I understand that privacy controls are improved on most social media platforms, but I would still not post stuff online that I would not want my great aunt to see.
And this is why. From Kaplan Test Prep, which has some good tips for college applicants on social media usage.
Results from Kaplan Test Prep’s 2012 survey of college admissions officers show that schools are increasingly discovering information on Facebook and Google that negatively impact applicants’ acceptance chances.
While the percentage of admissions officers who took to Google (27%) and checked Facebook (26%) as part of the applicant review process increased slightly (20% for Google and 26% for Facebook in 2011) from last year, the percentage that said they discovered something that negatively impacted an applicant’s chances of getting into the school nearly tripled – from 12% last year to 35% this year.
Offenses cited included essay plagiarism, vulgarities in blogs, alcohol consumption in photos, things that made them “wonder,” and “illegal activities.”
In 2008, when Kaplan began tracking this trend, only one in 10 admissions officers reported checking applicants’ social networking pages.
“Social media used to basically mean Facebook. But the underlying trend we see is the increase in use of Google, which taps into a social media landscape that’s proliferated to include Twitter, YouTube, Pinterest, Instagram, blogging and other platforms — and teens today are using all of these channels,” said Jeff Olson, Vice President of Data Science, Kaplan Test Prep.
“Additionally, we’re seeing a growing cultural ubiquity in social media use, plus a generation that’s grown up with a very fluid sense of privacy norms. In the face of all these trends, the rise in discovery of digital dirty laundry is inevitable.”
Olson noted, “With regard to college admissions, the traditional application — the essays, the letters of recommendation — represent the polished version of an applicant, while often what’s found online is a rawer version of that applicant. Schools are philosophically divided on whether an applicant’s digital trail is fair game, and the majority of admissions officers do not look beyond the submitted application, but our advice to students is to think first, Tweet later.”
Kaplan’s survey also found that only 15% of colleges currently have rules regarding the checking of applicants’ Facebook or social networking pages – a percentage that has remained fairly consistent over the past few years.
Far more common than the use of social media to evaluate applicants is its use in recruiting potential students. Kaplan Test Prep’s survey found that 87% of colleges use Facebook for this purpose (up from 82% two years ago); 73% use YouTube (up from 56%); and 76% use Twitter (up from 52%). College admissions officers have not, however, embraced Google Plus – only 9% are using it to recruit prospective students.
–From Maureen Downey, for the AJC Get Schooled blog