Do we really need more cupcakes in our lives? We’ll find out when one of the biggest players in the biz opens in Lenox Square. Set by the newly reconfigured main entrance to the mall, Sprinkles Cupcakes and Ice Cream Atlanta will offer cupcakes, brownies, cookies and ice cream at its new location. The targeted opening is mid-December. Started in 2005 in Beverly Hills, Calif., this bakery offers a decidedly sophisticated take on the lunchbox treat. It now operates in Houston, Dallas, Washington, D.C., and several other locations. It also operates a cupcake ATM at its flagship that is an object of adoration. Get your credit cards out. 3393 Peachtree Road, Atlanta, 888-220-2210, sprinkles.com.
- by John Kessler for the Food & More blog