The lousy economy and a crowded field of candidates has made it tough for those running for governor in Georgia to raise money heading into the July 20 primary, according to Associated Press reporter Shannon McCaffrey.
The scarce cash could change how the race is run.
Expect to see fewer television ads and more Internet video ads on social networking sites like Facebook. Campaigns might have fewer paid staffers and rely more on volunteers for things like posting signs and phone banks. And targeted robocalls and direct mail may be used increasingly to reach voters inclined to support a particular candidate rather than more scattershot — and expensive — statewide appeals. Read the complete post.