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Behind the Scenes: Denise Dayoub of Sweet Dee’s Bake Shop

It’s the holiday season and baking is in full swing at Sweet Dee’s Bake Shop in Tucker. Following a busy week of Thanksgiving orders, we get the numbers from owner Denise Dayoub on how this kitchen works around the clock to turn out their fresh-baked goods daily.
vanilla salted caramel, red velvet and chocolate salted caramel cupcakes (photo credit: Tuan Huynh)

vanilla salted caramel, red velvet and chocolate salted caramel cupcakes (photo credit: Tuan Huynh)

Owning a bake shop sounds like a dream come true, but just how much work does it take to bake everything from scratch each day?
With our bakery open at least 12 hours a day, someone is at the bake shop around-the-clock.

6 a.m. Three staff members arrive: bakers begin making pastries and pie dough and the cake decorator begins icing cakes.
7:30 a.m. Puff pastries and breakfast items are in the case.
10:30 a.m. The bake shop case is filled with the remaining cookies, cakes, cupcakes and brownies.
3 p.m. Afternoon crew comes in and finishes any work not completed by the morning crew.
10 p.m.- 7 a.m. A baker comes in to bake all the cakes, lemon bars and brownies for the next day.

After being opened for more than a year and a half, you say you can now estimate exactly how much to bake each day.
Our goal is to sell out every day, and we try to use up as much as we can. In the bake shop case daily we have:
• 175 cupcakes
• 36 cookies
• 24 brownies
• 24 lemon bars
• 2 cakes
• 16 pies
• 12 muffins
• 18 puff pastries
• 24 cinnamon rolls

Sounds like the staff is hard at work. What is your kitchen equipped with?
We have two convection ovens, two 10 quart mixers, one 20 quart mixer and a personal KitchenAid stand mixer. The appliances are running all day long, so the temperature can easily get to 90 degrees. It saves the heating bill in the winter, but in the summer it is brutal.

How does the holiday season look for the bake shop?
We anticipate a lot of custom orders. Right now we are working on an order for 2,040 brownie pops. It will take us almost three weeks to make the 80 batches of brownies, form the molds and dip them in chocolate.

Being surrounded by brownies and sweets, what a life! What are your best sellers?
For Thanksgiving our most popular order was for red velvet cake. Carrot cake comes in a close second. It is surprising that we get orders for those instead of pies, but I think it’s a Southern thing.

Dayoub says the shop is making bagged items for people to pick-up. She’s excited for their new maple bacon chocolate bark.

-By Alexa Lampasona for the Food & More blog

13 comments Add your comment


December 3rd, 2013
12:04 pm

I’m leery of those cupcakes as they look like they have that cloyingly-sweet “frosting” like CamiCakes. Airy fluff that is so sickeningly sweet, with an oily residue, it makes your teeth hurt. But, yes, it looks amazing and is popular among the sugar-craving mobs.


December 3rd, 2013
12:59 pm

God, I love Sweet Dee’s! It’s by far our favorite bake shop. The salted caramel cupcakes are divine, as are the vanilla cream cupcakes. All of them, really. We tried the bacon and egg turnovers this weekend: FANTASTIC! Well worth the drive to Tucker.


December 3rd, 2013
4:41 pm

We love to eat at one of the restaurants in downtown Tucker, then stop for cupcakes at Sweet Dee’s! Support local businesses!


December 3rd, 2013
6:11 pm

My wife works there!

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December 3rd, 2013
7:34 pm

Love Sweet Dee’s! The chocolate salted caramel cupcakes are so good, though my husband and daughter swear by the red velvet. Their chocolate cake (which is served next door at the Local 7) is amazing as well.


December 3rd, 2013
9:14 pm

My daughter works there!!!


December 3rd, 2013
11:37 pm

my classmates aunt got paid $18116 last month. she is making income on the laptop and bought a $333100 condo. All she did was get blessed and put in action the information made clear on this site >>>>


December 3rd, 2013
11:43 pm

my co-worker’s aunt brought in $19189 a month ago. she is getting paid on the computer and bought a $588700 home. All she did was get fortunate and put to work the instructions shown on this link >>>>


December 4th, 2013
7:34 am

my ex-wife got fired from there!


December 4th, 2013
8:49 am

Woot! Congrats Sweet Dee’s! The cupcakes are divine, but the Peanut Butter cookie is unreal!!!
Getting a b’day cake from them tomorrow! :)


December 4th, 2013
11:14 pm

We love Sweet Dee’s! We always buy a dozen assorted mini-cupcakes when we are going to see our grandchildren- perfect size for little ones!


December 5th, 2013
7:52 am

You can buy a share of stock in Crumbs, the publicly traded cupcake company, for far less than a cupcake. Closed yesterday at 80 cents.