MARTA changes “yellow” line to “gold”

Moving to tamp a controversy that has reached the national news, MARTA CEO Beverly Scott said Thursday afternoon that the transit agency would change the name of its “yellow” train line, which goes to Doraville, home to a large Asian-American community.

Scott said she still intended to meet with Asian-American group leaders as scheduled, but that there was no point in delaying the decision. She said MARTA had never intended to offend anyone with the re-naming, which went into effect Oct. 1, along with other color names for the rest of the system, and that it was making the change out of “an abundance of caring for this community.”

A MARTA employee who dealt with diversity issues warned the agency a month before the change that it could offend some in the Asian-American community. The change comes two days after The Atlanta Journal-Constitution reported the advocacy groups’ concern over the issue. That story prompted nationwide interest including from the Web site Gawker.

Scott said the details had not been settled on exactly how to make the change, but it would be phased in, not implemented all at once, which would be more expensive.

75 comments Add your comment

Al

February 11th, 2010
5:04 pm

I hope they don’t have an “orange” line…might upset the Oompa Loompas!

CARLTON

February 11th, 2010
5:06 pm

The question is not whether they MEANT to offend…”Well, we hoped no one would notice we were trying to be offensive, Oops, we got caught.”
It is how stuoid do you have to be to not see that in the beginning.

How ’bout that Black line out too Hamilton Holmes?

mb

February 11th, 2010
5:09 pm

For crying out loud, only racial-minded dimwits care about garbage like this. Does the Asian-American community really think that the line was named the yellow line for racial reasons? I thought Asians were generally smarter than that. Just be thankful they didn’t name any of those lines the black line, or else we’d be listening to a whole load of crap from Jesse Jackson and Al Sharpton.

DAVID: AJC Truth detector

February 11th, 2010
5:10 pm

POLITICAL CORRECTNESS rules Atlanta….& MARTA…..

General Sherman

February 11th, 2010
5:11 pm

This my friends is the height of stupidity.

[...] Originally Posted by Archan I like it! But how about something southern, like the Grits line, or the Pecan Pie Line. Of course it wouldn't be complete without the Peach Line! Back to the original topic, I really don't think the name should be that much of an issue. Doraville isn't all Asian and many there have no problem with it while some are just mildly offended. And according to the AJC, just now it has been changed to the Gold line. [...]

bicycles

February 11th, 2010
5:12 pm

People need to remove the chips’ from their shoulders. Yellow line, black line, white line, who cares! I am sure someone out there is offended I didn’t mention their skin tone too!

Bob

February 11th, 2010
5:12 pm

This is the most ridiculous thing I have ever heard. If people stopped wasting their time complaining about the color used on a train line and put it towards a real job or something that at least mattered in a marginal way there wouldn’t be half the problems there are with the current economy. Maybe we should petition to change the ‘red’ line to ‘maroon’ in case there are any native americans who live within sight of the train! Or for that matter, the ‘green’ line that goes by the Dome & Philips arena – how dare Marta claim that NFL and NBA players make too much money!

smart

February 11th, 2010
5:13 pm

we are living in a world of dimwits

Steve

February 11th, 2010
5:14 pm

Wimping out !

smart

February 11th, 2010
5:15 pm

why is everyone so sensitive these days about color, should we exclude yellow from crayola packs

AJC Reader

February 11th, 2010
5:18 pm

I guess southwest Atlanta will be given the “Yellow” line. We’re known to receive someone else’s throw backs.

DT

February 11th, 2010
5:18 pm

much ado about nothing, time (and money that MARTA obviously needs) wasted discussing, analyzing, not offending, renaming, and recoloring gold vs. yellow.

Oy!

E

February 11th, 2010
5:19 pm

As a black man, I was offended when they were going to rename certain segments of the system “The SSSSSSSOOOOOOOUUUUUUUUUULLLLLLLLLLLLLLLLLLL TRAIN.”

Joe 6-Pack

February 11th, 2010
5:19 pm

Aw, show some originality and abandon the colors for some fun names like:

“GRAVY TRAIN” for predominately low class areas

“MAIN LINE” for drug infested areas

“WHITE FLIGHT” for trains to affluent areas

“SOUL TRAIN” for certain areas

“LONG BLACK TRAIN” for white red-neck areas

“MONEY DRAIN” for journeys to touristy areas

“HIGHWAY TO HELL” for trains to bad areas of town

Where’s everybody’s sense of humor gone, now that political correctness has taken over as the national pastime?

Dale

February 11th, 2010
5:21 pm

The whole thing is ridiculous! Who cares???

Rufus

February 11th, 2010
5:25 pm

Political correctness is going to kill us!

The Annointed One

February 11th, 2010
5:27 pm

come on now we need to be sensitive to our fellow americans, this is change we all can believe in

It is just a color of the rainbow you dummies

February 11th, 2010
5:27 pm

Did Marta even bother to think about just saying…”NO we are not changing it”! Think about how long Washington DC’s metro rail has had a “yellow line”, it doesn’t seem to bother anyone there. I demand they change it back to yellow line…I find “gold line” offensive!

Payton

February 11th, 2010
5:29 pm

Given the sheer number of Asian massage parlors in the area, I think the most appropriate name is the “happy ending line.”

Rufus

February 11th, 2010
5:29 pm

It isn’t “Asian-American;” it isn’t “Italian-American;” it isn’t African-American!” It’s just American. The majority of those who are deternimed to use hyphenated nationalities have never lived anywhere but in the U.S. The whole thing is just a “look at me” ploy. This multicultural crap has to end somewhere, and it just may be at the end of the Yellow Line! Get a life!

Neal Boortz

February 11th, 2010
5:30 pm

Payton you stole my line

Rufus

February 11th, 2010
5:31 pm

Actually, as a Tech grad, I’m offended that they didn’t change it to the “White and Gold Line.”

PW

February 11th, 2010
5:31 pm

How is it possibly racist? You know, the yellow line also goes to West End, East Point, and College Park. Not exactly a huge Asian population area.

Only logical one left?

February 11th, 2010
5:31 pm

I’m more disappointed in this decision than I believe I ever have been by MARTA. I’ve always considered myself an Atlanta public transit advocate and always strongly encourage my friends to take it whenever possible, even when more inconvenient or expensive. I’ve had to fight a lot of the blind “mismanaged” crap that people throw out just because they heard someone else say it, but this… wow. I can’t argue with this. To spend money, even if it were $10, because some person was born with a chip on their shoulder is absolutely beyond asinine. Gold line? That’s ridiculous. Every city who uses color codes uses primary colors, and if yellow is going to be present in the 4 lines of the MARTA system, there’s a 25% chance it will run through Doraville. Racial hypersensitivity is choking this city and will continue to until everyone gets over it or the vast majority of us sane ones learn to ignore them.

The Annointed One

February 11th, 2010
5:32 pm

Rufus you said it well, I’ve been telling people all along, it’s not about blue states, it’s not about red states, it’s about the United States

All I'm Saying Is...

February 11th, 2010
5:32 pm

Smart move after an ill-advised, insensitive and just plain stupid decision. Go with the Gold! Now on to more important matters like fixing the escalators, getting people to ride MARTA, etc.

Mordechai

February 11th, 2010
5:34 pm

Gold line? As a Jewish Atlantan I’m offended.

Shelly

February 11th, 2010
5:34 pm

Most people read nothing more onto this than a color. Really – do people have nothing more to worry about? I wish I had that much free time on my hands!

Payton

February 11th, 2010
5:35 pm

Nah, I first said as such several days ago. I seriously doubt you’re Boortz, but just in case I’d like to thank you for turning me on to the wonderful world of aviation…

Michael

February 11th, 2010
5:42 pm

So is the blue line going to be changed because of depressed people? What about a red line? Plenty of rednecks around Atlanta. Orange is the color of most of UGA’s biggest rivals, so THAT has to go.

This has been ridiculous since the story broke. It was called the yellow line, which is a frickin’ primary color just like the other lines. I’m pretty sure the DC Metro has a yellow line. I understand MARTA’s reasoning, but I wish the leaders had told them to deal with it.

Is it still OK for traffic signals to have yellow lights on Buford Highway?

Bob from Accounttemps

February 11th, 2010
5:43 pm

As dumb as this is (and it is INCREDIBLY dumb), it’s better to switch than fight in this instance. But lately, I hear more Spanish than any other language when driving through Chamblee. Do the objectors speak for the entire community?

Concerned for the Asians

February 11th, 2010
5:45 pm

I would like to hear from the Asians out there on exactly how they feel about this issue.

dreux

February 11th, 2010
5:45 pm

So now that is settled, will Marta be taking the color yellow out of its logo? RIDICULOUS!

ClemsonDude

February 11th, 2010
5:48 pm

The PC police are out in force!…This is so stupid!

Didi -A Black Woman

February 11th, 2010
5:53 pm

Most of these comments are HILARIOUS!!! Especially the one about the Orange Line offending the Oompa Loompas! Thanks, fellow readers for the laughs! Seriously? We all need to lighten up and laugh more!

G. A. Tate

February 11th, 2010
5:54 pm

I don’t think the Asians (namely the Japanese) conferred with us prior to Pearl Harbor being attacked. What a joke!

PC Enough

February 11th, 2010
6:01 pm

But what about the Black Line to West End, White Line to Dunwoody, Blue Line to Buckhead, Green Line to the financial district, and of course Rainbow Line to Midtown?

Chop Suey

February 11th, 2010
6:01 pm

As an Asian, I can say we just don’t care about this. Show us the $$$!

bp

February 11th, 2010
6:07 pm

I don’t care as long as it stops at the GOLD CLUB

dp

February 11th, 2010
6:11 pm

Good for Beverley Scott for doing the right thing. Even if it was a small goup of Asian American people that were offended, people were still offended by something that should be entirely innocuous. No person should be made to feel bad by the name of their subway line!

wthhhhhhh

February 11th, 2010
6:11 pm

i’m an asian, and i don’t give a rats azz about this color crap. totally BS

uberVU - social comments

February 11th, 2010
6:12 pm

Social comments and analytics for this post…

This post was mentioned on Twitter by CPACS_org: MARTA to change its “Yellow” rail line to “Gold” after CPACS & API advocates express concerns about the offensive name. http://bit.ly/cbLc6Y…

O So PC

February 11th, 2010
6:13 pm

The Red line will offend the white trash rednecks, the Blue line will offend the “red state” crowd, but hey, if Tech can call their yellow crap “Gold”, I guess so can MARTA.

Danny O

February 11th, 2010
6:16 pm

The cheapest way to make the change would probably be to simply slap a sticker that says “gold” over every instance of the word “yellow” on every map. MARTA is broke as a joke, and doing this cheaply is really important.

aps

February 11th, 2010
6:16 pm

MARTA is broke, so where is the money going to come from to change all the signs and maps?

James

February 11th, 2010
6:18 pm

I have a feeling that the people who were complaining about this do not actually ride Marta.
Anybody back me up on that?

RK

February 11th, 2010
6:30 pm

Gold Jerry, GOLD!

Richard Bagge

February 11th, 2010
6:31 pm

Yes, bp, the Gold Line stops at the Gold Club, which closed six years ago. It is a time-traveling train.

Investing in Gold

February 11th, 2010
6:32 pm

MARTA shows their real wisdom on this one…they probably think they are following all the commercials telling people to invest in “gold”…

wondering

February 11th, 2010
6:33 pm

What about the people who have gold filled teeth, will they be offended? Will the Gold line provide gold level service or standard MARTA service. How much Gold will it take to make it a Gold line from the 50% capital improvement money?

The grey line

February 11th, 2010
6:33 pm

I hope they change the name of the “RED” line. What were they thinking? Red was the colour of my first car and I hated it. Please change the red line to the grey line.

Jamie

February 11th, 2010
6:45 pm

As a person of Native American decent, I suppose that I could protest over the name Rad line? Puhleez, better things to do!!!

Jamie

February 11th, 2010
6:46 pm

What about the Waist line? Or Receeding Hair line?

Chief Noc-A-Homa

February 11th, 2010
6:46 pm

I am going to start a campaign to get the name of the Red Line changed. It is offensive to Native Americans.

Asian

February 11th, 2010
6:47 pm

Not really offended in the first place, but my solution was for MARTA to develop more lines (red, white, black, polka-dot) in order to offend everyone evenly, sort of like a Mel Brooks film or a season of South Park episodes.

Rob

February 11th, 2010
6:49 pm

Ah, Gold. Also known as “Dirty Yellow”.. so there’s that.

Jamie

February 11th, 2010
6:49 pm

MMMM…me makum type-o…meant RED line.

Rostam

February 11th, 2010
6:50 pm

“It’s a monumental task to get white people to realize that they are delivering microaggressions, because it’s scary to them,” he contends. “It assails their self-image of being good, moral, decent human beings to realize that maybe at an unconscious level they have biased thoughts, attitudes and feelings that harm people of color.”

“These incidents may appear small, banal and trivial, but we’re beginning to find they assail the mental health of recipients,” Columbia University psychologist Derald Wing Sue, PhD say.

Read the full article from the American Psychological Association February 2009, Vol 40, No. 2 :
http://www.apa.org/monitor/2009/02/microaggression.aspx

Abe Lincoln

February 11th, 2010
7:09 pm

It was intentional. Don’t kid yourselves. Afika-Merikas hate Orientals and Jews and will do anything possible to offend them. It’s called racism. Duh.

[...] is the original post:  MARTA changes “yellow” line to “gold” | Gold Dome Live tags: beverly-scott, ceo, exchange, new-perfume, reached-the-national, really-creating, [...]

history lesson ..

February 11th, 2010
8:49 pm

Historically, the color yellow has been used to describe the Asian race negatively in the United States. The Yellow Peril (also called Yellow Terror) is associated with the skin color of East Asians and the belief that mass immigration of Asians threatened American sensibilities, wages, and standards of living. These fears lead to the passage of the Immigration Act of 1924, better known as the Asian Exclusion Act, which prohibited entry into the United States for permanent residence all persons whose national origin sprang from nations within what was called the Asia Pacific Triangle. Through the vigorous lobbying of Asian-American groups, the Asian Exclusion Act was eventually overturned through the passage of federal immigration laws in 1952 and 1965.

Since last November, Asian leaders have asked MARTA to name the line ’Gold’ as a low to no-cost alternative that would build tremendous goodwill and demonstrate MARTA’s cultural-sensitivity for the Asian-American community. A simple sticker with “Gold” could be placed over the word “Yellow” on the handful of new MARTA service maps that are currently displayed in some of their 38 rail line stations and trains.

groupphotog

February 11th, 2010
11:23 pm

It’s easy for us whites to dismiss stuff like this because what’s the worst thing people call us – really? “Honkey” “Trailer trash”. Oooo… hard stuff (not). There’s nothing really that is harsh to us in the way of a hurtful comment or word. “Yellow” however, has been used for decades (especially by the last generation and older) to describe Asians in a very racist way.

I don’t think it’s necessarily trivial for Asians to be upset with the naming of that line as Yellow when it goes into an area populated Asian area, especially when you consider that MARTA is run by a predominately Black leadership, and Blacks have been well known for their harsh attitude toward Asians in larger cities. Before the Mexican immigration, Asians were on the receiving end by Blacks who felt they were coming here “taking away their jobs”. Once the Mexicans started immigrating here, the focus shifted away a bit but there is still A LOT of animosity towards Asian by Blacks – I hear the comments all the time. So the “yellow line” concept could well have been an under-the-table poke at them via MARTA leadership that was only changed when so much negative press came out about it. Let’s face it, if anyone had stepped up and suggested that the South branch of the rail be named the “Black line”, MARTA execs would have immediately stood up and done a “Oh hell no!” about that. Well – we have to think about the shoe being on someone else’s foot now.

It’s easy to say “get over it”, but I think those who do so need to try to understand that just because we think something is silly, it doesn’t mean to a whole other group of people there’s not a serious undertone of negativity behind it.

Yuda

February 12th, 2010
12:44 am

The term “yellow” has been a derogatory descriptive towards Asians for a better part of a century, it is associated with hate, violence, xenophobia, and bigotry. “Yellow” may very well mean nothing but a color to the majority on here, but it definitely is offensive to some, especially the older generation of Asian Americans. But of course, the majority of you didn’t know that and didn’t care to think about the possible history and connotations of the word before you decided to share your two cents on here.

Shuntaro

February 12th, 2010
5:10 am

True human rights and respect do not exist in coloring.
Wasn’t this replanning invented to enable the subway lines
visually and easily understandable on the map?
I am what we call Asiatique, but I do not find it an insult to us.

Those who condemn for political correctness are not always
“correct”, growing arrogant and pressing hard for their rights.
I would like to say clearly, however, they do exist in Japan.

Bob from Accounttemps

February 12th, 2010
9:54 am

@history lesson; @yuda;@groupphotog — so is your point that we can never use the word “Yellow” ever again? Let’s not forget, that yellow is a color in MARTA’s logo (as is blue) – so must they change that as well? The line also runs to the airport – why is the focus just on the Asian community? I agree it’s an easy change, but it will cost money and perhaps the protesters should pay for it? I ride MARTA – do any of you? I suspect most of the Asian community doesn’t even care – this is just a bunch of self perceived “do gooders” who have perhaps have nothing better to do in this recession. But this is political correctness run amok, plain and simple. Personally, I was happy the way the lines were named (after terminating stops) and am not sure why they changed it in the first place. There are only 4 lines after all.

Jeffrey

February 12th, 2010
10:01 am

Ridiculous! The white line will offend the white man, the red line will offend the Native Americans, the black line will offend the African Americans, blah blah blah blah! Just get over it and deal with it. There are psycho-therapists out there to assist you with your overly sensitive feelings. And no, I’m not a bigoted right winger. I’m as far left politically as they come, but I just hate this stupid political correctness. Maybe MARTA should concentrate on turning a profit and actually getting people places then changing the color of their train lines to accommodate a bunch of babies.

colin richards

February 12th, 2010
10:36 am

How many millions is this going to cost??? When my child’s Principal was literally crying yesterday about the 105 million dollar shortfall in Fulton County schools and they don’t know where else to cut? What kind of idiots are running this place?

Tesha

February 13th, 2010
5:06 pm

Ok really, how many Asians ride MARTA? I’ve never seen them at a bus or train stop so I don’t know why this was even an issue!

Phillip

February 14th, 2010
9:46 pm

Thank God I don’t live in Atlanta!!!

DICK

February 15th, 2010
8:10 am

NAME IT THE “WHITE LINE” IT WON’T BOTHER THIS HONKIE.

annie

February 15th, 2010
9:40 am

as an asian living in the other large asian community (GA Tech) of the yellow line, i am not so insecure that i find the color yellow offensive nor do i feel it necessary to insinuate that it was a hostile act by MARTA to offend asians. this whole debate is ridiculous and if the asian community feels the need to get behind an issue, they should find a real one, for instance, how we are practically invisible in a city that only sees black and white.

Getoverit

February 15th, 2010
11:37 am

Dang, they weren’t trying to call it the Kim-Chee line. People, get a life.

[...] Atlanta transit system MARTA changes “yellow” line to “gold” [Gold Dome Live... – Moving to tamp a controversy that has reached the national news, MARTA CEO said in February that the transit agency would change the name of its “yellow” train line, which goes to Doraville, home to a large Asian-American community.<br /> She said MARTA had never intended to offend anyone with the re-naming, which went into effect Oct. 1, along with other color names for the rest of the system, and that it was making the change out of “an abundance of caring for this community.” A MARTA employee who dealt with diversity issues warned the agency a month before the change that it could offend some in the Asian-American community. Share this post [...]

[...] disappointed in you, MARTA February 11, 2010 tags: AJC, politics, rail by cctgirl The gold line.  What will I make fun of [...]