University athletics departments are beginning to get more protective of their logos. In this story published last week, the Washington Post chronicled schools such as Georgia Southern and Florida State that have gone after high schools using their logos without permission.
Today, we look at Georgia high schools that are using helmets or logos of college teams. This is not an attempt to hunt down trademark violators, as some Georgia schools have agreements with college teams, and many college teams don’t care if high schools borrow from them.
We just thought it would be interesting to see which college logos are the most commonly used in Georgia.
lClemson’s paw: No fewer than 19 Georgia schools use a cat’s paw as the logo on their helmets. Clemson, the Tigers, first used a paw print on its helmet in 1970, according to the Helmet Project, and the shape has changed over the years. Today, Parkview’s helmet (above) most resembles Clemson’s. In fact, it’s the only orange helmet like Clemson’s with a paw print in Georgia. Parkview’s nickname is the Panthers. The others with paw prints are Alcovy (Tigers), Bradwell Institute (Tigers), Camden County (Wildcats), Carver of Columbus (Tigers), Cedar Shoals (Jaguars), Claxton (Tigers), Crisp County (Cougars), Darlington (Tigers), Douglas County (Tigers), Forest Park (Panthers), Greene County (Tigers), Harris County (Tigers), Lakeside of Evans (Panthers), Metter (Tigers), Schley County (Wildcats), Valdosta (Wildcats), Wheeler (Wildcats) and Washington-Wilkes (Tigers).
lFlorida State’s arrow: There are 12 Georgia schools that use FSU’s arrow design, which the Seminoles adopted in 1976. Vidalia (Indians) and Westside of Macon (Seminoles, left) use almost exact replicas of FSU’s helmet. Those that use the shape (or one very similar) but not the colors are Baldwin (Braves), Charlton County (Indians), Creekside (Seminoles), Cross Keys (Indians), Dodge County (Indians), Jenkins (Warriors), Lumpkin County (Indians), McIntosh (Chiefs), Oconee County (Warriors) and White County (Warriors).
lFurman’s diamond: There are 14 Georgia schools that use Furman’s diamond, although each uses its own school letters. They are Berkmar, Clavary Day, Eastside, Glascock County, Harlem, Jefferson, Lincoln County (left), Macon County, Peach County, Peachtree Ridge, Sandy Creek, Thomasville, Villa Rica and Walton.
lGeorgia’s G: It’s really the Green Bay Packers’ G. Vince Dooley borrowed the G shape from the Packers when he became Georgia’s head coach in 1964. In the case of Griffin and Greenbrier (left), the helmet includes the Packers’ hunter green and gold colors, so we know where those came from. Others using the G shape are Gainesville, Greenville, Groves and Ware County. No Georgia high school has a helmet that matches the University of Georgia’s.
lMiami’s green and orange: It’s the sign of a good brand when merely the colors – green and orange – are instantly recognizable. No Georgia school uses the Hurricanes’ “U” helmet logo, but Albany, Rutland and Stockbridge (left) use the green and orange color pattern using a different letter.
lMichigan’s wings: Michigan has used some version of the winged helmet since 1938. The design first was used by Princeton. Seven Georgia schools use the design on their helmets, and two of them – Sequoyah (Chiefs, left) and Prince Avenue Christian (Wolverines) – use color patterns close to Michigan’s maize and blue. Sequoyah’s colors are black and gold. Others that use the designare Hillgrove (Hawks), Miller Grove (Wolverines), Rockmart (Yellow Jackets), Union Grove (Wolverines) and Woodland of Cartersville (Wildcats).
lTexas’ longhorn: There had never been a Georgia team named after cows until 2003, when Kell opened. Lambert (2009) and Lanier (2010) later lassoed the nickname Longhorns and some flavor of their logo. Only Kell’s helmet (left) is an exact match to Texas’, but the others use the logo in some way.
The NFL has no restrictions on high school teams using its logos. Here is a list of NFL teams and the schools that have borrowed their helmet designs in some fashion.
*Bears: Commerce, Callaway, Forsyth Central
*Chargers: Eagle’s Landing Christian, Northview
*Chiefs: Stephens County
*Cowboys: Grovetown, LaGrange
*Eagles: Brantley County, Collins Hill, Josey
*Falcons: East Laurens, Flowery Branch
*Lions: M.L. King, Westlake
*Packers: Gainesville, Greenville, Greenbrier, Griffin, Groves, Ware County
*Patriots: Northside of Columbus, Westside of Augusta, Wilcox County
*Raiders: East Paulding, Treutlen
*Rams: Clarkston, Grayson
*Redskins: Chattooga, Social Circle