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Oh boy, more cupcakes! Sprinkles set to open

Salted caramel

Salted caramel

Do we really need more cupcakes in our lives? We’ll find out when one of the biggest players in the biz opens in Lenox Square. Set by the newly reconfigured main entrance to the mall, Sprinkles Cupcakes and Ice Cream Atlanta will offer cupcakes, brownies, cookies and ice cream at its new location. The targeted opening is mid-December. Started in 2005 in Beverly Hills, Calif., this bakery offers a decidedly sophisticated take on the lunchbox treat. It now operates in Houston, Dallas, Washington, D.C., and several other locations. It also operates a cupcake ATM at its flagship that is an object of adoration. Get your credit cards out. 3393 Peachtree Road, Atlanta, 888-220-2210, sprinkles.com.

- by John Kessler for the Food & More blog

8 comments Add your comment

Slim with the tilted brim

November 11th, 2013
3:07 pm

I agree..I don’t get the cupcake obsession…expecially with Piece of Cake in ATL

A

November 11th, 2013
3:57 pm

We have Jilly’s near us and while I’ve tried them many times, the cake is always dry and the frosting way too sweet. And at almost $3 for one cupcake, I don’t see how they have enough customers willing to pay that. I can make my own that taste better and cost much less per cupcake.

Edward

November 11th, 2013
5:10 pm

I hope they’re better than the horrid gutbombs from CamiCakes. Dry, crumbly cake with diabetes-inducing sugar-slurry frostings. But hey, they look amazing!

Anton Chigurh

November 12th, 2013
7:49 am

Cupcakes are a fad whose course is nearly run.

drew

November 12th, 2013
8:25 am

Another fad…much like the burger fad. I don’t eat cupcakes or burgers any more. There is no joy in them any more.

Voice of Reason

November 12th, 2013
9:15 am

ENOUGH with the cupcakes! And yes, Drew, burgers too.

Craig

November 14th, 2013
9:04 am

Piece of Cake is nasty.

Edward

November 14th, 2013
10:12 am

Almost as bad as the food fads are the neckbeards who proudly proclaim they won’t eat anything because it is no longer fashionable. I eat what I like and I don’t give a rat’s a** if it is fashionable or not.