What ESPN/ACC deal could mean for Tech

A couple thoughts on the ACC’s new deal with ESPN, which has fed the FSU-to-the-Big 12 talk (as deftly blogged by Jeff Schultz).

The background: The ACC last week completed a renegotiation of its deal with ESPN, jumping its per-school, per-year average from $13 million to $17 million.

1. The $17 million number is about what the ACC was expecting going into negotiations. The league had limited leverage, according to the Sports Business Journal. If the two sides couldn’t agree on a deal, the ACC couldn’t go to the open market. Both sides would have gone to an arbitrator. Further, as football teams go, Pitt and Syracuse presumably don’t make television executives do cartwheels.

It’s a nice bump, but it’s not exactly game-changing. Reported numbers vary, but it still leaves the ACC lagging its conference competition. The Pac-12’s contract averages out to $20.8 million per school, per year, and the league is creating its own network. (All numbers are per school, per year.) The Big Ten’s deal is worth $20.7 annually for its members. The SEC’s current deal brings in $17.1 million each year, but can re-do its deal. By adding Texas A&M, it will be worth significantly more, perhaps even $30 million. The Big 12 is reportedly on the verge of a new deal worth $20 million.

Further, the ACC’s deal escalates annually. Schools will receive $12.3 million the first year, a little more than $1 million than they would have in the previous deal. The annual check won’t match the $17 million average until 2021.

Presuming they want to stay competitive in both a financial and athletic sense, I have to think that ACC poobahs feel some pressure to keep making moves. I posted a blog in February about a presentation that Dan Radakovich made that noted the financial future of Tech and the ACC. The presentation postulated that a new deal could be worth $17 million.

“This is a good picture for us,” he said. “It shows that we are gathering significant resources from our relationship within the Atlantic Coast Conference, but it certainly says we have some continued work to do.”

2. There was a small detail in the new ESPN deal that could impact Tech’s annual game with Georgia. Part of the contract is three Friday games. Two of them will be hosted by Syracuse and Boston College. Tech could play in both of those games, although the Jackets will be at Syracuse and Boston College twice every seven years.

The third game is on the Friday after Thanksgiving. It’s a new property for ESPN, in the same vein as the Labor Day night game that Tech will play in this September against Virginia Tech.

The Thanksgiving Friday game could be any home game for an ACC school. I think it would go without saying that Tech-Georgia at Bobby Dodd Stadium would be a possibility for ESPN, if for no other reason than that it’s already scheduled every year for that weekend. It’s my understanding that Tech has in the past been willing to accommodate such a move, at least on a one-game basis, but that ESPN is content keeping that game on Saturday.

But now that ESPN has a standing deal to televise a Thanksgiving Friday game – there was one ACC game that day last year, Boston College at Miami, on ABC, after four years when all of the ACC games that weekend were on Saturday – it would stand to reason Tech-Georgia may get a look.

Ken Sugiura, Georgia Tech blog

77 comments Add your comment

John H

May 14th, 2012
2:50 pm

John H

May 14th, 2012
2:52 pm

This is awesome, I would like to thank my family, my agent, and all those who supported, me but most of all I would like to thank Tim Tebow.

Burdell

May 14th, 2012
3:08 pm

I would like to give a big congrats to the Tech softball team on their ACC tournament championship. Doesn’t look like this paper (or website for that matter) wants to give those fine athletes any props…followed them leading up to the big game but nothing since.

Third ACC championship in four years…way to go ladies!! GO JACKETS!!

GT Lee

May 14th, 2012
3:08 pm

Thanks for that update Ken

GT Lee

May 14th, 2012
3:09 pm

Agreed Mr Burdell; Congrats Lady Jackets!!!!

Teddy Roosevelt

May 14th, 2012
3:40 pm

How do I hide my boner on ESPN?

ACC must win

May 14th, 2012
3:45 pm

The only solution for the ACC to be a better product is for the ACC football teams to win. Pure and simple. It’s unfortunate but that it how it goes. They need to win big games when the spotlight is on them. For example, Clemson owes the ACC some money back after that embarassing loss to West Viriginia in the Orange Bowl. It’s losses like that that makes the ACC product a tough sell.

BLT

May 14th, 2012
3:49 pm

Hey Ken, who is the Grand Poobah of the “poobahs”? LOL

GT Lee

May 14th, 2012
3:51 pm

Leave it to BLT to bring up poo(bah) again!!!!! lol

FL Jacket

May 14th, 2012
3:52 pm

Thanks Ken…

This deal turns into a big pile of stinking poo if FSU and Miami decide to leave the ACC for the Big 12…although the parachute clause for each school was very pricey (about $20MM each school). Obviously FSU’s trustee made some waves in discussing his skepticism on the new deal…which let’s face it, was nothing more than open posturing and negotiation to try and raise the Big 12’s potential offer. I would not be surprised if Georgia Tech is a member of a 16-team Big 10 (along with Notre Dame, Maryland, and USF) by the end of this decade.

Ladies and Gentleman…we are heading towards chaos at full speed! And I love it. Either the NCAA is going to install a revenue-sharing model and return some sanity to the Conference re-alignment model and postseason…or we’re heading to a loose Conference affiliation model (a la NCAA basketball) with a shortened regular season and a more inclusive playoff system.

GT Lee

May 14th, 2012
3:57 pm

Way to go BLT…now you’ve got FLJ talking about poo…..next thing you know dwagfan will be here….

George Stein

May 14th, 2012
4:02 pm

I’d be stunned if FSU left. If they think the ACC is too Carolina-centric, wait until they get to the Big 12 and find out how Texas-centric they are.

BLT

May 14th, 2012
4:02 pm

Exactly how do the conference members use their share of the revenue?

I know, google it!

FL Jacket

May 14th, 2012
4:06 pm

GS…please tell me you caught the drama of Survival Sunday??

George Stein

May 14th, 2012
4:09 pm

Holy smokes, FLJ. The next time I hear that soccer is boring, I’ll point them to YouTube. That was off the charts.

FL Jacket

May 14th, 2012
4:14 pm

What about this idea…

FSU and Miami spearhead a new Conference altogether. It could include FSU, Miami, USF, UCF, Georgia Tech, Virginia Tech, NC State, Clemson, Maryland, Pittsburgh. A 10-team league built upon the current football-first schools in the ACC, along with USF and UCF…which are large state schools in the state of Florida to help corner the recruiting talent int he state of Florida.

If John Swofford is holding the league back on account of UNC and Duke…they can keep the ACC moniker and take along Wake Forest, Boston College, Syracuse, and Virginia.

FL Jacket

May 14th, 2012
4:18 pm

Yup GS…the final 45 minutes of the season (and not just for City and United) had enough drama in it for and entire Novel. What astounds me even more is that it’s Mario Balotelli’s unselfish flick (while he’s not the ground no less) to Aguero that makes the whole thing possible.

juvenal

May 14th, 2012
4:19 pm

what could be more boring than turning US sports into filler for e$pn slots….hope FCB got something out of their system saturday, but blues might have done the same in FAC, pt2….

FL Jacket

May 14th, 2012
4:21 pm

GS…the City players and coaches even hours after they won the Championship still sounded shocked…it was that improbable of a finish

BLT

May 14th, 2012
4:21 pm

FL Jacket, It would be called the “almost all of Florida” conference. LOL
Your right, it’s headed to a play off system. There’s no sense to the re-alignment. The ACC title still works. It’s a “stretch” but it works.

FL Jacket

May 14th, 2012
4:28 pm

BLT…how about the “Go Ahead and See How Profitable Basketball is” Conference

BLT

May 14th, 2012
4:29 pm

damn…you are right*

BLT

May 14th, 2012
4:31 pm

Supersize that order, mutt

May 14th, 2012
4:34 pm

@ FLJ…..I like your 4:14PM idea. That could be an awesome conference, although I am not sure why Pitt or MD would be interested OR interesting

FL Jacket

May 14th, 2012
4:39 pm

SS…Pitt is a football school with history, and a large state school. Maryland the same. The power conferences have figured it out…those schools with large alumni bases and regional followings draw the highest ratings and attendances.

BLT

May 14th, 2012
4:40 pm

I don’t have the answers. It seems crazy to have Boise State and TCU play in the East Big. I never really thought of Mizzou or Texas A&M as SEC schools.

Pitt and Syracuse bring great basketball to the ACC. Again, I don’t have an answer. I doubt roundball goes away. I will say, Go Jackets!

FL Jacket

May 14th, 2012
4:50 pm

Wow…here I though Pitt was the school that brought us Dan Marino, Tony Dorsett, and Hugh Green

BLT

May 14th, 2012
4:50 pm

It would be nice not going to Charlottesville.

Supersize that order, mutt

May 14th, 2012
4:52 pm

I definitely think they screwed up in the way they aligned the two divisions in the enlarged ACC. I think Miami, FSU,GT, and Clemson should all be in the same division. I don’t really care how the others were divvied up

BLT

May 14th, 2012
4:52 pm

Pitt is a football school. So is Syracuse. Dwight Freeney…

Supersize that order, mutt

May 14th, 2012
4:52 pm

AMEN to that, BLT

Supersize that order, mutt

May 14th, 2012
4:54 pm

Lately, Syracuse has been more of a basketball school, but they do have a football history

BLT

May 14th, 2012
5:10 pm

FL Jacket, your post at 4:14pm is interesting.
Utlimately the BCS teams will end up it some sort of bracket and a playoff system put in place.
There are many other sports that will have an impact on the decision. Many fans don’t just pull for the football team. We are Georgia Tech!

BLT

May 14th, 2012
5:11 pm

GT fan

May 14th, 2012
5:13 pm

BLT, don’t forget about another ‘Cuse alum …… Donovan McNabb. I think he had a pretty decent NFL career. And didn’t Marvin Harrison go to the Cuse too?

GT fan

May 14th, 2012
5:14 pm

….. And Jim Brown?

GT Lee

May 14th, 2012
5:18 pm

and don’t forget former Falcon Tim Green lol

BLT

May 14th, 2012
5:18 pm

I wasn’t going into all of that…

FL Jacket has an interesting idea…

Supersize that order, mutt

May 14th, 2012
5:19 pm

Larry Csonka too

GT Lee

May 14th, 2012
5:25 pm

Zonk was one tough dude Super,,,one of my fave running backs of all time

Supersize that order, mutt

May 14th, 2012
5:39 pm

Lee, you’re too young to remember Zonk. lol

GT Lee

May 14th, 2012
6:00 pm

I don’t think so, Super….he’d rather run over someone than around them…..

BLT

May 14th, 2012
6:15 pm

Yeah, I remember them all. Czonka, Mercury Morris, Paul Warfield, Bob Griese…they had a great defense too…
I was a kid. Fun times!
Go Jackets!

BLT

May 14th, 2012
6:21 pm

Super, you’d know how the breakdown goes per team and does it go to Athletics and/or Academic Scholarship? I’m just curious about this revenue.

Hopefully it helps all of Georgia Tech!

BLT

May 14th, 2012
6:28 pm

Hey Super, it’s the real BLT. I’m serious about the apportionment.

Supersize that order, mutt

May 14th, 2012
6:34 pm

BLT, you must think an awful lot about my knowledge base. I don’t have a clue.

BTW, I was given the name and email address of someone at the AJC to contact about the imposter problem. I received a very prompt response this morning. I THINK someone is finally actually addressing the problem.

Supersize that order, mutt

May 14th, 2012
6:36 pm

Just in case the imposter does log back in though, I am outta here till about 9PM tonight. Don’t be fooled by anybody using this name.

THE PLAYERS CHAMPIONSHIP

May 15th, 2012
7:45 am

909

May 15th, 2012
10:33 am

I’ll state the glaringly obvious:

the ACC is NOW in trouble, and this new ESPN-TV deal is a disaster and proves bad news is coming for the ACC.

FACTS:

1. The $$$ is back-loaded into the latter part of a 15 year contract. No team in the ACC will see anywhere near $17 Million until the LAST 5 years of the contract. So, the ACC bascially got ZERO added dollars from adding Cuse & Pitt. Thats bad.

2. The ACC kept the Tier 3 rights for B-Ball, but gave the Tier 3 rights for football to ESPN.
Thats great for “B-Ball first” schools like Duke & UNC, but a complete slap in the face to “football-first” schools like VT, FSU, Clemson, etc. This is why FSU’s Board of Trustees Andy Haggard exploded in the media over this issue in the new ACC contract and has gone on a tirade over the need for FSU to leave the ACC. And, he’s absolutely right on being pissed off.

3. The ACC rushed this deal with ESPN because it was the only and best deal the ACC could get…because the ACC front office (and ESPN) already know FSU, and 3 other schools are “unofficially” being courted by the BIG12, and are likely to leave the ACC. The ACC giving Tier 3 “football” rights to ESPN was the ACC giving the finger to FSU, and 3 other schools. FSU has already made it clear behind closed doors, that they will insist on Miami being included. So, this isnt an FSU-only scenario. Its a multi-team move, like the PAC12 offering 6 schools at once.

4. ACC commish, John Swofford, is completely in the pocket of UNC & Duke,
and this new contract makes it blatantly obvious for everyone to see. The ACC front office has already REFUSED to provide copies of the ESPN contract to ANY ACC member schools. Unbelievable !! Another reason Andy Haggard of FSU is livid.

5. The ACC didnt go to a $20 Million exit for no reason at all. Despite the “unanimous” vote for the exit fee, their is real bitterness brewing in the ACC, between the “football” & “b-ball” schools.
The ACC front office knows defections are coming.

5. The new upcoming Big12 contract is likely to generate $20 Million for just (10) teams !!!
Adding 6 more teams from the ACC and possibly ND would make a NEW BIG12 TV contract worth closer to $30 Million per team per year, which is what the SEC’s new contract with aTm and MIzzou is likely to see.

6. Anyone who looks at a map of the BIG12 and doesnt see an “eastward” expansion coming is just blind. Aside from WV & Iowa St, the BIG12 is states of Texas, OK, KS. The BIG 12 NEEDS an eastward expansion to match the East-West TV “footprint” of the SEC. The BIG12 got WV because the BIG12 needed a “foothold” in ACC country, and wanted to keep the SEC from getting WV. The BIG12 getting WV wasnt some randomn act of desperartion. It was a strategic first-step in an eastern expansion into ACC territory.

6. ESPN…DOES NOT…want a BIG12 expansion into ACC territory for one simple reason: $$$$.
If the BIG12 expands, ESPN or whoever elsee will have to pay LOTS & LOTS more dollars for the TV rights. Right now ESPN is getting the current ACC for dirt-cheap pricing. ESPN would rather pay $17 Million a year versus $30 Million per year. So, seeing ALL the ESPN pundits blasting ANY idea of the BIG12 getting FSU or more ACC teams is simply a self-serving PR effort.

All the chips will start to fall when the new BCS playoff format is solidified this Summer.

Then, the fireworks will begin.

NCDAWG

May 15th, 2012
10:58 am