.
He is both a winner & a champion.

-Now-

Hawks to Denver:
Marv, Mo, Jordon Crawford.
Denver to Hawks:
Chauncey Billups
Works on RealGM trade checker.

We automatically become *relevant.
*relevant = Championship relevant.

SteveW

August 21st, 2010
3:42 pm

Drmaryb – ZachRand is probably a good 15 lbs. bigger than Al, and maybe a little taller also. Yes, he is a PF/C, but bigger thank Al

Grandad – your last trade may work as well – then sign Carney, Jarvis, or Wilkens at the 3, get Trey Gilder to back him up..

We would probably need another trade to dump Bibby at that point if you got Billups – and maybe sign Stackhouse to take JoCrawford’s place – it could work..Or even trade Bibby for another 2 Guard maybe.

drmaryb ^•^

August 21st, 2010
3:57 pm

Grand-Daddy

Are you OK with getting rid of our JORDAN?
Don’t you want to see what we got there first?
He could be the next LeBron or Wade … You never know?

I do like Chauncey tho. Any other way we could make that work?

wuffe

August 21st, 2010
4:37 pm

I say have the ASG have Isaah Thomas come in as a silent partner , and use him to judge talent, and let him screw up the team so badly by selling the ASG on some ideas … bottled air or something. Then they just have to sell out. ;)

wuffe

August 21st, 2010
4:38 pm

Just kiddin… heh

MsDee

August 21st, 2010
4:45 pm

Untouchables AS OF RIGHT NOW (only) would be:

Joe Johnson, Al Horford, Josh Smith, Jeff Teague, Jamal Crawford & JOCrawford.

Untouchable PERIOD would be:

Al Horford & Josh Smith!!