What ESPN/ACC deal could mean for Tech

A couple thoughts on the ACC’s new deal with ESPN, which has fed the FSU-to-the-Big 12 talk (as deftly blogged by Jeff Schultz).

The background: The ACC last week completed a renegotiation of its deal with ESPN, jumping its per-school, per-year average from $13 million to $17 million.

1. The $17 million number is about what the ACC was expecting going into negotiations. The league had limited leverage, according to the Sports Business Journal. If the two sides couldn’t agree on a deal, the ACC couldn’t go to the open market. Both sides would have gone to an arbitrator. Further, as football teams go, Pitt and Syracuse presumably don’t make television executives do cartwheels.

It’s a nice bump, but it’s not exactly game-changing. Reported numbers vary, but it still leaves the ACC lagging its conference competition. The Pac-12’s contract averages out to $20.8 million per school, per year, and the league is creating its own network. (All numbers are per school, per year.) The Big Ten’s deal is worth $20.7 annually for its members. The SEC’s current deal brings in $17.1 million each year, but can re-do its deal. By adding Texas A&M, it will be worth significantly more, perhaps even $30 million. The Big 12 is reportedly on the verge of a new deal worth $20 million.

Further, the ACC’s deal escalates annually. Schools will receive $12.3 million the first year, a little more than $1 million than they would have in the previous deal. The annual check won’t match the $17 million average until 2021.

Presuming they want to stay competitive in both a financial and athletic sense, I have to think that ACC poobahs feel some pressure to keep making moves. I posted a blog in February about a presentation that Dan Radakovich made that noted the financial future of Tech and the ACC. The presentation postulated that a new deal could be worth $17 million.

“This is a good picture for us,” he said. “It shows that we are gathering significant resources from our relationship within the Atlantic Coast Conference, but it certainly says we have some continued work to do.”

2. There was a small detail in the new ESPN deal that could impact Tech’s annual game with Georgia. Part of the contract is three Friday games. Two of them will be hosted by Syracuse and Boston College. Tech could play in both of those games, although the Jackets will be at Syracuse and Boston College twice every seven years.

The third game is on the Friday after Thanksgiving. It’s a new property for ESPN, in the same vein as the Labor Day night game that Tech will play in this September against Virginia Tech.

The Thanksgiving Friday game could be any home game for an ACC school. I think it would go without saying that Tech-Georgia at Bobby Dodd Stadium would be a possibility for ESPN, if for no other reason than that it’s already scheduled every year for that weekend. It’s my understanding that Tech has in the past been willing to accommodate such a move, at least on a one-game basis, but that ESPN is content keeping that game on Saturday.

But now that ESPN has a standing deal to televise a Thanksgiving Friday game – there was one ACC game that day last year, Boston College at Miami, on ABC, after four years when all of the ACC games that weekend were on Saturday – it would stand to reason Tech-Georgia may get a look.

Ken Sugiura, Georgia Tech blog

77 comments Add your comment

John H

May 14th, 2012
2:50 pm

John H

May 14th, 2012
2:52 pm

This is awesome, I would like to thank my family, my agent, and all those who supported, me but most of all I would like to thank Tim Tebow.

Burdell

May 14th, 2012
3:08 pm

I would like to give a big congrats to the Tech softball team on their ACC tournament championship. Doesn’t look like this paper (or website for that matter) wants to give those fine athletes any props…followed them leading up to the big game but nothing since.

Third ACC championship in four years…way to go ladies!! GO JACKETS!!

GT Lee

May 14th, 2012
3:08 pm

Thanks for that update Ken

GT Lee

May 14th, 2012
3:09 pm

Agreed Mr Burdell; Congrats Lady Jackets!!!!

Teddy Roosevelt

May 14th, 2012
3:40 pm

How do I hide my boner on ESPN?

ACC must win

May 14th, 2012
3:45 pm

The only solution for the ACC to be a better product is for the ACC football teams to win. Pure and simple. It’s unfortunate but that it how it goes. They need to win big games when the spotlight is on them. For example, Clemson owes the ACC some money back after that embarassing loss to West Viriginia in the Orange Bowl. It’s losses like that that makes the ACC product a tough sell.

BLT

May 14th, 2012
3:49 pm

Hey Ken, who is the Grand Poobah of the “poobahs”? LOL

GT Lee

May 14th, 2012
3:51 pm

Leave it to BLT to bring up poo(bah) again!!!!! lol

FL Jacket

May 14th, 2012
3:52 pm

Thanks Ken…

This deal turns into a big pile of stinking poo if FSU and Miami decide to leave the ACC for the Big 12…although the parachute clause for each school was very pricey (about $20MM each school). Obviously FSU’s trustee made some waves in discussing his skepticism on the new deal…which let’s face it, was nothing more than open posturing and negotiation to try and raise the Big 12’s potential offer. I would not be surprised if Georgia Tech is a member of a 16-team Big 10 (along with Notre Dame, Maryland, and USF) by the end of this decade.

Ladies and Gentleman…we are heading towards chaos at full speed! And I love it. Either the NCAA is going to install a revenue-sharing model and return some sanity to the Conference re-alignment model and postseason…or we’re heading to a loose Conference affiliation model (a la NCAA basketball) with a shortened regular season and a more inclusive playoff system.

GT Lee

May 14th, 2012
3:57 pm

Way to go BLT…now you’ve got FLJ talking about poo…..next thing you know dwagfan will be here….

George Stein

May 14th, 2012
4:02 pm

I’d be stunned if FSU left. If they think the ACC is too Carolina-centric, wait until they get to the Big 12 and find out how Texas-centric they are.

BLT

May 14th, 2012
4:02 pm

Exactly how do the conference members use their share of the revenue?

I know, google it!

FL Jacket

May 14th, 2012
4:06 pm

GS…please tell me you caught the drama of Survival Sunday??

George Stein

May 14th, 2012
4:09 pm

Holy smokes, FLJ. The next time I hear that soccer is boring, I’ll point them to YouTube. That was off the charts.

FL Jacket

May 14th, 2012
4:14 pm

What about this idea…

FSU and Miami spearhead a new Conference altogether. It could include FSU, Miami, USF, UCF, Georgia Tech, Virginia Tech, NC State, Clemson, Maryland, Pittsburgh. A 10-team league built upon the current football-first schools in the ACC, along with USF and UCF…which are large state schools in the state of Florida to help corner the recruiting talent int he state of Florida.

If John Swofford is holding the league back on account of UNC and Duke…they can keep the ACC moniker and take along Wake Forest, Boston College, Syracuse, and Virginia.

FL Jacket

May 14th, 2012
4:18 pm

Yup GS…the final 45 minutes of the season (and not just for City and United) had enough drama in it for and entire Novel. What astounds me even more is that it’s Mario Balotelli’s unselfish flick (while he’s not the ground no less) to Aguero that makes the whole thing possible.

juvenal

May 14th, 2012
4:19 pm

what could be more boring than turning US sports into filler for e$pn slots….hope FCB got something out of their system saturday, but blues might have done the same in FAC, pt2….

FL Jacket

May 14th, 2012
4:21 pm

GS…the City players and coaches even hours after they won the Championship still sounded shocked…it was that improbable of a finish

BLT

May 14th, 2012
4:21 pm

FL Jacket, It would be called the “almost all of Florida” conference. LOL
Your right, it’s headed to a play off system. There’s no sense to the re-alignment. The ACC title still works. It’s a “stretch” but it works.

FL Jacket

May 14th, 2012
4:28 pm

BLT…how about the “Go Ahead and See How Profitable Basketball is” Conference

BLT

May 14th, 2012
4:29 pm

damn…you are right*

BLT

May 14th, 2012
4:31 pm

Supersize that order, mutt

May 14th, 2012
4:34 pm

@ FLJ…..I like your 4:14PM idea. That could be an awesome conference, although I am not sure why Pitt or MD would be interested OR interesting

FL Jacket

May 14th, 2012
4:39 pm

SS…Pitt is a football school with history, and a large state school. Maryland the same. The power conferences have figured it out…those schools with large alumni bases and regional followings draw the highest ratings and attendances.

BLT

May 14th, 2012
4:40 pm

I don’t have the answers. It seems crazy to have Boise State and TCU play in the East Big. I never really thought of Mizzou or Texas A&M as SEC schools.

Pitt and Syracuse bring great basketball to the ACC. Again, I don’t have an answer. I doubt roundball goes away. I will say, Go Jackets!

FL Jacket

May 14th, 2012
4:50 pm

Wow…here I though Pitt was the school that brought us Dan Marino, Tony Dorsett, and Hugh Green

BLT

May 14th, 2012
4:50 pm

It would be nice not going to Charlottesville.

Supersize that order, mutt

May 14th, 2012
4:52 pm

I definitely think they screwed up in the way they aligned the two divisions in the enlarged ACC. I think Miami, FSU,GT, and Clemson should all be in the same division. I don’t really care how the others were divvied up

BLT

May 14th, 2012
4:52 pm

Pitt is a football school. So is Syracuse. Dwight Freeney…

Supersize that order, mutt

May 14th, 2012
4:52 pm

AMEN to that, BLT

Supersize that order, mutt

May 14th, 2012
4:54 pm

Lately, Syracuse has been more of a basketball school, but they do have a football history

BLT

May 14th, 2012
5:10 pm

FL Jacket, your post at 4:14pm is interesting.
Utlimately the BCS teams will end up it some sort of bracket and a playoff system put in place.
There are many other sports that will have an impact on the decision. Many fans don’t just pull for the football team. We are Georgia Tech!

BLT

May 14th, 2012
5:11 pm

GT fan

May 14th, 2012
5:13 pm

BLT, don’t forget about another ‘Cuse alum …… Donovan McNabb. I think he had a pretty decent NFL career. And didn’t Marvin Harrison go to the Cuse too?

GT fan

May 14th, 2012
5:14 pm

….. And Jim Brown?

GT Lee

May 14th, 2012
5:18 pm

and don’t forget former Falcon Tim Green lol

BLT

May 14th, 2012
5:18 pm

I wasn’t going into all of that…

FL Jacket has an interesting idea…

Supersize that order, mutt

May 14th, 2012
5:19 pm

Larry Csonka too

GT Lee

May 14th, 2012
5:25 pm

Zonk was one tough dude Super,,,one of my fave running backs of all time

Supersize that order, mutt

May 14th, 2012
5:39 pm

Lee, you’re too young to remember Zonk. lol

GT Lee

May 14th, 2012
6:00 pm

I don’t think so, Super….he’d rather run over someone than around them…..

BLT

May 14th, 2012
6:15 pm

Yeah, I remember them all. Czonka, Mercury Morris, Paul Warfield, Bob Griese…they had a great defense too…
I was a kid. Fun times!
Go Jackets!

BLT

May 14th, 2012
6:21 pm

Super, you’d know how the breakdown goes per team and does it go to Athletics and/or Academic Scholarship? I’m just curious about this revenue.

Hopefully it helps all of Georgia Tech!

BLT

May 14th, 2012
6:28 pm

Hey Super, it’s the real BLT. I’m serious about the apportionment.

Supersize that order, mutt

May 14th, 2012
6:34 pm

BLT, you must think an awful lot about my knowledge base. I don’t have a clue.

BTW, I was given the name and email address of someone at the AJC to contact about the imposter problem. I received a very prompt response this morning. I THINK someone is finally actually addressing the problem.

Supersize that order, mutt

May 14th, 2012
6:36 pm

Just in case the imposter does log back in though, I am outta here till about 9PM tonight. Don’t be fooled by anybody using this name.

THE PLAYERS CHAMPIONSHIP

May 15th, 2012
7:45 am

909

May 15th, 2012
10:33 am

I’ll state the glaringly obvious:

the ACC is NOW in trouble, and this new ESPN-TV deal is a disaster and proves bad news is coming for the ACC.

FACTS:

1. The $$$ is back-loaded into the latter part of a 15 year contract. No team in the ACC will see anywhere near $17 Million until the LAST 5 years of the contract. So, the ACC bascially got ZERO added dollars from adding Cuse & Pitt. Thats bad.

2. The ACC kept the Tier 3 rights for B-Ball, but gave the Tier 3 rights for football to ESPN.
Thats great for “B-Ball first” schools like Duke & UNC, but a complete slap in the face to “football-first” schools like VT, FSU, Clemson, etc. This is why FSU’s Board of Trustees Andy Haggard exploded in the media over this issue in the new ACC contract and has gone on a tirade over the need for FSU to leave the ACC. And, he’s absolutely right on being pissed off.

3. The ACC rushed this deal with ESPN because it was the only and best deal the ACC could get…because the ACC front office (and ESPN) already know FSU, and 3 other schools are “unofficially” being courted by the BIG12, and are likely to leave the ACC. The ACC giving Tier 3 “football” rights to ESPN was the ACC giving the finger to FSU, and 3 other schools. FSU has already made it clear behind closed doors, that they will insist on Miami being included. So, this isnt an FSU-only scenario. Its a multi-team move, like the PAC12 offering 6 schools at once.

4. ACC commish, John Swofford, is completely in the pocket of UNC & Duke,
and this new contract makes it blatantly obvious for everyone to see. The ACC front office has already REFUSED to provide copies of the ESPN contract to ANY ACC member schools. Unbelievable !! Another reason Andy Haggard of FSU is livid.

5. The ACC didnt go to a $20 Million exit for no reason at all. Despite the “unanimous” vote for the exit fee, their is real bitterness brewing in the ACC, between the “football” & “b-ball” schools.
The ACC front office knows defections are coming.

5. The new upcoming Big12 contract is likely to generate $20 Million for just (10) teams !!!
Adding 6 more teams from the ACC and possibly ND would make a NEW BIG12 TV contract worth closer to $30 Million per team per year, which is what the SEC’s new contract with aTm and MIzzou is likely to see.

6. Anyone who looks at a map of the BIG12 and doesnt see an “eastward” expansion coming is just blind. Aside from WV & Iowa St, the BIG12 is states of Texas, OK, KS. The BIG 12 NEEDS an eastward expansion to match the East-West TV “footprint” of the SEC. The BIG12 got WV because the BIG12 needed a “foothold” in ACC country, and wanted to keep the SEC from getting WV. The BIG12 getting WV wasnt some randomn act of desperartion. It was a strategic first-step in an eastern expansion into ACC territory.

6. ESPN…DOES NOT…want a BIG12 expansion into ACC territory for one simple reason: $$$$.
If the BIG12 expands, ESPN or whoever elsee will have to pay LOTS & LOTS more dollars for the TV rights. Right now ESPN is getting the current ACC for dirt-cheap pricing. ESPN would rather pay $17 Million a year versus $30 Million per year. So, seeing ALL the ESPN pundits blasting ANY idea of the BIG12 getting FSU or more ACC teams is simply a self-serving PR effort.

All the chips will start to fall when the new BCS playoff format is solidified this Summer.

Then, the fireworks will begin.

NCDAWG

May 15th, 2012
10:58 am

Ramblin Man

May 15th, 2012
11:08 am

909 you make some great points. I could see the ACC come to an end if FSU and the U were to jump. If they leave blood will be in the water and the SEC will strike for two teams. With four teams out the door then the Big Ten will throw out feelers and has been interested in GT and Maryland for years. I could see the Big Ten offering up to three teams from the ACC and making a bid for Vandy or maybe ND. If teams start defecting then the money from the exit clause, which is probably the only real thing holding anything up at this point, would be void as several schools would just file suit against the ACC.
I could then easily see what was left of the ACC and Big East merging to form a basketball first conference. Intersting times are ahead. Will be interesting to see what FSU does and how they feel the budget will be effected in the short term compared to potential long term gains.

NCDAWG

May 15th, 2012
11:11 am

Ramblin Man

May 15th, 2012
11:11 am

I do find it funny though that FSU and the U would want out when it was thier job to make ACC football relevant as far as NCs go and neither has done jack since the 90s and the U has not even been to a ACCCG.

Ramblin Man

May 15th, 2012
11:16 am

On a seperate note Ken you have let me down for the first time. Why no coverage of the Girls softball ACC championship? I expect this from the so-called recruiting blog that seems to forget to report when GT lands a recruit or is making strides with an in-state recruit but you have always been on top of things. Ken don’t get sucked in to the all things UGA AJC.

5150 UOAD

May 15th, 2012
12:55 pm

WOW!!!!!!!! UGa took this LONG to know being the #1 Party School causes Date R..E #s to be high? What a bunch of Freaking ROAD SCHOLARS UGa has.

http://www.ajc.com/news/uga-study-alcohol-consumption-1437741.html

5150 UOAD

May 15th, 2012
12:56 pm

The Lady Jackets(and all ACC Teams) got SCREWED on the Softball brackets. ALL the ACC teams have to do some Crazy TRAVEL. The cESPN has set the SEC up to WIN the Softball Championship. 11 of the (new Mizzou & Texas A&M) SEC teams made the tourney and 6 of the (new Syarcuse) ACC teams made the tourney.

5150 UOAD

May 15th, 2012
12:59 pm

The ACC needs to be PROACTIVE like they were in getting Pitt & Syracuse. The ACC needs to make THE DEAL to get Notre Dame and Penn St. Penn St needs a move to get a FRESH Start in LIFE after Joe Pa & Notre Dame needs a HOME.

yeller bug

May 15th, 2012
2:58 pm

ND has their own TV contract—they won’t come to the ACC. PSU would be nice, but I doubt they will come either. Maybe WVA, good football school but no big media contract there…..and then UConn which is boring, but that would get us to 16 teams.

As mentioned above—the ACC needs to play better ball, FSU and UM haven’t carried the conference as projected….Pitt & Syracuse aren’t giant killers in football anymore either. WVA and PSU would be the best for the ACC and maybe the ACC can re-negotiate the contract if they get these teams.

GT Rich

May 15th, 2012
3:07 pm

If the ACC ever went to 16 teams, make it a north and south conf. South = Miami, FSU, GT, Clemson & the 4 Carolina schools. North = VT, UVA, Cuse, Pitt, Md, BC, Uconn, Notre Dame.

GT Alum

May 15th, 2012
3:29 pm

UOAD,

I was thinking about this last night after reading some of the FSU stuff, and the problem is I don’t think the ACC really has a shot at any teams that will increase the football profile.

The only way ND would join a conference is if staying independent would exclude them from premier postseason opportunities or if their brand falls so far that no one will give them a lucrative TV contract on their own, neither of which seems likely in the timeframe we’re discussing.

WVU is part of the Big 12. Have to believe we passed them over because of academics. They would’ve helped both basketball and football athletically.

I have to think if PSU was that interested, we would’ve added them instead of Pitt.

GT Alum

May 15th, 2012
3:35 pm

They wouldn’t help basketball, but they’d help football, and they’d have given us a better recruiting foothold in PA. Plus, they may not have gotten us into a single market like Pittsburgh, but they would’ve gotten us more TV sets. If we had the opportunity to add Penn St and added Pitt instead, that was a mistake of being too committed to basketball, and I’m not sure PSU would give us a chance to correct it.

GT Alum

May 15th, 2012
3:41 pm

Other than that, there’s a few programs that are showing signs of developing like Cincy, UCF and SFU, but no one that’s going to instantly bolster the conference. A real desperation move would be if the ACC tried to trump the Big East’s football-only offer to Boise.

Hill top 56

May 15th, 2012
5:10 pm

Supersize :
I don;t think there is hope for this yr, Georgia;s D will be one of the best in the country this Year, And with GT trying throw the ball more I don’t think the line can hold them . And Georgia’s LB’s are the best in the SEC by far both size and speed speed speed . The way I see it 4 in row for Georgia. Rocky top out !!!!

gt4ever

May 15th, 2012
7:49 pm

Well, I for one think we need to be back in the SEC, where all our football history came from… We have gone downhill since we left… IMHO… Here is to hoping we are at least competitive in football next year. Go Jackets!

GT Alum

May 15th, 2012
9:35 pm

gt4ever -

SEC probably will never take us back. Still hold a grudge that we left and love holding it over us that they’re better now than the conference we’re in. Also, the don’t really need Tech because UGA (sic) gives them a recruiting foothold in GA and the Georgia (and Atlanta) TV markets. If the ACC kills its football viability, Tech’s best hope would likely be the Big 10.

Supersize that order, mutt

May 15th, 2012
9:50 pm

@ gt4ever, we agree on that point. We BELONG in the SEC. Unfortunately, the last time we attempted to get back in it, UGA under Dooley blocked it. He actually abstained when the final vote was taken, but had he supported it all along and voted yes, we probably would be in the SEC today

Supersize that order, mutt

May 15th, 2012
9:53 pm

@ Hill top 56, frankly, I don’t worry about the UGA defense. “Choke” Grantham will have them in trouble before all is said and done, I don’t care how good their players might rank nationally. It’s the Tech defense which has been the problem; I only hope that it improves enough this year to keep the offense on the field. I don’t think Grantham’s D can stop us if we stop them.

Supersize that order, mutt

May 15th, 2012
9:59 pm

Tech has its second commitment for 2013, a RB out of Ohio

http://georgiatech.scout.com/a.z?s=140&p=9&c=8&toinid=654&yr=2013

1 4 GT

May 15th, 2012
10:23 pm

I’ll answer you SS. I think we have an excellent chance of beating the dwags in Athens. If…………the QB, whomever that might be, can be more productive passing the ball. If……………the defense can put more pressure on the Georgie offense. If…………..the special teams can be more productive in their game. I think the defense and lack of passing cost us the game last November. Georgie had a good team last year. They supposedly had a good defense with a high national ranking. But……………the defensive record was built on teams that ranked a little south of the middle of the pack offensively. The game is ours for the taking. They will have some degree of overconfidence. If………..we get off to a good start against VT and build from there, GT should be capable of being pretty dang good. That being said………………GOOOOOOOOO JACKETS THWGeorgie

Supersize that order, mutt

May 15th, 2012
10:29 pm

@ Lee…..I agree 100% with you…..THWG !!!!!

old dog

May 16th, 2012
10:04 am

ACC football has all the exciting following of women’s field hocky! I widh y’all WERE in the SEC……….it would help the rivalry, and y’alls recruiting!

gt4ever

May 16th, 2012
10:19 am

Kinda like UGA football, Old dog….

old dog

May 16th, 2012
12:34 pm

@gt4ever,
Playing in the powder-puff football conference of the land, no matter how much fun we make of each other, is NOT going to enhance the program. Others who have joined kinda regret it…………..see what happens.

old dog

May 16th, 2012
2:42 pm

@ my old buddy Supersize…..
Shouldn’t have left to start with!!!!!!!!!!!!!!!!!!!

The New ACC

May 17th, 2012
9:22 am

Too funny with any talk about a “new” conference. The current major conferences have everything locked up tight – legally and money-wise. The powers in charge of these conferences would never allow it, period.

The new ACC does need to win football games, period. This is especially true in the bowl games. In order to be a “big boy” you need to beat the “big boys.”

If the ACC wants more money out of ESPN, then we need to defeat the SEC teams at every opportunity.

The New ACC

May 17th, 2012
9:24 am

@old dog –

Go away. You add NOTHING of value here. One would think you would be worried about that pitiful school in Athens and the downward direction of their football team way before you spend time on here speaking badly about the ACC.

Shows where your priorities are, my friend.

old dog

May 17th, 2012
2:54 pm

@ The New ACC,
I’VE BEEN ON THIS and OTHER BLOGS….the subject of Tech being in the SEC has been a subject several times. The fact that you are too dumb to make any kind of comment is pretty much an established fact….so YOU go away. And don’t cry to mommy while you are doing it!