GSU donations down, but PAC is growing

Donations to Georgia State’s Panther Athletic Club are projected to be significantly less this year than in three of the previous four fiscal years. However, Todd Reeser, senior associate athletics director, said skewing the health of this year’s total is the lack of “big gifts (donations of more than $25,000)” such as those made in years past.

The Panther Athletic Club has received $658,000 in restricted (earmarked for certain sports) and unrestricted donations through May 9, compared to the $3.1 million it received in fiscal year 2011, which runs from July 1 through June 30. Georgia State projects it will total $800,000 in donations. While that would be  less than was received in 2011, 2010 or 2008, Reeser points to the numbers behind the numbers as evidence of the financial health of Georgia State’s athletics department.

Reeser said donations and donors to the annual fund have grown steadily from $32,000 from 230 donors in the 2009 fiscal year, to a projected $600,000 from 1,200 donors this fiscal year.

“I’m a big believer that a strong annual fund is what you need,” he said. “We’ve been fortunate that we’ve had some people who have stepped up for us.”

The announcement in April that Georgia State will move from the Colonial Athletic Association to the Sun Belt Conference, which plays football on the FBS level, has helped the fundraising efforts. Reeser said the Panther Athletic Club received a $50,000 donation as a direct result, while others have made pledges. Donations have increased by almost $400,000 since the end of February, which coincides with the solicitation of season tickets and the news that the Sun Belt was considering GSU.

He said starting football two years ago and the subsequent move to playing at a bowl-game level is allowing Georgia State to talk to more people about gifts and that they are having conversations with several potential “big” donors.

“[Annual donations] Are critical to health of a strong program,” Reeser said. “That’s why football has been so key. It’s allowed us to engage and re-engage with people who like football or basketball or other sports.”

Fund-raising is about to reach a critical point for Georgia State because it is supposed to unveil the master plan for its sports facilities this week. The plan will include the renovation for the Sports Arena, the volleyball complex, a baseball stadium, a softball stadium and a soccer arena. Most of Georgia State’s outdoor non-rev sports play at Panthersville, which is located 15 miles away from campus. The university would like to find 15 acres to build either one complex, or separate areas, closer to campus.

Georgia State donations donations, which include restricted (earmarked for certain sports) and unrestricted (gifts to the Panther Athletic Club), during the previous four years is outlined below.

The PAC total is included in total donations.

Year/Gifts/Total donations/PAC donors/PAC total

FY2008/617/$1 million/NA/NA

FY2009/996/$443,000/230/$32,000

FY2010/1,297/$2.3 million/608/$303,000

FY2011/1,941/$3.1 million/1,108/$521,000

FY2012/1,468/$800,000*/1,200*/$600,000*

*Projected

– Doug Roberson, AJC. Please follow me on twitter @ajcgsu

24 comments Add your comment

Cheryl Levick, Vampire Hunter

May 30th, 2012
4:41 pm

Releasing the master plan would boost those numbers…

BariBlue

May 30th, 2012
4:59 pm

We might get surprised with a large donation once the masterplan is released… anyday now…..

panama

May 30th, 2012
5:03 pm

This IS the Master Plan

Are we having fun yet?

BariBlue

May 30th, 2012
5:05 pm

I’d also be interested in seeing how our donations compare to donations at other start up programs…

RidgeRunner

May 30th, 2012
5:07 pm

Some supporters are stuck on Master Plan but winning teams will bring in the donors plus more active solicitation. Before the current PAC there was little or no solicitation. But now days our staff is busy building relationships with fans and asking for support. It takes time and winning teams to build a big paying fan base but I do believe we are on our way.

Donor

May 30th, 2012
6:28 pm

Hahahahahahaha. The spin machine has started up.

Donor

May 30th, 2012
6:29 pm

Oh and FIRE LEVICK!

panama

May 30th, 2012
6:36 pm

Doug

Any eta on the Master Plan

Doug Roberson

May 30th, 2012
6:46 pm

Hopeful

May 30th, 2012
8:45 pm

It’s going to be difficult to maintain donations now that the PAC staff has been depleted. I hope we can maintain or increase donations but actually I am just glad we’re in the SBC. I’ll continue to donate my $5,000 a year no matter what. The rest of you need to give till it hurts!!!!
GO PANTHERS.

RidgeRunner

May 30th, 2012
11:02 pm

no spin donor. keep giving, staff coming soon

Panama

May 30th, 2012
11:16 pm

Replacement staff? What do you know?

Panama

May 30th, 2012
11:20 pm

Donor

May 30th, 2012
11:26 pm

Once again you’re clueless Ridge. The development staff have an impossible job to do working under the current leadership.

A person SMART enough to know......

May 31st, 2012
2:37 am

BUT BUT BUT MY DIPLOMA will be WORTH so much MORE with BIG TIME football……………GIVE money you stupid Bi,,ches I need to have my DIPLOMA be worth more so I can PAY my student loans. Football has not made that happen yet. Hahahahahha

STATEment

May 31st, 2012
2:46 am

I think a major boost in market efforts would make nearly all the difference. We still have students that don’t know if we do and many who do, couldn’t tell you where we play….If our current students don’t know where we play, one can assume many alumni don’t and I hate to think about the general public who are clueless.

GSUAlumBaseball81

May 31st, 2012
7:54 am

I’m with you Hopeful as I will let my annual donation speak for me. As for Not so SMART Person, we don’t care what you think so go away. My guess is you probably didn’t even attend or graduate from GSU. And if you did, why?

zgoldatl

May 31st, 2012
9:10 am

not so smart person- Go away.

As far as the master plan, looking forward to seeing what they have in store for the baseball stadium. See y’all at the Concrete Jungle this fall.
Bleed Blue

Red Panther

May 31st, 2012
9:11 am

more money = more wins.

Simple as that

Donor

May 31st, 2012
9:17 am

Ignore the troll. She is a techie.

Doug Roberson

May 31st, 2012
9:18 am

The Master Plan is coming out later today. Look for a blog and tweets (@ajcgsu) later today.

Atlanta Mafia

May 31st, 2012
3:06 pm

You would need to say that you are…” A person SMART enough to know….” because your aren’t.
Go away – it is clear that you are just GaSo trouble-maker or similar fool and you have n0thing to say here – this is clearly NOT your team.

[...] announcement comes as it was revealed that Georgia State’s Panther Athletic Club received only $658,000 last year in [...]

[...] GSU Athletics released exciting renderings of future facilities for athletics. Read more about it in Doug Roberson of the AJC’s interview with Senior Executive AD James Greenwell. On a related note, check out Doug’s article about how donations are down, but PAC is growing. [...]