ESPN, ACC multi-million $ deal –updated with more details

ESPN and the ACC announced on Thursday a 12-year, $1.86-billion deal to broadcast football, men’s and women’s basketball, Olympic sports and all conference championships.

ESPN will reportedly pay as much as $155 million a year for the league’s rights for 12 years beginning in 2011-12. The  ACC’s previous separate deals for football and basketball, which expire after the 2010-11 season, pay the conference between $67-75 million a year. Neither ESPN nor the ACC would confirm the contract amount, citing a confidentiality clause, though ACC commissioner John Swofford said he has read some details that are close to accurate.

The deal, which took 15 months to negotiate and is the first time that the ACC has packaged football and basketball together, accomplishes three things:

  • It increases the average annual TV revenues per school from $5.4 million to an estimated $11.9 million. The $155 million a year total would be the third-highest among conferences, trailing the Big Ten ($242 million) and SEC ($205 million). 
  • It gives the ACC a national footprint in football and basketball, something that it didn’t have in the previous deal because of cable restrictions. Almost 5,000 games will be shown across a vareity of ESPN networks, as well as Raycom.
  • Financial stability for the conference.

“This provides unprecedented branding rights for us,” Swofford said, “and strongly positions our league for the ever-changing world of technology.

“This is a terrific day for the ACC. We are very pleased to continue the relationship with the tremendous brand that is ESPN. They are called the Worldwide Leader in sports for good reason.”

Highlights of the football deal include national games on Saturday afternoons and evenings, the Thursday night games that have become popular, a new Labor Day Monday game and the conference championship game. Raycom would also be able to syndicate games nationally.

Basketball details include national broadcasts of Duke-North Carolina, and national broadcasts on all ESPN games. In the past, there were some regional blackouts for some games. There will be a weekly show on Sundays on ESPNU, and every conference game will be shown on either ESPN or Raycom, or both.

“The work that the conference office and commissioner Swofford has done is fantastic,” Tech athletics director Dan Radakovich said. “This contract will allow the ACC and our member institutions to compete at a high level. The distribution of our athletic events by our partner ESPN/ABC will continue to enhance the reputation of our schools and showcase our student athletes.”

The conference realignment circus that dominated the news during the past few weeks didn’t affect the negotiations between ACC and ESPN because most of the details had already decided. However, should the ACC’s composition change during the next 12 years, there is a clause in the contract that allows for re-negotiation.

John Skipper, ESPN’s executive vice president for content, said the ACC’s tradition of stability was one of the factors that was attractive.

“It’s clear the ACC is a very sound conference, not likely to change,” Skipper said.

Here is the breakdown of the football deal, per the release from the ACC. It spells it out in great detail:

ESPN, ESPN2 and ABC: The networks will televise ACC games each week, including Thursday, Saturday and a Labor Day Monday telecast each season. The ACC Football Championship Game will continue to be televised each year on ESPN, ESPN2 and ABC.

ESPNU: The 24-hour college sports network, currently distributed in more than 70 million households, will continue to televise ACC football.

Syndication: ESPN will sublicense games to Raycom Sports and potentially to additional national outlets. As part of the agreement, Raycom Sports will produce and distribute a package of games for over-the-air syndication and for the first time, an additional package of games through regional cable syndication in the ACC markets and beyond.

ESPN3.com: Exclusive ACC game presentations as well as simulcasts will be offered on the broadband network.

ESPN 3D: ACC matchups will be part of the live schedule of games offered on the new service.

ESPN Mobile TV: Extensive ACC content, including highlights and live game simulcasts will be presented on mobile phones.

ESPN International and ESPN Deportes: The deal includes global rights to present live games and encore presentations across ESPN’s International platforms and domestic Spanish-language rights for ESPN Deportes, ESPN’s 24-hour, U.S.-based network.

ESPN GamePlan: The out-of-market college football service will continue to offer an extensive weekly schedule of ACC games.

ESPN Classic: The network may televise live ACC games as well as historic and immediate encore presentations.

ESPN.com: Extensive ACC content, including highlights, will be presented online.

 

And for men’s basketball:

ESPN, ESPN2 and ESPNU: The networks will combine to offer numerous intra-conference games, highlighted by showdowns including both Duke-North Carolina, plus several conference controlled inter-conference matchups with no blackouts (the previous agreement included select blackouts in the ACC market). Highlighting the schedule will be a new weekly ESPNU Sunday telecast and the continuation of ACC action on ESPN’s Super Tuesday, Wednesday Night Hoops, Thursday Night Showcase and Saturdays. ESPN will also retain the rights to all ACC Tournament games for distribution across ESPN, ESPN2 and ESPNU (with no blackouts).

Syndication: Similar to football, ESPN will sublicense games to Raycom Sports and potentially to additional national outlets. As part of the agreement, Raycom Sports will produce and distribute a significant package of intra-conference games through over-the-air syndication and a series of matchups through regional cable networks. 

ESPN3.com: Exclusive ACC game presentations as well as simulcasts will be offered on the broadband network.

ESPN 3D: ACC matchups will be part of the live schedule of games offered on the new service.

ESPN Mobile TV: Extensive ACC content, including highlights and live game simulcasts will be presented on mobile phones.

ESPN International and ESPN Deportes: The deal includes global rights to present live games and encore presentations across ESPN’s International platforms and domestic Spanish-language rights for ESPN Deportes, ESPN’s 24-hour, U.S.-based network.

ESPN FULL COURT: The out-of-market college basketball service will offer extensive weekly coverage of the ACC.

ESPN Classic: The network may telecast live ACC games as well as historic and immediate encore presentations.

ESPN.com: Extensive ACC content, including highlights, will be presented online.

115 comments Add your comment

Coach Cool

July 8th, 2010
9:33 am

This deal is for hoops only, right????

Doug Roberson

July 8th, 2010
9:36 am

No. Football and basketball

We_Run_This_Country

July 8th, 2010
9:43 am

formerly???…you mean formally?

Animal control Officer

July 8th, 2010
9:55 am

ESPN and the ACC have scheduled a news conference for 11 a.m. today, presumably to formerly announce the TV deal that was reported in May.

*Formally

Turnt_Up!

July 8th, 2010
9:56 am

Doug, where would that deal rank the ACC in terms of the other BCS conferences?

SILLY UGA FANS

July 8th, 2010
10:00 am

looks like espn thinks maybe the ACC is relevant

Budapest High Class of 2006/ GT Class of 2011

July 8th, 2010
10:05 am

Huzzah!!! I look forward to my team of Yellowjakets playing the American football on Thursday night this fall.

Doug Roberson

July 8th, 2010
10:16 am

Whoops. Thanks for catching the typo.

As for where this deal ranks. It’s behind the SEC, which was 15 years, $205 million a year.

The Big 10 has its own network, in which I’ve read each school pulls in between $18-20 million a year.

I believe the Pac-whatever it is now is renegotiating its deal.

Doug Roberson

July 8th, 2010
10:22 am

Some quick research says that the original Big Ten deal was supposed to pay around $10 million to each school, but that total has almost doubled with schools bringing in $19.2 million. There are so many figures floating around it’s hard to get an exact total, though. I’m still digging.

Doug Roberson

July 8th, 2010
10:30 am

According to the website collegesportsinfo.com, here is the 2009 conference shared revenue figures. Again, these aren’t exact. The Big Ten network, for example, doesn’t publicly release its revenue details.

Big Ten $242
SEC $205
Big 12 $78
ACC $67, but would now be $155
Pac-10 $58, but is being renegotiated
Big East $33

dollars are in millions.

Bee-Rad

July 8th, 2010
10:53 am

Doug,

Thanks for the up to date and timely info

Jacket Backer

July 8th, 2010
10:55 am

Good thing for Tech!… Maybe ESPN will actually have to talk up something other than the SEC now!!

Go Jackets!!

CrackDaddy

July 8th, 2010
10:58 am

But when it comes to endowments, only two schools in the SEC (Vandy and Fl (barely), make it on the charts. SEC luvs football, but not academics. ACC rules SEC in this most important department.

Tom

July 8th, 2010
11:02 am

True, crack, but ESPN has no more interest in showing ACC student-athletes taking tests than they do showing SEC ones making macaroni collages for their mamas’ fridges.

phoenix falcon

July 8th, 2010
11:04 am

@CrackDaddy

stop smoking your own product.

WreckIt

July 8th, 2010
11:05 am

Doug, I recall a post by you or one of your esteemed colleagues that covered school expenses v. revenues on sports. It showed how profitable UGA was and how Tech had quite a row to hoe. Do you mind factoring in these new numbers and showing us what the future might look like from a revenue standpoint?

“Tech folks love their numbers” — Chan Gailey

Seriously, I want to hear how this new contract will affect the Athletics Department and its current obligations.

Mark

July 8th, 2010
11:08 am

ACC IS relevant. All things go in cycles.
The sec dominated 2000-2009. Watch the trend reverse this decade as 2-3 acc schools will win a NC, 3-4 big/pac 10, 2 big 12 and 1-2 sec.

It’s always been cyclical.

SOOHSO

July 8th, 2010
11:10 am

Basketball great!!!!!!!!!!!! Football ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

The K

July 8th, 2010
11:12 am

Am I the only ACC football fan in Atlanta? Good deal for the ACC.

Some Lame Name Here

July 8th, 2010
11:13 am

Mark you are right, but when has the ACC ever been on top of one of those cycles?

The electoral college count should be the guide

July 8th, 2010
11:13 am

Compare the ACC’s electoral vote totals to the SEC’s electoral vote totals and based on that alone or based on the actual populations in the two conferences, we can see that the ACC has MORE FOLKS. Now, if my rough estimates are accurate, then we can really see how LITTLE that ESPN thinks of the ACC ………….third it is with money and we all know …………..money talks and smoke walks. They still offered the ACC LESS MONEY, even though the ACC has more folks. Yes, we must count state of MA. Sorry ………..ACC country, as is MD.

This ESPN contract is a slap in the ACC’s face.

Go SEC and Go DOGS

TXDawg

July 8th, 2010
11:15 am

So now ESPN will be covering Varsity (SEC) and Junior Varsity (ACC) football…..great!

Mark

July 8th, 2010
11:22 am

Some lame

Did you forget the 1990’s when FSu won 2? Miami and VT also played in 4 and won 2 from the late 90’s to early 2000. These programs will get back there. And if a GT can sneak in, that just adds to it. Who knows. Maybe the uga gt game will have very big implications this year.

Nothing but the Truth

July 8th, 2010
11:25 am

The main reason the SEC commands more than the ACC is due to just a couple of schools including Florida. No one gives a s**t about UGA or any of the other second-tier schools in the SEC.

go ANT

July 8th, 2010
11:26 am

this is very promising, ACC with the 12 teams (2 divisions)have only been in existance a few years, this is going in the right direction

11-0-1 1990 National Champs

July 8th, 2010
11:31 am

Dawgtards should worry about not embarrassing themselves for 2 whole days before posting.

Eric

July 8th, 2010
11:33 am

Exactly nothing but the truth.
50% of the sec has been fla and bama has helped recently. If you switched FSU with UF, the acc would have a bigger contract than the acc.

Well, since we ARE talking money,

July 8th, 2010
11:34 am

We are on this site, talking money. It is apparently being argued here that money validates a conference market value and the schools within that conference. Right? ESPN has awared a fat TV contract ( third rate though it is ) to the ACC and therefore, the ACC is fabulous. Isn’ that what is being argued?? Hmm?

Question:

Texas is # 1 in money ( in the bank baby ) and UGA is #2. Hmmmmmmmmm, then maybe UGA has a fan base ………..win OR lose the NC. THAT my friends, validates a program’s MARKET VALUE and ability to attract viewers. AAAAAAAAAAAAAAAAHAHAHAHAHAHAHHA

Go Dogs.

saban

July 8th, 2010
11:39 am

Any news on the red panties in Athens. Understand they are in the dream team trophy case.

Doug Roberson

July 8th, 2010
11:39 am

Wreckit: I think it’s too early to be able to tell how revenues would be afffected, other than to say Tech will be bringing in almost $6.5 million more a year in TV money. That’s more than 10 percent of Tech’s operating budget, so that’s a good deal.

Huh?

July 8th, 2010
11:45 am

Couple things.

The states’ population is not the governing factor. It’s the size of the alumni base. And since you can complete an application to most SEC schools with a magic marker, it only stands to reason that there are more SEC “alumni.”

Further, since most folks who “graduated” from SEC schools suck at life, they need to live vicariously through their sports programs. To take that a step further, they also live vicariously through other programs in their conference because their team can’t hack it nationally (see: UGA).

Lastly, the fact that UGA’s athletic department is profitable is not a sign of strength. Athletic Departments do not exist to make money. They exist to break even, otherwise they’d be taxed. UGA has a profitable athletic department because their “alumni” are too stupid to know that they should be able to pay less for the product. Michael Adams, meanwhile, is laughing all the way to the proverbial bank.

Aunt Cracker

July 8th, 2010
11:55 am

Enter your comments here

Calibre Lake Dawg

July 8th, 2010
11:57 am

Mark

You can’t use Miami in the sense of ACC in the 90’s….They were the Big East up into this decade. They barely have relevance in the ACC. IMO

Jackets!

July 8th, 2010
11:58 am

Cool. Glad to see the ACC getting some money…basketball has carried us recently but ESPN knows ACC football is on the rise.

killerj

July 8th, 2010
11:59 am

Still a chance WV and Pitt coming the ACC way! Now,what was the hype all about expansion? Roll Wreck,THWG!

Patrick O'Brien

July 8th, 2010
12:04 pm

Remember what was said during the recent round of expansion where it was all about football, I think the ACC and ESPN just said it’s about other sports also as the deal includes lacrosse, baseball, softball, volleyball and soccer, among those sports the only one I see that the ACC isn’t a major player in is volleyball. Congratulations to the ACC for making itself that much more stable, lucrative, and the Big East better watch themselves in the next round or they could lose the major schools, U Conn, Syracuse, Pitt, and Rutgers to the ACC.

Patrick O'Brien

July 8th, 2010
12:06 pm

killerj, don’t look for WVU in the ACC due to their academics, look instead for U Conn, Syracuse, and Rutgers to join Pitt in the ACC during the next round of expansion.

SILLY UGA FANS

July 8th, 2010
12:22 pm

I still don’t see espn saying anything more about the ACC just because of a new contract. espn will suck the teet of notre dame just like they always do.

Bringing The Thursday Linkage

July 8th, 2010
12:36 pm

[...] Roberson of the Atlanta Journal-Constitution also has a look at the ESPN/ACC [...]

Excellent...

July 8th, 2010
12:37 pm

…now, AFTER next year, Tech will be able to afford to fire Hewitt AND pay his severence – if we can only survive next year all will be good again…

Spike

July 8th, 2010
12:50 pm

Yawn. This is trying to make something interesting out of something that is not.

Gordon

July 8th, 2010
12:50 pm

An extra $6.5 million for Tech? And how much was Hewitt’s buyout? Mmmmm…..

Doug Roberson

July 8th, 2010
12:56 pm

Lord, I knew someone would bring up Hewitt’s contract.

Folks, I thought I spelled this out fairly well in this story. Life is pretty good: http://www.ajc.com/sports/georgia-tech/tech-fans-might-be-404264.html

CrackDaddy

July 8th, 2010
12:57 pm

Don’t know about you, but I’d rather see UNC vs VaTech than same ol same ol UGa vs Fl. We know who is going to win that game. Tenn vs UGa is irrelevant, just like UGa vs SCar.

SILLY UGA FANS

July 8th, 2010
12:59 pm

Who cares about the money? Fire blewitt and let the kids coach themselves, it could help who knows.

SILLY UGA FANS

July 8th, 2010
1:02 pm

Doug,
I can see the silver lining in that article, but blewitt has to find a way to talk these kids into staying past one season. If these other coaches can do it why can’t he?

Jeremy

July 8th, 2010
1:05 pm

Now ESPN will have both semi pro football with the SEC and true college football with the ACC. Something for everyone.

Budapest High Class of 2006/ GT Class of 2011

July 8th, 2010
1:08 pm

Huzzah!! This contract shored up the holes in ESPN Ocho’s calender. My Jackets American football is replacing Goat Barrell Racing and Curling for the primetime Thursday night spots.

Doug Roberson

July 8th, 2010
1:09 pm

What coaches can do it? Look at the list of recent draftees. It’s riddled with underclassmen.
Besides, there’s not a salesman in the world that, in good conscience, can tell Derrick Favors, “you know, you have a chance to make $70 million, but I think you really should stay here for another year.”

come on, man.

Not Disappointed

July 8th, 2010
1:17 pm

Doug, thanks for the update. Let’s go Jackets!