Scarce cash changing governor’s race

The lousy economy and a crowded field of candidates has made it tough for those running for governor in Georgia to raise money heading into the July 20 primary, according to Associated Press reporter Shannon McCaffrey.

The scarce cash could change how the race is run.

Expect to see fewer television ads and more Internet video ads on social networking sites like Facebook. Campaigns might have fewer paid staffers and rely more on volunteers for things like posting signs and phone banks. And targeted robocalls and direct mail may be used increasingly to reach voters inclined to support a particular candidate rather than more scattershot — and expensive — statewide appeals.  Read the complete post.

2 comments Add your comment

Mel

May 31st, 2010
2:16 pm

Less TV and more Internet could shift the demographics of the campaign audience. The message from each candidate might have to be tailored to a somewhat different crowd.

Bri

June 1st, 2010
10:21 am

This has to favor Deal. He has most of huckabee’s army working for him. They were able to win Georgia with no money…