Georgia State athletic director Cheryl Levick said the Panthers will benefit from the new TV deal announced earlier this week by receiving more national exposure.
The Colonial Athletic Association and NBC Sports announced a new five-year deal that will begin in 2012-13. No financial details have been released.
The highlights of the deal, which were stressed by Levick, are the national games that Georgia State could play in football and men’s basketball.
“The new NBC Sports network contract is a great deal for the CAA and a great opportunity for Georgia State university,” she said.
A minimum of five football games will be shown nationally, and at least 12 basketball games. Theoretically, the Panthers could be seen from Miami to Seattle to 17 times in one year.
The athletic directors will learn more of the details of the contract when they meet on March 1, a day before the men’s basketball tournament in Richmond.
Levick said the conference needed to find more ways to get more exposure to improve the chances of having multiple teams selected in the NCAA tournament.
“We need to show our strength and depth with coverage,” she said. “That means TV coverage. I like that.”
Levick said she thinks the CAA tournament will remain the week before Selection Sunday, but if NBC were interested in pushing the tournament by a few days, she would be interested in the conversation. She said it would help the scheduling issues that all of the conference’s teams experience.
– Doug Roberson, AJC. Please follow me on twitter @ajcgsu.